The New Age of Marketing:!Using Technology to Your Advantage

Presented by:

Stacy Jill Calvert Southern Illinois University Carbondale"

Recreational Sports and Services

stacyjillcalvert@siu.edu

Print !is !

Dead

Let Me!Tell You Why

In Traditional Marketing Practice

For Today’s !College Student

It’s a!Conversation

So. . .how do I reach them?  

The Power of the Visual  

Document Everything!

POST, POST, POST

and I mean Everything!

“If You Build It”  

Our “Studio”  2 GoPro cameras +!

4 iPads +1iPod  

A lot of creativity! =

Photo Workflow Example  

Step One: Photo Editing  

Photo Workflow Example  

Step Two: Add Text  

Photo Workflow Example  

Step Three: Share!  

Video Workflow Example  

Step One:!Choose Video

Video Workflow Example  

Step Two:!Add Titles

Video Workflow Example  

Step Three:!Add a Photo

Video Workflow Example  

Step Three:!Add Some Music

Video Workflow Example  

Step Three:!Upload and Share!

What are Your Needs?  

Experiment!   h$p://bit.ly/NMI2012-­‐NewMedia  

Discussion  

Questions?