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Most popular display ads
gemiusAdMonitor report, Q3 - Q4 2014
www.gemius.com
2
About the report 3
Results for CEE countries 6
Most popular ad format types 12
Most popular ad formats 26
Methodology and definitions 54
Content
3
About the report 3
Results for CEE countries 6
Most popular ad format types 12
Most popular ad formats 26
Methodology and definitions 54
Content
4
About gemiusAdMonitor report
gemiusAdMonitor is a periodical report prepared by Gemius. The source of data are gemiusDirectEffect and AdOcean ad server,
which are the leading online advertisement monitoring systems in the CEE region.
This wave of gemiusAdMonitor presents a ranking of the most popular forms of online advertising and click-through rate for
them.
What can be found in this report?
➜ Average CTR and CTR by country
➜ Average CTR by country and advertising type
➜ CTR by country and advertising type
➜ Campaign share by country and advertising type
➜ Impression share by country and advertising type
➜ Most popular ad format types by country
➜ Average CTR and CTR for most popular ad format types
➜ Top 5 most popular ad formats
➜ Average CTR and CTR for top 5 most popular ad formats
5
Analyzed countries
Bulgaria Croatia Czech Rep. Hungary Latvia
Lithuania Poland Romania Serbia Slovakia Slovenia
Estonia
6
About the report 3
Results for CEE countries 6
Most popular ad format types 12
Most popular ad formats 26
Methodology and definitions 54
Content
7Source: gemiusDirectEffect/AdOcean 2014 Q3-Q4
Average CTR and CTR by country
0.49%
0.35%
0.28%
0.33% 0.33% 0.33%
0.42%
0.68%
0.40%
0.16%
0.38%
0.49%
0.21% 0.20%0.23%
0.10%
0.16%
0.09% 0.09%
0.30% 0.31%
0.14%
0.38%
0.25%
0,00%
0,10%
0,20%
0,30%
0,40%
0,50%
0,60%
0,70%
0,80%
Bulgaria Croatia CzechRepublic
Estonia Hungary Latvia Lithuania Poland Romania Serbia Slovakia Slovenia
Average CTR CTR
8Source: gemiusDirectEffect/AdOcean 2014 Q3-Q4
Average CTR by country and advertising type*
(*) advertising types are defined in the methodology and definitions section of the report
0.29%0.22% 0.22%
0.30%0.23% 0.21%
0.27% 0.30% 0.26%
0.13%0.23% 0.20%
1.29%
0.52%
0.39% 0.39%
1.15%
1.37% 1.33%
0.86%
1.18%
0.38%
1.74%
1.08%
0,00%
0,20%
0,40%
0,60%
0,80%
1,00%
1,20%
1,40%
1,60%
1,80%
2,00%
Bulgaria Croatia CzechRepublic
Estonia Hungary Latvia Lithuania Poland Romania Serbia Slovakia Slovenia
Regular Banners Rich Media
9Source: gemiusDirectEffect/AdOcean 2014 Q3-Q4
CTR by country and advertising type*
(*) advertising types are defined in the methodology and definitions section of the report
0.11% 0.11%0.16%
0.11% 0.10%0.06% 0.08%
0.13%0.19%
0.09%0.15%
0.10%
0.83%
0.48%
0.33%
.0,11%
0.41%0.37%
0.51%0.46%
1.04%
0.30%
1.18%
0.47%
0,00%
0,20%
0,40%
0,60%
0,80%
1,00%
1,20%
1,40%
Bulgaria Croatia CzechRepublic
Estonia Hungary Latvia Lithuania Poland Romania Serbia Slovakia Slovenia
Regular Banners Rich Media
10Source: gemiusDirectEffect/AdOcean 2014 Q3-Q4
Campaign share by country and advertising type*
(*) advertising types are defined in the methodology and definitions section of the report
89%82% 84%
96%
87%92% 92%
41%
92%87%
82%
97%
36%42% 42%
10%
34%
12%
22%
84%
25%21%
27%
10%
0,00%
20,00%
40,00%
60,00%
80,00%
