29th November, 2012

...a new concept of selling health supplements

Business idea

★ create an online shop, selling supplements – 1.500 productos

★ e-commerce growth: 20% annually until 2016

★ supported by offline flagship shops

★ collaboration with fitness centers

★ create white label

Niklas Gustafson – founder of myBody myBodyStores.com

How the idea was born

★ self care products – constant growth from 2003

★ self care segment – from 1840 million in 2003 € to 3344 million €

★ nutrition represents 21%

★ Spain is reaching European levels

Niklas Gustafson – founder of myBody myBodyStores.com

Market

★ unite target groups

- people that wants to live a healthy life

- people that wants to improve in sports

Niklas Gustafson – founder of myBody myBodyStores.com

What do we sell?

Niklas Gustafson – founder of myBody myBodyStores.com

Positioning

Niklas Gustafson – founder of myBody myBodyStores.com

Team

Niklas GustafsonFounder

International business at Gothenburg University,Ex MBA at IE Business School

Octavio LaguíaDirector general

Economics at Universidad de Complutense de Madrid

Paula Barbi Operations

MBA at INSEEC

Niklas Gustafson – founder of myBody

Azahara NietoNutritionist

myBodyStores.com

Finance

Year 1 Year 2 Year 3

249 783 euro in revenues

First store in Madrid

Second store in BCN

1-5 franchise stores in Spain

782 708 euro in revenues

1 017 521 euro in revenues

Sales

Previsión ventas en año 3: 2 millones €

Crecimiento del año 3: de 25% a 30% al año

Niklas Gustafson – founder of myBody

myBodyStores.com

myBodyStores.com

Finance

Niklas Gustafson – founder of myBody myBodyStores.com

Summary

★ new concept, combining online and offline

★ growing market – Spaniards more healthy

★ experienced team

Niklas Gustafson – founder of myBody myBodyStores.commyBodyStores.com

myBodyStores.com