And they probably won’t be back.

And in this hurry-up world,your site had better load fast ...

or they’re gone ...

NEXT-GENERA

WEBSITE

© 2017 CDK Global LLC | CDK Global is a registered trademark of CDK Global, LLC. 16-0206Sources:1. Google ZMOT Playbook. 2. Milward Brown Digital and Polk, “Automotive Shopper Path to Purchase,” September 2015. 3. comScore Media Metrix Multi-Platform & Mobile Metrix, U.S., Total Audience.4. Salsify, “Cracking the Consumer Code: Product Content Drives Conversion” conducted by SurveyMonkey, April 19, 2016. 5. Imperva Incapsula, “How 5 Seconds Can Make a Better E-Commerce Site,” Feb 16, 2016.

cdkglobal.com@CDKGlobal

Next-Generation Shoppers Need a

8OUT OF

TIONIO

AUTOMOTIVE BUYINGINFLUENCESOCCUR ONLINE1

7

1/4online shopping means

... so your website had better work great — every time, on every device.

“shopping on my phone.”

Because these days

of consumers spend digital time on a desktop computer.3

of consumers spend digital time on a mobile device.3

car purchasers turn to mobile every day to

research vehicles.2

1 4

35%65%Did You Know...

So if your site isn’t easy to navigate on the phone, shoppers are off to the next dealer.

Will abandon or give up.4 94%

Search a different site.466%

Is your site helping you sell all the cars it should be?

Schedule a demo.

7%

25%

20%

35%

9%

expect instant load time

less than 3 seconds

5-10 seconds

3-5 seconds

10-20 seconds

How long will they wait?5

Don’t buy it.428%

Buy it anyhow.4

A well-functioning website will keep customers coming through your door — and cars moving off your lot.

Not at all likely to be back.515%

Not so likely to be back.553%

IN

2%