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New Phase of CSR in Japan: Corporate Volunteer, Corporate Governance, and GuidelinesThursday April 13. 2012
Korea University Business School
Seoul, Korea
Hiroshi Amemiya
Lecturer, Meiji University Graduate School of Governance Studies
CEO, Corporate Citizenship Japan
2011-2012: Challenging Environments March 11 Great East Japan Earthquake and Energy
Corporate Governance Failures
Socially Irresponsible Investment
Supply Chain and Climate Change
Corporate Citizenship Japan Limited 2
Corporate Volunteers Corporate volunteers play key roles in the disaster relief and reconstruction
assistance activities for the March 11 Great East Japan Earthquake More than 690,000 (gross) volunteers had participated in disaster relief
activities in the three affected prefectures (Fukushima, Miyagi, and Iwate) for the first five months after the Earthquake
Both volunteerism and volunteer engagement among corporate employees have increased after the Earthquake
170+ companies* offer a volunteer holiday program (*) among approx. 1600 member companies and organizations of Japan Business Federation
Source: Japan Business Federation (a.k.a Keidanren) as of August 2011
In FY2010 (Apr2010-Mar2011), annual corporate donations topped US$8,500Mil, the highest ever since records began in FY1962.
Corporate Citizenship Japan Limited 3
Hands On TokyoHands On Tokyo was founded in December 2006 comprising both Japanese and foreign nationals who are committed to making volunteer activities more accessible and committed to accelerating the growth of volunteerism in the Tokyo area. One quality that is unique to Hands On Tokyo is our passion to becoming the catalyst that will help spread volunteerism in Japan. Overcoming language barriers, we developed a bilingual volunteer clearinghouse so that we can work together for a common purpose. While each volunteer brings different philosophies or perceptions on volunteerism, one common belief we all have is that everybody has something to contribute to society.
Source: Hands On TokyoCorporate Citizenship Japan Limited 4
Hands On Tokyo “Mission Statement” Hands On Tokyo addresses the critical needs of the community by
partnering with other organizations focusing on educational and social issues in Tokyo as well as disaster relief in Northeastern Japan.
Through this partnership, we provide numerous volunteer opportunities for any individual or corporation looking to make a difference in the community.
Source: Hands On TokyoCorporate Citizenship Japan Limited 5
HOT collaborates with corporate and individual volunteers to meet the needs of our community
Schools,Social Service
Organizations,Hospitals,
& NPOs
Corporate& IndividualVolunteers
HOT vision is to empower volunteers so that they can be confident that their contribution can change lives of others.
Source: Hands On TokyoCorporate Citizenship Japan Limited 6
Great East Japan Earthquake Tohoku affected region (three prefectures of the total six prefectures in
Tohoku region were severely damaged from the Earthquake)
Hands On Tokyo faced many challenges after the Earthquake in March 2011: Chaotic situations
Roads were blocked (Only those with transportation permit could enter the region)
Hands On Tokyo made numerous visits during April and May to the region to search for a partner who could recognize, understand and pursue Hands On Tokyo mission through projects and it tried to understand how Hands On Tokyo can meet the needs of both volunteers and recipients (women, men, children, young adults and seniors).
