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indyweek.com

Covering the Triangle for

37 years

advertising@indyweek.com / 919-286-1972 / PO Box 1772 Durham, NC 27702

WHO WE ARE

37 Years of Award-Winning

Journalism

The INDY is the Triangle’s best source for thought-provoking, in-depth local news, culture, politics, and arts and entertainment coverage.

The INDY ’s readership is one of the most engaged audiences in the country. We have thousands of dedicated readers who support the INDY through our INDY Press Club, contributing directly to the paper to ensure a better community through better journalism.

Our local businesses proudly display the window decals and plaques they earn as winners and finalists in our Best of the Triangle Readers Poll. This is by far the largest and most respected contest of its kind in the Triangle, generating hundreds of thousands of votes every year.

“Local journalism is the key to knowing what’s going on in Durham. Having reporters who cover politics, art, food, and news helps me stay informed. In a time when local newsrooms are understaffed, I’m glad to help keep the INDY keep covering the stuff that matters to me.”

Rochelle SparkoDurham resident,

Press Club member

2020

advertising@indyweek.com / 919-286-1972 / PO Box 1772 Durham, NC 27702

2x more likely to be restaurant visitors than national average

60%over $50K per year

85%have some college experience

30%under 35

29%over $100K per year

35%have graduate degrees

60%over 35

2x more likely to be engaged with arts and entertainment than the national average

2x more likely to visit university websites than national average

5x more engaged with local news than the national average

2020DemographicsEvery Wednesday,

INDY Week distributes 25,000 newspapers to over 500 locations throughout the Triangle—inside and outside of local retailers, restaurants, libraries, and other hotspots. More than 90,000 smart, engaged people read the INDY every week.

INDYweek.com receives about 1 million pageviews per month. Our website is supported by aggressive social media and digital newsletter programs. Our newsletters reach more than 30,000 opt-in readers a week. Our social-media brands have more than 100,000 followers. With 23,000 followers on Instagram, 22,000 on Facebook, and 73,000 on Twitter, the INDY can spread the word like no other Triangle-based publication.

apx. apx. apx. apx.

Income

Education

Age

“INDY Week has been an integral part of NS2’s advertising efforts in the Raleigh/Durham area for many years, and we love working with them! They are a great partner and have helped us immensely in creating awareness of the concerts and comedy shows NS2 brings to the area.”

Caitlin TarantoMarketing Manager for

National Shows 2

REACH

advertising@indyweek.com / 919-286-1972 / PO Box 1772 Durham, NC 27702

2020The INDY provides numerous ways to get your message to the Triangle. Bundled packages using print, digital, and social media perform the best for our advertisers.

PrintPeople LOVE to read a newspaper! Print is still the most

trusted source for information, according to surveys. Print is tangible; it has a lasting impact on readers. More people take

action from print than from any other advertising format. Check out our discounted rates for frequent advertisers!

Glossy MagazinesWe publish 2 full-size glossy magazines a year. The Food & Drink Almanac and FINDER are must-haves, offering an insider’s guide to the best the Triangle has to offer. They’re designed to make newcomers feel like locals, and locals feel like newcomers—and they fly off the racks!

3.27.19 • INDY WEEK’S FESTIVAL & EVENTS DIRECTORY • SPECIAL ADVERTISING SECTION • 1

INDY Week’s

Festival & Event Directory

INDY Week’s

Festival & Event DirectoryTT here’s no getti ng around the fact that this winter

was manifestly awful—cold, soggy, gray, miserable.

Very litt le snow—or snow days—just a perpetual

morass of drizzling rain and gross mud and the kind of

general ugliness that makes you want to stay inside,

binge Netf lix, eat too much, drink too much, and hide

yourself away from the world.

The good news: It’s spring now. As I write this, it’s 60

degrees and the sun is shining bright in the sky. It’s been

that way for a couple of days now. And I’ve become

something closer to my normal self, out hiking and

getti ng some semblance of vitamin D and color back in

my face and making contact with human society and

actually looking for stuff to do.

That’s because spring in North Carolina rules. So does

fall. (Summer, not so much, but let’s leave that be.)

It’s not just that the weather is gorgeous and that the

world seems, you know, alive. It’s also that, because

the weather is gorgeous and the world seems alive,

there are events upon events upon festi vals upon

festi vals. Looking to drink all the beer? We’ve got that.

What about music? More than you could possibly keep

up with. Food truck rodeos and other celebrati ons of

glutt ony? For sure. Want to buy some art or do some

civic good? Got you covered there, too.

