Multimedia in the 21st Century Porto Seguro, Brasil Junio 5, 2001 Pag. 1 The Promotion of Multimedia and Content Industries in the Ibero-American Countries

“Multimedia in the 21st Century” Porto Seguro, Brasil

Pag. 1Junio 5, 2001

“The Promotion of Multimedia

and Content Industries in the

Ibero-American Countries”

- Director General for Technical Studies, Research and Development – COFETEL (México)

- Vicepresident – International Federation of Multimedia Associations – FIAM

- Rapporteur of e-Commerce (CITEL-OAS)

Mr. Enrique Díaz Cerón


Pag. 2Junio 5, 2001

Multimedia.Content.Interactive communication.Interactive media: Online and Offline.Infrastructure versus Superstructure.

- Telecommunications and computers.

- Applications and Services

- Multimedia and Contents.Information Divide.

Concepts


Pag. 3Junio 5, 2001

Media Transition to the content industry

MEDIA INDUSTRY

CONTENT PRODUCTION

CONTENT PACKING

TELECOMMUNICATIONS COMPUTERS

TRANSPORT NETWORKS OPERATORS

END USER TECHNOLOGIES(HARDWARE/SOFTWARE)

CONVERGENCE

MEDIA

TELECOMMUNICATIONS

COMPUTERS

“CONTENT INDUSTRIES”

UP TO1994/95

NOW

MEDIA

Tekno-Z


Pag. 4Junio 5, 2001

Content: Business Asset

TRADITIONAL TELECOMMUNICATIONS INDUSTRY (TELEPHONY)

TRADITIONAL PUBLICITY MARKETS

ON LINE SERVICES IN 2000 AND BEYOND

EQUIPMENT20%

CONCEP-TION10%

PACKING CONTENT30%

CONTENT CREATOR > 20%

CONTENT ORGANIZER > 30%

PRINTING40%

EQUIPMENT

< 10%

CONTENTCONTENT DISTRIBUTIONDISTRIBUTION OTHEROTHER

IN THE NEW INDUSTRY OF DIGITAL SERVICES, THE VALUE ADDED BY THE CONTENT WILL BE MORE THAN 50 %.

NETWORK OPERATORNETWORK OPERATOR80%80%

DISTRIBUTIONDISTRIBUTION20%20%

SERVICE SERVICE OPERATOR OPERATOR

< 20%< 20%

NETWORKNETWORKOPERATOR OPERATOR

< 20%< 20%

Tekno-ZTekno-Z


Pag. 5Junio 5, 2001

Evolution of telecommunications.Convergence.Need for interactive and multimedia communications.Internet as an infrastructure for general communication.Justifying the investments and the efforts in developing infrastructures.Desperate need for the participation of all nations in the new global and connected world.Opportunities in the new industries for all nations.

Arguments


Pag. 6Junio 5, 2001

Online Languaje Populations (March, 2001)

Russian 2.1%

Portuguese 2.5%

Italian 3.1%

French 3.7%

Korean 4.4%

Spanish 4.5%

German 6.1%

Japanese 8.6%

Chinese 9.0%

English 47.5%

Source: Global Reach


Pag. 7Junio 5, 2001

Results of Inktomi´s Study(February 2000)

Finnish 0.50%

Portuguese 0.75%

Italian 1.55%

French 2.36%

Dutch 0.54%

Spanish 1.23%

German 5.83%

English 86.54%

Swedish 0.36%

Japanese 0.34%


Pag. 8Junio 5, 2001

Absolute Presence of the Languajes in the Internet

Remainder 19.36%

Portuguese 2.14%

Italian 2.77%

French 4.39%

Rumanian 0.19%

Spanish 4.85%

German 6.3%

English 60%

Source: Funredes


Pag. 9Junio 5, 2001

New Industries

Inter-related activities

and services

interdependent industries.

Industries without chimneys.

“Clean, fast growing and profitable”

Relatively low requirements in capital investment.

Activities intensive in talent, inspiration, artistic

sensibility, creativity and Culture.


Pag. 10Junio 5, 2001

Current Situation in Ibero America

Weak Points:

Insufficient human resources: specialists and users.

Scarce presence of Spanish, Portuguese and other local languages in the global network infrastructure.

Low content production. Imports dependence.

A low proportion of users.

Low teledensity, scarcity in computers, lower infodensity

High access prices.

Very low geographical covering.

Very limited WB services.

Analysis of weak and strong points




Strong Points:

Nations and peoples very rich in values, artistical

expressions, Civilization and Culture.

A global potential market of nearly 600 millions.

A tradition of craftmanship and fine Arts production

in every Ibero-American country.

A real improvement in telecommunications and IT.

A sense of very strong and eternal ties among our

national communities.





Other positive points (CITEL resolutions):

CCP.I / Res. 116 (XIV-01) Project e-Americas.

CCP.I / Res. 117 (XIV-01) Specialized Terminology

in Spanish, Portuguese and French.




“Pido a los gobiernos un poco de dinero para esta noble causa: la de la defensa de nuestra herramienta

de comunicación. La lengua es la más eficaz de las armas y la más rentable de todas las inversiones. Nunca será tarde para que comencemos a poner

nuestros ahorros al servicio de los beneficios futuros que serán de todos y que servirán a todos.”

Camilo José Cela, Spain, Nobel Prize of Literature

1st International Congress of the Spanish Language.

Zacatecas, México 1997



Measures for Evolution 1/2

To study the possibles architectures of these

industries for all the Ibero-American countries.

To boost experience and knowledge.

To develop extensive programs in Human

Resources.

To make the inventories of cultural, educational,

artistic and entertainment heritages.

To make a serious study on the presence of our

languages in the global network infrastructure.



Measures for Evolution 2/2

To promote the rise of new national specialized

companies in each country.

To generate the convenient regulatory actions for

Computer, IT, entertaintment industries and

telecommunications operators.

To open the governmental markets.

To include multimedia and content creation

activities in every e-Country program.

To organize a yearly Ibero-American event.

Music.

Cinema.

TV / Radio.

Educational content.

National and Ibero-American information heritage.

Beneficial impact in conservation, production and distribution of:



IA Subregional Development Perspectives

“e-Americas”

development.

A permanent influence

of IA in the Cultural

Globalization.

The opening of wide spaces for the participation

of IA exportators in the global markets of MM

and content products and services.



Organization of the Industry

Mexico – Asociación Mexicana de Multimedios,

Inforrutas y Contenidos de Información

(AMMICI)

Brasil – ABMIDIA

Argentina

International Federation of Multimedia Association

(IFMA / FIAM)



A Proposal 1/2

Human Resources.

Information-heritage conservation and explotation.

“Localization” of MM and content production

and distribution.

Vertical integration of MM and content products

and services. (e-Country programs)



A Proposal 2/2

“e-Government” programs.

To promote new companies.

International co-operation.

Integrated offer of Ibero-American producers.

Cultural and linguistic preservation.

Linguistic ecology.



IA: Enormous richness ...

Potentially,almost 600 millions

of precious Personal mines ...



Confucius



[email protected]@prodigy.net.mx

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Multimedia in the 21st Century Porto Seguro, Brasil Junio 5, 2001 Pag. 1 The Promotion of Multimedia and Content Industries in the Ibero-American Countries