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Mobile Website Enablement for a Data Integration Company. A Few Facts About The Mobile Internet. Mobile Website Challenges. Size matters. Text Expansion. Text expands when localized. Be Careful With Icons. This Couldn’t Possibly Have a Negative Meaning Icons. Perceived - PowerPoint PPT Presentation
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Mobile Website Enablement for a Data Integration Company
A Few Facts About
The Mobile Internet
Source: http://www.digitalbuzzblog.com/2011-mobile-statistics-stats-facts-marketing-infographic/
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Mobile Website Challenges
Size matters
Text Expansion
Text expands when localized
Be Careful With Icons
This Couldn’t Possibly Have a Negative Meaning Icons
Perceived Existing
InterpretationUnexpected
Answer
None Cyclone, hypnotism, voodoo, mental
problems, dizziness, danger
None Danger, cyclones,Bad storms / omens
None
PlannedUse
Calories
Calories
SugarFemale genitalia / fertility symbol, gambling, road
hazard
Intended Interpretation
UnexpectedAnswer
Iron Heavy
Calcium Dog Food
Graphics So Obvious There Couldn’t Possibly Be an Issue
Where am I Going?
How Do I Get There?
“Before anything else, preparation is the key to success.” -- Alexander Graham Bell
Creating Mobile Stylesheets
Things to Change in a Mobile Stylesheet
• Reduce multi-column layouts to single columns
• Reduce margins and padding
• Reduce bandwidth
• Use plain text for buttons or navigation
19
Increase
Font Size
Clickable Phone Numbers
Special Input Types
French and German Keyboards
Testing
• Cross-Browser / Cross-Platform
• Use emulators or devices
• Save your Test Scripts!
Mobile Testing
Mobile Testing cont’d
Mobile Testing cont’d
Date/Time Format
Graphics
Size
Text
Icons
Buttons
Mobile Testing cont’d
Buttons?Email Function?
MobileHyperlinks?
BrowserDisplay?
Graphics?
Menu Items?Truncations?
PreferredEmailClient?
Internationalize
Considerations for Mobile Localization
Challenges to Localizing Ads for Mobile
Challenges to Localizing Ads for Mobile cont’d
Challenges to Localizing Ads for Mobile cont’d
Challenges to Localizing Ads for Mobile cont’d
Online Mobile Marketing Campaigns
Online Mobile Marketing Campaigns cont’d
Online Mobile Marketing Campaigns cont’d
Online Mobile Marketing Campaigns cont’d
http://www.youtube.com/watch?v=Ut2g1ipZkcY&feature=plcp
Online Mobile Marketing Campaigns cont’d
Online Mobile Marketing Campaigns cont’d
Online Mobile Marketing Campaigns cont’d
LinkedIn announced in February 2012 that they will be launching mobile adshttp://techcrunch.com/2012/02/09/linkedin-will-introduce-ads-to-mobile-apps/
Facebook to launch mobile adshttp://www.huffingtonpost.com/2012/02/05/facebook-mobile-ads_n_1256267.html
Online Mobile Marketing Campaigns cont’d
Online Programs to Support Mobile
Online Programs to Support Mobile cont’d
Online Programs to Support Mobile cont’d
Thank you!
Yves [email protected] +1.720.259.8437
Roni [email protected] +1.650.385.5107
Any Questions?
