Minimum 7 couples per class

Advertise Advertise Advertise

Advertise well in advance (then continue contact with couples until class begins)

Get the word out in your local area throughout the year

Use the PSA and News Release in your local newspapers and radio stations (this may initiate an interview with additional free advertising)

Market where your target group is locatedAdvertise within your agency—to families

you already serveProvide flyers to family agencies, schools,

counselorsAdvertise through your local schools and the

PTAPosters at grocery stores

Print MediaNewspapers/newsletters

Community Calendars Community Sections Neighborhood and Community Newsletters Employer Newsletters

Broad cast MediaPublic Service AnnouncementsTraffic ReportsLocal ProgrammingPress Releases

Get to know your local media personalities

Educate media personalities about your program and how it benefits the community

Ask your local radio to interview you about the program (Centro de la Familia)Bring someone who has completed

the program so they can be interviewed as well

“Sell the benefits” of attending. Couples tend to be more willing to attend classes that provide help for their children…some examples:Learn effective stepparenting

strategiesParenting across householdsHelping children adjust to a

remarriageStrategies for dealing with ex-

spouses

We have learned that cultural differences in Caucasian/Latino families require different recruitment strategies

Target the partner who makes decisions to attend this type of a class

Recruit more than the minimum participants— it is likely you will have some couples drop out

Very important that the “front-end-worker” be informed and inviting when people call about the class

Keep track of quotes from previously satisfied clients to use for future advertising

Ask for and keep track of referrals from current participants

Use quality materials to advertise the classes—you have one change to make a good first impression!

Interview previous participants for newsletters

Partner with marriage coalitions (WA/Weber)

Work with your local extension agents

Flyers/Posters at bus stops or inside busses

Be creative!!