Source: Hands On TokyoCorporate Citizenship Japan Limited 7
Disaster Relief Support Sent items to 54 distinct locations
20,000 Towels (individual)
30,000 Toothbrushes/Toothpaste (individual / group)
20,000 Blankets (corporate: large retail store)
50,000 bottled water (corporate)
513 Pairs of Socks (individual)
Source: Hands On TokyoCorporate Citizenship Japan Limited 8
Yamamoto-cho, cleaning debris
Cleaning cans for a canning factory in Ishinomaki
Pictures from Disaster Project
Hot Café at Oshika
Source: Hands On TokyoCorporate Citizenship Japan Limited 9
Local needs are changing Right after 3/11: Pressing need for immediate aid (water and food)
A month later: The need for daily supplies such as sanitary items, calling for volunteers who can engage in Heavy duty work such a debris cleaning
Moving further away from 3/11: More focus on interaction with the locals
Corporate Citizenship Japan Limited 10
Source: Hands On Tokyo
Summary: Tohoku related projects 2011 Made 26 trips with 744 volunteers (individual / group / corporate), benefiting
3,872 people Sent relief items to over 54 locations with 288 volunteers More than 1,000 volunteers gave back to the Tohoku affected communities
Onsite Activities
• Debris cleaning at a canning factory, in residential areas, and cemetery• Sorting and distributing relief supplies and food to temporary housing residents• Serving food, treats, and drinks at evacuation centers and temporary housing shelters • Supporting special events in Tohoku• Sorting and Loading Projects at the Hands on Tokyo office with volunteers to prepare
donated items to send to Tohoku affected communities
Corporate Citizenship Japan Limited 11
Source: Hands On Tokyo
Corporate Governance Failures Listed companies
Top management involvement
False representation
Cover-ups were long-lasting and too complicated
Corporate Citizenship Japan Limited 12
Independent Director Former/Current Occucation(Listed Companies)Former/Current Occupation %
Lawyer 20.9
Public accountant or tax accountant 18.9
Director or employee of a company unrelated to the company that he/she serves as its independent director
17.0
Director or employee of a large shareholder of the company 10.4
Director or employee of a leading creditor (bank) of the company 8.8
Director or employee of the company’s parent company 6.3
Director or employee of the company’s client or partner company 6.3
University professor 3.1
Public officer 1.8
Others 6.5Source: Nikkei Business, March 19 2012 Issue, P31Corporate Citizenship Japan Limited 13
Changes in Corporate Board Composition(Listed Companies)
1Q 2003 1Q 2005 3Q 2011
# Directors per company 9.3 8.7 8.0
% Companies hiring independent directors 21.8% 32.3% 51.0%
# Independent directors per company 1.8 1.9 1.8
% Independent directors who belonged to the company’s parent organization
21.2% 18.1% 12.7%
% Independent directors who belonged to the company’s affiliate company
24.1% 20.7% N/A
% Companies employing a corporate officer structure 25.3% 38.0% 65.1%
# Corporate officers per company 9.9 9.6 12.3
% Directors who also serve as corporate officers 44.8% 44.1% 37.7%
# Auditors per company 3.6 3.6 3.8
# Independent auditors per company 2.1 2.3 2.5Source: Nikkei Business, March 19 2012 Issue, P41Corporate Citizenship Japan Limited 14
Going forward Most of major corporate scandals uncovered in 2011 are led by top
management or former senior executives
Authority of independent directors and/or independent auditors is likely to increase
Selection process of hiring independent directors and/or independent auditors should be more transparent
Shareholders not creditors are likely to engage in designing management and decision-making process
Corporate Citizenship Japan Limited 15
Socially Irresponsible Investment Recent scandals in the investment space call for stronger SRI guidelines
Investment managers demand companies to do well by doing good while they sometimes forget their demand
Pension fund looked for good numbers rather than good risk adjusted returns
Investment managers tried to produce good numbers by breaching laws
Corporate Citizenship Japan Limited 16
Supply Chain and Climate Change World Bank research shows two of Top 4 costliest disasters occurred in 2011
Corporate Citizenship Japan Limited 17
Conclusion 2011-2012 are one of the most difficult years in Japanese business history
CSR needs to be reconsidered and reintegrated by Japanese companies
One positive sign is “Increase in corporate volunteer activities”
Teamwork and leadership are necessary to turn around many negative factors occurred during the period
Upcoming CSR/sustainability reports could be a benchmark for Japanese companies to regain their corporate value
Transparency and accountability are increasingly becoming critical elements for all stakeholders to address to each other
18Corporate Citizenship Japan Limited