100,00%
120,00%
Bulgaria Croatia CzechRepublic
Estonia Hungary Latvia Lithuania Poland Romania Serbia Slovakia Slovenia
Regular Banners Rich Media
11Source: gemiusDirectEffect/AdOcean 2014 Q3-Q4
Impression share by country and advertising type*
(*) advertising types are defined in the methodology and definitions section of the report
84%80%
71%
95%
84%
97% 96%
49%
87% 89%
83%
95%
16%20%
29%
5%
16%
3% 4%
51%
13% 11%
17%
5%
0,00%
10,00%
20,00%
30,00%
40,00%
50,00%
60,00%
70,00%
80,00%
90,00%
100,00%
Bulgaria Croatia CzechRepublic
Estonia Hungary Latvia Lithuania Poland Romania Serbia Slovakia Slovenia
Regular Banners Rich Media
12
About the report 3
Results for CEE countries 6
Most popular ad format types 12
Most popular ad formats 26
Methodology and definitions 54
Content
13Source: gemiusDirectEffect/AdOcean 2014 Q3-Q4
Most popular ad format types – Bulgaria
88.5
0%
21.1
2%
8.21
%
7.03
%
1.99
%
1.57
%
0.47
%
2.54
%
83.6
8%
8.52
%
0.88
%
5.65
%
0.35
%
0.18
%
0.02
%
0.73
%
0,00%
1,00%
2,00%
3,00%
4,00%
5,00%
6,00%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
RegularBanners
Wallpaper Video Article Expand Preroll Videostitial Other RichMedia
Campaign share Impression share Average CTR CTR
14Source: gemiusDirectEffect/AdOcean 2014 Q3-Q4
Most popular ad format types – Croatia
81.6
3%
32.4
9%
5.95
%
4.34
%
3.73
%
80.2
6%
15.3
1%
1.35
%
1.97
%
1.12
%
0,00%
0,20%
0,40%
0,60%
0,80%
1,00%
1,20%
1,40%
1,60%
1,80%
2,00%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Regular Banners Wallpaper Video Expand Other Rich Media
Campaign share Impression share Average CTR CTR
15Source: gemiusDirectEffect/AdOcean 2014 Q3-Q4
Most popular ad format types – Czech Republic
84.1
6%
18.0
7%
12.2
9%
11.5
2%
7.58
%
2.05
%
0.94
%
0.73
%
70.5
2%
7.66
%
8.13
%
6.69
%
0.92
%
0.14
%
0.20
%
5.73
%
0,00%
0,50%
1,00%
1,50%
2,00%
2,50%
3,00%
3,50%
4,00%
4,50%
5,00%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
RegularBanners
Video Wallpaper Article Wideboard Preroll Interstitial Other RichMedia
Campaign share Impression share Average CTR CTR
16Source: gemiusDirectEffect/AdOcean 2014 Q3-Q4
Most popular ad format types – Estonia
96.2
5%
3.90
%
2.77
%
2.75
%
2.09
%
0.14
%
95.2
7%
1.09
%
2.95
%
0.45
%
0.21
%
0.02
%
0,00%
0,20%
0,40%
0,60%
0,80%
1,00%
1,20%
1,40%
1,60%
1,80%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Regular Banners Video Expand Artykuł Preroll Other Rich Media
Campaign share Impression share Average CTR CTR
Article
17Source: gemiusDirectEffect/AdOcean 2014 Q3-Q4
Most popular ad format types – Hungary
86.7
2%
9.62
%
7.89
%
6.56
%
6.46
%
4.16
%
3.36
%
1.36
%
1.20
%
0.80
%
1.73
%
83.6
0%
9.42
%
0.69
%
0.29
%
0.96
%
0.94
%
0.23
%
0.09
%
1.68
%
0.10
%
1.99
%
0,00%
0,50%
1,00%
1,50%
2,00%
2,50%
3,00%
3,50%
4,00%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
RegularBanners
SponsoredLink
Wallpaper Preroll Article Video Interstitial Toplayer xHtml Expand Other RichMedia
Campaign share Impression share Average CTR CTR
18Source: gemiusDirectEffect/AdOcean 2014 Q3-Q4
Most popular ad format types – Latvia
92.3
2%
4.08
%
3.31
%
1.92
%
1.51
%
0.98
%
0.94
%
0.45
%
0.61
%
96.9
0%
0.84
%
0.34
%
0.23
%
0.08
%
1.37
%
0.18
%
0.03
%
0.02
%
0,00%
1,00%
2,00%
3,00%
4,00%
