mediakit03232011

SPI Media Kit 2011 3-10-11

Reaching Western WashingtonCommunity by Community

Sound Publishing is Washington state's largest newspaper network, connecting you with 2.2 million readers across Western Washington.

Our award-winning suburban newspapers, news sites and evolving niche vehicles

provide a complete aggregated approach for your marketing.

Top stories from our highly active local news sites are also viewed

on our regional news giant, pnwLocalNews.com.

2011 Market Research


We are Washington State's largest newspaper network.

73 papers one callGet the results you demand with Sound Publishing’s unbeatable combination of high household

distribution and strong readership. Our award-winning newspapers bring tremendous value

to advertisers in today’s changing newspaper world where metro daily circulation continues

to decline. We remain firm in our commitment to bring consumers vital news coverage they can’t find

anywhere else: Local community news about events, schools, government and sports that fits

the needs, lifestyles and interests of our readers. If you want results in Western Washington,

join thousands of satisfied advertisers that choose Sound Publishing as their key media buy!

Get the service you deserve.

Call today.

Toll Free (888) 443-5815


98.5% of households we deliver to said they read our newspapers regularly.

Through telephone interviews with adult members

of a random selection of households,

the Circulation Verification Council reports that 100%

of the households in the defined area read our

newspapers regularly. CVC estimates that all the information

has a minimum accuracy level of +/-2.5%.

Deliver your message right along with news that matters most…

Local, Local News & Information.

SPI Media Kit 2011SPI Media Kit 2011 3-10-11

Sound Publishing is a key media buy for major national and regional advertisers.

Major Advertisers


Why major retailers and agencies choose our suburban newspapers.Community newspapers report 4th quarter results, continue to outperform industry

“Community newspapers certainly are not immune to the economic downturn that is

affecting all businesses, but as the primary and sometimes sole provider of local news in a

community, they remain strong and viable,” said NNA President John Stevenson, publisher

of the Randolph Leader in Roanoke, AL.

Source: Suburban Newspapers of America

Chuck Chowins, Lowe’s“Lowe’s uses suburban and community newspapers in key metro

markets to effectively reach the affluent suburban consumer who often

times lives in a neighborhood surrounding one of our stores. Since the

majority of Lowe’s stores in large metro markets are located in suburban

areas of the market, we have found that suburban and local community

newspapers provide effective reach against this target audience. In

many cases these key consumers are non-subscribers to a daily

newspaper, so we have used the suburban and community newspapers

in our print media mix to extend our reach against this important

consumer segment.”

Greg Bogich, Valassis“We at Valassis think that suburban newspapers are in a very good

position today because media is fragmenting at a degree that is truly

terrifying to most of our advertisers. Being able to deliver and engage

a local audience has gotten tougher and tougher – due to circulation

issues with major daily newspapers (and) more media fragmentation from

a broadcast standpoint. Suburban newspapers are well positioned to

reach the local consumer and market.”

Merle Davison, JCPenney “Suburban newspapers provide a tremendous value to our media mix

– many have a strong local news component that attracts our target

consumers. Additional flexibility and a growth of capabilities have

benefited our local markets with more preprint and ROP exposure

throughout the week. Accountability toward quality coverage is always

key – and suburban newspapers indeed support 3rd party audited

circulation which is precisely what we need today. Overall, we measure

the effectiveness of our print media buy within each local market and

have obtained positive results that have grown our business.”

Rick Baranski, USSPI“U.S. Suburban Press (USSPI) has satisfied national advertisers’

needs with suburban newspaper networks for thirty-five years. These

newspapers continue to show excellent growth because they bring

exclusive news to suburban households – news of the community

and local events. They act as a community catalyst. They provide an

effective medium to reach an affluent, educated and desirable audience.”

S u b u r b a n N e w s p a p e r Te s t i m o n i a l s


K i n g & P i e r c e C o u n t y P u b l i c a t i o n s

Step up your business with our family of newspapers that serve Seattle’s finest suburbs.

Only Sound Publishing lets you target your customers city by city!Or, get all of the King & Pierce County coverage area with our 331,120 combined circulation.

Enumclaw Courier-HeraldWednesday

Mercer Island ReporterWednesday

Kent ReporterFriday

Auburn ReporterFriday

Snoqualmie Valley Record

Wednesday

Covington Maple Valley

ReporterFriday

Redmond Reporter

Friday

Bothell Kenmore Reporter

1st & 3rd Friday

Kirkland ReporterFriday

Sammamish Reporter

Friday

Issaquah ReporterFriday

Bellevue ReporterFriday

Renton ReporterFriday

Federal Way MirrorWednesday & Saturday

The signature mark of Sound Publishing newspapers is local, local, local.City by city, we fulfill the marketplace’s need for award-winning, localized news content that is rarely seen

in metro daily newspapers, television, radio, or even the internet. Get connected locally with Sound Publishing!

Bonney Lake &Sumner Courier-HeraldWednesday

S A M M A M I S H


Reaching more than ever before.

While interactive media has meant new competitors to traditional classified

revenue, it has also allowed progressive newspapers to reach a larger audience than ever before. We are a community information company with dynamic

publications in print and online.

Our superior targeting gets you closer to your customers, from King County to the

San Juan Islands. Sound Publishing newspapers afford you easy, flexible targeting down to any zip code. Just tell us where you want your preprints delivered and we’ll make it happen. No forced or unwanted zip codes.

Saturate the marketplace – at a fraction of direct mail distribution cost.Our household saturation hovers between 45 to 100 percent in any particular zip code or community. This gives you the option of blanketing down your advertising around a single store or covering a widespread area.

The largest newspaper circulation within our King County trade areas.With more than 332,000 King and Pierce County households receiving our newspapers, you don’t need to shop elsewhere to piece together your media buy. We cover top zip codes in the Eastside (north King County) and South King County better than anybody.

D i s t r i b u t i o n A d v a n t a g e s & Tr e n d s

AUDITED BY


K i n g & P i e r c e C o u n t i e s : C o m p a r i s o n o f N e w s p a p e r D i s t r i b u t i o n

NEWSPAPER HOUSEHOLDSSound Publishing 71%Seattle Times (Sunday) 30%Seattle Times (Weekday) 22%

Percentages are based on a Total Occupied Household count of 465,747

within our King & Pierce County trade area*.

Source: March 2009 ABC Audit, Sound Publishing Press Counts

Sound Publishing newspapers are delivered to 71% of the households within our King & Pierce County trade area*.

Comparison of NEWSPAPER DISTRIBUTION within our trade areas* of King and Pierce County:

141,260

331,120 King & Pierce County households

102,385

We’ve got you covered!

