Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audience Nas - I can

Provide an explanation in relation to benefits (promotion, extension of income & outlets, synergy opportunities and strategies used by producers to benefit label and artist)

Provide any research evidence you can find that supports explanations of benefits for artist, record label and audience

Promotional

The music video will increase the publicity of the band as it can be shown on TV to thousands of viewers. Also it can be put on Youtube where fans can also watch and listen to the video. Currently the 'Nas - I can' music

video has 1,198,592views. Nas also travels around the world on tour performing to hundreds of different audiences in a number of different countries/cities.

Extension of income

After a certain number of views Youtube start to pay the artist. Nas is featured on a number of different merchandise including T-shirts, posters and key rings, all items help increase Nas' income as his fans will buy them.

Extension of outlets

Nas extends his outlets by means of Youtube, radio broadcasting and many music channels on TV such as MTV.

Synergy

Nas is currently signed to The Island Def Jam Music label. It has become one of the most successful labels in the industry. However Def Jam is a smaller label owned by the Universal Music Group.

Producers strategies

Social networking sites such as Facebook, Twitter, Youtube and MySpace are the more recent methods of promotion for artists recently as technology has progressed over the years. Also Tours play a big role in promoting the artist and making money.