PowerPoint

MIS2 Project Report

Find a local business that you know and develop a social commerce site for the business.Group 6Group members:971636 971743 991611 991636 991647 991656 991658 991659 1001662 Bojang, SallyContact with the BusinessStart to negotiate with businesses for setting up the Fan Page of FACEBOOK991647Negotiation failure experience(LOHAS): The proprietors refuse to our plan because that they dont need this project currently.

Photo from http://www.lohast.com.tw/, LOHAS: The business is thriving already so that they feel our plan is unnecessary, furthermore, they dont want to take any discount for customers.

Photo from - @ :: XuiteBusiness information(ANuo Compound Restaurant)Located in Yuan Ze University dormitory areaA extremely new restaurant, opened in May, 2013, just two month ago

Main meals :Pancake, hamburger, ice cream, juice and drinks

Photos are thanks for proprietor provideDiscuss difficultiesThe proprietor is not really know what the Fan Page of FACEBOOK is.

The boss and staff don't operate the FB page with us, must be informed by us.

The proprietor unwilling to take any other discount for customers.

Preliminary Operation We Explained and demonstrated to what the Fan Page of FACEBOOK is for the proprietor.

We proposed to what the benefits can be take by setting up the Fan Page.

We maintain the original discount(10% off for every customers), and think about other proposals to benefit both the proprietor and customers.Negotiation processWe illustrated what we will do for this plan

The proprietor introduced their food and emphasized which one is the most distinctive that he wants to popularize (Papaya Milk)

We asked the proprietor for menu, some food photos and financial statements

We teach the proprietor how to link to the Fan Page and browse it so that we can keep in touch with the proprietor

We regular to report back the Fan Pages situation and beneficial result for the proprietor every weeks

Achievements and Proprietor opinionWe findfulfillment in more and more people to know the ANuo Compound Restaurant by the Fan Page

The proprietor hopes to the Fan Pages fans be even more so that can attract to more customers

Part A. Write out a complete plan on how you build up the social commerce site.(I) The local business current business problems991656Business ProblemsReference : Photo is thanks for proprietor provideLocation

The Habits of Consumption

Subjective ImpressionReference: Photo from http://www.yzu.edu.twLocationThe restaurant is located on the farthest place in the school, students live outside don't know the new restaurant.After class, students may directly go outside for lunch, they rarely eat lunch in school.It's a long distance from classrooms to restaurants, and most of students have classes in the afternoon, they won't go inside the food court under the dorm.Students live in the old dorm would choose the closest place to eat lunch.The Habits of ConsumptionMany students don't have the habits ofdrinking Afternoon Tea.

Many students like to go to other restaurants for lunch, they do not notice a new restaurant.Reference : Photo is thanks for proprietor provideThe Habits of ConsumptionSome students have class at one p.m., they may choose some convenient, fast and cheaper food.Reference : Photo is thanks for proprietor provideSubjective ImpressionThe first impression:The Building looks like gorgeous, so that many customers think the food is very expensive.

(II) Business objectives of this new IS/IT systems971636Business objectivesIncrease 30% stable consumers

Earn more 20% profit through the Page(III) How you evaluate the possible solutions to the business problem and eventually come up with a decision for a solutionProblems and Possible SolutionsLocationThere is no solutionsThe habits of consumptionintroduce mealsincoming combo mealsSubjective impressionpromotion activities

Introduce the meals with pictures to attract more customersPeople are easy to be lured by the good looking food

Introduce the incoming combo mealsFor a lower price

New habits of enjoying afternoon teaAdvertise the Promotion ActivitiesANou restaurant gives 10% off for YZU student.

We are still discussing with the owner about offering new preferential treatments to attract more customers.

About Running a fan page991636GoalLead fans to its Page and ultimately engage them with other content Drive customer engagement and generate more leads

Reference : Photo from https://www.facebook.com/ANuoinYZUSteps to run a fan pageStep1- BuildTo create general awareness around its brandSelection of Arnold's boss take a photo with store as a picture of a photograph (profile picture), the cover photo is the staff that is producing meals in the restaurant.Posts information on the page. Likes,Location : No.135, Yuanyang St., Zhongli City, Taoyuan County 320, Taiwan (R.O.C.)Phone: (03) 376-8998Business hours : 7:30a.m.- 17:00p.m.

