Minimum 7 couples per class
Advertise Advertise Advertise
Advertise well in advance (then continue contact with couples until class begins)
Get the word out in your local area throughout the year
Use the PSA and News Release in your local newspapers and radio stations (this may initiate an interview with additional free advertising)
Market where your target group is locatedAdvertise within your agency—to families
you already serveProvide flyers to family agencies, schools,
counselorsAdvertise through your local schools and the
PTAPosters at grocery stores
Print MediaNewspapers/newsletters
Community Calendars Community Sections Neighborhood and Community Newsletters Employer Newsletters
Broad cast MediaPublic Service AnnouncementsTraffic ReportsLocal ProgrammingPress Releases
Get to know your local media personalities
Educate media personalities about your program and how it benefits the community
Ask your local radio to interview you about the program (Centro de la Familia)Bring someone who has completed
the program so they can be interviewed as well
“Sell the benefits” of attending. Couples tend to be more willing to attend classes that provide help for their children…some examples:Learn effective stepparenting
strategiesParenting across householdsHelping children adjust to a
remarriageStrategies for dealing with ex-
spouses
We have learned that cultural differences in Caucasian/Latino families require different recruitment strategies
Target the partner who makes decisions to attend this type of a class
Recruit more than the minimum participants— it is likely you will have some couples drop out
Very important that the “front-end-worker” be informed and inviting when people call about the class
Keep track of quotes from previously satisfied clients to use for future advertising
Ask for and keep track of referrals from current participants
Use quality materials to advertise the classes—you have one change to make a good first impression!
Interview previous participants for newsletters
Partner with marriage coalitions (WA/Weber)
Work with your local extension agents
Flyers/Posters at bus stops or inside busses
Be creative!!