navabharat seeds

Study of Distributor Satisfaction Towards the Study of Distributor Satisfaction Towards the Products of Navbharat Seeds Pvt. Ltd.Products of Navbharat Seeds Pvt. Ltd.

Presented by:Presented by:Kinjan PatelKinjan PatelRoll No.18Roll No.18

MBA (Agribusiness)MBA (Agribusiness)

Company profileCompany profile•In Gujarat first research based company came in existence in 1981.

•Founded by qualified seeds technologist, guided by his futuristic vision and a committed team of director.

•Sound collaboration with SAU’S, ICAR, ICRISAT and international institutes.

•R & D focused to meet the requirement of the farmers, market and agro-based industries.

•Maintain huge number of elite germplasm in conditioned gene bank for cotton, castor,Bajra and vegetable crops for crop improvement program.

•Major crops are cotton, Bajra, castor, paddy, maize & vegetables.

•The company follows a stringent quality assurance systems backed by field trials / testing in different regions.

•The company used highly advanced machines for processing, treatment and packing.

•Well developed and established market network of more than 1000 dealers backed by highly motivated and dedicated marketing’s professionals.

•Head quarter at Ahmedabad & Regional office at Hyderabad.

•Strong presence in Gujarat, Maharastra, Rajasthan, M.P., Haryana, Punjab, A.P., Karnataka and Tamilnadu.

•Several extension activities are followed with supply of technical literature and campaign with publicity van equipped with Audio-Visual aids.

•Market research is also one of the important inbuilt programs.

•Honored with many prestigious awards.

•NSPL through its 30 year of growth and success proud of having its place in the heart of the Indian farmers.

•Immense trust of our dealers in our products is our strength.

About seeds IndustryAbout seeds Industry

A A seedseed is a small embryonic, plant enclosed in a covering called is a small embryonic, plant enclosed in a covering called the seed coat, usually with some stored food. It is the product of the seed coat, usually with some stored food. It is the product of the ripened ovule of gymnosperm and angiosperm plants which the ripened ovule of gymnosperm and angiosperm plants which occurs after fertilization and some growth within the mother plant. occurs after fertilization and some growth within the mother plant. The formation of the seed completes the process of reproduction in The formation of the seed completes the process of reproduction in seed plants,with the embryo developed from the zygote and the seed plants,with the embryo developed from the zygote and the seed coat from the integuments of the ovule.seed coat from the integuments of the ovule.

TYPE OF SEEDSTYPE OF SEEDS

Breeder seedBreeder seed Foundation seedFoundation seed Certified SeedCertified Seed Commercial SeedsCommercial Seeds

Competitor companyCompetitor company

Vikram Seeds

New Nandi Seeds Pvt. Ltd.

Saga Seed

Moti Seeds

Rational of the studyRational of the study

I choose the dealers satisfaction as a topic for summer intern ship project. The dealer’s satisfaction of Navbharat seeds will give the idea about the whole distribution channel of the company.

To get the idea about the product from the customers is very difficult and we can’t reach to the each customer or farmer to get the feedback about the product. So the prospective source for gathering the required information is the dealers of the product.

With the help of the dealers or with medium of dealer they can reach to the each potential user of the product in the country. So ultimately the dealer’s satisfaction is important for the company or from them only they can get the right feedback about the products because the dealers are directly connected to the customers.

Introduction of Distributor Introduction of Distributor

In marketing, distributor is the process of moving a product from its manufacturing source to its customers. In computer software, distributor is the phase that follows packaging. The package will be on some distribution medium, such as compact disc, or may be simply located on a server where customers can download it electronically.

For open source software such as Linux, companies such as Red Hat and Debian specialize in packaging components from many sources together into a single package or set of packages that can be distributed conveniently to users as a single download. An open source distribution is often called a “distro.”

•THE ROLE OF DISTRIBUTOR CHANNEL

•Many producers lack the financial resources to carry out direct marketing.•Producers who do establish their own chain can often earn a greater return by increasing investment in their main business.•In some cases direct marketing simply is not feasible.•Intermediaries normally acroughhieve superior efficiency in making good widely available and accessible to target markets.

Research Methodology Research Methodology

•Research Objective : To know the Distributors Satisfaction on Navbharat Seeds Pvt. Ltd.

•Research Design : Here both types of research techniques are used.

• Exploratory research• Conclusive research

•Exploratory research : Secondary data :

Internal Brochure

•Qualitative research : In depth Interview

•Conclusive Research : Descriptive single cross sectional design.

•Descriptive research: Survey Method

Interviewing method : Personal Interview

•Research Instrument : Questionnaire

•Sample Design : Target Population : All Distributors who are purchasing product of Navbharat Seeds Company.

