MENU GUIDE Lead Generation Support Site for ...membership database for information about 880,000 members who are manufacturing field with many of them having decision- making responsibility

Lead Generation Support Site for Manufacturing/Electronics/Automobiles

MENU GUIDE

［M a n u f a c t u r i n g］

Dec. 27 2018

1Copyright ⓒ 2018 Nikkei Business Publications, Inc. All Rights Reserved.NIKKEI xTECH Active ［Manufacturing］ Menu guide

We efficiently acquire and provide leads as envisioned by your company.

A platform with useful information for product/ service selectionPotential customers are attracted through two channels: news and features via Nikkei xTECH and problem solutions via Nikkei xTECH Active [Manufacturing]

A strong and high-qualitymembership databaseYou can access a strong and high-quality membership database for information about 880,000 members who are manufacturing fieldwith many of them having decision-making responsibility.

Active’s expertise to identifyyour target customer segmentNikkei xTECH Active’s editorial team writes white paper introductory pages and advertorials (known in Japan as “tie-up articles”) to ensure lead acquisition.

Nikkei xTECH Active [Manufacturing]

Nikkei xTECH Active expands the area to manufacturing field. Powerful collaboration with Nikkei xTECH and know-how cultivated by Nikkei xTECH Active will accelerate the acquisition of your lead (prospective customer).

* Total number of persons who register NIKKEI xTECH Electronics/Manufacturing/Automobile Newsletter


製造業においてかつてないほどに関心を集める、人工知能（AI）、IoT（インターネット・オブ・シングス）、クラウド、工場のスマート化などの最新動向が一堂に集まるフォーラムと展示会が一体化したイベントが「デジタルものづくり」です。

The number of registrants and monthly PV

Registrants：856,464 Monthly total PV：4,090,847

Category Genre PV

Electronics

Electronics 803,327

Analog 30,211

Communication 7,585

Electronic Device 305,840

Electronic Design 35,560

Electronic Product 57,467

5G 19,591

IoT Technology 52,185

Robot 57,074

Automobiles

Automobile 779,755

Self-Driving/ADAS 81,176

In-Vehicle Parts 148,803

Electrification 161,409

New Car Report 34,821

Category Genre PV

Manufacturing

Manufacturing 400,234

Design Innovation 174,863

Industrial Equipment 32,688

Production Innovation 5,580Manufacturing Skill

Development 309,538

Management 87,856

New Industry 75,821

Aerospace 11,087

Open Innovation 108,680

Energy

Energy 30,266

Power Electronics 10,022

Mega Solar Power 269,408

The number of registrants and monthly PV of manufacturing categories are much more than them of same type online site in Japan.

(Nov. 2018)


Registrants Profile 1

More than half are managing levels

PositionManager

51.6％

Charmin/President/Board Member 9.3％

Department manager Level 10.9％

Section manager Level 15.9％

Subsection manager Level 15.5％Food, Medicine, Cosmetic 1.0％

Industry

Over 50% works at manufacturing industry

Electronics, Electronic part26.3％

Car, Transportation equipment 8.0％

Manufacturing51.7％

Mechanical, Heavy industry 7.8％

Material 3.8％Other manufacturing 4.7％

Information operation, Software, SI 12.7%

Construction 2.4%

Whole sale, Retail 4.2%

Services 3.4%

Communication Services 2.2%Education 2.8%

Finance, Securities, Insurance 1.4%Official worker 1.3%

Others13.7%

Medical, Welfare 1.0%Real Estate 0.5%

Agriculture, Forestry, Marine product, Mining 0.6%

Consulting, Accounting, Law firm 2.1%

About ¼ engage in manufacturing.

