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FOR RELEASE
Broadcast City Old Balara Capitol Hills Diliman, Quezon CityTel.
No.: (632) 952 4002
Fax No.: (632) 951 8983, 931 8940
Web : www.ibc.com.ph
CONTACT: Nikko Izar
One PR
Tel. no: (632) 735-54-71 loc [email protected]
IBC 13 INTRODUCES NEW IDENTITYIBC 13 has been known for its
commitment to pure Filipino programming in its 35-year
existence. Faced with the challenge of continuing the legacy,
IBC introduces itself as The
Home and comes up with new slogan, Tuloy po kayo!
RECTO, MANILA, March 1, 2011 Kapamilya, Kapuso, Kapatid, whoever
you are,
you are never too far from home. Intercontinental Broadcasting
Corporation (IBC) launches its
new identity as The Home for Filipinos on the Month of Feasts,
2011.
Upon launching on May 2nd, IBC 13 officially opens the new home
personality through
more value-laden and programs. It will feature programs on
Public Service, Sports and
Agriculture along with new programs featuring Original Pilipino
Music and Local Films.
Developed in response to growing concern over cultivating and
strengthening Filipino
culture and values in television, the new slogan starts where
other stations left off- purely
Filipino programs. Tuloy po Kayo! is an invitation for viewers
to experience authentic
Philippine programs.
IBC 13 takes up a colorful and festive attitude in its programs
just in time for the season
of feasts.
-more-
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IBC introduces new identity
The management decided to take on a new personality for the
station due to the growing
competition in the business. Despite the strict rivalry, they
are anticipating an increase in
audience share by the end of the 3rd
quarter of the year.
Under the management of the Government Communications Group, IBC
13 continues to
be a non-private VHF television network.
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