The Sunday metro daily misses 70% of the total households in these prime King & Pierce County neighborhoods.

Source: 2010 ABC Audit

* Sound Publishing King & Pierce County Trade Area (distribution area): Auburn, Bellevue, Black Diamond, Bonney Lake, Bothell, Buckley, Carbonado, Carnation, Enumclaw, Des Moines, Fall City, Federal Way, Issaquah, Kenmore, Kent, Kirkland, Maple Valley, Medina, Mercer Island, Mill Creek, North Bend, Pacific, Ravensdale, Redmond, Renton, Seahurst, Sammamish, Snoqualmie, Sumner, Vashon Island, Woodinville.

Home Delivery vs. Single Copy

•Wouldyouprefertoseeyouradvertisinglandinsidethehomesofyourcustomers?99%ofSoundPublishing’sdistributioninKing&PierceCountyiscarrier-deliveredrighttothehome.

•TheSeattleTimescirculationisabout20%singlecopysales,pickedupatnewsstandsbyreadersawayfromhome.

Seattle Times (Sunday)

Seattle Times (Weekday)


K i n g C o u n t y D e m o g r a p h i c s

King County’s Top 25 Zip Codes – RANKED BY HOUSEHOLD INCOME

RANKZip

Code City Name

Average Household

IncomeTotal

Households

TOTAL CIRCULATION BY NEWSPAPER

We’ve got you covered!

Seattle Times(Saturday)

1 98039 Medina $222,644 1,146 813 469

2 98075 Sammamish $181,206 6,143 6,089 1,946

3 98053 Redmond $168,155 5,664 5,644 1,881

4 98040 Mercer Island $155,045 9,366 3,442 3,788

5 98074 Sammamish $149,768 7,921 7,929 2,456

6 98077 Woodinville $143,254 4,485 797 1,377

7 98006 Bellevue $128,999 14,005 11,025 4,515

8 98112 Seattle $125,009 9,366 — 2,911

9 98029 Issaquah $119,961 7,396 5,813 2,139

10 98019 Duvall $117,381 3,535 — 610

11 98072 Woodinville $116,625 7,947 487 2,347

12 98014 Carnation $112,633 2,301 2,282 475

13 98004 Bellevue $109,025 13,207 9,815 3,976

14 98027 Issaquah $108,240 10,436 10,259 2,757

15 98052 Redmond $107,652 22,893 17,688 5,021

16 98033 Kirkland $103,774 14,966 12,894 3,877

17 98008 Bellevue $103,270 9,215 6,996 2,604

18 98038 Maple Valley $101,180 10,050 10,053 2,103

19 98045 North Bend $100,936 5,294 4,567 1,075

20 98024 Fall City $99,033 2,152 1,575 492

21 98177 Seattle $98,665 7,334 — 3,238

22 98199 Seattle $97,093 9,191 — 2,984

23 98136 Seattle $96,413 6,746 — 2,037

24 98005 Bellevue $95,067 8,169 5,505 2,204

25 98059 Renton $92,942 12,056 7,044 2,711

Sound Publishing serves 17 of the top 25

wealthiest zip codes in King County.

We bring you top coverage in many of the area’s desirable communities.

Source: Nielson, Inc., 2010 Average Household Incomes by Zip Code. Nielson updates begin not with the previous year’s estimates, but with data from the most recent decennial census.

Valley Record


Bellevue ReporterAverage Age 25-45 22%

45-65 50%

65+ 24%

Female 69%

Married 71%

Have Children at Home 35%

Own Home 88%

Average Household Income $85,528

Average Discretionary Income $1,873/mo

Snoqualmie Valley RecordAverage Age 25-45 40%

45-65 50%

65+ 6%

Female 65%

Married 85%


Own Home 91%



Redmond ReporterAverage Age 25-45 37%

45-65 47%

65+ 15%

Female 75%

Married 75%


Own Home 83%



Mercer Island ReporterAverage Age 25-45 28%

45-65 45%

65+ 16%

Female 72%

Married 73%


Own Home 83%



Bothell-Kenmore ReporterAverage Age 25-45 33%

45-65 57%

65+ 10%

Female 72%

Married 80%


Own Home 83%



Our North King County readers earn household incomes 48% higher than Seattle’s average.

Source: Pulse Research 2008/Melissa Data 2010, Nielsen 2010

Kirkland ReporterAverage Age 25-45 28%

45-65 58%

65+ 11%

Female 76%

Married 72%


Own Home 91%



(Seattle/Tacoma DMA Average Household Income is $62,119 per Nielson, Inc.)

N o r t h K i n g C o u n t y D e m o g r a p h i c s

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T h e I s s a q u a h R e p o r t e r a n d T h e S a m m a m i s h R e p o r t e r

IssaquahIssaquah’s blend of urban sophistication and small-town charm make it an irresistible combination. As the population swells with the town’s popularity, the number of incoming businesses have grown. Located 17 miles east of Seattle on Interstate 90, Issaquah has drawn high tech and retail giants, as well as national and international businesses. The city abounds with cultural arts, fine dining, unique shops, and business opportunities.

SammamishBordering Issaquah to the north lies Sammamish – a family friendly city whose residents enjoy a quality lifestyle. Luxury homes and townhouses are nestled along the scenic shores of Lake Sammamish. The majority of residents are affluent, educated homeowners who carefully protect the natural beauty of their environment. The city of Sammamish has a small business community located amidst their two shopping centers.

Our Sammamish and Issaquah readers are affluent, educated professionals.

We deliver to over 91%

of the homes in these wealthy Seattle suburbs – more than

twice that of the metro daily.

The Issaquah/Sammamish ReporterAverage Age 25-45 49%

45-65 39%

65+ 10%

Female 61%

Married 77%


Own Home 85%


Situated against the scenic backdrop of the Cascade Mountains, the cities of Issaquah and Sammamish sport million dollar homes, vast greenbelts, and charming downtowns. The average household incomes in both of these cities rank among the top wealthiest zip codes in the Greater Seattle area. Residents participate actively in their communities and look to the friendly tabloid format of the Issaquah/Sammamish Reporter every Friday for local news and information.