5,00%
6,00%
7,00%
8,00%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
RegularBanners
SponsoredLink
Video Expand Toplayer Article Wallpaper Interstitial Other RichMedia
Campaign share Impression share Average CTR CTR
19Source: gemiusDirectEffect/AdOcean 2014 Q3-Q4
Most popular ad format types – Lithuania
92.2
7%
7.77
%
6.41
%
4.72
%
3.34
%
1.36
%
0.78
%
0.07
%
96.1
7%
1.30
%
2.02
%
0.17
%
0.08
%
0.11
%
0.15
%
0.00
%
0,00%
0,50%
1,00%
1,50%
2,00%
2,50%
3,00%
3,50%
4,00%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
RegularBanners
Wallpaper Article Video Preroll Brandmark Expand Other RichMedia
Campaign share Impression share Average CTR CTR
20Source: gemiusDirectEffect/AdOcean 2014 Q3-Q4
Most popular ad format types – Poland
41.4
2%
26.9
3%
21.6
1%
17.1
7%
15.7
4%
11.9
6%
6.64
%
3.68
%
3.02
%
2.41
%
0.77
%
11.9
0%
48.6
2%
5.09
%
24.2
9%
8.63
%
1.90
%
2.70
%
2.15
%
0.89
%
0.29
%
0.31
%
0.07
%
5.05
%
0,00%
0,50%
1,00%
1,50%
2,00%
2,50%
3,00%
3,50%
4,00%
4,50%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Campaign share Impression share Average CTR CTR
21Source: gemiusDirectEffect/AdOcean 2014 Q3-Q4
Most popular ad format types – Romania
91.7
6%
16.0
0%
4.79
%
1.68
%
1.67
%
1.00
%
0.51
%
0.18
%
0.57
%
87.2
5%
6.82
%
3.06
%
0.35
%
0.49
%
0.37
%
0.19
%
0.18
%
1.29
%
0,00%
0,50%
1,00%
1,50%
2,00%
2,50%
3,00%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
RegularBanners
Interstitial Video Preroll Expand Article Toplayer Brandmark Other RichMedia
Campaign share Impression share Average CTR CTR
22Source: gemiusDirectEffect/AdOcean 2014 Q3-Q4
Most popular ad format types – Serbia
86.6
8%
11.8
8%
4.54
%
2.93
%
1.04
%
0.35
%
0.55
%
89.3
0%
6.82
%
1.78
%
1.57
%
0.35
%
0.01
%
0.17
%
0,00%
1,00%
2,00%
3,00%
4,00%
5,00%
6,00%
7,00%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Regular Banners Wallpaper Video Expand Toplayer Preroll Other Rich Media
Campaign share Impression share Average CTR CTR
23Source: gemiusDirectEffect/AdOcean 2014 Q3-Q4
Most popular ad format types – Slovakia
82.1
0%
15.6
8%
5.94
%
3.46
%
3.33
%
1.05
%
2.68
%
82.9
9%
8.75
%
1.97
%
0.60
%
0.04
%
0.20
%
5.45
%
0,00%
0,50%
1,00%
1,50%
2,00%
2,50%
3,00%
3,50%
4,00%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Regular Banners Video Preroll Expand Article Interstitial Other Rich Media
Campaign share Impression share Average CTR CTR
24Source: gemiusDirectEffect/AdOcean 2014 Q3-Q4
Most popular ad format types – Slovenia
97.0
7%
2.69
%
2.44
%
5.86
%
94.5
8%
1.63
%
0.45
%
3.34
%
0,00%
0,50%
1,00%
1,50%
2,00%
2,50%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Regular Banners Video Toplayer Other Rich Media
Campaign share Impression share Average CTR CTR
25
About the report 3
Results for CEE countries 6
Most popular ad format types 12
Most popular ad formats 26
Methodology and definitions 54
Content
26Source: gemiusDirectEffect/AdOcean 2014 Q3-Q4
Top 5 most popular ad formats – campaign/impression share – Bulgaria
2%
1%
5%
30%
38%
5%
7%
15%
18%
66%
0% 10% 20% 30% 40% 50% 60% 70%
980x200
960x200
300x600
728x90
300x250
Campaign share Impression share
27Source: gemiusDirectEffect/AdOcean 2014 Q3-Q4
Top 5 most popular ad formats – campaign/impression share – Croatia
3%
11%
26%
