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UNIVERSAL MARKETING INSTITUTE
Digital Marketing Course
DIGITAL MARKETING
Introduction to Digital Marketing, Types of Marketing Methods
Universal Marketing Institute, Visakhapatnam Office Address: Hig-12, #49/54/12/A, Green
park Colony, Near Port Stadium, Next Third Line On High Way, Akkayyapalem, VSP-16
To Join - Call Us: Roop Kumar, CEO & Founder – 9985611080 Shankar, Co-Founder - 7207759708
TRAINER PROFILE
I am M Roop Kumar Specialist in Internet Marketing Training
Program Certified by Google in Adwords, Analytics & I
am YouTube Partner 10+ Yrs of Project Experience in PPC
Management Level & Live-Training 1500 PPC Ad Campaigns in Google (2006-
2014 Till Date) www.universalmarketinginstitute.in, [email protected]
AGENDA
Who can do this course What is Digital Marketing? Digital Marketing Methods SEO SEM SMO/SMM Mobile Marketing/Email Marketing Google Adsense/Adwords/Analytics YouTube Marketing/Affiliate Marketing Lead Generation/Landing Page Optimization
WHAT IS DIGITAL MARKETING
Digital Marketing is a marketing which focus the users on internet, mobiles & other devices.
Important factors of digital marketing
Reach Target Price ROI (Return Over Investment)
DIGITAL MARKETING METHODS
Search Engine Optimization
Search Engine Marketing
Pay Per Click (PPC) Display Marketing
Social Media Optimization
Paid/Free
SEO SEMSMO / SMM
SEARCH ENGINE OPTIMIZATION
The Process of optimizing the website for top organic listings (Free Listings) on search engines.
The major search engines to target Google Bing Yahoo
The time span of marketing is 3 Months – Few Years depending on competition
SEARCH ENGINE MARKETING
The Process of optimizing the website for top paid listings on search engines
SEM is sub divided to – Pay Per Click Advertising and Display Marketing
The major search engines to target – Google
We can get top ranks as soon we pay amount and start our marketing
SOCIAL MEDIA OPTIMIZATION
Generating the visitors and increasing the brand awareness using Social Networks
Major sites to target
Facebook Google+ Twitter
No time span to implement the marketing
HOW SEARCH ENGINES WORKS
BLOG MANAGEMENT
GOOGLE ADSENSE
GOOGLE YOUTUBE PARTNERSHIP
GOOGLE ADWORDS
GOOGLE ANALYTICS
MOBILE MARKETING
EMAIL MARKETING
LEAD GENERATION/AFFILIATE MARKETING
STUDENT DIGITAL MARKETING
Course Content
SEO SEM SMO SMM Online Earning Ways
Duration – 1 Month with CertificateFee – Rs.25,500/-
PROFESSIONAL DIGITAL MARKETING
Course Content
SEO/SEM SMO/SMM Google Adwords/Analytics Google Adsense/Google YouTube Partnership Mobile/Email Marketing Lead Generation/Affiliate Marketing
Duration – 2 Months with Certificate100% Job AssistanceFee – Rs.35,500/-
DEMO CLASSES IN VIZAG
UNIVERSAL MARKETING INSTITUTE (UMI)
To Join & More Enquiries - Call Us:
Roop Kumar, CEO & Founder – 9985611080 Shankar, Co-Founder – 7207759708 www.universalmarketinginstitute.in Email id:
[email protected] Plus.google.com/+universalmarketinginstitute Facebook.com/universalmarketinginstitute Twitter.com/umiindia Youtube.com/umiindia
THANK YOU…
