3MERCEDES-BENZ CARS | PROFILE
Mercedes-Benz Cars continued to grow profitably in 2017. Unit sales and revenue increased significantly once again, and earnings before interest and taxes reached a record level, despite the considerable advance investment we made in our product offensive and new technol-ogies. Our most important new model in the year under review was the updated S-Class. We also continued our dream car initiative with new attractive coups and convertibles. In addition, we offered a preview of our upcoming electric mobility offensive and the future of mobility by presenting the EQA and smart vision EQ fortwo concept vehicles at the IAA in Frankfurt. Following the market introduction of the third generation of the CLS, the first half of 2018 will be domi-nated by the premiere of the new G-Class and the launch of the new A-Class.
Still on course for growthThe Mercedes-Benz Cars division consists of the Mercedes-Benz brand with the Mercedes-AMG, Mercedes-Maybach, and Mercedes me sub-brands, as well as the smart brand and the new EQ brand for electric mobility. The division continued on its course of profitable growth in the year under review, with unit sales increasing by 8% to the new record level of 2,373,500 vehicles and revenue rising by 6% to 94.7 billion. Mercedes-Benz Cars has improved its market posi-tion in nearly all regions. Despite considerable advance investment in our product offensive and new technologies, we were also able to increase EBIT by 13% to 9.2 billion.
Mercedes-Benz once again posts record unit salesThe Mercedes-Benz brand was able to increase its unit sales by 9% to 2,238,000 vehicles in 2017, achieving another record amount. As a result, the Mercedes-Benz brand not only grew much faster than the global car market as a whole, it was once again the premium automo-tive brand with the most sales. In fact, Mercedes-Benz is the number one brand in the premium segment in Germany, numerous other core European markets, the United States, Canada, South Korea, and Ja-pan. We also significantly improved our position in China once again in the year under review.
Mercedes-Benz increased its unit sales in Europe by 5% to 911,700 vehicles in 2017. Substantial growth was achieved in the volume markets of France (+9%), Italy (+9%), Spain (+8%) and the United Kingdom (+4%), and we also increased our unit sales in Germany by 2% to 282,600 vehicles. Mercedes-Benz continued its success in China during the year under review. Unit sales in the country rose
by 28% to 595,200 vehicles, which means we significantly outper-formed both the market as a whole and our most important compet-itors. We also set new records for unit sales in other Asian markets for example in Thailand (+31%), India (+14%), South Korea (+9%), and Taiwan (+7%). Total unit sales in the NAFTA region were at the prior years level. Here, sales increased significantly in Canada and Mexico but decreased slightly in the United States and in the NAFTA market overall.
The growth was primarily driven by our new E-Class. With the avail-ability of all model variants, sales reached the new record level of 398,200 units (+31%). Our off-road vehicles were also very success-ful once again. All in all, sales in the SUV segment increased by 16% to 823,000 units. Demand for our C-Class models also remained very strong, with sales of these vehicles increasing slightly to 492,700 sedans, wagons, coups, and convertibles in 2017. Unit sales of A-Class and B-Class models did not quite reach the previous years high level. Including the CLA and CLA Shooting Brake, a total of 420,200 units were delivered to customers. Sales of the S-Class to-taled 79,400 sedans, coups, and convertibles. The updated S-Class generated additional sales momentum in the second half of the year.
World premiere of the updated S-ClassIn April 2017, the updated S-Class celebrated its world premiere at Auto Shanghai with extensive innovations. One of the highlights here was an all-new and highly efficient engine program featuring a range of new technologies for the electrification of the powertrain. In addition, the Intelligent Drive system has taken another step on the road to autonomous driving. For example, new and modified features have been added to the DISTRONIC active proximity control system and the Active Steering Assist. Forward-looking new technologies such as the electric additional compressor and the integrated starter generator EQ Boost with a 48-volt onboard power system also celebrated their world premieres in the new S-Class. The starter generator is responsible for hybrid functions, such as boosting and energy recovery, and thus enables fuel savings that were previously reserved for high-voltage hybrid technology. The improved third-gen-eration plug-in-hybrid system is now available in the S-Class for the first time in the form of the S 560 e (fuel consumption combined: 2.1 l/100 km, electricity consumption: 15.5 kWh, CO emissions combined: 49 g/km). Here, a significant increase in battery capacity to 13.3 kWh, the use of state-of-the-art lithium-ion technology, and an optimized operation strategy can extend the range of all-electric driving to more than 50 km (NEDC).