29%
14%
1%
8%
38%
39%
43%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
300x100
728x90
300x250
300x600
970x250
Campaign share Impression share
28Source: gemiusDirectEffect/AdOcean 2014 Q3-Q4
Top 5 most popular ad formats – campaign/impression share
– Czech Republic
5%
6%
8%
7%
20%
14%
16%
17%
21%
23%
0% 5% 10% 15% 20% 25%
998x200
970x100
160x600
300x300
300x600
Campaign share Impression share
29Source: gemiusDirectEffect/AdOcean 2014 Q3-Q4
Top 5 most popular ad formats – campaign/impression share
– Estonia
2%
1%
3%
5%
12%
8%
8%
8%
13%
13%
0% 2% 4% 6% 8% 10% 12% 14%
1235x600
300x300
995x200
995x150
250x400
Campaign share Impression share
30Source: gemiusDirectEffect/AdOcean 2014 Q3-Q4
Top 5 most popular ad formats – campaign/impression share – Hungary
4%
6%
8%
18%
35%
20%
23%
27%
38%
45%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
970x250
640x360
468x120
728x90
300x250
Campaign share Impression share
31Source: gemiusDirectEffect/AdOcean 2014 Q3-Q4
Top 5 most popular ad formats – campaign/impression share – Latvia
1%
1%
16%
5%
20%
4%
5%
12%
17%
24%
0% 5% 10% 15% 20% 25% 30%
740x300
980x150
250x400
995x100
250x250
Campaign share Impression share
32Source: gemiusDirectEffect/AdOcean 2014 Q3-Q4
Top 5 most popular ad formats – campaign/impression share – Lithuania
7%
18%
3%
5%
5%
8%
9%
12%
13%
21%
0% 5% 10% 15% 20% 25%
250x350
300x250
995x180
250x500
300x600
Campaign share Impression share
33Source: gemiusDirectEffect/AdOcean 2014 Q3-Q4
Top 5 most popular ad formats – campaign/impression share – Poland
3%
6%
7%
7%
19%
18%
20%
26%
34%
54%
0% 10% 20% 30% 40% 50% 60%
160x600
300x600
750x300
300x250
750x200
Campaign share Impression share
34Source: gemiusDirectEffect/AdOcean 2014 Q3-Q4
Top 5 most popular ad formats – campaign/impression share – Romania
3%
5%
9%
22%
30%
7%
13%
25%
49%
56%
0% 10% 20% 30% 40% 50% 60%
970x250
300x600
160x600
728x90
300x250
Campaign share Impression share
35Source: gemiusDirectEffect/AdOcean 2014 Q3-Q4
Top 5 most popular ad formats – campaign/impression share – Serbia
2%
1%
3%
20%
42%
3%
4%
7%
25%
65%
0% 10% 20% 30% 40% 50% 60% 70%
990x100
970x250
300x600
728x90
300x250
Campaign share Impression share
36Source: gemiusDirectEffect/AdOcean 2014 Q3-Q4
Top 5 most popular ad formats – campaign/impression share – Slovakia
1%
1%
3%
11%
55%
3%
4%
5%
14%
70%
0% 10% 20% 30% 40% 50% 60% 70% 80%
600x200
940x100
990x200
300x600
300x300
Campaign share Impression share
37Source: gemiusDirectEffect/AdOcean 2014 Q3-Q4
Top 5 most popular ad formats – campaign/impression share – Slovenia
1%
3%
4%
11%
49%
9%
9%
19%
23%
74%
0% 10% 20% 30% 40% 50% 60% 70% 80%
970x250
1000x150
300x600
728x90
300x250
Campaign share Impression share
38Source: gemiusDirectEffect/AdOcean 2014 Q3-Q4
Top 5 most popular ad formats – campaign/impression share – Ukraine
31%
30%
29%
66%
0% 10% 20% 30% 40% 50% 60% 70%
240x400
300x250
Campaign share Impression share
39Source: gemiusDirectEffect/AdOcean 2014 Q3-Q4
Top 5 most popular ad formats – average CTR/CTR – Bulgaria
0.23%
0.29%
0.22%
0.06%
0.11%
0.25%
0.37%
0.25%
0.21%
0.23%
0,00% 0,05% 0,10% 0,15% 0,20% 0,25% 0,30% 0,35% 0,40%
980x200
960x200
300x600
728x90
300x250
Average CTR CTR
40Source: gemiusDirectEffect/AdOcean 2014 Q3-Q4