•Sampling element : A Distributor that are purchasing product of Navbharat seeds company.

•Sampling Unit : A Distributor that are purchasing product of Navbharat seeds company.

•Research Area : Kadi, Vijapur, Kheralu.

•Sampling Technique : Convenience Sampling

•Sample size : 50

•9. Data Analysis Software: SPSS

•10. Scaling Techniques: Likert Scale

Since how long are you into the seeds business?Since how long are you into the seeds business?

Interpretation:Interpretation: As per my survey I found that 82% respondent said that satisfied to more than 15 years As per my survey I found that 82% respondent said that satisfied to more than 15 years Navbharat seeds business.Navbharat seeds business.

11 0-5 yrs0-5 yrs 00

22 5-10 yrs5-10 yrs 11

33 10-15 yrs10-15 yrs 88

44 >15 yrs>15 yrs 4141

TotalTotal 5050

0

5

10

15

20

25

30

35

40

45

0-5 yrs 5-10 yrs 10-15 yrs >15 yrs

1 2 3 4

1 0-5 yrs

2 5-10 yrs

3 10-15 yrs

4 >15 yrs

Analysis

Are Selling Navbharat Seeds Product?Are Selling Navbharat Seeds Product?

Interpretation:Interpretation: In this chart we can show that 68% respondent said that his satisfied to selling In this chart we can show that 68% respondent said that his satisfied to selling Navbharat seeds product and 32% respondent said not selling Navbharat seeds product.Navbharat seeds product and 32% respondent said not selling Navbharat seeds product.

11 YesYes 3434

22 NoNo 1616

TotalTotal 5050

0

5

10

15

20

25

30

35

Yes No

1 2

1 Yes

2 No

What is the reason behind not using Navbharat Seeds product?What is the reason behind not using Navbharat Seeds product?

Interpretation:Interpretation: Chart show that 44% respondent said Navbharat seeds market demand is low. Chart show that 44% respondent said Navbharat seeds market demand is low. Than 31% respondent said profit margin also very low so Navbharat seeds product is Than 31% respondent said profit margin also very low so Navbharat seeds product is not selling.not selling.

11 Quality of a productQuality of a product 11

22 Payment ConditionPayment Condition 00

33 Profit MarginProfit Margin 55

44 Market demandMarket demand 77

55 Business termsBusiness terms 33

Total Total 1616

0

1

2

3

4

5

6

7

Quality of aproduct

PaymentCondition

ProfitMargin

Marketdemand

Businessterms

1 2 3 4 5

Interpretation:Interpretation: As per my survey I found that 65% respondent said 11-15% Navbharat seeds in As per my survey I found that 65% respondent said 11-15% Navbharat seeds in business profit. And 26% respondent is said to 6-10% business profit.business profit. And 26% respondent is said to 6-10% business profit.

How much Percentage of your Business comes from Navbharat Seeds?How much Percentage of your Business comes from Navbharat Seeds?

11 0-5 %0-5 % 00

22 6-10 %6-10 % 99

33 11-15 %11-15 % 2222

44 16-20 %16-20 % 33

55 >20 %>20 % 00

TotalTotal 3434

0

5

10

15

20

25

0-5 % 6-10 % 11-15 % 16-20 % >20 %

1 2 3 4 5

1 0-5 %

2 6-10 %

3 11-15 %

4 16-20 %

5 >20 %

Products of Navbharat Seeds are of best quality? Products of Navbharat Seeds are of best quality?

Group Statistics

Product of Navbharat seeds are of best quality N Mean Std. Deviation Std. Error Mean

Dealers are satisfied with Navbharat seeds products?

Bad 10 3.80 .422 .133

Good 24 3.92 .717 .146

H0: There is No Signification Association between Dealers satisfaction with Navbharat seeds product and product quality.

H1: There is Signification Association between Dealers satisfaction with Navbharat seeds product and product quality.

Independent Samples Test

Levene's Test for Equality of Variances t-test for Equality of Means

F Sig. t dfSig. (2-tailed)

Mean Differen

ce

Std. Error

Difference

95% Confidence Interval of the

Difference

Lower Upper


Equal variances assumed

1.877 .180 -.478 32 .636 -.117 .244 -.613 .380

Equal variances not assumed

-.589 27.911

.561 -.117 .198 -.522 .289

Here, 0.636 >0.05 so that null Hypothesis Accepted. So, there is no Signification Association between Dealers satisfaction with Navbharat seeds product and product quality.