If you can think of it (and it doesn’t involve snow),

chances are it will happen somewhere around here

someti me in the next few mo nths. We’re here to help

you keep track of it all. The listi ngs that follow have

tons of informati on on festi vals and events both in the

Triangle and throughout North Carolina all the way

through January, so you can start marking your calendar

now. —Jeff rey C. Billman

T H E I N DY ’ S 2 0 1 9

FOOD DRINK

A L M A N A C

and

ESSENTIAL GUIDE to

EVERYTHING EDIBLE

+THE 2019 TRIANGLE FOOD AWARDS

+THE

BEST IN BOOZ

E, BEER, AND BARS

+ RESTAURANTS OF THE YEAR

The Triangle’s

FREE

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PRINT OFFERINGS

Special Advertising SectionsSee our editorial calendar for advertising sections targeted

for specific industries (like INDY Animals). Have a festival to promote? Start a campaign in our March 4 issue.

Freestanding InsertsDo you have your own preprinted materials? We offer inserts into our weekly paper. Readers love being able to take a flyer with them when they’ve finished reading the paper. Inserts are stuffed into all 25,000 copies.

Classified AdvertisingWedding announcement? Now hiring? Need to post a legal notice? Our classified and Back Page sections are highly visible and extremely affordable.

3.27.19 • INDY WEEK’S FESTIVAL & EVENTS DIRECTORY •

Festival

Festival

Festival

Festival

Festival

here’s no getti ng around the fact that this winter

was manifestly awful—cold, soggy, gray, miserable.

was manifestly awful—cold, soggy, gray, miserable.

was manifestly awful—cold, soggy, gray, miserable.

Very litt le snow—or snow days—just a perpetual

morass of drizzling rain and gross mud and the kind of

general ugliness that makes you want to stay inside,

binge Netf lix, eat too much, drink too much, and hide What about music? More than you could possibly keep

up with. Food truck rodeos and other celebrati ons of

glutt ony? For sure. Want to buy some art or do some

civic good? Got you covered there, too.

If you can think of it (and it doesn’t involve snow),

chances are it will happen somewhere around here

someti me in the next few mo nths. We’re here to help

you keep track of it all. The listi ngs that follow have

you keep track of it all. The listi ngs that follow have

tons of informati on on festi vals and events both in the

Triangle and throughout North Carolina all the way

through January, so you can start marking your calendar

—Jeff rey C. Billman

3.27.19 • INDY WEEK’S FESTIVAL & EVENTS DIRECTORY •

Festival

Festival

Festival

Festival

Festival

here’s no getti ng around the fact that this winter

was manifestly awful—cold, soggy, gray, miserable.

was manifestly awful—cold, soggy, gray, miserable.

was manifestly awful—cold, soggy, gray, miserable.

was manifestly awful—cold, soggy, gray, miserable.

Very litt le snow—or snow days—just a perpetual

Very litt le snow—or snow days—just a perpetual

morass of drizzling rain and gross mud and the kind of

general ugliness that makes you want to stay inside,

binge Netf lix, eat too much, drink too much, and hide

The good news: It’s spring now. As I write this, it’s 60

degrees and the sun is shining bright in the sky. It’s been glutt ony? For sure. Want to buy some art or do some

civic good? Got you covered there, too.

If you can think of it (and it doesn’t involve snow),

chances are it will happen somewhere around here

someti me in the next few mo nths. We’re here to help

you keep track of it all. The listi ngs that follow have

you keep track of it all. The listi ngs that follow have

tons of informati on on festi vals and events both in the

Triangle and throughout North Carolina all the way

through January, so you can start marking your calendar

—Jeff rey C. Billman

Dog walkingCat cuddling

Vacation careAll the pups and kitties

are asking their parents for a visit from Citizen Canine.

Let us be your pet’s 2nd best friend.

Online schedulingNo extra pet fees | Insured

www.CitizenCanineDurham.com CanineDurham@gmail.com

919-358-4465

919-401-4888www.oliverscollar.com

Because of your LOCAL support,WE HAVE MOVED

to a larger space at SouthPoint Crossing202 West NC Hwy 54, DurhamIn the new Harris Teeter plaza,

next to Bull City Running.

Bring in this ad for

10% OFF your first order over

$30Must surrender coupon upon

purchase. Not redeemable for cash.

Bayleaf Veterinary Hospital has

provided compassionate care to triangle pets since 1982. We are an

AAHA accredited practice, adhering

to the highest national standards

of care.10009 Six Forks Rd, Raleigh

(919) 848-1926

774 Ninth St. • Durham • 919-286-7331 • barnessupplydurham.com

HUGE SELECTION OFTOP-RATED PET FOODS

PET LOVERSLove Barnes!

