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Contentsmetaio Augmented Reality Solutions 2About metaio . . . . . . . . . . . . . . . . . . . . . . . . . 2

Why a metaio Partnership? . . . . . . . . . . . . . . . . . 2

Certified Developer . . . . . . . . . . . . . . . . . . . . . 3

AR Solution Provider. . . . . . . . . . . . . . . . . . . . . 4

Affiliate . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

IntroductionAccording to Gartner Inc., Augmented Reality is one of the Top 10 strategic IT technologies of our time and Juniper Research forecasts a $1.5 billion revenue stream by 2015. But to metaio, AR is more than that. We are at the dawn of a new era; the virtual and the real world are becoming one. With Augmented Reality technology, we can access, understand and enjoy digital content and informa-tion exactly where we expect it to be and tailored to our specific desires. Augmented Reality promises to be the user interface of the future…

“Making the Digital a Natural Experience.”

metaio Partnership Solutions

Joining metaio’s Partner Network gives you access to the latest breakthroughs in Augmented Reality technology.

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metaio Augmented Reality SolutionsToday, over 500 companies and more than ten million users are relying on Augmented Reality enabled solutions and software from metaio. As a result of our strong foundation in the AR domain, we have been generating exciting and advanced business opportunities in multiple market sectors. As a part of our Partner Network, you too can have access to the latest breakthroughs, tools and advancements in Augmented Reality technology. As an added incentive, we offer consultation services while you implement this revolution in informa-tion technology into your existing business model.

About metaio•Privatelyheldsoftwarecompanysince2003•Globaltechnologyleaderinthefieldof

AugmentedReality•HeavilyinvolvedinARresearch,including

numerousawardsandgrantsleadingtoadvancementsinARtechnology

•500+businesscustomersfrommarketing,industrial,commerceandresearchamountingtoover500individualprojects

•DeveloperofoneoftheleadingAugmentedRealitytechnologyplatforms

•CreatingARsoftwareplatformsfordevelopment,designandindustryplanning

•ProducingAugmentedRealitysolutionsformarketingandsales

•StrategicpartnershipswithST-Ericsson,ARMandTexasInstruments

Why a metaio Partnership?•Engageinafast-growing,technology-

changingglobalindustry•Takeadvantageofmetaio’sexperienceinthe

developmentandmarketingofAR•Receivethecompletesoftwaresuitefrom

metaiotodevelopAugmentedRealitysolutionsforyourcustomers

•Upgradeyourservice-portfoliothroughstate-of-the-arttechnology

•ConstantexchangeofinformationandideaswithinthemetaioPartnerNetwork

•Learnfromtrainingsessionstailoredtomeetyourexactbusinessandtechnicalneeds

•Receivetechnicalsupport,updates,marketingandpublicrelationsassistance

•Benefitfromdiscountsandpreferentialratesforsoftwareandlicenses

0800 700 600 500 400 300 200 100

2008

2009

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2011

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Other

Mobile AR Advertising

Mobile Applications

Games

Custom AR

Revenue (in Mil $)

Revenue from AR Technology (source: Juniper Research)

VanijaVanija, a marketing agency based in Zurich,Switzerland, designs and creates interactiveexperiences using upcoming technologies, suchas Augmented Reality. Their focus is to create atasty (vanilla) experience for the user, for whichmetaio’s technology is the tool. Vanija is a smallteamof5 dedicated advertisers, gamedesignersand 3D artists covering creating solutions formobile,web,tradeshowsandevents.

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The metaio Certified Developer program is targeted at developers actively using metaio Augmented Reality software who are wanting to expand their service portfolio. Achieving certified status enables the developer to commu-nicate their experience and professionalism to a fast-growing and promising market. Certified Developers receive professional marketing support, includ-ing up-to-date materials such as case studies and best practices. Helping to gain traction, metaio connects Certified Developers with its global network of leads and professionals from various industries. Most importantly, members of the Certified Developer program receive support from metaio’s development team.

Certified Developers are experts in creating Augmented Reality experiences. To qualify for the metaio Certified Developer program, all you need to do is to show us examples of your best Augmented Reality applications.