Packaging is very convenient? Packaging is very convenient? Group Statistics

Packaging is very convenient? N Mean Std. Deviation Std. Error Mean


Bad 8 4.25 .463 .164

Good 26 3.77 .652 .128



F Sig. t df

Sig. (2-tailed)

Mean Difference

Std. Error

Difference


Difference

Lower Upper



1.343 .255 1.933

32 .062 .481 .249 -.026 .988


2.315

16.428

.034 .481 .208 .042 .920

H0: There is No Signification Association between Dealers satisfaction with Navbharat seeds product and convenient Packaging

H1: There is Signification Association between Dealers satisfaction with Navbharat seeds product and convenient Packaging

Here, 0.62 >0.05 so that null Hypothesis Accepted. So, there is Significations different between dealers are satisfied with Navbharat seeds product and belief that Packaging is very convenient.

Price is reasonable as Compared to Competitor?Price is reasonable as Compared to Competitor?

Group Statistics

Price is reasonable as compared to competitor? N Mean Std. Deviation Std. Error Mean


Bad 7 3.71 .951 .360

Good 27 3.93 .550 .106



F Sig. t df

Sig. (2-tailed)

Mean Difference

Std. Error

Difference


Difference

Lower Upper



7.327 .011 -.775 32 .444 -.212 .273 -.768 .345


-.565 7.071

.590 -.212 .375 -1.096 .673

H0: There is No Signification Association between Dealers satisfaction and Price as compared to competitorsH1: There is Signification Association between Dealers satisfaction and Price as compared to competitor.

Here, 0.444 >0.05 so that null Hypothesis Accepted. So, there is Significations different between dealers are satisfied with Navbharat seeds product and belief that Price is reasonable as compared to competitor.

Promotional offers are very attractive?Promotional offers are very attractive?Group Statistics

Promotional offers are very attractive? N Mean Std. Deviation Std. Error Mean


Bad 8 3.50 .535 .189

Good 26 4.00 .632 .124

H0: There is No Signification Association between Dealers satisfaction and attractive promotional offers by Navbharat seeds.H1: There is Signification Association between Dealers satisfaction and attractive promotional offers by Navbharat seeds.



F Sig. t dfSig. (2-tailed)

Mean Differen

ce

Std. Error

Difference


Difference

Lower Upper



.424 .520 -2.02

0

32 .052 -.500 .248 -1.004 .004


-2.21

2

13.622

.045 -.500 .226 -.986 -.014

Here, 0.052 >0.05 so that null Hypothesis Accepted. So, there is Significations different between dealers are satisfied with Navbharat seeds product and belief that promotional offers are very attractive.

FINDINGFINDING

Maximum Distributor’s are satisfied to deal with Navbharat Seeds Pvt. Ltd.Maximum Distributor’s are satisfied to deal with Navbharat Seeds Pvt. Ltd.

According to my survey distributor believe that Navbharat Seeds Supply According to my survey distributor believe that Navbharat Seeds Supply the Product on time as per your order.the Product on time as per your order.

All distributors satisfied with Product Quality of Navbharat Seeds.All distributors satisfied with Product Quality of Navbharat Seeds.

All distributors believe the Packaging is very convenient.All distributors believe the Packaging is very convenient.

Majority of the distributor believe that Navbharat Seeds Product price is Majority of the distributor believe that Navbharat Seeds Product price is reasonable than other Company Product Price.reasonable than other Company Product Price.

All distributor Satisfaction to Account policy with Navbharat Seeds Pvt. Ltd.All distributor Satisfaction to Account policy with Navbharat Seeds Pvt. Ltd.

CONCLUSIONCONCLUSION

It is highly said, “Practice makes man perfect”. It is going to be such a great It is highly said, “Practice makes man perfect”. It is going to be such a great experience to prepare such a learning report. Questionnaire has been filled up experience to prepare such a learning report. Questionnaire has been filled up with personal interview for to field distributor satisfaction on Navbharat seeds with personal interview for to field distributor satisfaction on Navbharat seeds Pvt. Ltd.Pvt. Ltd.

In my research work I have conducted one survey of different of satisfaction of In my research work I have conducted one survey of different of satisfaction of distributor. In that I have collected the information regarding distributor distributor. In that I have collected the information regarding distributor satisfaction by surveying 50 respondents in Kadi, Vijapur and Kheralu taluka. I satisfaction by surveying 50 respondents in Kadi, Vijapur and Kheralu taluka. I have conclude that majority of distributor are satisfied with production, quality have conclude that majority of distributor are satisfied with production, quality price and bran name of company product. In that survey I have gained so much price and bran name of company product. In that survey I have gained so much particle exposure regarding the different dimension of distributor. particle exposure regarding the different dimension of distributor.

SUGGESTIONSUGGESTION

Company should try to maximizes the margin of profit. Company should try to maximizes the margin of profit.

Company famous for cotton seeds but they can focus on their Company famous for cotton seeds but they can focus on their other seeds or products and try to develop that market.other seeds or products and try to develop that market.

Thank you

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navabharat seeds