Type of job

Others35.4%

Manufacturing25.4％

Technology/Design 13.3％

Research/Development 9.0％

Production/Manufacturing 2.0％

Other manufacturing（Material procurement/Logistics）0.7％

Company managers / Executives /Management planning 9.2％

Information processing/Information systems 10.4％

Sales7.4％

Specialist 3.6％Planning/Research/Marketing 4.9％

General administration 2.4％

General affairs/Human resources/Finance/Accounting 1.5％

Work at SMB to big enterprise

Number of employees

1～9934.5％

100～99921.9％

1,000～9,99923.9％

10,000 and over19.8％


Registrants Profile 2 Ranking of the companies registrants work at

Electronics, Electronic part

1 Panasonic

2 TOSHIBA

3 Sony

4 SHARP

5 Fujitsu

6 Canon

7 Mitsubishi Electric

8 Renesas Electronics

9 HITACHI

10 Seiko Epson

Top 10 at each industryCar, transportation equipment

1 DENSO

2 Honda R&D

3 Nissan

4 TOYOTA Motor

5 Mazda

6 Mitsubishi Motors

7 Suzuki Motor

8 Yamaha Motor

9 AISIN Seiki

10 Isuzu Motors

Mechanical, Heavy industry

1 Canon

2 Nikon

3 Mitsubishi Heavy Industry

4 Olympus

5 Komatsu

6 RICOH

7 IHI

8 Fuji Xerox

9 Mitsubishi Electric

10 HITACHI

Food, Medicine, Cosmetic

1 Takeda Pharmaceutical

2 AJINOMOTO3 CHUGAI PHARMACEUTICAL

4 Astellas Pharma5 DAIICHI SANKYO6 TERUMO7 Otsuka Pharmaceutical

8 Kyowa Hakko Kirin

9 SHIONOGI10 Shiseido

Material1 AGC (Asahi Glass)2 Toray3 Fuji Film4 Mitsui Chemical5 Sumitomo Chemical

6 Nitto Denko7 DIC8 Hitachi Chemical9 JSR10 SEKISUI CHEMICAL

Other manufacturing1 Dai Nippon Printing

2 Toppan Printing3 YAMAHA4 AGC (Asahi Glass)5 Fuji Film6 LIXIL7 Olympus8 TOTO

9 Sumitomo Electric Industries

10 Nikon

No. Company name Enrollment

1 Panasonic 12,6002 Fujitsu 8,1773 TOSHIBA 8,1374 Sony 7,0025 Canon 5,8086 DENSO 5,6417 SHARP 5,2348 HITACHI 4,9489 Honda R&D 4,738

10 Mitsubishi Electric 4,11811 NEC 4,08512 Nissan 3,86913 Seiko Epson 3,86814 Renesas Electronics 2,83315 Murata Manufacturing 2,82916 Mazda 2,79617 RICOH 2,67618 TOYOTA Motor 2,50619 HITACHI Group 2,20220 Kyocera 2,11821 Fuji Xerox 2,01422 Omron 1,79123 Nikon 1,70524 Dai Nippon Printing 1,60325 Olympus 1,51126 Mitsubishi Heavy Industry 1,48127 Konica-Minolta 1,45428 ALPS Electric 1,39729 University of Tokyo 1,38530 Toppan Printing 1,38331 Yokogawa Electric 1,35132 TDK 1,32833 Sumitomo Electric Industries 1,31034 Pioneer 1,275

Top 100 companies of registrants No. Company name Enrollment

35 Fuji Electric 1,25636 HONDA 1,22437 IBM Japan 1,17638 Tokyo Electron 1,17039 NTT Data 1,14640 Mitsubishi Motors 1,11241 KDDI 1,11042 OKI Electric Industry 1,09643 Yamaha Motor 1,09544 Suzuki Motor 1,08945 BROTHER INDUSTRIES 1,01346 AISIN Seiki 97547 AGC (Asahi Glass) 96748 Fuji Film 93649 Nomura Research Institute 93350 Toyota Industries 89651 Socionext 87952 NTT Communications 85453 Tohoku University 81754 Advantest 81354 CASIO 81356 FUJITSU LABORATORIES 80457 Isuzu Motors 79858 Asahi Kasei 78658 Nitto Denko 78660 NTT 77361 IHI 76462 Komatsu 75763 Itochu Techno-Solutions 75064 Hitachi High-Technologies 74364 YAZAKI Corporation 74366 MITSUI & CO., 73567 AISIN AW 73268 ROHM 712

