Notes for High-End Gift Bag Design

The packaging of goods should have grade requirements

With the continuous development of the society, the requirements of the people are

constantly improving; the material grades people pursue for are constantly improving. The

requirements for goods are constantly changing, now the commodity should not only be of

good quality and after-sales service is better, even the packaging of goods should have

grade requirements.

Function of gift packaging

Now people pay especially close attention to the packaging of the gift when presenting gifts.

The gift bags will be able to show the sincerity, as well as allow the people who receive the

gift to feel the intentions of the giver, in order to promote the deepening relationship among

relatives and friends. Furthermore, the gift packaging extra lay emphasis whether the

packaging matches with the gift. Now the packaging used by some of the high-end gift can

judge the grade of gift in the packaging. When sending high-end gifts, you should first

determine his identity and preferences, and then you can better buy the gifts. Accordingly,

the high-end gift is also necessary to explicit high-end in packaging, this will be in line with

the features of the gifts.

High-end gift packaging bags should also pay attention whether it matches the gift in

selection. So the high-end gift bags have the following requests to note in the design:

1. Overall elements: the development of materials and packaging form need based on cost

and implementation, to meet the bulk or assembly line production needs and suitable for

terminal distribution;

2. Creative elements: the high-end gift packaging bags need to meet the aesthetic and brand

cultural identity of the consumer groups;

3. Convey of product attributes: In packaging design, the product attributes need to be seen

at a glance, which cannot make consumers ambiguous;

4. Distinctive brand style: The purpose of brand communications is to enable the consumers

to have brand image memory, unify distinctive brand personalized style, helps the consumer

awareness of the brand, to form the repeat purchase;

5. About the color: Need to focus on the brand standard color, taking into account the product

attributes, market differentiation integration.

The packaging used in the different grade goods is sub-grade, matching packaging will

integrate the gift and packaging bags together.

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