Save the DateMTV RE:DEFINE 2015

Friday, April 10, 2015 – 7:00PMAt The Goss-Michael Foundation

1405 Turtle Creek Blvd.

We are pleased to be honoring artistMichael Craig-Martin

Join us for an evening gala and world-class auction featuring leading contemporary

artists conducted by Paddle8

Proceeds to benefit the MTV Staying Alive Foundation

and Dallas Contemporary

Hosted by:Joyce Goss and Kenny Goss

Chaired by: Kimberly Schlegel Whitman

Kari Schlegel KloewerKrystal Schlegel

MTV RE:DEFINE 2015 www.mtvredefine.com

MTV RE:DEFINEMTV RE:DEFINE is a benefit art exhibition and auctionevent founded in 2011 by the MTV Staying Alive Foundation, The Goss-Michael Foundation and Future Tense. Since it’s inception the auction has raised over $4 million. In 2015 RE:DEFINE will present its biggest and best program to date and will also see us honor artist Michael Craig-Martin.

Proceeds Benefit:// MTV Staying Alive Foundation, a grassroots HIV and AIDS prevention and awareness charity which focuses on engaging, educating and empowering youth communities around the world

// Dallas Contemporary, a non-collecting art museum which presents new and challenging ideas from regional, national and international artists

RE:DEFINE differentiates itself through its tightly curated program and its commitment to promote fine art beyond niche collectors and into a broader worldwide audience.

MTV RE:DEFINEDEMOGRAPHICSAttendance: 350 – 450A cool and glamorous affair boasting a guest list of Dallas’ finest movers and shakers, including art collectors, financiers, entrepreneurs and sports and entertainment stars. Guests range from 25 – 55 years in age with the most prominent demographic being 35 – 45 years.

Notable guests have included: Jerry Hall, Dirk Nowitzki (Dallas Mavericks), Josh Henderson (Dallas TV show), Mike Modano (former Dallas Stars player, U.S. Hockey Hall of Fame), Michael Finley (former NBA star), Eddie Borgo (jewelry designer), Steve Lazarides

BENEFICIARY: MTV STAYING ALIVE FOUNDATIONThe MTV Staying Alive Foundation is an international content-producing and grant-giving organization dedicated to stopping the spread of HIV among young people. The Foundation creates and distributes challenging and entertaining HIV prevention content across MTV channels and with third-party broadcasters, while finding and funding young leaders who are tackling the HIV epidemic in their own communities.

To date, MTV Staying Alive Foundation programming has reached 100% of the top 50 countries affected by HIV, and has awarded 429 grants in 63 countries around the world, distributing nearly $4.5 million to grassroots HIV prevention projects. The MTV Staying Alive Foundation is registered as a UK charity and as a 501c3 charitable organization in the US.

For more information visit http://stayingalivefoundation.org

BENEFICIARY: DALLAS CONTEMPORARYDallas Contemporary. founded in 1978, is modeled after European art centers and organizes only emerging and seminal one-person exhibitions and thematic group exhibitions.

Dallas Contemporary’s mission is to present the art of our time to the public: to document new directions in art through changing exhibitions, publications, and learning programs for visitors of all ages. The museum engages a diverse audience in the metropolitan Dallas-Fort Worth area and beyond, including 12,000+ students who engage in their two youth programs: Art ThinkTM and Taking it to The Streets.

Since its inception, Dallas Contemporary has presented the Texas community with exhibitions in a variety of media that have encouraged the public to understand and appreciate art. Landmark exhibitons such as William Wegman (1979), Nic Nicosia (2006), Vernon Fisher (2009), James Gilbert (2010), Michel Verjux, Juergen Teller, Rob Pruitt (2011), Shepard Fairey and Inez van Lamsweerde and Vinoodh Matadin (2012) have helped secure the Contemporary’s important position in the art world.

BENEFICIARY: MTV STAYING ALIVE FOUNDATIONThe MTV Staying Alive Foundation is an international content-producing and grant-giving organization dedicated to stopping the spread of HIV among young people. The Foundation creates and distributes challenging and entertaining HIV prevention content across MTV channels and with third-party broadcasters, while finding and funding young leaders who are tackling the HIV epidemic in their own communities.

To date, MTV Staying Alive Foundation programming has reached 100% of the top 50 countries affected by HIV, and has awarded 429 grants in 63 countries around the world, distributing nearly $4.5 million to grassroots HIV prevention projects. The MTV Staying Alive Foundation is registered as a UK charity and as a 501c3 charitable organization in the US.

For more information visit http://stayingalivefoundation.org

HOST: THE GOSS-MICHAEL FOUNDATIONFounded in June 2007 by recording artist George Michael and his partner Kenny Goss, The Goss-Michael Foundation is a Dallas-based 501(c)(3) nonprofit forum for British Contemporary art that challenges preconceived art notions by providing its visitors with a fresh and fascinating art experience.