I s s a q u a h & S a m m a m i s h C i r c u l a t i o n

ZIP CITY

Claritas 2010 Estimated

Households

Issaquah/ Sammamish

ReporterWeekly

Coverage

Seattle Times

Sunday Coverage

Seattle Times Sunday Coverage

98027 Issaquah 10,586 9,875 93.28% 3,851 36.4%

98029 Issaquah 7,774 5,813 74.77% 2,869 36.9%

98074 Sammamish 7,877 7,929 100% 3,584 45.5%

98075 Sammamish 6,181 6,089 98.51% 2,702 43.7%

Insert Total 32,418 29,706 91.63% 13,006 40.1%

Non Inserted Mail - 22 -

Total Circulation 32,418 29,728 91.70% 13,006 40.1%

Source: ABC & CVC Audit

Independently Audited By:


Renton ReporterAverage Age 25-45 32%

45-65 49%

65+ 18%

Female 72%

Married 75%


Own Home 82%



Kent ReporterAverage Age 25-45 26%

45-65 55%

65+ 16%

Female 65%

Married 76%


Own Home 84%



Auburn ReporterAverage Age 25-45 31%

45-65 55%

65+ 14%

Female 73%

Married 76%


Own Home 76%



Covington-Maple Valley ReporterAverage Age 25-45 36%

45-65 52%

65+ 12%

Female 71%

Married 87%


Own Home 93%



Federal Way MirrorAverage Age 25-45 29%

45-65 49%

65+ 18%

Female 66%

Married 79%


Own Home 86%



Tukwila ReporterAverage Age 25-45 37%

45-65 21%

65+ 8%

Female 48%

Married 36%


Own Home 49%



Our South King County readers are active commuters living in suburban neighborhoods next door to Seattle.


S o u t h K i n g C o u n t y D e m o g r a p h i c s


Target a powerful market of active commuters with bright expectations.Tukwila is a bustling, varied community home to both old neighborhoods and energetic businesses. Tukwila, known to the Duwamish tribe for its hazelnut groves, has long been a hub of activity. Seated at the juncture of 3 rivers, Tukwila is now at the juncture of major modern transportation routes. It is home to a Sound Transit Light Rail station, interstates 5 and 405, an Amtrak station, and only 1 mile from SeaTac airport. No wonder over 150,000 people find their way to Tukwila everyday!

Tukwila is business-friendly and home to Westfield Southcenter Mall, The Boeing Company, Nordstrom, Doubletree Guest Suites, BECU and Costco Wholesale among many others. There are exciting plans on the horizon for a new pedestrian-friendly neighborhood near the mall as well as a revitalization strategy on International Boulevard with Tukwila Village.

Tukwila’s best kept secrets are its neighborhoods. Affordable, full of character, and minutes away from recreation, dining, and cultural opportunities, Tukwila’s neighborhoods are home to over 18,000 residents. Tukwila’s population is one of the most diverse in King County, reflecting it’s location as a transportation hub.

Residents and visitors alike will find easy access to a variety of recreational opportunities. Whether a trip to the Museum of Flight, activities at the Tukwila Community Center, or a dinner with friends at one of the many restaurants in the Southcenter District, Tukwila is full of entertainment options.

Income LevelsUp to $34,999 36%

$35,000 - $49,999 16%

$50,000 - $74,999 18%

$75,000 - $99,999 15%

$100,000 and more 16%


Projected Income Levels 2014Up to $34,999 32%

$35,000 - $49,999 15%

$50,000 - $74,999 17%

$75,000 - $99,999 14%

$100,000 and more 21%


ZIP CITY

Claritas 2009 Estimated

HouseholdsSOUND

TOTAL

SOUND TOTAL

Coverage

98168 Seattle 11,675 5,403 46%

98178 Seattle* 8,681 590 7%

98188 Seattle 9591 4,507 47%

Total Circulation 29,947 10,500 35%

*Partial distribution in Zip Codes, to match school district boundaries. Important: Please add 2% to insert quantities for spoilage.Source: Claritas 2009 for total households, ABC Audit 12/08 for Tacoma News Tribune and 3/09 for Seattle Times.

Tu k w i l a D e m o g r a p h i c s

The Tukwila Reporter’s direct mail circulation positions advertisers to attract their target suburban

consumers where they work, play and eat.

Nobody else reaches this hot marketplace the daily newspapers

overlook!

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F e d e r a l W a y S h o p p i n g P a t t e r n s & D e m o g r a p h i c s

Get complete coverage of one of Washington’s top markets.The Federal Way Mirror delivers five times more household distribution than any daily newspaper, to sprawling suburban neighborhoods, in Washington’s sixth-largest city.

Federal Way ranks among the fastest-growing areas in Washington for major businesses and population growth. The city of Federal Way is located between Seattle and Tacoma offering ease and convenience to commuters. The Federal Way Mirror is a must-buy, offering advertisers complete coverage in this consumer mega-market.


Where Federal Way Readers ShopPercentage of readers who have shopped in each area in the last 30 days:

Westfield -Southcenter Mall 38%

Celebration Plaza 31%

Seatac Village 26%

Tacoma Mall 26%

Kent Station 23%

Gateway Center 20%

Seattle 15%

Federal Way MirrorAverage Age 25-45 29%

45-65 49%

65+ 18%

Female 66%

Married 79%


Own Home 86%



*Partial distribution in these ZIP Codes, to match school district boundaries.Important: Please add 2% to insert quantities for spoilage



F e d e r a l W a y C i r c u l a t i o n

The Mirror delivers twice as many homes in Federal Way zip codes than any daily.

ZIP CITY

Nielson 2010 Estimated

HouseholdsFederal

Way MirrorWeekly

Coverage

Tacoma News-

TribuneWeekday

News-Tribune

Weekday Coverage

Seattle Times

Weekday

Seattle Times

Weekday Coverage

Seattle Times

Sunday

Seattle Times

Sunday Coverage

98001 Auburn 10,709 6,255 58.41% 674 6.3% 1,720 16.1% 2,344 21.9%

98003 Federal Way 17,046 8,897 52.19% 1,099 6.4% 2,350 13.8% 3,605 21.1%

98023 Federal Way 16,899 11,555 68.38% 1,326 7.8% 2,311 13.7% 3,584 21.2%

98032 Kent 13,081 1,080 8.26% 402 3.1% 2,372 18.1% 3,131 23.9%

98198 Seattle 13,071 1,269 9.71% 265 2.0% 4,036 30.9% 5,298 40.5%

98422 Tacoma 8,337 1,154 13.84% 1,755 21.1% 551 6.6% 878 10.5%

Insert Total 79,143 30,210 38.17% 5,521 7.0% 13,340 16.9% 18,840 23.8%

Non Inserted Mail - 25 - - -

Total Circulation 79,143 30,235 38.20% 5,521 7.0% 13,340 16.9% 18,840 23.8%


B o n n e y L a k e a n d E n u m c l a w D e m o g r a p h i c s

Reach over 54% more of Bonney Lake & Enumclaw’s high-income, commuter households with Sound Publishing than all of the Metro Dailies combined.

