Paula Brand, MS, CPRW, GCDF, JCTCBrand Career Management

paulabrand.com@brandcareermgmt

Creating context:Career management & job search todayWhy is social media critical in job search?

Utilizing the power of LinkedIn:Using LinkedIn to enhance your job searchIncreasing your chances of being foundBefore & after exampleQ & A

• “Because every job is temporary” (careerealism.com)

• Average job lasts 4.1 yrs (bls.gov)

• You MUST take charge of your own career

• Create your own opportunities by being proactive and helpful to othersOpportunity dances with those

already on the dance floor

Social media can help you take control of your career and create opportunities

Recruiters and Hiring Professionals are using social media to seek out, screen, recruit and hire candidates on a daily basis!

Though there are many social media sites…

LinkedIn is a must for a professional presence

Do you or your company use (or plan to use) social networks/social media to support your recruitment efforts?

Jobvite Social Recruiting Survey results 2012

Jobvite Social Recruiting Survey results 2012

Twitter 15%

Jobvite Social Recruiting Survey results 2012

#1 Search for Jobs #2 Follow & research target Companies Share knowledge, articles & information Showcase your projects & research (add

projects and publications section) Position yourself as a expert Make connections: track down current

colleagues, former supervisors and seek out leaders in your field

Medimmune

Get yourself a “vanity URL” Complete ALL sections of your profile (picture (9x), past experience (7x), education, skills and summary) Use keywords in Headline, Summary and Skills & Experience sections

Join and interact within Groups (jobs may be posted in Groups)

Changed to a vanity URLwww.linkedin.com/in/kevinvannella

Auto assigned URL

HEADLINE

Go to my blog post to see how to get a vanity URLhttp://paulabrand.com/?p=172

My Groups

We learned1) How to look for job paid postings2) How to research companies (information about the employer & past and current employees

We saw1) A sample profile with key sections2) How to look up group information

Personalize your invitations! Apps don’t allow personalization

Make at least 50 connections Manipulate security settings to control

privacy and number of e-mails you receive Make sure your presence shows you in a

positive light Type content in Word and then cut & paste Don’t share information that is too personal

or controversial