Mobile Internet in Local Government

Turn your mobile’s on and text “ “Sutton” To 65101

Mobile Importance . . .

The solution

www.youtube.com/watch?v=npojV-rw66M

The Platform3 years in the creation Multiple London AuthoritiesALL HandsetsALL ContentRe-Use Re-Use

Ecosystem built for Local Authorities for the delivery of content to mobile handsets, Central to which is the MyLoMo platform which delivers mobile web

pagesWhich in turn delivers an engaged user base to access payments

Which enables LA’s to create rev and drive down costsTailored to both full council & individual departs

iPhone Smart phone Standard Phone Basic Phone

Some Mobile Statistics . . . .There are 5.3 billion mobile subscribers (that's 77 percent of the world population)

Half a billion people accessed mobile Internet worldwide in 2009. Usage is expected to double within five years as mobile overtakes the PC as the most popular way to get on the Web

But with 277 million mobile Web users just in China, this estimate is sounding a bit conservative

Many mobile Web users are mobile-only, i.e. they do not, or very rarely use a desktop, laptop or tablet to access the Web. Mobile-only in Egypt is 70 percent, India 59 percent, even in the US it’s 25 percent of subscribers.

By 2011, over 85 percent of new handsets will be able to access the mobile Web. Today in US and W. Europe, 90 percent of mobile subscribers have an Internet-ready phone