EnumclawEnumclaw provides a great country environment. The city is located in the foothills of Mount Rainier, in close proximity to many recreational facilities and parks. The Enumclaw School District and Green River Community College provide excellent educational opportunities.

Bonney LakeLocated in the scenic shadow of majestic Mt. Rainier, Bonney Lake is growing to become a premier city for families and community in Western Washington. Located just a short drive from Seattle and Tacoma, Bonney Lake is your answer to living in a country community setting with easy access to city amenities. Lake Tapps is a residential community centered around an acclaimed 9-hole golf course with full access to a wide range of water sports.

The Bonney Lake & Sumner Courier-Herald and the Enumclaw Courier-Herald are the only two newspapers that can deliver these prime markets with over 85% household penetration necessary to drive sales to your place of business.

Bonney Lake readers are younger, higher-income families that commute to Federal Way, Tacoma and Auburn. Daily newspapers reach only 30% of these active consumers that have money to spend and a taste for metro amenities.

Enumclaw’s paid circulation reaches older families with strong incomes who are faced with few shopping selections in their quaint rural downtown. They report spending 43% of their shopping dollars at out-of-area malls, specifically the Commons in Federal Way, the South Hill Mall and the Auburn Super Mall. Nobody else reaches this hot marketplace the daily newspapers overlook!

Enumclaw Courier-Herald DemographicsAges 18 to 64 56%

Married 68%

Children At Home 39%

Own Home 83%

College Education 52%


Income over $75k 10%

Bonney Lake & Sumner Courier-Herald DemographicsAges 18 to 64 64%

Married 60%

Children At Home 36%

Own Home 85%

College Education 52%


Income over $75k 19%

The Courier-Herald readers spend 43% of their shopping dollars outside the area.

ZIP CITY

Nielson 2010 Estimated

Households

Bonney Lake & Sumner

Courier-HeraldEnumclaw

Courier-HeraldSOUND

TOTAL

SOUND TOTAL

Coverage

Seattle/Tacoma

Combined Coverage

Seattle/Tacoma

Combined Coverage

98010 Black Diamond 1,983 621 621 31.32% 583 29.4%

98022 Enumclaw 8,401 8,067 8,067 96.02% 2,720 32.4%

98321 Buckley 5,991 1,129 3,355 4,484 74.85% 1,526 25.5%

98323 Carbonado 259 239 239 92.28% 44 17.0%

98390 Sumner 4,421 3,850 3,850 87.08% 1,794 40.6%

98391 Bonney Lake 16,134 13,878 13,878 86.02% 4,568 28.3%

Insert Total 18,857 12,282 31,139 83.73% 11,235 30.2%

Non-inserted Mail 23 160 183 0Total Circulation 18,880 12,442 31,322 84.22% 11,235 30.2%

*Partial distribution in Auburn Zip Codes, to match school district boundaries. Important: Please add 2% to insert quantities for spoilage.Source: Nielson 2010 for total households, ABC Audit 12/09 for Tacoma News Tribune and 3/10 for Seattle Times.

B o n n e y L a k e & S u m n e r a n d E n u m c l a w C i r c u l a t i o n


V a s h o n I s l a n d S h o p p i n g P a t t e r n s & D e m o g r a p h i c s

Where Vashon Readers ShopPercentage of readers who have shopped in each area in the last 30 days:

Seattle 28%

West Seattle 31%

Westfield-Southcenter Mall 30%

Tacoma 15%

Tacoma Mall 26%

Education LevelsHigh School 6%

Some College 14%

College Degree 21%

Post-Graduate 47%

Income LevelsUp to $30,000 11%

$30,000 - $40,000 10%

$40,000 - $50,000 11%

$50,000 - $75,000 24%

$75,000 - $100,000 17%

More than $100,000 27%

Target a powerful market the dailies miss.The metro dailies don’t cover Vashon’s local news and have poor circulation on the Island. This is why almost everyone on the Island subscribes to the Beachcomber. If your business draws customers from Vashon, the most effective way to reach them is through the Vashon-Maury Island Beachcomber.

Despite being only 15 minutes by ferry from Seattle, Vashon Island has maintained a separate identity, preserving a rural way of life that includes a vibrant local economy with no major retailers. Residents frequently travel to Seattle or Tacoma for shopping.

Vashon-Maury Island Beachcomber

Average Age 25-45 16%

45-65 39%

65+ 44%

Female 74%

Married 63%


Own Home 90%



Our paid circulation reaches

more than 8 out of 10 homes

on rural Vashon Island.


Zip Code CityTotal

HouseholdsBeachcomber

Circulation

Sound Publishing

Coverage

Tacoma News-

TribuneSunday

News-Tribune Sunday

Coverage

Seattle Times

Sunday Coverage

Seattle Times

Sunday Coverage

98070 Vashon 4,553 3,420 75.1% 198 4.3% 1,330 29.2%

Mail - 225 - -

Total Circulation 4,553 3,645 80.1% 198 4.3% 1,330 29.2%

Important: Please add 2% to insert quantities for spoilage



V a s h o n I s l a n d C i r c u l a t i o n

Whidbey Crosswind

Kitsap Navy News


The Kitsap Sun is now reaching only 30% of the homes in Kitsap County on Sunday and only 26% midweek!

Can you afford to miss OVER HALF of the homes in the county?

Reach 83% of homes in Kitsap County with Sound Publishing!

Note: the Kitsap Sun added 221 “Electronic Editions” as part of their paid and 1,264 copies is NIE and employee copies.

Sound Publishing keeps pace with Kitsap County’s growth.

Since 2001… • County households have increased 5%

• Sound Publishing’s Kitsap County circulation has increased 22.5%

• The Kitsap Sun’s circulation has decreased 27%

K i t s a p C o u n t y C i r c u l a t i o n G r o w t h



County households: 91,039

2009-2010 County Households and Distribution

2001 2002 2003 2004 2005 2006 2009 2010

95,000

90,000

85,000

80,000

75,000

70,000

65,000

60,000

55,000

50,000

45,000

40,000

35,000

30,000

25,000

Kitsap Sun weekday circulation 24,005

Sound Publishing Inc. circulation in Kitsap County reaches 75,999 households

32,870

62,018

86,698


Reach 83% of Kitsap County households with Sound Publishing.Sound Publishing’s six newspapers in Kitsap County allow you to target your advertising message to either a specific community or the entire county. Our broad distribution and quality editorial products give our advertisers the best of both worlds: complete coverage without the duplication or expense of direct mail products.

