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Mirka Innovation StrategyThe BIG Picture linking the MWBs

Workshop 4: Jepua §13.06.2019

Sari Kola-Nyström

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Open Innovation Strategy :: Project Timeline & Actions2018 2019Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov

Communications materials

Workshops

Content Definition: Target state & process

EU Project Preparation: BBI Green Coat & Flagship

On-site assessment

Material Finalization

Strategic Open Innovation ManagementEU Funding Search: 2020 Strategy

EU Project Preparation: FTI DigAbrade

Materials Finalization

Solution Selling

Industrial Innovation

Customer Workshop Content & Flow

Innovation Ecosystem

Piloting with a team?

R&D Process AssessmentInterviews

Materials Innovation

Recommendations & Final Report

Activity

Customer Workshop

Whitepaper 1 & 2

Materials Finalization

Materials Finalization

Content Definition: Target state & process

Customer Input: Materials Study

Content Definition: Target state & process

Content Definition: Target state & process

Wider Organizational Set-Up (based on Assessment)

Tussitaikurit Video

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Mirka Strategy input to Innovation Strategy

Customer JourneyRenewal Sales & Distribution

Customer Excellence

Time to Profit

Precision Industry

Surface Finishing

Production Capability

Organization & People

Core Technology

Competitive portfolio

Sustainability

Brand

Market Shaper

Growth

Core Key Strategies Enablers (Capabilities) Applications

Customer View Mirka ”What” Mirka ”How”

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Framework for Working on Mirka Innovation Strategy

• Innovation process & steering structure• Project evaluation criteria• Customer engagement• Partner search & engagement

• More effective and efficient innovation management

• Detailed operating model, tools, communication

• Common language for innovation• Innovation must win battles defined• Innovation project roadmap

• Innovation must-win battles• Project portfolio• Link to enablers & applications

A B

Mirka Innovation strategy will cover key choices of “What?” and “How?” of the innovation activities

Deep dives to innovation MWBs

Mirka Strategy

Action plan for innovation strategy implementation

To be worked on during H2

C Operational model for innovation management

What?

How?

Scope of Innovation strategy

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Mirka Innovation ChallengeDi

srup

tive

Incr

emen

tal

Complexity & Opportunities to Innovate

In-house innovation

Innovation partnershipInnovation value-chains

Innovation ecosystems

Mirka is very good at in-house innovation.

Innovation Strategy and Must Win Battles help Mirka to focus on the right topics and to develop new ways of

working in different types of partnerships.

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1. Solution Selling

2. Materials

Innovation

4. Innovation Ecosystem

3. Industrial

Intelligence

1. Solution selling is about engaging Mirka customers to work together with us

2. Materials Innovation is about focusing on sustainability and relevant customer problems (That need a little bit further definition still)

3. Industrial Intelligence is about building the capability to drive customer engagement and enable new business models based on data

4. Innovation Ecosystem ties it all together by creating a culture within which Mirka people can innovate together with customers and other industry stakeholders

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Mirka Innovation Strategy :: Must Win Battles in a Nutshell

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Must-Win-Battle Choices that we make Implications

Solution Selling

Select 3 customers (criteria)Select 1-3 solutions to productize during 2019 (not more)Focus on defining customer experience enhancing elements

Focus on selected customer pains – not allCommitment: Communicate to customers that they are our

lead customers (commitment to co-creation & relationship)Sales involvement KAMs of the 3 customers to work with us

and act as champions (internal awareness)

Materials Innovation

Proactive lifecycle management: Need to develop new products & solutions to stay competitive and cost-efficientOwn innovations: Opportunity to develop own grains, paper

and textile technologies to ensure profitability and to create unique productsOpportunity to differentiate with sustainability

Focus on key products and solutions: Reduce Materials mapping: Focus on key components – grains &

substrates (paper & yarn)Sustainability needs to be visible in everything that Mirka

does

Industrial Intelligence

Sensor technology development & integration with Mirka Power Tools IT Architecture strategy driven by well-identified customer

use casesPartnerships are needed to share risk & ensure that Mirka is

not over-investing in technology development

Solutions: Focus on industrial customers with integrated processes i.e. seeking significant growth (link to Solution Selling) IT organization needs to be well-integrated with R&D (could

be also part of R&D)

Innovation Ecosystem

WHAT: Guidance from the Materials Innovation & Industrial Intelligence Must Win BattlesHOW: Strengthening the innovation culture by “best

practices” and driving innovativeness by example “Mirka DOs”

Focused search of collaboration opportunities & active development of partnership management competenciesProcesses to boost innovation and create awareness of both

successes and failures

Rationale for the Must Win-Battles

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1

2

3

4

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Dis

rupt

ive

Incr

emen

tal

~3 years 5+ years 10+ years

Ecosystem partners can help Mirka to develop new business faster and more efficiently

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Must Win Battles feed into Incremental and Disruptive Innovation

Solution Selling feeds into Incremental innovation in the

short term

Both Materials Innovation and Industrial Intelligence should have a balanced portfolio

of projects (Incremental and Disruptive)

Long term: Feeding ideas to

projects in other areas

Innovation Ecosystem is about building the culture and ways

of working for different types of innovation

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Focus Areas :: Materials & Industrial Intelligence

Direction: Further input from Materials Innovation Project to guide focus on 5+ time horizon and

disruptive innovation

Direction: Consolidate sensor development, focus on data architecture and integration to drive robot sanding applications together with customers

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