Nong Thi Tuyet Mai

8/10/2019 Nong Thi Tuyet Mai

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My name’s: Nong Thi Tuyet Mai

Class: T4

Finance and Banking Department.

Questions 1: Why is KFC a well-known restaurants? Consider, for example, servie,

ima!e, "uality, value furniture#

Answer

KFC is the acronym o Kentucky Fried Chicken is one o the !rands o"ned !y

#um!randsinc $roup% &merica speciali'es in products KFC ried chicken and grilled dishes

accompanied !y the kind o sand"iches made rom resh chicken.

KFC Fried Chicken !rand pioneered !y Mr. (alandsanders has gro"n to !ecome one o

the systems ser)ing ast ood "orld’s largest "ith more than a !illion KFC dinners are ser)ed

annually in more than *+, dierent countries all o)er the "orld.

-n *,/% his ather died. (aland "ith her mother struggled to earn a li)ing and to do more

"ork in the kitchen a year ater he "as luent in se)eral local meal.

-n *,0+s% he !egan his career !y ser)ing ried chicken processing passengers stopping at

the gas station he is "orking in Cor!in Kentucky !ecause he did not ha)e the restaurant there.

Thereore% guests had to eat on the ta!le located in the gas station then he created a dish called

1dish at home meal replacement2 or sale or the !usy amly says 1dinner on 3unday% se)en days

a "eek2. &ter a decade he has !een successul "ith a secret recipe o ** her!s and la)ors along

"ith !asic cooking techniue still applies today.

-n *,55% conident uality he de)eloped and esta!lished ranchise !usinesses in *,/4 he

sold part o its 67 million proit in the company to a group o in)estors including the 89

8onBro"n later !ecame go)ernor o Kentucky.

Management !elo" the mark o the ne" collecti)e o"nership Kentucky epended the

company to eecute its share o the pu!lic in *,// and "as re!ought !y ;epsiCo. From *,/ to

*,,<% ;epsiCo mo)ed the restaurant chain ast !rands including KFC% to a irm o independent

restaurants% today kno"n as Tricon $lo!al 9estaurant. The restaurant company =no" kno"n as



#um !rands Corporation> is the "orld’s largest corporations the num!er o stores% "ith nearly

05+++ stores across **+ countries.

Coming to ?ietnam market KFC processed oods ser)ing some meals taste o ?ietnamese

people like Bign 8uicy Chicken% Crispy Boneless Chicken% KFC chicken rice% ca!!age miture@

etc. & some ne" items ha)e also !een ound de)elopment and market introduction in ?ietnam

contri!uted to increase the di)ersity o the menu lists trigger shrimp Butter% Aipton% Cake gg

Tart.

-n *,,<% KFC opened its irst restaurant in (o Chi Minh city to present the KFC

restaurant chain "ith more than *4+ de)elopers restaurents a)aila!le *,/0 pro)ines and cities in

0+ using "orkers.

ith uniue style and riendly ser)ice or customers "holeheartedly and "armly

atmosphere is key to the success o KFC in ?ietnam as "ell as internationally in ?ietnam. KFC

creat a culinary culture ne" and contri!uted greatly to the ast ood industry in ?ietnam.Menu in ?ietnam is )ery di)erse% including: the kinds o traditional ried chicken comes

"ith a drink@ "ith a )ery reasona!le price rom 5+%+++ to *+%+++?ND a!o)e one person.

Brooch euation o KFC in ?ietnam: Belie)ing in people% the desire to ser)e% creating

outstanding results and !uild !ackground kno"nledge% promote team"ork% recogni'ing.

KFC ?ietnam E &t al"ays acti)ely participated in the acti)ities o state agencies and

le)els o go)ernment organi'ations act as months o ood hygiene and saety and (o Chi Minh

city arth (our% the *+++ years anni)ersary (anoi.



Questions $: %side from other fast food restaurants, there are a limited num&er of KFC

restaurants in 'ietnam year# What will you do if you are responsi&le for expandin! the KFC

&rand in 'ietnam?

Answer

3ystem KFC restaurants in ?ietnam are more certain limitations !ecause o KFC oods

are largely incompati!le "ith the taste o the ?ietnam mainly suita!le or the uropeans% the &sia

&merica@ specially% ?ietnamese is not so irrele)ant KFC dishes in ?ietnam% so they should !e

processed in accordance "ith ?ietnam.

&lthought the ood o KFC is )ery di)erse and rich% restaurant system is uite de)eloped

in the "orld% !ut in ?ietnam is necessary to epand the system o special restaurant at ur!an

areas% industrial 'ones% the densely populated area. No" this ne" KFC restaurants are mainly

concentrated in large ur!an areas such as (anoi% (o Chi Minh city% Da Nang@ and other ur!and

areas. ther particularly the small E scale ur!an or Medium are no restaurants or ha)e also )ery

little.

?ietnam is the country is in the process o industriali'ation and moderni'ation% process

increasingly ur!ani'ed liestyle industrial de)elopment o ?ietnam are !eing ormed. ith the

population o o)er ,+ million% ast ood o uture industry "ill de)elop uickly so KFC should

ocus on epanding the restaurant "here the process o industriali'ation and ur!ani'ation going

on strong.

Though Brand astood is the cheapest in the KFC !rand in ?ietnam !ut still need someadGustment in price !ecause ?ietnam has a lo" le)el o income in kind% a poor country prices as

current ar rom 5++++ to *+++++?ND* current rate is still uite high compared to the social

lie. The ?ietnamese also ha!itually used mainly ast ood in a)or o traditional products.

To de)elop KFC systems in ?ietnam "ith a population o o)er ,+ million people should

promote marketing stages% ad)ertise to !ring products closer to consumers !ecause most

consumers are no" in ?ietnam this product is not kno"n.

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