Where Kitsap Readers ShopPercentage of readers who have shopped in each area in the last 30 days:

Silverdale Seattle Tacoma

Bainbridge Island Review 51% 35% 1%

North Kitsap Herald 50% 11% 3%

Bremerton Patriot 45% 12% 7%

Central Kitsap Reporter 71% 7% 6%

Port Orchard Independent 47% 7% 16%

Kitsap Navy News 34% 6% 20%

Discretionary Income

Average Discretionary Income

Percentage of Shopping Dollars Spent

Outside the Area

Bainbridge Island Review $1,670/mo 31%

North Kitsap Herald $1,170/mo 29%

Central Kitsap Reporter $1,260/mo 25%

Port Orchard Independent $1,175/mo 28%

Bremerton Patriot $ 910/mo 24%

Kitsap Navy News $1,240/mo 24%

Kitsap readers have a total discretionary income

of more than $96 million each month.

Source: Pulse ResearchKitsap Navy News readers were surveyed under old newspaper name: Northwest Navigator

Bainbridge IslandJust a half hour by ferry from Seattle, Bainbridge Island is a charming, culturally diverse town with a variety of local specialty businesses, but few major retailers. Average incomes and home values are high. Residents travel to Seattle or Silverdale for shopping.

BremertonBremerton is home to the county’s largest employer, the Puget Sound Naval Shipyard, and the downtown area is currently undergoing a major revitalization. Centrally located and affordable, Bremerton’s real estate is being snapped up by young families and commuters.

Central KitsapSilverdale is the retail heart of Kitsap County and has experienced huge commercial and residential growth in the last 10 years. This vibrant community is dominated by growing families, many of whom are active-duty or civilian-military employees.

North KitsapNorth Kitsap includes the Norwegian-themed waterfront town of Poulsbo and the neighboring communities of Hansville, Kingston, Indianola and Suquamish. The economy is diverse—a blend of tourism, small downtown shops and retailers.

Port OrchardPort Orchard is benefiting from the largest housing boom in the area and remains the seat of county government. The city contains a traditional downtown core, plenty of major retail options, and some of the area’s best recreation, from marinas to golf courses.

MilitaryPuget Sound is the U.S. Navy’s third-largest fleet concentration, with an annual payroll of one billion. The Navy is at the center of Kitsap County’s economy, with tens of thousands of civilian and active-duty military personnel at several area installations.

K i t s a p C o u n t y S h o p p i n g P a t t e r n s

Combo buy}


K i t s a p C o u n t y D e m o g r a p h i c s

Bainbridge Island ReviewAverage Age 25-45 12%

45-65 54%

65+ 31%

Female 69%

Married 72%


Own Home 82%



Port Orchard IndependentAverage Age 25-45 19%

45-65 50%

65+ 29%

Female 67%

Married 69%


Own Home 82%



Bremerton PatriotAverage Age 25-45 27%

45-65 43%

65+ 28%

Female 67%

Married 56%


Own Home 71%


Average Discretionary Income $909/mo

North Kitsap HeraldAverage Age 25-45 13%

45-65 51%

65+ 36%

Female 79%

Married 67%


Own Home 87%



Central Kitsap ReporterAverage Age 25-45 22%

45-65 44%

65+ 34%

Female 65%

Married 77%


Own Home 83%



Kitsap Navy NewsAverage Age 25-45 57%

45-65 27%

65+ 9%

Female 45%

Married 55%


Own Home 46%



Our readers are active consumers with strong household incomes.

Source: Pulse Research

Kitsap CountyFacing the neighboring cities of Seattle to the east, and Tacoma directly to the south, Kitsap County is a melting pot of 90,000 middle-to-upper class households set in a mix of sub-urban and rural neighborhoods. Kitsap’s abundance of natural resources and easy access to the major metro corridors make it a desirable place for com-muters, families, and military retirees. The fact that Kitsap is a longtime strategic stronghold for the Navy’s second largest fleet in the nation is a plus to the local economy.

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South Whidbey RecordAverage Age 25-45 10%

45-65 49%

65+ 40%

Female 68%

Married 74%


Own Home 91%



Whidbey News-TimesAverage Age 25-45 15%

45-65 45%

65+ 39%

Female 61%

Married 71%


Own Home 77%



Where Whidbey Islanders ShopPercentage of readers who have shopped in each area in the last 30 days:

Cascade Mall Burlington Bellingham Alderwood Mall Everett

South Whidbey Record 6% 9% 4% 46% 21%

Whidbey News-Times 50% 42% 12% 17% 6%

NW Navigator-Whidbey 55% 38% 13% 16% 4%

Reach Whidbey’s military, commuter and local workforce.

North WhidbeyOak Harbor is a thriving, scenic city with a young population of military families, beautiful waterfront properties and an influx of tourists each summer. While the city has many major retailers of its own, residents still enjoy traveling off-Island for significant purchases.

South WhidbeyOnly 20 minutes by ferry to Everett, South Whidbey Island is equal parts quiet retirement community and commuter haven. Because the shopping options on South Whidbey are limited, residents make frequent trips to the mainland.

MilitaryNaval Air Station Whidbey Island is home to thousands of young military families. Many of the top jobs at NAS Whidbey go to Navy pilots who are college-educated, earn high salaries and enjoy a wealth of military benefits.

About a third of

Whidbey Island shopping dollars go

“off Island.”

Whidbey CrosswindAverage Age 25-45 63%

45-65 19%

65+ 12%

Female 61%

Married 83%


Own Home 55%



Source: Pulse Research

W h i d b e y I s l a n d S h o p p i n g P a t t e r n s & D e m o g r a p h i c s

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ZIP CITY

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98223 Arlington 15,678 5,475 34.92% 3,944 25.2% 640 4.1% 992 6.3%

98270 Marysville 15,607 9,241 59.21% 4,166 26.7% 980 6.3% 1,487 9.5%

98271 Marysville 9,513 5,167 54.32% 3,024 31.8% 717 7.5% 1,086 11.4%

Insert Total 40,798 19,883 48.74% 11,134 27.3% 2337 5.7% 3565 8.7%

Non Inserted Mail - 379 - - -

Total Circulation 40,798 20,262 49.66% 11,134 27.3% 2337 5.7% 3565 8.7%

T h e M a r y s v i l l e G l o b e & A r l i n g t o n T i m e s N e w s p a p e r s

Readers today look to the Marysville Globe for local community news, information and advertising, just as other readers have done since the paper was first published in the 1890s. The prosperous city of Marysville has developed into a rapidly growing retail shopping area, served every week by the Marysville Globe.