Dream car initiative continuesThe E-Class family was renewed entirely within one year and fully rounded out in 2017 through the addition of a coup and convertible model. The new E-Class Coup combines expressive coup propor-tions, a clear and sensuous design, and long-distance comfort for four occupants with the beauty and classic virtues of a Gran Turismo. The new E-Class Cabriolet has been thrilling customers in Europe and the United States since September 2017. At once both hot and cool, the vehicles design idiom represents beauty and intelligence. We also unveiled the coup and convertible models of the updated S-Class in both their series-production and AMG versions at the
Mercedes-Benz Cars in Brief
4MERCEDES-BENZ CARS | PROFILE
International Motor Show (IAA) in Frankfurt in September 2017. These models benefit from extensive new features that have been intro-duced in the sedan for example greatly enhanced driver assistance systems, the state-of-the-art widescreen cockpit, a new-generation steering wheel and the holistic ENERGIZING comfort control system.
EQ our electric mobility brandIn 2016, Mercedes-Benz consolidated all of its activities in the area of electric mobility into a new product and technology brand known as EQ. The new brand was heralded by the near-production Concept EQ from 2016 and the compact Concept EQA, which was presented at the International Motor Show (IAA) in September 2017.
Daimler plans to offer more than ten all-electric models in the passen-ger vehicle segment alone by 2022 ranging from a smart to a large SUV. The first series-produced Mercedes-Benz model from the EQ brand, the EQC, will be unveiled in 2018 and be manufactured at the Mercedes-Benz plant in Bremen beginning in 2019. This will be followed by a model offensive that will gradually expand the prod-uct range of Mercedes-Benz Cars to include even more all-electric models. This new generation of electric vehicles will be based on an architecture developed especially for battery-electric models. This architecture is scalable in every respect and can be used in all model series.
Mercedes-Maybach: Perfection blended with exclusivityMercedes-Maybach stands for the highest levels of exclusivity and individuality. The luxury brand, which was launched in November 2014, combines the perfection of the Mercedes-Benz S-Class with the ex-clusivity of a Maybach. Several exclusive options, including a duo-tone paintjob, made their debut at the Geneva International Motor Show in March. The Mercedes-Maybach S 600 Pullman launched in early 2016 (fuel consumption in l/100 km urban: 19.6/extra-urban: 10.3/combined: 13.6; CO2 emissions in g/km combined: 314) has a face-to-face seating configuration and is a clear top-of-the-line model. The brands first convertible was launched in the spring of 2017 as a limited edition of 300 units.
Mercedes-AMG: the sports car and performance brandThe brand claim of Driving Performance reflects the two core competencies of Mercedes-AMG: the ability to provide an unparal-leled driving experience and the ability to serve as a driving force in the high-performance segment. The Mercedes-AMG sports car brand enhances the fascination of Mercedes-Benz with nearly 60 models. The brands dynamic vehicles especially attract young and sporty customers to the brand with the three-pointed star. Mercedes-AMG models differ extensively from their series-production cousins in terms of both engineering and appearance, thus strengthening the authenticity and distinctive identity of the Mercedes-AMG brand. Mercedes-AMG is continuing its success story and adding another important member to its GT family. The four-door AMG GT is the third sports car to be developed by Mercedes-AMG, after the SLS and the GT. The Mercedes-AMG Project ONE concept vehicle marks yet another milestone in the strategic further development of Mer-cedes-AMG as a sports car and performance brand. The vehicle once again underscores AMG development expertise.
In 2017 Mercedes-AMG finished the year of its 50th anniversary with a new record by selling significantly more than 100,000 units for the first time.
smart focuses on electric mobilitysmart is currently the worlds only