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North America’s Premier Expedition Adventure RaceThe Leader in Endurance Multisport
‘We inspire, share and celebrate the journey towards the inevitable trans-formative benefits that result from testing the limits of human endurance and
embracing a healthy conscientious outdoor active lifestyle’ – The Primal Quest Team
TOGETHERCo-Ed Teams of 4 test mind, body and spirit over 400 miles of nature’s greatest challenges; trail run, mountain bike, white
water kayak, ocean & lake paddle, mountaineer & rock climb 10 days non-stop in an environmentally conscious way.
Primal Quest 2017 Sept 6-15is set to be hosted in the beautiful,
rugged coastal mountains of British Columbia, Canada.
We are the Connection – Our strength is in deepening the bond towards great life aspirations. We bring individuals together to team/multisport adventures.
License to Entitlement – This is an expedition adventure like no other and that everyone ‘deserves’ to experience in their lifetime.
Exclusively Inclusive – We create credibility to the power of the group ie affinity incentives, feature events, exclusive shared experiences.
OUR VALUEOur Difference
OUR HISTORY15 Years of Adventure
2002 - Telluride, CO2003 - Lake Tahoe, CA2004 – San Juan Islands, WA2006 – Moab, UT2008 – Big Sky, MT2009 – Badlands, SD2015 – Lake Tahoe, CA2017 – British Columbia, Canada
BROADCAST COVERAGEExclusive opportunity with stand out media
‘Primal Quest is nothing short of spectacular, epic and arguably the best Adventure Race ever!’- Olof Hedburg – Team Nyara
160 Athletes + 100 Staff/Volunteers + 1.5M Audience + 6.5M Engagements
• Endurance event participants are always looking towards their NEXT BIG CHALLENGE*
• When they are not participating they are FOLLOWING
• 99% indicate they will PURCHASE outdoor gear in the upcoming year
• 37% PARTICIPATION in 5+ endurance events over the past year
• Athlete profiles range greatly – AMATEURS looking for new challenge to social athletes wanting a
new team experience to a smaller (less than 30%) group that is HARDCORE
• 80% of endurance participants SHARE event photos and updates on social*Survey data – Endurance Sports Participant Study – Eventbrite 2015
PARTICIPANT INTEL
2.4M ADVENTURE RACERS(AR)21.3% Growth in 2016
CROSS PARTICIPATION*Running (Trail & Road)
Bike (Mtn, Road & BMX)
Hike (Backpack, Camp)
Climb (Gym, Traditional, Mtneer)
Kayak (Sea & Lake)
Stand Up PaddleClass Enrollment (Gym, Camps)
Team (Baseball, Soccer)
Adventure TravelOutdoor Enthusiast
DEMOGRAPHIC51% Female49% Male
71% 18-44 Yrs of Age52% 75K+ Ann. Income
CONSUMER99% Annually Purchase
Outdoor Gear
48% Invest Annually inNew Experiences
Socially ActiveRegularly Travel
Health Conscious*All Data - Sports & Fitness Industry Survey 2015
PARTICIPANT AUDIENCE19+M OUTDOOR ENDURANCE ENTHUSIASTS
11% Growth in 2016
OVER 110+M BRAND ENGAGEMENTS6.5+M IN 2015
TV MEDIA - 45+M ONLINE.PRINT.ONSITE MEDIA - 65+M
PQ SPONSOR PROGRAMOffering sustained relevance
KEYPartners
KEYActivities
KEY Resources
VALUEProposition
CUSTOMERRelationships
CUSTOMER Segments
Media
Camera Tech
Wearable Tech
Fitness
Gear
Health
Lifestyle
Affinity Engagements
Sales Ads
Videos Online
Event Co-Promotion
Merchandise Affiliation
Crowdsource Ecosystem
Media Production
Event Production
Broadcast Content
Mobile Data
Content
Onsite Exposure
Lifetime Experience
On Demand
Content
Media Brand Dev
IP/Brand Dev
Ethics & Quality
Mobile Eco System
Local(Regional)
Global(North AmericaInternational)
Followers
Subscribers
Channels
Distributors
Experience Sharing
Donation/Reward
Participant
Media Coverage10 days of Non-stop Content
SocialPrint
Regional/National
Brand AssociationNorth America’s Premier Race15+yrs in Outdoor Adventure
Inspire Healthy Active Lifestyle
Onsite ExposureSignage
Race Bib ExposureVIP Package
Direct Product Engagement
Outside TV Coverage45M World Wide Distribution
Quality Emmy Nominated CoverageFeatures/Vignettes
PQ VALUE
Online Social
Presented by
Web & Onsite
SPONSORSHIP OPPORTUNITIESPlatinum50K (1) Gold
15K (15) Silver5K (15)
TV Sponsor
Team Sponsor
Product Sponsor
Media/Ads/Promos
Race Bib
VIP
Onsite Presence
Notifications
Promoted Posts
Custom Badges
Social Messages
6 410
12 820
2 14
12 620
Ads Vignette
YOUR company Team Name
Contact - Maria [email protected]
Ph - 416-571-3346www.primalquest.org
THANK YOU In Adventure
https://www.facebook.com/EcoPrimalQuest
https://twitter.com/ecoprimalquest
http://goo.gl/5170YR