Including Earthborn, Orijen, Natural Balance, Stella &

Chewy’s, and Fromm, along with several bed, leash, grooming, and

treat options to choose from.

INDYANIMALS

18 | 10.02.19 | INDYweek.com

PEt of the

m o n t h

PHO

TO B

Y AL

YCAT

PH

OTO

AN

D V

IDEO

Here is our Pet of the Week, POPSICLE

Meet Popsicle. He is as sweet as his name and he’s looking for his new home. Are

you looking for a cute companion to love on and hang out with? Popsicle is your

guy. Come meet him today!

For more information:www.apsofdurham.org/cats/popsicle

If you’re interested in featuring a pet for adoption, please contactadvertising@indyweek.com

advertising@indyweek.com / 919-286-1972 / PO Box 1772 Durham, NC 27702

2020The INDY provides numerous ways to get your message to the Triangle. Bundled packages using print, digital, and social media perform the best for our advertisers.

NewslettersWe offer a variety of newsletters throughout the week. Each newsletter has only a sole advertiser. You have 100% share of voice.

Sponsored e-blasts Mondays & Tuesdays Sole content is your ad

INDY Insider Wednesday Provides a recap of the week’s paper

INDY Events Thursday Gives readers a guide to upcoming events

Friday Night Bites Friday Offers a rundown of the week’s foodie events

INDY Daily Daily The INDY’s personal tour of morning headlines

Our newsletters go out to 31,000+ opt-in subscribers.

Sponsored ContentWrite your own promotional article that lives on our website forever! We can write the post for you if needed. This is a great value for those looking to tell their own story to the public.

“I just wanted to report that we had higher than expected results from our dedicated email with you guys. Both in terms of traffic driven as well as actions taken, so very exciting!”

Katherine Scott

Communications Coordinator, Carolina Friends School

DIGITAL OFFERINGS

WebsiteOur website offers numerous options at varying price points to promote your brand. INDYweek.com gets more than 1 million pageviews per month. Book your advertising spots early, as there’s limited space, and they go quickly!

SocialLast-minute event? Use Twitter (73K+ followers), Instagram (23K+), and Facebook (22K+) to get the word out. Social promotions are a wonderful way to reinforce your current branding campaigns.

advertising@indyweek.com / 919-286-1972 / PO Box 1772 Durham, NC 27702

Print Ad Sizes (width x height)ProductionSpecsEmail: Email electronic files to your INDY marketing executive. Be sure to include the ad name and run date in the subject line of the email.

Color: All ads should be in CMYK color build. Any spot colors will be processed as CMYK.

Size: Ads must be at least 300 dpi. and built to the accurate canvas size.

Preferred formats: PDF TIFF JPEG If sending a layered PDF from Adobe Illustrator, please outline all text and include images.

Double Truck20.75” x 10”

Full10" x 10"

3/4 page (V)7.45" x 10"

3/4 page (H)10" x 7.45"

9/16 page7.45" x 7.45"

1/2 page (V)4.9" x 10.0"

1/2 page (H)10" x 4.9"

3/8 page (V)4.9" x 7.45"

3/8 page (H)7.45" x 4.9"

1/4 page (SQ)4.9" x 4.9"

1/4 page (H)10" x 2.35"

1/4 page (V)2.35" x 10"

3/16 page (SQ)4.9" x 3.62"

3/16 page (H)7.45" x 2.35"

3/16 page (V)2.35" x 7.45"

1/8 page (V)2.35" x 4.9"

1/8 page (H)4.9" x 2.35"

1/16 page (SQ)2.35" x 2.35"

1/16 page (H)4.9" x 1.075"

WE DO NOT ACCEPT PUBLISHER OR WORD FILES.

DO NOT INCLUDE BLEED ON ANY FILES.

2020 PRINT SPECS

advertising@indyweek.com / 919-286-1972 / PO Box 1772 Durham, NC 27702

Leaderboard 20• 20% Share of Voice • Located above the News section

and below the Arts & Culture section• 970 x 90 pixels • 728 x 90 pixels • 300 x 100 pixels

Billboard 100

Leaderboard 100

Leaderboard 20

Big Box 20

Small Box 20

Billboard and Leaderboard sizes are required in multiple sizes to accommodate scaling from desktop to mobile view

Billboard 100• 100% Share of Voice • Located above Navigation Bar• 970 x 250 pixels • 728 x 90 pixels • 300 x 100 pixels

Small Box 20 • 20% Share of Voice • Above the Newsletter sign-up,

bottom left side of site• 300 x 250 pixels

Big Box 20 • 20% Share of Voice • Floats above the calendar

or top right side of site• 300 x 600 pixels

Leaderboard 100• 100% Share of Voice • Located below Navigation at top of site• 970 x 90 pixels • 728 x 90 pixels • 300 x 100 pixels

212,000 Average monthly visitors

1 million Average monthly pageviews

WEBSITE ADS RUN MONDAY THROUGH SUNDAY.

