Amber Rockwood Thomas Hanley

MemoryDrive

Typical User

• Our typical user is Otto, a New York businessman and rental car user in his forties. His job requires him to travel frequently through the US, so he rents cars with the MemoryDrive driver preference system.

Technology

•  MemoryDrive users like Otto simply have to plug in their smartphone, and the MemoryDrive app communicates all the driver’s saved settings with the car.

•  Even if cars have options for different levels of autonomy, these settings are saved in the user preferences app and communicated to the rental car upon entry.

•  While the MemoryDrive system does not build in any additional safety features, the customization of the experience will also make it safer, as situation awareness will not be compromised in order to make adjustments to the driving experience.

Idea

Comfort Settings •  Temperature

•  Seat Comfort •  level of incline •  closeness to the wheel

•  cushion inflation/deflation

•  head rest height

•  Media Preferences

•  Phone Call and Messaging

Driver Settings •  Pedal Sensitivity

•  Steering Wheel •  wheel incline •  wheel sensitivity

•  Level of Autonomy

•  Mirror and Window Settings •  rearview mirror •  side view mirrors

•  level of tint in windows

•  Navigation, Traffic, & Weather

Upon plugging in your phone, the MemoryDrive app syncs and adjusts:

Setup • While Otto is on the plane

for a business trip to California, he reviews and adjusts the settings for the car he will be renting. He taps on the navigation tab to set the address of his final destination and sets his desired Pandora radio station.

Temperature & Seat Comfort Settings

• Otto’s settings adjust to bring the vehicle’s temperature to a comfortable level.

• The seat also adjusts- inclining, positioning, and inflating the different parts of the seat to the desired settings. • Otto is getting

comfortable and more ready to drive.

Driver Settings • Otto’s driver settings

also adjust. He is used to a steering wheel that requires a few spins to make the car turn, so that’s how the wheel responds in his rental car. He likes to drive manual with a minimal level of autonomy, so the car adjusts to that. He has also pre-set the sensitivity of the gas and brake pedals.

Mirror and Window Adjustments • Otto does not even

have to worry about lining up the rearview and side view mirrors. MemoryDrive technology remembers the last adjustments that Otto made and positions the mirrors for him.

• The window tint is also adjusted for Otto.

Media preferences • Once Otto starts the car,

the country Pandora station he picked on the plane starts playing, so he doesn’t have to mess with the stereo system. When he drives the car with his kids, he sets the car to play Raffi radio, or selects a movie for the kids to watch directly from the MemoryDrive app without the hassle of inserting a DVD.

Navigation, traffic, and weather •  Otto has already specified his route on his flight, so voice

navigation will automatically guide him to the company campus in Silicon Valley. •  MemoryDrive will also access his phone’s GPS to provides

relevant Bay Area traffic and weather updates to Otto.

Taking and receiving phone calls • When Otto’s boss calls to

make sure he arrived safely, Otto does not need to pick up his phone to let her know he has. The system creates voiceless calling capabilities through the connected smartphone • Otto can also receive

hands-free messages, emails, and other updates

Incoming call from Joe Boss…

Answer Answer call