No. Company name Enrollment

69 Kawasaki Heavy Industry 70470 Waseda University 70171 YAMAHA 700

72 Advanced Industrial Science and Technology(AIST) 698

73 Nihon Unisys 69374 Daikin Industries 68675 Fujikura 683

76 Japan Aviation Electronics Industry 669

77 Tokyo Institute of Technologies 66878 Japan Display 66779 Toray 66679 NSK 66681 Taiyo Yuden 66582 SANYO Electric 66383 SoftBank 65184 Osaka University 63685 Kyoto University 63586 SCREEN Holdings 63487 Hitachi Chemical 63288 SHIMADZU 61989 Yasukawa Electric 61290 Keio University 606

90 Shibaura Institute of Technologies 606

90 SUBARU 60693 NEC Engineering 60594 Ritsumeikan University 60095 NTT Comware 57796 NICHIA 57497 Mitsumi Electric 57398 Sumitomo Chemical 57299 Azbil 568

100 Calsonic Kansei 567

Details of Our Service


Area covered by Nikkei xTECH Active

It is possible to acquire leads who actively access the “Monozukuri”(Manufacturing),Electronics and Automobile categories in main to gather information about relevant products or services!

Construction

I T Manufacturing

• “Monozukuri”(Manufacturing)• IoT• Semiconductors/Devices• Design/Analysis• Measurement/Control

Manufacturing×IT etc.Lead generation is possible across multiple specialized categories.


Active’s expertise to identify target customer segment

Nikkei xTECH Active acquires leads from those who access content written by our editorial team, which is highly versed in cutting-edge technologies by posting recommended articles on a specialized product/service-selection site and using e-mail magazines.

■ Outline of white paper/video program service with a guaranteed number of leads (leads-guaranteed service)

E-mail magazines as chosen on a category-by-category basis

Article written byNikkei xTECH Active’s

editorial team

Questionnaire&

download

＊All images are shown for illustration purposes only.

Lead acquisition

A feature article written by Nikkei xTECH Active’s editorial team arouses target customers’ interest!

Real-time downloading is possible on a download-only website for leads

Attracting target customers by using the most effective approaches such as recommended articles and e-mail magazines chosen on a category-by-category basis


ServicesYou can choose the type of service that exactly meets the requirements of your company.

Number of leads

guaranteed

Plan regarding the number of leads guaranteed

Postingperiod

guaranteed

Plan regarding the posting periodguaranteed alongside the provision of leads

No need toprepare

white paper

No need to prepare white paper on your company’s products or services on your own

Editorial Informationgathering

Editorial team’s coverageto write an advertorial

Segment Lead provision focused on necessary attributes possible

Type of service Property of service Key features of service

White paper/video program

To acquire leads, the editorial team of Nikkei xTECHActive writes an article introducing your products/services.

Content sponsorship

Research Special

Active Special

Nikkei xTECH Active carries a magazine article of your company’s choice in order to acquire leads.

Nikkei xTECH Active conducts a survey and provides its Results with personal information of respondents.

Nikkei BP writes a high-quality advertorial in line with the requirements of your company.

Number of leads

guaranteed

Postingperiod

guaranteed

No need toprepare

white paper

Editorialinformationgathering

Segment

Number of leads

guaranteed

Postingperiod

guaranteed

No need toprepare

white paper


Segment

Number of leads

guaranteed

Postingperiod

guaranteed

No need toprepare

white paper


Segment

Number of leads

guaranteed

Postingperiod

guaranteed

No need toprepare

white paper


Segment


Leads-guaranteed Service (1)

White paper/video program service <Basic>Number of

leadsguaranteed

Postingperiod

guaranteed

No need toprepare

white paper


Segment

■ Details of service ／PriceCost per lead JPY 10,000

Gtd. number of leads 50 leads～（Minimum charge JPY500,000～）

WP/video program page production White paper (WP)/video introductory page production (up to 400 Japanese characters)

Posting form 1 WP PDF (within 10 MB)/ 1 video posting (within 500MB)

Implementation Realizing conditions/guaranteed leads as contracted

Launch day of posting Every Wednesday

Questionnaire ＆white paper download

or video viewing

Leadacquisition

* For posting, 10 business days are required after an order is placed.* The editorial team writes white paper and video introductory content. Please note that the draft text will not be shown prior to posting.* We expect the lead acquisition period to last 12 weeks. Please note that this length is not a guaranteed duration but just anindication, If a lead acquisition target cannot be achieved over the said period, we will propose that the lead acquisition period be extended or that the lead acquisition plan be replaced by a new one.* You are asked to let Nikkei xTECH Active determine what will be contained in the article to be written by its editorial team to guide potential customers to the relevant content.* What we make available in this service plan is limited to a list of lead information. No posted reports are provided.* There may be cases in which we may not accept certain orders, depending on product attributes or content. We let you know via media whether or not your order is acceptable.* The related material will remain posted — free of charge — even after the end of the lead acquisition period, unless requested otherwise.

