Music Video Analysis – Phoebe Budgen

The Amity Affliction- Open Letter https://www.youtube.com/watch?v=Yxx_JdoOGB8 Target Audience & Needs

The target audience is for Metal lovers. Mostly teens/ mid 20s who enjoy screamo music.

Lyrics (Meaning Implied?)

The lyrics have a deep meaning, even though they’re screaming in their music, there lyrics are meaningful.The lyrics used in this song explain that the singer is singing to someone they love by saying “I'm not searching the sky for a reason to live, cause I found beauty right here and the passion to give” They’re saying that they’re just going to live their life, this is the reason that the videos a party theme. They’ve searched their whole life for love and they’ve now found it.

Tempo Overall the song is quite fast yet the verses are quite angry whereas the chorus is meaningful, this is mostly because the chorus is sung and the verses are screamed.

Genre The genre is Metalcore, post-hardcore, melodic hardcore.

Camera Technique The camera techniques used in this video are: Multiple Close Ups, for example, the first frame of the video is a teenager with a tie on his head who appears to be smoking weed. This shows that that this video is based upon a party, as the upcoming mid shots prove. There’s also a two shot of 2 boys fighting with drum sticks. There are more than 1 two shots as it is a video of a party whichincludes lots of people. A low angle shot is also used.

Music Video Analysis – Phoebe Budgen

Editing The editing used is fade in & fade out.

Use of Digital Effects The digital effects used are slow motion and blur.