How can I become a Certified Developer?1. Gather experience with metaio software*2. Sell Augmented Reality applications to your customers3. Qualification to become a Certified Developer is based on the best practice

of your customer projects using the metaio AR-software4. Submit a short company description incl. logo, contact information, and

existing case-studies to sales@metaio.com

Benefits for Certified Developers:• Business opportunities• Marketing support• Materials to promote yourself as a metaio Certified Developer

(logos, watermarks, marketing materials, etc.)

• Developer support

Requirements to Certified Developers 1. Create Case Studies in order to let us promote your team and your best practice2. Share your best practice with other developers, active involvement in our

developer community and support forums 3. help to create a worldwide, AR developer ecosystem* the minimum purchase of one (1) metaio software product is required to apply as a Certified Developer

Kreativagentur ThomasAsamemberofboththemetaioPartnerNetworkand the junaio Certified Developer program, thestrategically oriented, full-service, advertisingagency Kreativagentur Thomas GmbH designsandcreatesARsolutions.KreativagenturThomasprovides clients with a complete portfolio of ARservices for the web, mobile devices, kiosks,eventsandtradefairs.

Standard User Certified Developers OverviewYes Yes Developer Support Forum

Yes Yes Documentation and Tutorials

No Yes Access to the metaio Partner Platform

No Yes Website Promotions on metaio.com/.de

No Yes Business Referral Opportunities

No Yes Advanced Notifications and Updates

No Yes Personal Developer Support

Kai Thomas - Kreativagentur Thomas

The factual, rapid development of the ARmarket in technologically advanced nations suchastheUnitedStates,clearlyshowstheenormouscreativeandfinancialpotentialofthetechnology.Being a part of metaio’s Partner Network, wehave had, from the outset, a strong strategicnetworkonourside.

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Become a metaio AR Solution Provider and you receive the entire line of metaio Augmented Reality software packages, along with licenses, bundled with world-class, premium support by our developer team and early bird notifications regarding upcoming products, updates and features. AR Solution Providers receive software upgrades, training and all of the Augmented Reality knowledge and expertise metaio has to offer, for free. The AR Solution Provider program is ideal for those who want to provide the full range of Augmented Reality services and solutions, ranging from mobile applications and kiosk systems to web-based AR and complex industrial solutions.

AR Solution Providers benefit from metaio’s professional marketing support. Additionally, they profit from metaio’s global presence in the AR market and are connected with potential clients and customers through the metaio Partner Program. Being part of the AR Solution Provider program will keep you on the forefront of the fast developing Augmented Reality market. Equipped with cutting-edge and patented Augmented Reality technologies and features, our partners are leading in Know-how and business.

Partnering with metaio enables the development of innovative business models which allow for the integration of revolutionary Augmented Reality technol-ogy into an existing service portfolio. There is already an increasing demand for AR services. metaio’s partners have the advantage or gaining specific knowledge about and delivering tailored software solutions to customers in the Augmented Reality market.

AR Solution Providers recieve:• Technology and business consultations• Developer workshops and training• Project inquiries• Marketing materials• Product updates and previews of future

features and releases• Current demo materials• Invitation to metaio events• Direct support from Partner Manager(s)

AR Solution Provider Pricingcontact us Annual Partnership Fee (with a 3 year contract)

30% Discount on Services

30% Discount on Software Licenses

AR Solution Provider Licenses and Support (1 qty of each)Yes junaio Plugin

Yes metaio Creator

Yes metaio Design

Yes metaio Web SDK

Yes metaio PC SDK

Yes metaio Mobile SDK (incl. Custom Branding Option)

Yes metaio Engineer

4 Days Annual Training

Whether you are a developer, reseller, blogger, end-user, our affiliates profit from metaio’s rapid growth by offering our products for purchase on their websites. No long-term contracts. No need to keep track of licenses or to store any physical goods or software packages on your servers. Furthermore, there are no hassles with invoicing or payments from customers. Enrolling in our affiliate program requires no setup fee, start-up cost or hidden performance targets. To start selling, all you need to do is display metaio’s software solutions and “Buy Now” links on your website. Start by becoming a metaio affiliate today. Our software products are available for sale through the Avangate Affiliate Network.