MediaPass Publisher Overview June2011

Confiden'al MediaMogul™ -‐ Materials Not for Distribu'on

Charge for your online content, easily

MediaPass enables publishers of any size to easily sell recurring subscrip'ons to their online content without the complexity or resource demands associated with online subscrip'on models.


As easy as “Adsense for online subscrip8on”

Increase your revenue •  Premium Content does not impact your Adver'sing Revenue •  Charging for content can significantly out-‐yield online adver'sing •  On average subscrip'on services earn 5 to 20 'mes more per user versus adver'sing alone

Cost-‐Effec8ve and Customizable •  No set-‐up or integra'on fees to get started •  Intui've and easy-‐to-‐use Publisher Control Console for fast updates and changes •  Repor'ng, Customer Service, Fraud Protec'on – some of the many benefits MediaPass Publishers never have to worry about building or managing

Youngest named to the EContent 100 Companies that Ma@er Most in the Digital Content Industry

"MediaPass' feature allows our publishers to boost revenues through customized subscrip8on models, targe8ng the op8mal mix of free and paid content."

•  Newspapers and Magazines •  Medical & Professional Info •  Blogs •  Educa'on •  Video Sites •  Sports •  Recipes •  Answers or “How-‐To” Info

MediaPass Works…

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On Any Website …and Any PlaForm


We Made it Simple


Step 1: Sign Up and Set Price Points Step 2: Choose a Subscrip'on Module Op'on Step 3: Grab MediaPass Code Snippet & Customize

…And then: Watch your revenue grow & receive payment from MediaPass as users subscribe to your premium content

Local Sports News 4,875.00 Subscrip'on Transac'ons Less MediaPass Share Publisher Revenue

$7,500.00 $2,625.00 $4,875.00

Step 1: Sign up and Set Price Points


Publishers can set prices right away and then come back later to adjust or even set up a Price Point test.

Step 2: Choose a Subscrip8on Module


MediaPass provides 3 subscrip'on module op'ons -‐ 1) Page Overlay, 2) In-‐Page, and 3) Video Overlay. Decide which product is right for your website's content. Publishers can use any of them at any 'me for various pieces of content. Then simple instruc'ons are provided for whichever module you decide to put live on your site.

For publishers who want to require a subscrip'on to access en're pages, the Page Overlay dims the content while asking the user to sign up for a subscrip'on in order to view the content on that page. Unlike the In-‐Page and the Video Overlay, the user can not interact with any elements on the page -‐ images, text, links, etc, un'l a subscrip'on is purchased.

Pricing plans are set by you or can be op'mized with the MediaPass Price Point Tes'ng tool

Customize MediaPass with your Logo, Teaser Content and Subscrip'on Benefits

Page Overlay Op,on


In-‐Page Op,on


MediaPass never gets in the way of your adver'sing placements

The In-‐Page look is great for online magazine and newspaper ar'cles, blog posts and other textual content. Unlike the Overlay, the In-‐Page doesn't completely cover up the content but instead sits within the ar'cle, giving you the flexibility to show as much or as ligle of your content as you like before asking for a subscrip'on. Publishers can en'ce readers with a preview – a few sentences or paragraphs of the ar'cle – by customizing how much “teaser” content to display.

Video Overlay Op,on


For publishers with video content the Video Overlay is a subscrip'on module that works with any player. Unlike the Page Overlay, users can s'll interact with other elements -‐ images, text, links, etc – on the page, as well as navigate around to other pages on your site. Similar to the In-‐Page op'on, the Video Overlay can be customized to appear aher a “teaser” preview of the video.

Make Changes With Ease in the MediaPass Publisher Control Console

Account Info:

•  Price Point tes'ng •  Customize

Subscriber Benefits messaging

•  Change Video Seings

•  Designate pages as subscrip'on

•  Add/change logo •  Select/change

Metered seings

Step 3: Grab Code & Customize


Track Subscribers, Revenue and View Reports

Earning Info:

•  Real-‐'me subscrip'on no'fica'ons

•  Online sales and renewal tracking

•  eCPM trends •  Subscriber

Informa'on

Now Watch Your Revenue Grow


Publisher Responsibili8es

  Con8nue crea8ng great content

MediaPass Responsibili8es

  Merchant account mgmt & credit card processing fees

  Auto-‐op8mizing pricing to maximize revenue

  Customer Service

  Fraud Protec8on – Sophis8cated systems to protect against fake and illegal transac8ons

  Backend database management and upkeep

  Subscrip8on UI/UX advancement & improvement



Get Started Today: hep://www.mediapass.com

Ques8ons? Visit our FAQs: hep://www.mediapass.com/mp/contact2?#faq

Or Email Us [email protected] [email protected]

Documents

MediaPass Publisher Overview June2011