Top 5 most popular ad formats – average CTR/CTR – Croatia
0.10%
0.04%
0.08%
0.11%
0.26%
0.09%
0.06%
0.16%
0.17%
0.40%
0,00% 0,05% 0,10% 0,15% 0,20% 0,25% 0,30% 0,35% 0,40% 0,45%
300x100
728x90
300x250
300x600
970x250
Average CTR CTR
41Source: gemiusDirectEffect/AdOcean 2014 Q3-Q4
Top 5 most popular ad formats – average CTR/CTR – Czech Republic
0.47%
0.11%
0.10%
0.09%
0.14%
0.43%
0.17%
0.11%
0.22%
0.19%
0,00% 0,05% 0,10% 0,15% 0,20% 0,25% 0,30% 0,35% 0,40% 0,45% 0,50%
998x200
970x100
160x600
300x300
300x600
Average CTR CTR
42Source: gemiusDirectEffect/AdOcean 2014 Q3-Q4
Top 5 most popular ad formats – average CTR/CTR – Estonia
1.10%
0.45%
0.21%
0.17%
0.06%
1.26%
0.52%
0.23%
0.20%
0.14%
0,00% 0,20% 0,40% 0,60% 0,80% 1,00% 1,20% 1,40%
1235x600
300x300
995x200
995x150
250x400
Average CTR CTR
43Source: gemiusDirectEffect/AdOcean 2014 Q3-Q4
Top 5 most popular ad formats – average CTR/CTR – Hungary
0.20%
0.15%
0.04%
0.07%
0.06%
0.29%
0.18%
0.09%
0.15%
0.14%
0,00% 0,05% 0,10% 0,15% 0,20% 0,25% 0,30% 0,35%
970x250
640x360
468x120
728x90
300x250
Average CTR CTR
44Source: gemiusDirectEffect/AdOcean 2014 Q3-Q4
Top 5 most popular ad formats – average CTR/CTR – Latvia
0.10%
0.10%
0.02%
0.16%
0.03%
0.13%
0.12%
0.09%
0.19%
0.07%
0,00% 0,02% 0,04% 0,06% 0,08% 0,10% 0,12% 0,14% 0,16% 0,18% 0,20%
740x300
980x150
250x400
995x100
250x250
Average CTR CTR
45Source: gemiusDirectEffect/AdOcean 2014 Q3-Q4
Top 5 most popular ad formats – average CTR/CTR – Lithuania
0.03%
0.03%
0.25%
0.07%
0.15%
0.05%
0.20%
0.26%
0.13%
0.25%
0,00% 0,05% 0,10% 0,15% 0,20% 0,25% 0,30%
250x350
300x250
995x180
250x500
300x600
Average CTR CTR
46Source: gemiusDirectEffect/AdOcean 2014 Q3-Q4
Top 5 most popular ad formats – average CTR/CTR – Poland
0.13%
0.19%
0.18%
0.10%
0.16%
0.17%
0.24%
0.32%
0.25%
0.24%
0,00% 0,05% 0,10% 0,15% 0,20% 0,25% 0,30% 0,35%
160x600
300x600
750x300
300x250
750x200
Average CTR CTR
47Source: gemiusDirectEffect/AdOcean 2014 Q3-Q4
Top 5 most popular ad formats – average CTR/CTR – Romania
0.34%
0.18%
0.08%
0.11%
0.11%
0.41%
0.27%
0.14%
0.20%
0.17%
0,00% 0,05% 0,10% 0,15% 0,20% 0,25% 0,30% 0,35% 0,40% 0,45%
970x250
300x600
160x600
728x90
300x250
Average CTR CTR
48Source: gemiusDirectEffect/AdOcean 2014 Q3-Q4
Top 5 most popular ad formats – average CTR/CTR – Serbia
0.05%
0.20%
0.11%
0.06%
0.06%
0.13%
0.25%
0.17%
0.09%
0.10%
0,00% 0,05% 0,10% 0,15% 0,20% 0,25% 0,30%
990x100
970x250
300x600
728x90
300x250
Average CTR CTR
49Source: gemiusDirectEffect/AdOcean 2014 Q3-Q4
Top 5 most popular ad formats – average CTR/CTR – Slovakia
0.20%
0.41%
0.22%
0.22%
0.11%
0.25%
0.36%
0.27%
0.20%
0.21%
0,00% 0,05% 0,10% 0,15% 0,20% 0,25% 0,30% 0,35% 0,40% 0,45%
600x200
940x100
990x200
300x600
300x300
Average CTR CTR
50Source: gemiusDirectEffect/AdOcean 2014 Q3-Q4
Top 5 most popular ad formats – average CTR/CTR – Slovenia
0.39%
0.08%
0.18%
0.14%
0.06%
0.40%
0.17%
0.28%
0.16%
0.10%
0,00% 0,05% 0,10% 0,15% 0,20% 0,25% 0,30% 0,35% 0,40% 0,45%
970x250
1000x150
300x600
728x90
300x250
Average CTR CTR
51
About the report 3
Results for CEE countries 6
Most popular ad format types 12
Most popular ad formats 26
Methodology and definitions 54
Content
52
Methodology