IMPRESSIONS

2020

Preferred formats: GIF or JPEG (72 dpi, RGB)

File Size:Less than 1MB

DIGITAL SPECS

Website Ad Sizes (width x height)

advertising@indyweek.com / 919-286-1972 / PO Box 1772 Durham, NC 27702

NewslettersNewsletters require 3 sizes as your ad is displayed in 3 unique locations throughout the email.

• 300 x 100 pixels • 300 x 600 pixels • 728 x 90 pixels• Link URL

Facebook• 1200 x 628 pixels (1.91:1 aspect ratio)• 2-3 sentence caption • Link URL

Twitter• 1200 x 628 pixels (1.91:1 aspect ratio)• 273 character limit• Link URL

Sponsored E-BlastExclusive advertiser ownership

• 600 x 800 pixels• Include: subject line and optional 3-4 sentences of copy• Link URL

2020

Acceptable formats: GIF, JPEG, PNGS (no Flash) (72 dpi, RGB)

Acceptable formats: JPEG (72 dpi, RGB)

DIGITAL SPECS

31,000+ newsletter subscribers

20,000+ Facebook and Instagram followers

73,000+ Twitter followers

Instagram• 1080 x 1080 pixels• 2-3 sentence caption • Link URL

Newsletter Ad Sizes (width x height)

Social Media Ad Sizes (width x height)

advertising@indyweek.com / 919-286-1972 / PO Box 1772 Durham, NC 27702

2020Ad SpaceNoon on the Friday prior to publication.

Production Artwork2 p.m. on the Friday prior to publication.

Camera-Ready Ads: 2 p.m. on the Monday prior to publication.

Ad Cancellation5 p.m. on the Friday prior to publication.

GUARANTEED PRINT POSITIONS 15% PREMIUMCall your INDY Week marketing executive to check availability, or email advertsing@indyweek.com.

PRINT

DIGITAL

AD PAYMENT SCHEDULE

DESIGN SERVICES

Ad Space Three business days prior to start date.

Production ArtworkThree business days prior to start date.

Camera-Ready AdsOne business day prior to start date.

Pre-payment can be provided by check or credit card. You may choose to pay for several ads at one time or pay for each ad prior to its run date.

Print Friday prior to publication.

AD DEADLINES

Design Services are offered at no additional cost including up to two revisions. Additional charges may apply after that.

In-house designed products need to be finalized the Friday before publication.

Digital Three business days prior to start date.

advertising@indyweek.com / 919-286-1972 / PO Box 1772 Durham, NC 27702

January

April

July

October

February

May

August

November

March

June

September

December

1 Triangle 2040: A Look Ahead

8 Camp Guide #1

15 V-Day Special Ad Section

22 Business Spotlight Wellness/Health

29 Food Issue #1: Beer issue/Beer Madness

1 Full Frame

15 Food Issue #2: Gastro Pub Food

22 Food & Drink Almanac

1 July 4th Events/Eno Festival

22 Business Spotlight: Health & Wellness

7 INDY Animals

14 Business Spotlight: Services

21 General Election Coverage

28 Fall Style Guide

12 2020 Primary Endorsement

19 Wedding Guide

26 Triangle Finds: Downtown Durham/9th Street

6 Triangle Finds: DT. Raleigh/Hillsborough St.

13 Business Spotlight: Small Business

27 Triangle Finds: S. Durham/ E. Durham/W. Durham

5 INDY Animals

26 Business Spotlight: Minority Owned Businesses

4 INDY Animals/Business Spotlight: Gift Shops

11 Election Recap

18 Gift Guide #1

25 Gift Guide #2

4 Festival Guide

11 Beer Madness Winners

18 Triangle Finds: Chapel Hill/Carrboro/Hillsborough

25 Camp Guide #2

10 Best of the Triangle

17 Best of the Triangle Follow-Up

2 INDY Animals

9 Busines Spotlight: Outdoor/Sports/Exercise

16 Fall Arts Preview

23 PRIDE Issue

2 INDY Animals/ Gift Guide #3

16 20 People of 2020

2020 EDITORIAL CALENDAR

INDY Week is published every Wednesday. In order to maintain responsive to news events, all special issues are subject to change. Dates not listed below are standard, non-special issues.