Reference :http://www.inboundjournals.com/category/social-media-marketing-case-studies/

Reference : Photo from https://www.facebook.com/ANuoinYZUSteps to run a fan page(contd)Step 2-ConnectLink with the public.Students express invitation or friends to see Arnold compound catering professional.If you want to get information you can say LikesStudents praise express through friends or increased aeration intensity to allow more people to see.Post actual pictures attracted people to dine .By posting some news on Facebook to tell the public offer increased opportunities for customers to dine.Reference :http://www.inboundjournals.com/category/social-media-marketing-case-studies/

Reference : Photo from https://www.facebook.com/ANuoinYZUSteps to run a fan page(contd)Step3-EngageInteract with the fans.increased engagement on its Page in several waysPosted updates everyday about marketing conferences and e-commerce tips as well as links to demos and videosAsked questions such as which offer is best to attract customer?Providing customized services. For example: "Customer want to create their own favorite flavor '"."Focus on fan"-every week offers five fans to upload picture that took in restaurant ,then get a piece of pie for free.Reference :http://www.inboundjournals.com/category/social-media-marketing-case-studies/

Reference : Photo from https://www.facebook.com/ANuoinYZUResultWith potential customers.Increased flows have a positive effect.Reduce marketing costs.Community media made efforts to generate more exposure for the enterprise.

FutureExpanded scope. By using different social media.TwitterInstagramPinterestGoogle+YouTube

Reference : Photo from http://zh.wikipedia.org/wiki/Twitter/http://zh.wikipedia.org/zh-tw/Instagramhttp://www.arianegriffiths.com/how-to-use-pinterest-for-your-business/http://zh.wikipedia.org/wiki/Google%2Bhttps://zh.wikipedia.org/wiki/YouTube

Part B. Think of a method of how you can measure the effect of the social media on sales volume971743Why social media become mainstream marketing channelsCost : It can reduce lots of cost

The potential value of fansthe fans have virality.Facebook's statistics are found that each person has an average of 130 Community usersReference : http://www.databank.org.tw/Topic.aspx?topic=2ImmediatelyIt can instantly updated information and reply to questionsIt can improve the business and customers connection

Why social media become mainstream marketing channels(contd)Reference : http://www.advocacyla.org/tl_files/presentations/socialnetworking/html/web_data/file3.htmSocial media measurement standards Dialogue rateThe biggest advantage of social networks is to construct a set of real-time two-way dialogue platform.A Dialogue rate=number of reactions.

MagnificationIt mean the Enterprises can spend money to increased the exposure.the social network was able to relatively low cost to get the same or better results.magnification = number to be shared

Reference : http://www.socialnetwork.tw/2012/03//#.Ub6TDo0yRmfSocial media measurement standards(contd) Approval rateFrom the point of view of approval rating, we can easily understand what the consumer likes and dislikesmagnification = number to be shared

Economic BenefitsEconomic Benefits=Short + long-term economic benefits of revenue and cost savingsThe relations of increase fan and business. Reference : http://www.socialnetwork.tw/2012/03//#.Ub6TDo0yRmfMethod to measure the effectMeasuring ReachDetermine how many people you could potentially connect with on social media.

Your content reach is limited only to the amount of friends and followers that people who engage with your brand have.

Reference : http://www.socialmediaexaminer.com991611Method to measure the effect(contd)Measuring EngagementEngagement shows how many people actually cared enough about what you had to say to result in some kind of action. Determine the number of times your links were clicked and your messages were liked or commented on.

Reference : http://www.socialmediaexaminer.comMeasuring InfluenceLook at whether the engagement metrics listed above are positive, neutral or negative in sentiment.87% trust a friends recommendation over a review by a critic.Using DataDoes an increase in website visits actually lead to a higher income?Did your website store experience a spike in traffic soon after you posted on Facebook?

Method to measure the effect(contd)Reference : http://www.socialmediaexaminer.comWeb Analytic ToolGoogle AnalyticsRadian 6TwitalyzerSocial Mention

Method to measure the effect(contd)

From 5/25 created the PageUp to now, our fan pagehave 120 likes.Before operate the fan page, the average income of the store is 3438 dollars/dayAfter operate the fan page, the average income of the store is 6161 dollars/dayThe growing on sales volumePart C. Describe how you manage the social commerce site(I) Maximize your customer interactions1001662 Bojang, SallyMake your fan page a complete knowledge hubWhen brainstorming how to entice users to join and interact about your fan page, the challenge is tocome up with ways to encourage them to interact with the page continuously over timeand prevent disengagement.Reference : http://www.socialmediaexaminer.com/3-ways-to-boost-interaction-with-your-facebook-fans/Instant ReplyDespite the level of connection you think you have with your fans on Facebook, many still express pleasant surprise when you respond to them personally on the social network.Use fan names when you can, and respond one-on-one to the comments they make. This proves to fans you are listening and are receptive to their commentary and feedback, making it more likely that they will post in the future.