The Goss-Michael Foundation exists to educate, engage and inspire audiences by presenting exhibitions of Contemporary art, provide vast resources, educational programs and scholarships to aspiring artists. Exhibitions include artist: Michael Craig-Martin, Tracey Emin, Angus Fairhurst, Damien Hirst, Gary Hume, Jim Lambie, Sarah Lucas, Adam McEwen, Jonathan Monk, Tim Noble & Sue Webster, Richard Patterson, Marc Quinn, Eva Rothschild and Gilbert & George.

AUCTION PARTNER: PADDLE8// Founded by Alexander Gilkes and Aditya Julka, Paddle8 brings the storied auction house tradition into the 21st century, combining the elegance and expertise of a traditional auction house with the ease and efficiency of an online platform to service the 24/7 demands and eclectic tastes of today's collector.

// Gilkes was educated at Eton, is the former worldwide director of marketing at Phillips de Pury auction house and, prior to that, one of the youngest executives in the history of Louis Vuitton Moet Hennessy. As the leading auctioneer of his generation, he has generated hundreds of millions of dollars and bids for organizations from amfAR to LACMA to RE:DEFINE, and hammered such distinctive works as the $53-million Rothko painting

CORPORATE SPONSORSHIP LEVELS:

PRESENTATION: $50,000GOLD: $25,000SILVER: $10,000BRONZE: $5,000

PRESENTATION SPONSOR:$50,000Presenting Benefits:// Opportunity to use the statement, “Proud sponsor of the MTV RE:DEFINE Art Exhibit and Auction in support of the MTV Staying Alive Foundation and Dallas Contemporary” for 90 days// Dedicated company profile on www.mtvredefine.com// Complimentary Dallas Contemporary Sponsor Circle Membership for one year// Table at RE:DEFINE with 10 VIP tickets to the event and auction. Prime seating.

Corporate Recognition:// Industry exclusivity and premier recognition as the Presenting Sponsor on the following:

• RE:DEFINE Collateral: Save the Dates, Invitations, Bidder Packets, Step & Repeat, and Digital Screens at event• Auction Catalogue: Logo featured and complimentary one page ad• Press Materials: Press release announcing sponsorship and inclusion in all Print Ads• Online: StayingAliveFoundation.org, DallasContemporary.org, GossMichaelFoundation.org• Social Media: Facebook, Twitter, and Instagram via Staying Alive Foundation, Dallas Contemporary, and The Goss Michael Foundation platforms

Further opportunities include:// Hosting an MTV RE:DEFINE preview party/co-host pre-gala event// A special press release announcing relationship// Work with Nadine Johnson PR team to maximize regional, national, and international coverage// Photo opportunity at event with celebrity guests and chairs

GOLD SPONSOR: $25,000Gold Benefits:// 1 VIP table for 10 with tableside bottle service// Photo opportunity during gala with celebrity guests// Opportunity to donate item to RE:DEFINE gift bag// Special invitation to all RE:DEFINE Preview Parties// Year long Innovator membership to Dallas Contemporary

Corporate Recognition:// Logo/Name inclusion on the following:

• RE:DEFINE Collateral: Invitations, Bidder Packets, Step & Repeat, and Digital Screens at event• Auction Catalogue: Logo featured and complimentary one page ad• Press Materials: Inclusion in all Print Ads• Online: StayingAliveFoundation.org, DallasContemporary.org, GossMichaelFoundation.org• Social Media: Facebook, Twitter, and Instagram via Staying Alive Foundation, Dallas Contemporary, and The Goss Michael Foundation platforms

SILVER SPONSOR: $10,000Silver Benefits:// 1 VIP table for 8// Special invitation to all RE:DEFINE Preview Parties// Year long Steel membership to Dallas Contemporary

Corporate Recognition:// Name inclusion on the following:

• RE:DEFINE Collateral: Invitations, Bidder Packets, and Digital Screens at event• Auction Catalogue: Half page full-color ad• Online: StayingAliveFoundation.org, DallasContemporary.org, GossMichaelFoundation.org• Social Media: Facebook, Twitter, and Instagram via Staying Alive Foundation, Dallas Contemporary, and The Goss Michael Foundation platforms

BRONZE SPONSOR: $5,000Bronze Benefits:// Seating for 4 at a shared table// Special invitation to all RE:DEFINE Preview Parties// Year long Steel membership to Dallas Contemporary

Corporate Recognition:// Name inclusion on the following:

• RE:DEFINE Collateral: Invitations, Bidder Packets, and Digital Screens at event• Online: StayingAliveFoundation.org

TICKETS$2,500 VIP TICKETS// Seating for 2 at shared table// Special invitation to all RE:DEFINE Preview Parties// Year long Iron membership to Dallas Contemporary

$1,000 GALA TICKETS(Limited availability)// 1 seated ticket to gala & dinner

THANK YOU2015 RE:DEFINE Honoree, Michael Craig-Martin