【Note】・White papers should mainly discuss utilization or explanation of specific technologies, products or services, as well as information on feature comparison with earlier products or competitors’ products, along with examples of product or service adoption, research reports, market analysis and statistics, among others. Lecture materials are included in this category as well. We do not accept posting of flyers (such as campaign introductions) and catalog materials. ・Your PDF file should be within 10 MB in size and video file should be within 500 MB in size (file formats: WMV/AVI/MPG/MOV/M4V/3GP/3G2/FLV/MP4).

・We ask you not to directly link to the website for acquiring personal information from the posted PDF.・There may be cases in which we will ask you to agree that we will be able to change the properties of your PDF before posting publicly.

Potential customers’ interest is aroused by a white paper* introductory article about your company as written by Nikkei xTECH Active’s editorial team. Then, such customers are guided to the download-only website. This is a plan guaranteeing the targeted number of leads to be acquired by providing noteworthy information through a recommended article and e-mail magazines.

Acquiring as leads personal information which individuals submit when downloading a white paper article or viewing a video program

＊White paperWhite papers are created by businesses to convey solutions to target customers

helping them resolve consumer problems. White papers are an important B2B content marketing tool. According to a U.S. marketing institute’s survey, 78% of B2B enterprise marketers refer to white papers for pre-purchase research. As such, white papers have become one of their key decision-making elements.



You can choose segments with attributes of interest to your company, such as “industry,” “job title,” “job type,” “number of employees” and “region.”The cost per lead may vary, depending on the proportion (%) of the required target audience in the Nikkei xTECH Active memberships.

■ Segment attributes (option)

Industry

IT fields Information processing/SI/software

Non-Itfields

Agriculture/forestry/fishery/mining

Construction

Manufacturing

Wholesale/retail/commerce

Finance/securities/insurance

Real estate

Services

Communication services

Consulting/accounting/legal affairs

Education/learning support

Medicine/healthcare

Public office worker

Others

Job TitleSenior manager-level or aboveManager-level or aboveIn managerial position

Job Type

CEO/COO/board member/management planningGeneral affairs/HR/finance/accountingPR/marketingInformation processing/information systemsGeneral office administrationSalesRelated to manufacturing (planning/development/production/distribution)Specialist

Number ofEmployee

1～99100～499500～9991,000 or over

Region

Hokkaido/TohokuKantoChubu/HokurikuKinkiChugoku/ShikokuKyushu/Okinawa

White paper/video posting <Segment>Number of

leadsguaranteed

Postingperiod

guaranteed

No need toprepare

white paper


Segment

* Members select the attributes above when they register and update their information. For the segment plan, we provide information about leads that match the segments with attributes you desire.

* The communication services sector is categorized as the one including user companies. Please keep this in mind if you need to exclude them as IT companies.

* You may have up to 10 of competitor domains removed from lead free of charge. At submission of the draft, you need to provide the confirmed corporate domains. You may not add domains or change the confirmed domains after the posting.



Content sponsorship

■ Details of service ／Price

Leadacquisition

Cost per lead JPY 10,000

Gtd. number of leads 120 leads（Minimum charge JPY 1,200,000）

ImplementationSponsorship of editorial content

Lead acquisition during the target period

■ Choose magazines for content sponsorship

Numberof

leadsguaranteed

Postingperiod

guaranteed

No need toprepare

white paper


Segment

NIKKEI Electronics

NIKKEI Monozukuri

NIKKEI Automotive

Nikkei BP produces high-quality content on the basis of your requirements as to lead acquisition. We acquire as leads personal information of those who read the second page of the article and beyond.