MarysvilleWith a population of 36,000 residents and growing, Marysville is the 3rd largest city in Snohomish County. This vibrant and charming city is the center of a thriving retail marketplace, including Kohl’s, Wal-Mart, Target, Best Buy and other national retailers. Dubbed as “The Strawberry City” due to the large number of strawberry farms that once surrounded the city in its earlier days, Marysville is home to a 13-story/ 5 star destination resort hotel operated by the Tulalip Tribe.

ArlingtonHistoric downtown Arlington retains its picturesque small-town feel, conveniently located 41 miles north of Seattle and 10 miles north of Everett. A steady influx of businesses and people continue to be attracted to the area’s strong, healthy local economy and quality family lifestyle. The city’s rapidly growing population of 15,000 is expected to double by 2025.

With a history that also dates back to the 1890s, the Arlington Times offers a powerful connection to this quaint community. With no major retail stores in Arlington, residents do most of their shopping in nearby Marysville, just minutes away. They also travel to Everett and Seattle for big ticket purchases.

Add 2% to delivery quantity for spoilage. Source for Total Households: Nielsen 2010 Estimated Households. Nielsen data is used in all ABC audits. Source for Everett Herald circulation: ABC Audit, 12 months ended March 31, 2009. Source for Seattle Times/PI circulation: ABC Audit, 12 months ended March 31, 2009. Sound Publishing, Inc. Circ By Zips

The Marysville Globe has been serving active families for over four generations.

The Arlington Times can deliver your advertising message to local consumers.


Marysville GlobeAverage Age 25-45 38%

45-65 50%

65+ 8%

Female 78%

Married 77%


Own Home 74%



Arlington TimesAverage Age 25-45 41%

45-65 42%

65+ 13%

Female 70%

Married 78%


Own Home 78%



Expanded distribution of 45,000 every 2nd Wednesday of the month!

M a r y s v i l l e & A r l i n g t o n C i r c u l a t i o n


S a n J u a n I s l a n d s S h o p p i n g P a t t e r n s & D e m o g r a p h i c s

Journal of the San Juan IslandsThe Journal is based in Friday Harbor and primarily covers San Juan Island.


45-65 51%

65+ 31%

Female 67%

Married 71%


Own Home 79%



The Islands’ SounderThe Sounder is based in Eastsound and primarily covers Orcas Island.


45-65 58%

65+ 31%

Female 72%

Married 68%


Own Home 83%



The Islands’ WeeklyThe Islands’ Weekly is mailed to every address on the San Juan Islands each week.


45-65 46%

65+ 36%

Female 63%

Married 56%


Own Home 80%



Only Sound Publishing delivers to the San Juan Islands.Despite proximity to Bellingham and Seattle, the daily newspapers don’t cover the San Juan Islands. Instead, nearly 100% of households depend on our publications.

The beautiful rural setting makes the San Juans a popular location for vacations and the most expensive real estate market in the state. The Islands are accessible by Washington State Ferry or airplane, and some can only be reached by private boat.

San Juan IslandThe picturesque seaport of Friday Harbor is the business and residential core and county seat of the breathtaking San Juan Islands. San Juan Island residents are among the highest number of boat owners per capita in the country and enjoy golfing and whale watching.

Orcas IslandEastsound is the Island’s commercial center complete with restaurants, shops, galleries and historical museums. The Island’s affluent homeowners enjoy frequent Orca whale sightings, sailing, kayaking and mountain biking — with frequent shopping trips to the mainland. Local Bed and Breakfasts are busy year-round for those seeking a peaceful escape from the city or romantic getaways.

Lopez IslandLopez Island is the first stop on the Washington State Ferry from the mainland. Many residents here and throughout the San Juan Islands regularly shop in Bellingham and Seattle for major goods and services not found on the Islands. Lopez Island is home to entrepreneurs, artists, crafts people, musicians, farmers, fisherfolks, even a local winery and golf course.

Where San Juan Islanders ShopPercentage of readers who have shopped in each area in the last 30 days:

Burlington Mt. Vernon Anacortes Cascade Mall Bellingham Seattle

Islands’ Sounder 41% 42% 43% 39% 18% 11%

Islands’ Weekly 35% 42% 35% 28% 13% 12%

Journal of the San Juans 27% 29% 20% 28% 16% 8%

Our circulation covers nearly 100% of the

total households in this Northwest

paradise.


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A direct line to business owners and top management in two key Washington markets.

BellinghamThe Bellingham Business Journal is considered a vital communicator of local business information to key decision makers throughout Whatcom County. Home of Western Washington University, Bellingham boasts a highly educated workforce that supplies major employers locally and around the region. The Business Journal caters to the area’s diverse mix of industry, including high-tech, business, education, and retail sectors.

WenatcheeBusinesses owners depend on the Wenatchee Business Journal to stay informed about their diverse economy. The sunny climate in the Wenatchee Valley has always been ideal for agriculture. Recently the area’s cheap hydroelectric power has attracted high-tech giants like Microsoft and Yahoo, who have spent hundreds of millions of dollars locally on state-of-the-art internet data centers. The Wenatchee Business Journal is your conduit to reach the region’s business leaders.

T h e W e n a t c h e e & B e l l i n g h a m B u s i n e s s J o u r n a l s

ZIP CITY BBJ Circulation 2010 Average Income

98225 Bellingham 1,355 $50,428

98226 Bellingham 672 $65,107

98229 Bellingham 344 $66,441

98264 Lynden 331 $71,178

98248 Ferndale 132 $60,136

98230 Blaine 125 $68,806

Mailed to misc ZIPS 421

Circulation Total 3,380Source for 2010 income: 2010 Nielson/Claritas research

ZIP CITY WBJ Circulation 2010 Average Income

98801 Wenatchee 2,409 $65,925

98802 East Wenatchee 1,291 $61,885

98807 Wenatchee 479 -

98815 Cashmere 326 $63,513

98816 Chelan 386 $60,136

98826 Leavenworth 440 $68,806

98381 Manson 115 $38,958

Mailed to miscellaneous zips 707

Circulation Total 6,153Source for 2010 income: 2010 Nielson/Claritas research

The Bellingham & Wenatchee Business Journals are where business leaders turn for vital news information and commentary that identifies market trends and focuses on new busi-ness opportunities. Our award winning editorial departments produce breaking news and features that our readers can’t find anywhere else!

BBJToday.com & WBJToday.com provide timely information to help you do business and keep you in fresh leads, including new business licenses, liquor licenses, construction con-tracts, top property sales, building permits, tax liens and bankruptcies.

Your advertisement in our business journals reach top decision-makers who are CEOs, presidents, owners, managers and employees — a targeted market with unmatched buying power, both on the corporate and personal levels.

