Natasha Mody

An award-winning creative visionary and an accomplished leader with diverse global experience, equipped with management and hands-on experience across digital, broadcast, tech and print-based platforms. Critical thinker committed to delivering viable design solutions and succeeding in fast-paced, demanding environments. Diligent, resilient and eager to grow with reputed organizations.

PROFESSIONALSUMMARY

EXPERTISE Digital & Emerging Tech Creative Vision Design ThinkingBrand Design & Strategy Brand Development UI/UXCommunication Project Management Leadership Problem Solving Relationship Development Process Improvement

EDUCATION MDes, Digital Futures, Ontario College of Art & Design - Toronto, ON BFA, Graphic Design & Visual Communications, Laguna College of Art & Design - Laguna Beach, CA

natashamody1@gmail.com natashamodydesigns.com +1 647.262.6998 linkedin.com/in/natashamody

WORK HISTORY ART DIRECTOR, COMMUNICATIONS (MEDIA OPS & NEWS SERVICES)

BRAND DESIGN, STRATEGY & PRODUCTION, CANADA VOTES 2019 (FEDERAL ELECTIONS) Spearheaded and implemented, with a focused in-house team, the overall brand strategy, design and production of Canada’s most significant political event, the 2019 Federal Elections, which has an approximate reach of 9+ million viewers nationwide.• Conceptualized and implemented the brand design for ‘Canada Votes 2019’ in alignment with a detailed creative brief.• Prepared presentations and pitched compelling concepts to key stakeholders for approvals at every stage.• Defined the overarching brand language and design system for broadcast and digital while generating unique design solutions within the parameters of the brief.• Executed static and dynamic design for all facets of the campaign, from the Federal Leaders Debate to the Election Night, ensuring continuity across broadcast, digital and social media components i.e. CBC News, CBC Network, cbc.ca, CBC GEM App, FB, Snapchat, Instagram. • Conceived and created a comprehensive ‘Canada Votes 2019’ style guide, utilized by CBC affiliates nationwide. • Managed, trained, and on-boarded extended team members on design systems and style guide best practices.• Created in entirety the on-air set designs for the 2019 Federal Leaders Debate and 2019 Provincial Elections. • Designed an extensive digital report ‘CBC News: Story Lab’ for the Senior Executive team that was distributed to CBC affiliates nationwide.• Executed static and dynamic design for digital (website, app) social (Instagram, Facebook, Snapchat) and sets (banners, vinyl panels) for the 2019 Provincial Elections.

CBC, Toronto, Canada Mar 2019 – Current

SENIOR ART DIRECTOR/CREATIVE PRODUCER, BROADCAST DESIGN & BRANDING

Governed major design rebrands including Star Sports Network, Hotstar Digital App, 2016 Summer Olympics, 2016

Disney (Star TV Network), Mumbai, India Oct 2012 – Jul 2016

COMMUNICATIONS ASSIGNMENTS• Creative lead for design elements including show carousels/collections for the all-new, soon to launch, CBC GEM rebrand. • Promote signature shows including Junos 365 Songwriters’ Circle, Bryson's Brain, Comedy Festivals, Junior Baking Show, employing high-end motion graphics, across CBC’s TV and digital platforms, including CBC News, CBC Gem, and CBC Listen. • Compose and design promos and lower third graphics for entertainment shows using Adobe Creative Suite software tools, to achieve the desired visual effect. • Liaising with Producers, Creative Managers and Marketing teams to meet client’s objectives and achieve high quality design output, in tight timelines.

TECHNICALPROFICIENCIES

Adobe Creative Suite

Rhino 3D/3D Printing

Arduino, UI/UX Tools

Microsoft Office

Basic HTML, CSS

AR/VR, p5.js

Holography

Natasha Mody

WORK HISTORY

ACCOMPLISHMENTS

natashamody1@gmail.com natashamodydesigns.com +1 647.262.6998 linkedin.com/in/natashamody

Streamlined all internal processes, effectively directing departmental and cross-network operations. Created comprehensive brand design guidelines on launch of refreshed broadcast shows and channels, to be implemented company-wide, ensuring uniformity. Maintained a working knowledge of global trends, conferences and prestigious awards, for departmental participation. Sustained a unified vision while overseeing the Broadcast Design team along with the Creative Director.

• Directed the rebrand of Star TV’s marquee Star Sports Network in collaboration with global stakeholders realizing significant viewership increase to become India’s leading sports network and rise to one of Asia’s top five. Efforts resulted in the Mumbai team growing from 50 to 1,500+ and now operates 25 TV networks and three sporting networks in five languages.• Drove the creative direction and executive production for the brand design of India’s premium (now global) video-on demand OTT platform. Hotstar (digital app), an on-the-go live streaming app that covers TV shows, movies, global sporting events, and live news in 17 languages to achieve the rank of India’s most downloaded entertainment app with more than 350M followers.

DIGITAL LINE PRODUCER, CG & VFX

Perpetuated clear and concise communication with all clients, including those overseas, to drive the completion of upscale multi-million dollar film projects, directing CG, VFX and overall line production. Successfully managed all projects, alongside the Creative Supervisor, controlling client negotiations, bid days, schedules, budgets and resources, amidst building key relationships. Performed detailed analyses and led large teams, including Department Leads, Production Coordinators, Producers and CG/VFX Artists.

Prana Studios Inc., Mumbai, India Jan 2011 – April 2012

• Led teams of 20+ personnel as CG Line Producer for Zhu Zhu Pets 3, a major 3D stereoscopic animated theatrical; driving the complete production from digital asset build to final composited delivery while liaising with Cepia LLC, Hollywood.• Managed the overall VFX production for prestigious blockbuster Hollywood films Transformers 3: Dark of the Moon and Pirates of the Caribbean: On Stranger Tides which made $1.124B and $1.046B respectively. Collaborated closely with the internal producers and legendary directors Michael Bay and Rob Marshall.

SENIOR ELECTRONIC DESIGNER, CREATIVE SERVICES

Utilized high-functioning knowledge of Quantel and Adobe Suite software to produce cutting-edge broadcast designfor prime-time shows. Collaborated heavily with Creative Services Supervisor, Art Directors, and Show Producers/Directors to exceed standards and enhance graphics turnover. Consistently met strict deadlines in a fast-paced environment, assisting with Sports Emmy and ESPY award-winning brands such as SportsCenter, College Football, MLB,NBA, NFL, NASCAR, and more, with the worldwide leader in sports. Developed brand identities and innovative design packages across print and digital platforms that were implemented company-wide.

Disney, ESPN World Headquarters, Connecticut, USA Jan 2007 – June 2010

RTDNA Award: Best Live TV News Special - Canada Votes 2019, Federal Election Night Sports Emmy | ESPY Awards: SportsCenter, College Gameday, MLB Tonight, Monday Night FootballPromax BDA | Kyoorius Awards | Abby Awards: Star Sports Network, Hotstar Digital (App)2012 Movieguide Awards: Pirates of the Caribbean: On Stranger TidesScholarships: Merit Scholarship (LCAD), Dean’s Scholarship (OCAD)

Wimbledon, and Hero Indian Super League, while firmly integrating brand design thinking and values, within a high-intensity, deadline-driven work environment. Liaised with internal and external global stakeholders, successfully managing all project activities, timelines, budget, materials, and creativity, across platforms (on-air, off-air and digital).