Acquiring as leads personal information of those who read the second page of the article and beyond

* We expect the lead acquisition period to last four weeks. Please note that this length is not a guaranteed duration but just an indication.* Nikkei xTECH Active determines on its own what traffic drivers should be used and what should be written in each traffic driver.* There are certain solutions to increase the number of leads acquired and segment leads. Please contact us as to such solutions.

【Note】・This plan is exclusively available for one sponsor, in principle.・This lead acquisition plan is not applicable to some of our content. Please confirm the availability in advance. ・This plan provides only the list of people who browse the second page and beyond of the relevant feature article. Please note

in advance that no reports are provided.・You can have up to 10 of competitor domains free of charge. At submission of the draft, you need to provide the confirmed

corporate domains. You may not add domains or change the confirmed domains after the posting.



Research Special

Nikkei xTECH Active conducts a questionnaire survey targeting its readers according to your requests, such as asking about the intention of adopting a product or service in question, and provides you with a list of survey respondents together with information about the survey findings.

■ Details of service／Price

【Note】・We may not be able to accept your order, depending on the type of survey targets or content. Please contact us in advance. -

・We will plan out the most appropriate way to make your survey known to our readers, but you are not able to confirm in advance the schedule/content of the announcement and no associated report is provided.

・Additional charges may occur in case of segmenting survey targets, changing the reward plan, including how to send the rewards to the winners -

・The program does not include the production of a survey report.・Your company needs to prepare the survey’s questions. -・You may have up to 10 of competitor domains removed free of charge. At submission of the draft, you need

to provide the confirmed corporate domains. You may not add domains or change the confirmed domains after the posting.

*１ In addition to the survey questions, respondents will be asked to answer the questions on individual profile data, such as type of industry, type of job, department, the number of employees and job title.*２ The actual expenses will be charged for the costs of rewards other than the amount mentioned above.

Cost per lead JPY 18,000

Gtd. number of leads 50 leads～（Minimum charge JPY 900,000～）

Survey questions Up to 10 questions＊1

List of respondents 50 or over

Survey targets Nikkei xTECH Active members

Reward for respondents＊2 Gift card certificate worth JPY5,000 x 20 winners

Providing as leads personal information which individuals submit when answering survey questions —together with the survey findings

Leadacquisition

Numberof

leadsguaranteed

Postingperiod

guaranteed

No need toprepare

white paper


Segment


Posting period-guaranteed service

Active Special

Nikkei BP produces high-quality content on the basis of your requirements as to lead acquisition. We acquire as leads personal information of those who read the second page of the article and beyond.

■ Details of service／Price

【Note】・You may have up to 10 of competitor domains removed free of charge. At submission of the draft, you need to

provide the confirmed corporate domains. You may not add domains or change the confirmed domains after the posting.

・In this plan, we only provide the list of viewers and a PV report following the posting. No report of traffic drivers is provided.

* A content production cost will be included in case of a guaranteed lead acquisition period plan selected.* There are case additional production fee is charged for special request.

Posting period 12weeks

Minimum charge JPY 2,000,000

Implementation

Content production (up to 2,800 Japanese characters)* Equivalent of 2 pages in A4 magazine length or 4 web pages

Lead acquisition during the target period

Leadacquisition

Acquiring as leads personal information of those who read the second page of the article and beyond

Order placed

Information gathering

by editorial team

Proofreading

Confirm final draft

Posting

About 4 weeks

■ Flow chart of content production

Numberof

leadsguaranteed

Postingperiod

guaranteed

No need toprepare

white paper


Segment


Optional Plan (1)

Creating original questionnaire

The standard questionnaire can be customized according to the needs of your company.

■ Detail/Charges for optional plan

■ Settable questionnaire content

*The questions will be screened beforehand. Please submit the draft of your questions 10 business days in advance.

Charges for optional planUp to 5 questions: JPY200,000（excluding tax）

Please contact us if you have 6 or more questions.

Usable question format・Radio buttons (select only one)・Check boxes (select as many as you need)・Free entry space

Limit on the number of choices・Though there is no limit on the number of choices per question, please try to set a reasonable number of them to make it easier for the reader to reply.

Free entry space・An “Other” answer option can be added to a multiple set of answer choices as a comment field.・An independent “Free Comment” field can be created.* In both cases, the length of each comment entered by readers is limited to 100 Japanese characters.