B e l l i n g h a m B u s i n e s s J o u r n a l

Bellingham boasts a highly educated workforce that supplies major employers locally and around the region. The BBJ caters to the area’s diverse mix of industry, including high-tech, business, education, and retail sectors.

W e n a t c h e e B u s i n e s s J o u r n a l

The Wenatchee Business Journal presentS news, informative features and information your business needs to make strategic decisions in today’s marketplace.


Island CountyIs home to Naval Air Station Whidbey.

On-base employment of 10,066 comprises 68 percent of total employment in Island County, with an annual payroll of $399.1 million, and another $91.1 million in pensions.

Kitsap CountyIs home to Naval Base Kitsap (the Bremerton naval station and the Bangor submarine base), Puget Sound Naval Shipyard, Keyport Undersea Warfare Center.

On-base employment of 27,375 makes up about 36 percent of total employment in Kitsap County, with an annual payroll of one billion dollars, and another $253.9 million in pensions.

Photo credits: Navy Region Northwest

K i t s a p N a v y N e w s & W h i d b e y C r o s s w i n d D e m o g r a p h i c s

Target the Navy’s $1.5 billion payroll with the Kitsap Navy News & Whidbey Crosswind.

Puget Sound is the U.S. Navy’s third largest fleet concentration area. The Department of the Navy spends about $3 billion annually in the region, which is home to approximately 26,000 active duty members, 16,000 civilian employees, 5,800 drilling reservists, 76,000 family members, and 48,000 Navy retirees. The region’s military installations and facilities occupy more than 28,000 acres of land.

Demographics of Kitsap Navy News & Whidbey Crosswind ReadersDistributed every Friday to Naval Base Kitsap & Naval Air Station Whidbey Island communities

Readership Age 18 -29 21%

30-44 45%

45-65 24%

Female 51%

Married 66%


Own Home 51%



Northwest Navy Stats: A $2.1 Billion Economic ImpactCombined statistics for Kitsap Military Bases (Kitsap County), NAS Whidbey (Island County) and Naval Station Everett (Snohomish County)

Employment (uniformed & civilian) 41,958

Annual Payroll $1.558 billion

Military Retiree Pensions $483.1 million

Health Care Paid to Private Providers $50.2 million

Purchases of Local Goods & Services $133.1 million

Net Direct Impact* $2.125 billion

n Reach the perfect audience The population of the U.S. Navy is the perfect demographic—affluent, educated, young,

energetic, tech savvy consumers with 100% employment. Our average reader is 41 years old, 79% have attended some college and 67% are wired with high speed internet.

n $483 Million in Pension Payroll Influence millions of dollars in retiree pension spending when you advertise in the Kitsap

Navy News & Whidbey Crosswind. Fifteen percent of our readers are over 55 years old and include military retirees whose pensions are administered through the bases.

Source: Washington State Office of Financial Management and Pulse Research

The Kitsap Navy News covers the community surrounding Puget Sound's Naval Bases including Bremerton, Bangor and Keyport.

The Whidbey Crosswind provides coverage

for Whidbey Island's Naval Air Station and Community.


K i t s a p N a v y N e w s & W h i d b e y C r o s s w i n d C i r c u l a t i o n 2 0 1 1

SERVING COMMUNITIES SURROUNDING KITSAP NAVAL BASES

ZIP CITY Kitsap Navy News

98310 Bremerton 620 98311 Bremerton 770 98312 Bremerton 1,415 98314 Bremerton 460 98315 Silverdale 320 98332 Gig Harbor 300

98337 Bremerton 395

98345 Keyport 65

98346 Kingston 170

98366 Port Orchard 936

98370 Poulsbo 390

98383 Silverdale 338

98392 Suquamish 45

98524 Allyn 65

98528 Belfair 180

Insert Total 6,469

Non Inserted Mail 1,933

Total Circulation 8,402

SERVING COMMUNITIES SURROUNDING WHID-BEY AIR STATION

ZIP CITY Whidbey Crosswind

98239 Coupeville 996

98277 Oak Harbor 4,514

98278 Oak Harbor 1,500

Total Circulation 7,010

Grand Total 15,412

Important: Please add 2% to insert quantities for spoilage

TARGET A POWERFUL AUDIENCE

Active Duty26,100

Navy Family 42,341

Civilians 15,655

Contractors 11,400

Reservists 2,399

Retirees 55,510

US NAVY PHOTO CREDITS


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Reach your niche customers through our specialty publications.Our special sections and niche publications reach a variety of audiences within the community.

• Visitor guides• Community almanacs• Special sections for holidays and shopping seasons • Coupon books

Reach thousands of Web readers with online advertising.Of those going online for local news, 63% found it on a local newspaper’s website, compared to 17% for sites such as Yahoo, MSN or Google. And only 12% to the website of a local television station. Ads on suburban newspaper websites are viewed by your intended, local audience.

Link customers directly to targeted content on your website. An 100% opt-in marketing tool to compliment your print campaign.

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Targe ted Marke t ing & Cus tom Ser v i ces

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NORTHERN & CENTRALWASHINGTON

LWS Whatcom, Skagit& Island Counties

20,875 n publishes Wednesday

LNS North Snohomish County26,935 n publishes Wednesday LCS Central Snohomish County15,850 n publishes Wednesday LSN South Snohomish County

& North King County12,000 n publishes Wednesday LSF Seattle & Eastside25,830 n publishes Tuesday East of Lake Washington & Wednesday on the Ferries

LSK Southwest King County17,375 n publishes Wednesday LSE Southeast King County18,295 n publishes Wednesday

LPW West Pierce County26,790 n publishes Thursday

LPE East Pierce County19,900 n publishes Thursday

LPK Peninsula/Kitsap24,200 n publishes Thursday

NickelAds.com

SOUTHERN WASHINGTON LTG Olympia, Shelton,

Tumwater & Centralia15,000 n publishes Thursday

LSW Vancouver, Camas, Washougal, Ridgefi eld & Battleground

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OREGON LCP East & Central Portland Metro35,000 n publishes Thursday

LWM West Portland Metro & Mid-Valley (Salem, Albany & Corvallis)

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Nickel Classifi ed Publications

Everett(425) 493-5100Fax (425) 493-5079

Silverdale(360) 308-0279Fax (360) 479-7872

Mount Vernon(360) 424-9000Fax (360) 428-5770

Tacoma(253) 472-6989Fax (253) 472-7175

Kent(253) 437-6000Fax (253) 437-6010

Olympia(360) 339-8050Fax (360) 786-6300

Portland(503) 251-7569Fax (503) 251-7519

CorporateMap_3-7-11.indd

SALES OFFICES

We've got you covered in the Pacifi c Northwest.