• The source of data are the gemiusDirectEffect and AdOcean ad servers, which are the leading online
advertisement monitoring systems in the CEE region.
• Formats typical for e-mailing were excluded from the research.
• Campaigns that had fewer than 1000 impressions in the analyzed period were excluded from the research.
• The presented data on ad impressions and ad clicks are cookie events.
53
• Creative – a graphic, static or dynamic, advertisement placed on websites.
• Ad format – the size of a creative expressed in pixels (e.g. 300x300).
• Ad format type – the type of a creative expressed in letters or pixels (e.g.,300x300, Preroll, 250x250, Wallpaper).
• Advertising type – all creatives categorized by type (regular banners, rich media, unrecognized formats).
• Unrecognized formats – an advertising type consisting of creatives which format and type was not recognized.
• Regular Banners – advertising type consisting of ad formats (creatives expressed in pixels).
• Rich Media – an advertising type consisting of any format type using interactions (without in-screen, dwell and
end) or consisting of any of the following ad format types: Preroll, Brandmark, Expand, Pop-up/Pop-under, Scroll
Toplayer, Toplayer, Interstitial, Wideboard, Video, Wallpaper, xHtml, Sponsored Link, Article, Videostitial.
• Campaign – a marketing campaign in which specific creatives are displayed.
Definitions of concepts
54
Definitions of concepts
• Most often used ad format types – most popular format types used by at least 5 campaigns determined by the
campaign share for that format.
• Ad impression – a single instance of a creative being displayed.
• Ad click – a single instance of a creative being clicked.
• Average CTR (Click Through Ratio) – average of quotients (cookie clicks / cookie impressions) for each creative-
placement pair of the given ad format.
• CTR (Click Through Ratio) – cookie clicks / cookie impressions for the given ad format.
• Campaign share – share of campaigns using specific ad formats, the percentage of campaigns that use a given
creative format in the total number of campaigns.
• Impression share – share of impressions when using specific ad formats, the percentage of impressions that
use a given creative format in the total number of impressions.
55
What is more... a wide range of market level benchmarks
• popularity of advertising forms based on share of impressions or share of campaigns using them,
• effectiveness of advertising forms based on CTR%, interaction rate etc.,
• popularity of advertising placement types based on share of impressions,
• effectiveness of advertising placement types based on CTR%, interaction rate etc.,
• description of an average advertising campaign based on average reach, real user frequency, number of
impressions, clicks etc.,
• description of the Internet population in connection with online advertising: share of clicks on ads or interaction
with ads in a month, profile of clickers vs. online population etc.,
• share of voice measurement based on share of impressions,
• share of PC vs. mobile impressions.
If you would like to learn more about the advertising market, please contact your local Gemius
representative!
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