Other restrictions・The length of each question should be as brief as no more than 100 Japanese characters.・As for reply choices, we may not accept them either if they are too long.・The content of customized questionnaires will be screened beforehand and there may be cases in which some amendments may be requested.

Standard questionnaire

Customized questionnaire


Optional Plan (2)

Telemarketing Support Service

Telemarketing is used to identify potential customers for gathering customer information and secure appointments. We offer one-stop support on all aspects from lead acquisition through follow-up.

【Note】・Each scrip is compiled on the basis of discussions with your company.・Once the call-making operation begins, script can’t be changed.・Three calls are made per list, including cases where no one answers the phone.

Basic charge JPY250,000 （up to 100 calls)

Additional calling charges JPY1,000 per call

■ Detail/Charges for optional plan

* Example: 150 callsJPY250,000 + (50 x JPY1,000) = JPY300,000

* The number of call is guaranteed. Please note, however, that chances of success, such as securing appointments, are not guaranteed.

A dedicated telemarketing team calls potential customers to gather information and feedback and secure appointments* Lead acquisition is separately charged.

［ Flow chart of telemarketing plan ］

Order placed

Meeting/

discussion

Article writing/

confirmation

Call-making

operation

Daily reportPreparation period:

About 2 weeksImplementation period:

About 1 week

■ Features of service- Online screening of leads is possible without the presence of any inside sales team

- One meeting with us is enough prior to the process of scrip compilation and call-making operation.

*All prices excludes tax.


Information necessary for writing an article

A white paper focusing on important points→ As we create an article based on a white paper provide by your company, it is necessary for you to refer to those points which

you want the article to focus on. Please note, however, that we can compile an article even if no white paper is provided.

Registration for use of the lead generation support system→ A dashboard is used to confirm the number of leads and gather personal information as lead. In this connection, you need to register

to use the lead generation support system.(1) User (responsible for obtaining personal information) * We only accept the person assigned to represent your company.

We usually accept one person, but your company may assign more than one person. Please contact us on multiple registration. The registered user(s) may obtain dashboard-enabled information, such as the number of leads and a list of personal information.Also, a weekly update on lead acquisition (the number of leads acquired) is e-mailed to the registered user(s).

(2) Default information about the number of leadsThe registered user has no right to access the dashboard. Instead, default information about the number of leads acquired is e-mailed on a weekly basis.

URL for your company’s privacy policy→ To enable the visitor to see your company’s privacy policy, a link is embedded near a download button for getting related materials.

Your full name / Company name / Department name / Phone number / Individual e-mail addressImperative Information

(group addressunacceptable)

E-mail：Imperative Information


Q & A Is it possible to check the content of the white paper introductory page written by Nikkei xTECH Active’s editorial team

before it is posted?→ No. In principle, the draft text will not be shown to you before it is posted. Pease contact us in advance if you

need to do so.

Is it possible to substitute the PDF file after it is posted?→ Yes. However, an extra fee of JPY10,000 per material will be charged.

Can the introductory page be changed as well if the PDF file is substituted after it is posted?→ Yes. However, an extra fee will be charged. Please highlight in red the relevant parts of the posted text to be

amended and enter specific corrections accordingly. The extra fee of JPY20,000 per material will be charged.→ A complete change (rewriting) of the introductory page will be treated as a separate order, requiring the full

posting price.

Is it impossible to submit an application if the PDF file exceeds 10 MB in size?→ It may be possible in some cases. Please contact us in advance.

What bit rate for video distribution?→ As an indication, we recommend a total bit rate of 1,096 kbps, including 1,000 kbps for video and 96 kbps

for audio.

Is it possible to remove the questionnaire at the time of downloading?→ Yes. Please indicate this request when applying.

Frequently asked questions

{Contact}

Technology Media Advertising [email protected]

TEL：+81-3-6811-80214-3-12 Toranomon, Minato-ku, Tokyo 105-8308 Japan

Nikkei Business Publications, Inc.

Documents

MENU GUIDE Lead Generation Support Site for ...membership database for information about 880,000 members who are manufacturing field with many of them having decision- making responsibility