Tukwila ReporterPH: (253) 872-6600 n Tabloid n Monthly/3rd Wedwww.TukwilaReporter.com

Vashon/Maury Island BeachcomberVashon-Maury Island BeachcomberPH: (206) 463-9195 n Tabloid n Wedwww.VashonBeachcomber.com

Weekly Volcano*publishes Thursday

ISLAND COUNTYNorth Whidbey TMC

PH: (360) 675-6611 n Tabloid n Wed

South Whidbey RecordPH: (360) 221-5300 n Tabloid n Wed/Satwww.SouthWhidbeyRecord.com

Whidbey CrosswindPH: (360) 675-6611 n Tabloid n Friwww.WhidbeyCrosswind.com

Whidbey News-TimesPH: (360) 675-6611 n Tabloid n Wed/Satwww.WhidbeyNewsTimes.com

MASON COUNTY Shelton-Mason County Journal*

publishes Thursday

SAN JUAN COUNTYIslands’ Sounder

PH: (360) 376-4500 n Tabloid n Wedwww.IslandsSounder.com

Islands’ WeeklyPH: (360) 468-4242 n Tabloid n Tuewww.IslandsWeekly.com

Journal of the San Juan IslandsPH: (360) 378-5696 n Tabloid n Wedwww.SanJuanJournal.com

SKAGIT COUNTYLa Conner Weekly News*

publishes Wednesday

Little Nickel - Mount Vernon(360) 424-9000www.littlenickel.com

SNOHOMISH COUNTYArlington Times/Marysville Globe

PH: (360) 659-1300 n Tabloid n Wedwww.MarysvilleGlobe.comwww.ArlingtonTimes.com

Edmonds Beacon*publishes Thursday

Little Nickel - EverettPH: (425) 493-5100 n Tabloid n Wedwww.littlenickel.com

Mukilteo Beacon*publishes Wednesday

The Weekly Herald*publishes Wednesday

OREGONNickel Ads - Portland

(503) 251-7569 n Tabloid n Thuwww.nickelads.com* Partner Papers

BUSINESS JOURNALSBellingham Business Journal

PH: (360) 647-8805 n Tabloid n MonthlyPublishes 1st Monday of the month. www.BBJToday.com

Wenatchee Business JournalPH: (509) 663-6730 n Tabloid n MonthlyPublishes 1st Monday of the month.www.WBJToday.com

CLALLAM/JEFFERSON COUNTYForks Forum*

publishes Thursday

Peninsula Daily News*publishes Sunday-Friday

Port Townsend Leader*publishes Wednesday

Sequim Gazette*publishes Wednesday

Sequim This Week*publishes Wednesday

KITSAP COUNTYBainbridge Island Review

PH: (206) 842-6613 n Tabloid n Friwww.BainbridgeReview.com

Bremerton Patriot/Central Kitsap ReporterPH: (360) 308-9161 n Tabloid n Friwww.BremertonPatriot.comwww.CentralKitsapReporter.com

Kingston Community NewsPH: (360) 779-4464 n Tabloid n Monthlywww.KingstonCommunityNews.comReserve space by the 15th of the month for publication on the last Friday of the month.

Kitsap Navy NewsPH: (360) 308-9161 n Tabloid n Friwww.KitsapNavyNews.com

Kitsap WeekPH: (360) 779-4464 n Tabloid n Fri

Little Nickel - SilverdalePH: (360) 308-0279 n Tabloid n Thuwww.littlenickel.com

North Kitsap HeraldPH: (360) 779-4464 n Tabloid n Friwww.NorthKitsapHerald.com

Port Orchard IndependentPH: (360) 876-4414 n Tabloid n Friwww.PortOrchardIndependent.com

KING & PIERCE COUNTYAuburn Reporter

PH: (253) 833-0218 n Tabloid n Friwww.Auburn-Reporter.com

Bellevue ReporterPH: (425) 453-4270 n Tabloid n Friwww.BellevueReporter.com

Bonney Lake & Sumner Courier-HeraldPH: (360) 825-2555 n Tabloid n Wedwww.BLSCourierHerald.com

Bothell/Kenmore ReporterPH: (425) 483-3732 n Tabloid n 1st & 3rd Friwww.Bothell-Reporter.com

Capitol Hill Times*publishes 1st & 3rd Wed of each month

El Siete Dias*publishes Wednesday(in King, Pierce and Snohomish Counties)

Enumclaw Courier-HeraldPH: (360) 825-2555 n Tabloid n Wedwww.CourierHerald.com

Federal Way MirrorPH: (253) 925-5565 n Tabloid n Wed/Satwww.FederalWayMirror.com

Fort Lewis Ranger*publishes Thursday

Issaquah/Sammamish ReporterPH: (425) 391-0363 n Tabloid n Friwww.Issaquah-Reporter.comwww.Sammamish-Reporter.com

Kent ReporterPH: (253) 872-6600 n Tabloid n Friwww.KentReporter.com

Kirkland ReporterPH: (425) 822-9166 n Tabloid n Friwww.KirklandReporter.com

Little Nickel - KentPH: (253) 437-6000 n Tabloid n Wedwww.littlenickel.com

Little Nickel - TacomaPH: (253) 472-6989 n Tabloid n Thuwww.littlenickel.com

Madison Park Times*publishes Monthly

Maple Valley & Covington ReporterPH: (425) 432-1209 n Tabloid n Friwww.CovingtonReporter.comwww.MapleValleyReporter.com

Mercer Island ReporterPH: (206) 232-1215 n Tabloid n Wedwww.MI-Reporter.com

Nguoi Viet Tay Bac*Publishes Tuesdays & Fridays

North Seattle Herald-Outlook*publishes 1st & 3rd Wed of each month

The Northwest Airlifter*publishes Thursday

Queen Anne News/Magnolia News*publishes Wednesday

Redmond ReporterPH: (425) 867-0353 n Tabloid n Friwww.Redmond-Reporter.com

Renton ReporterPH: (425) 255-3484 n Tabloid n Friwww.RentonReporter.com

Russian World News*publishes Twice Monthly

The ScenePH: (425) 453-4270 n Tabloid n last Wed/Fri www.TheBellevueScene.com

Snoqualmie Valley RecordPH: (425) 888-2311 n Tabloid n Wedwww.ValleyRecord.com

South Seattle Beacon*publishes 1st & 3rd Wed of each month

Tacoma Daily IndexPH: (253) 627-4853 n Tabloid n Dailywww.TacomaDailyIndex.com

National Sales Office n Toll Free (888) 443-5815 n Fax (360) 394-5841 n www.SoundPublishing.com n 2700 Richards Road, Suite 201, Bellevue, WA 98005

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