Reference : http://www.socialmediaexaminer.com/3-ways-to-boost-interaction-with-your-facebook-fans/Instant Reply(contd)We will give our customers the most immediate response to address customer questions.Reference : Photo from https://www.facebook.com/ANuoinYZU

Facebook Questions or PollMost users cant resist answering polls, especially if it is in their field of interest. This interaction is indeed limited, but hopefully it will encourage participants to return to your page to find out if their choice also earned the majoritys vote.

Reference : http://www.pitstopmedia.com/sem/how-to-encourage-fan-participation-and-interaction-on-facebookSeeking Opinions from fansIt is very important toinvite conversation by asking your fans opinions on your menu, or asking them to tell you what sorts of content theyd appreciate.Everybody likes being asked, and fans feel extra-appreciated when you fulfill these desiresso dont ask them for input you never intend to use or incorporate.Reference : http://www.socialmediaexaminer.com/3-ways-to-boost-interaction-with-your-facebook-fans/Seeking Opinions from fans(contd)We ask about customer satisfaction and commentsReference : Photo from https://www.facebook.com/ANuoinYZU

My Top Fans or Fan of the WeekRecognizing a weekly fan will prompt others to post compliments as well. It will nevertheless make your fans become familiar with each other. Hopefully this will also encourage other fans to frequently post on your business fan page in the hopes of becoming Fan of the Week themselves. It may help to give the winners some incentive too to encourage others to vie for the title.We have a plan that is about chosen three or five fans weekly with a free meal activities , but not implemented yet.

Reference : http://www.pitstopmedia.com/sem/how-to-encourage-fan-participation-and-interaction-on-facebookKeep things simpleAbove all, dont try to overload customers with pointless interaction. Basically, dont drive them nuts when dealing with them!All in all the way you interact with customers is your decision, So when dealing with them always make things simple and interactive.Reference : http://12most.com/2012/01/19/12-essential-ways-interact-customers/(II) Better manage your fans and friends of fans991658Why better manage fans and friends of fans is important?Many businesses think of Facebook as the place to get new customers, and it can be, but the most effective way to get those new customers is through word-of-mouth.

Next Best Customer Is Connected to Your Current Customers

Reference :http://www.marismith.com/proven-ways-improve-your-facebook-reach/How we manage the social commerce site on fans and friends of fans?Ask customers to post photos on our fans page

Feature customers on our Facebook

Create an extraordinary visual experience that customers want to share (photos, video)

Reference :http://www.marismith.com/proven-ways-improve-your-facebook-reach/Ask customers to post photos on our fan pageFor that, friends of customers might see the posts and they will probably visit the store.Increase exposure frequency.

Tag customers on our FacebookThis is another way to advertise the store.It can not only give our regular customers the last news of our products, but gives information to their friends.

Create an extraordinary visual experience that customers want to shareProvide seasonal special products. Increase product diversity.Attract customers to share our information.

What are we going to do?Provide incentives for sharing

Build contests for sharing and social spread

(III) Optimize sales generations991659How to increase sales?Tier the customers.Build the customer loyalty.Give the customers the inside scoop.Distribute free samples to customers.

Reference : http://sbinfocanada.about.com/od/salesselling/a/increasesales.htmTier The CustomersThere should be a clear and obvious difference between regular customers and other customersa difference that our regular customer perceive as showing that you value them.

Reference : http://sbinfocanada.about.com/od/salesselling/a/increasesales.htmBuild The Customer LoyaltyHow can you expect customer loyalty if all customers are treated the same? Greeting them by name.Giving regulars discounts. [Repeat sales]

Reference : http://sbinfocanada.about.com/od/salesselling/a/increasesales.htmGive The Customers The Inside ScoopFor example, we should tell the customers if there is 20% off next week. They might come back, and maybe bring a friend. We can give customers the inside scoop by emailing or calling them.

Reference : http://sbinfocanada.about.com/od/salesselling/a/increasesales.htmDistribute Free Samples to CustomersAs the customer who bought the original product, I might try and like the sample of the new product and buy some of it, too. Or I might pass on the sample to someone else, who might try the product, like it, and buy that and maybe other products from the store.

Reference : http://sbinfocanada.about.com/od/salesselling/a/increasesales.htmWhat Did We Do to Increase Sales?Giving 10% off for all the YZU students.Because of the location, we believe that most of our customers are YZU students. We want them to feel special being a part of YZU, therefore, we offer 10% off for all the YZU students.

Reference : http://sbinfocanada.about.com/od/salesselling/a/increasesales.htmWhat Did We Do to Increase Sales?Telling all the potential customers last information through emails.Everyone is a potential customer. We emailed to all the students and gave them the information about the 10% off discount. We want to attract new customers and also entice regular customers to come back.

Reference : http://sbinfocanada.about.com/od/salesselling/a/increasesales.htmWhat Are We Going to Do?Provide daily special meal.

Thanks!