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Microenterprise Development in Michigan:
Coverage, Access, and Outreach
Michigan State University Center for Regional Economic Innovation
Claire Glenn, Microenterprise Network of Michigan
CoordinatorCommunity Economic Development Association of
Michigan
What is Microenterprise?
What is Microenterprise?• Very small business
What is Microenterprise?• Very small business
• Five employees or fewer
What is Microenterprise?• Very small business
• Five employees or fewer
• $35,000 or less
What is Microenterprise?• Very small business
• Five employees or fewer
• $35,000 or less
• Without access to traditional resources, assistance, capital
Why Microenterprise?
Why Microenterprise?
• Create jobs
Why Microenterprise?
• Create jobs
• Increase the tax base
Why Microenterprise?
• Create jobs
• Increase the tax base
• Promote local purchasing and hiring
Why Microenterprise?
• Create jobs
• Increase the tax base
• Promote local purchasing and hiring
• Place-making
Microenterprise in Michigan
Microenterprise in Michigan
95%
91%
88%
Association for Enterprise Opportunity. http://www.aeoworks.org/pdf/states/Microbusiness_State_Factsheet-MI.pdf
Support for MicroenterpriseMicroenterprise Development
Organizations (MDOs) provide:
Support for MicroenterpriseMicroenterprise Development
Organizations(MDOs) provide:
• Training
Support for MicroenterpriseMicroenterprise Development
Organizations(MDOs) provide:
• Training
• Technical Assistance
Support for MicroenterpriseMicroenterprise Development
Organizations(MDOs) provide:
• Training
• Technical Assistance
• Microenterprise Lending
MNM Research
MNM Research
Methods:
MNM Research
Methods:
• Network of over 100 individual members
MNM Research
Methods:
• Network of over 100 individual members
• 29 direct service providers identified
• 22 total respondents to date
MNM Research
Methods:
• Network of over 100 individual members
• 29 direct service providers identified
• 22 total respondents to date
Products:
MNM Research
Methods:
• Network of over 100 individual members
• 29 direct service providers identified
• 22 total respondents to date
Products:
• Coverage Maps
MNM Research
Methods:
• Network of over 100 individual members
• 29 direct service providers identified
• 22 total respondents to date
Products:
• Coverage Maps
• Resource Directory
Survey Results:Awareness
Survey Results:Awareness
Microenterprise development
• Low familiarity
Survey Results:Awareness
Microenterprise development
• Low familiarity
MDO respondents
• Range of perceived effectiveness
Survey Results:Outreach Strategies
Survey Results:Outreach Strategies
Importance of networks:
Survey Results:Outreach Strategies
Importance of networks:
• Referrals from network connectionso MDOs
• Presentations and public speaking
• Word of mouth
• Attending events, workshops, and panels
Survey Results:Outreach Strategies
Secondary importance:
Survey Results:Outreach Strategies
Secondary importance:
• Social media
• Website
Survey Results:Outreach Strategies
Secondary importance:
• Social media
• Website
Least utilized:
Survey Results:Outreach Strategies
Secondary importance:
• Social media
• Website
Least utilized:
• Success stories
• Newspaper
• Radio and television
• Flyers and posters
Survey Results:Budget restrictions
Survey Results:Budget restrictions
Outreach/Marketing budgets:
• Majority $0
• Range up to $100,000
• Average $5,000
Survey Results:Difficulties
Survey Results:Difficulties
Struggle to reach communities:
Survey Results:Difficulties
Struggle to reach communities:
• Specific industries
• Specific neighborhoods
• Specific demographics
Survey Results:Difficulties
Struggle to reach communities:
• Specific industries
• Specific neighborhoods
• Specific demographics
"Outside of existing networks, there is no way to reach the vast majority of clientelle."
Identifying Needs and Solutions
Identifying Needs and Solutions
Expand coverage of microenterprise development
services in Michigan
Identifying Needs and Solutions
Expand coverage of microenterprise development
services in Michigan
PartnershipsPolicy advocacy
Identifying Needs and Solutions
Expand coverage of microenterprise development
services in Michigan
PartnershipsPolicy advocacy
Promote low- and no-cost marketing and outreach strategies
that reach beyond an MDO's existing network
Identifying Needs and Solutions
Expand coverage of microenterprise development
services in Michigan
PartnershipsPolicy advocacy
Promote low- and no-cost marketing and outreach strategies
that reach beyond an MDO's existing network
Grassroots marketingTechnology-based outreach
PSAs for TV and Radio
Identifying Needs and Solutions
Expand coverage of microenterprise development
services in Michigan
PartnershipsPolicy advocacy
Promote low- and no-cost marketing and outreach strategies
that reach beyond an MDO's existing network
Grassroots marketingTechnology-based outreach
PSAs for TV and Radio
Increase support for MDOs
Identifying Needs and Solutions
Expand coverage of microenterprise development
services in Michigan
PartnershipsPolicy advocacy
Promote low- and no-cost marketing and outreach strategies
that reach beyond an MDO's existing network
Grassroots marketingTechnology-based outreach
PSAs for TV and Radio
Increase support for MDOs CRA fundsIncome-generating marketing
(Cause-related marketing)
Identifying Needs and Solutions
Expand coverage of microenterprise development
services in Michigan
PartnershipsPolicy advocacy
Promote low- and no-cost marketing and outreach strategies
that reach beyond an MDO's existing network
Grassroots marketingTechnology-based outreach
PSAs for TV and Radio
Increase support for MDOs CRA fundsIncome-generating marketing
(Cause-related marketing)
Improve the brand of microenterprise
Identifying Needs and Solutions
Expand coverage of microenterprise development
services in Michigan
PartnershipsPolicy advocacy
Promote low- and no-cost marketing and outreach strategies
that reach beyond an MDO's existing network
Grassroots marketingTechnology-based outreach
PSAs for TV and Radio
Increase support for MDOs CRA fundsIncome-generating marketing
(Cause-related marketing)
Improve the brand of microenterprise
Grassroots marketingEvents
PartnershipsMicroenterprise Network
Contribute!
• Contact Claire Glenn [email protected]
• Take the survey at https://www.surveymonkey.com/s/RNSHHWM
Questions? Thoughts? Feedback?
