November 2012 Global Video Insights

Global Video Insights • November 2012

For millions of people around the world, Vuclip is an essential part of their daily lives. We deliver video on-the-fly, on any device, and in any country, providing unparalleled reach for our partners.

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Global Video Insights • November 2012 • Sign up to receive Global Video Insights each month

Global Video Insights • November 2012

Hello and welcome to this month’s Global Video Insights Report.

There’s no arguing the cultural and practical importance of social media. Just recently, Hurricane Sandy hit the east coast of America. Social media services Twitter, Facebook, and Instagram updated people on storm-related news, kept them in touch with friends and family, and even helped to support victims in the aftermath of the storm. And the hurricane is just one example of the power of social media.

When you combine the virtues of social media with the engagement inherent to mobile video, you hit on something that is truly magic. A recent Vuclip survey of more than 200,000 people in India, Indonesia, UAE and the U.S. showed that a large number of respondents already share mobile video socially. This has tremendous implications for the way that we connect with each other. I hope you think this is as exciting as we do.

This week at Vuclip we were thrilled to celebrate our Series D fundraising led by SingTel Innov8, a new strategic investor, and existing investors NEA and Jafco Ventures. Check out our announcement and new corporate website here. I hope you enjoy this month’s report.

Cheers, Judith Coley Vice President, Marketing

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Trends in Social Media and Mobile Video

We recently surveyed our global users on their social media habits. Over seven days we collected more than 200,000 responses from India, Indonesia, the U.S. and UAE. We specifically tracked the most used social media platforms, how frequently people use social media, and how likely they are to share mobile videos via social media. See below for the results.

Social media popularity remains the same no matter which country you focus on. Facebook is clearly king. Beyond the massive reach of Facebook, it’s interesting to note that Google+ captures more users than Twitter in these four key markets.

Which Social Media Platforms Do You Use?

India 46.4% 10.1% 5.8% 29.6% 5.5% 9.4%

U.A.E. 46.7% 17.4% 6.1% 27.5% 5.9% 8.5%

U.S.A. 60.7% 13.8% 4.7% 28.6% 4.9% 8.2%

Indonesia 54% 16.6% 3.8% 28.4% 3.7% 5%




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United StatesUnited States

Several Times A Day

Daily

Several Days A Week

Weekly

Monthly

Seldom/I Don't

42%

10%

10%

8%

11%

United States

Several Times A Day

Daily

Several Days A Week

Weekly

Monthly

Seldom/I Don't

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We also charted the frequency of social media usage. Indonesia has the most social users – 42% said that they use social media several times a day. Indonesia, India and UAE all had more than 60% of mobile users checking in with social media at least once per day.

How Often Do You Use Social Media?

IndonesiaIndonesia

Several Times A Day

Daily

Several Days A Week

Weekly

Monthly

Seldom/I Don't

30%

25%10%

12%

10%

13%

Indonesia

Several Times A Day

Daily

Several Days A Week

Weekly

Monthly

Seldom/I Don't 19%

United Arab EmiratesUnited Arab Emirates

Several Times A Day

Daily

28%

32%8%

11%

12%

9%

India

Several Times A Day

Daily

Several Days A Week

Weekly

Monthly

Seldom/I Don't

India

Several Times A Day

Daily

Several Days A Week

Weekly

Monthly

Seldom/I Don't

India

39%

22%

10%

10%

9%

10%

India

Several Times A Day

Daily

Several Days A Week

Weekly

Monthly

Seldom/I Don't




5


*…I would if the mobile video provider supported my social network.

5

We know that social media use for sharing mobile video is hot, because we see that more than 65% of mobile videos on Vuclip are shared socially. Our survey confirmed what we’ve seen over the past few years. The majority of our respondents said that they either share mobile video socially or would if their mobile video provider supported their social networks.

Do You Use Social Media to Share Mobile Video?


Indonesia

Yes

No

No, But…*

Indonesia

Yes

No

No, But…*

Indonesia

58%33%

9%

United States

Yes

No

No, But…*

United States

Yes

No

No, But…*

United States

15%

42%

43%

India

Yes

No

No, But…*

India

Yes

No

No, But…*

India

59%30%

11%

United Arab Emirates

Yes

No

No, But…*


Yes

No

No, But…*


13%

49%

38%




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1 Ek Tha Tiger Songs

2 English Vinglish

3 Bollywood Unplugged

4 Sunny Leone

5 T20 World Cut

6 Katrina Kaif

7 Cricket

8 Kaanchi

9 Emraan Hashmi

10 Salman Khan

November 2012

1 Dirty Picture

2 Sonakshi Sinha

3 RaOne

4 Vidya Balan

5 Katrina Kaif

6 Poonam Pandey

7 Force Movie

8 Jagjit Singh

9 Salman Khan

10 Madhuri Dixit

November 2011

Film director, producer and screenwriter Subash Ghai, also known as the “showman” of Hindi cinema is back with ‘Kaanchi’. Famous for his rich themes, we’ll see what this grandiose director offers with his latest musical love story. In October, ‘Kaanchi’ ranked #8 in our top India searches.

Spotlight on India The Indian comedy-drama English Vinglish marked a successful comeback of evergreen actress Sridevi after a 14-year sabbatical. Not only did the movie teach many homemakers how to speak English, but it also turned out to be a tale of women’s empowerment. The movie did well in India and overseas by registering more than 360,000 searches on mobile videos in just two weeks on Vuclip’s Starlight Cinema portal.

Top India Searches

Top 10 India Videos

1 Jab Tak Hai Jaan - Challa Song

2 Gangs of Khasseypur

3 Jab Tak Hai Jaan - Saans Song

4 Jab Tak Hai Jaan Trailer

5 1920 Evil Returns Exclusive Interview

6 Ritz

7 Navrai Maajhi Song Promo

8 Mohabbatein - Pairon Mein Bandhan Hai

9 Salman, Priyanka to Star in Show Together

10 Talaash Theatrical Trailer

Yash Chopra, Bollywood’s King of Romance, left an indelible mark on the cinema world.

After his passing, we saw a massive influx of interest in his last film ‘Jab Tak Hai Jaan’. The film grabbed three out of our top four

spots. His death left his fans yearning for clips from their favorite film-maker throughout

the month. A very popular song, ‘Pairo mein Bandhan Hai’, from his movie ‘Mohabbatein’,

landed at #8 in the top ten videos list.

While romances and dramas continue to entice Indian movie audiences, horror flicks have gradually started to make their moves. Directed by Vikram Bhatt, ‘1920 Evil Returns’ is a quasi-sequel of the 2008 film ‘1920’. The scary movie had a great opening weekend and grabbed fifth position in the top 10 India videos this month.



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1 Rites Of Pilgrimage

2 Ritual

3 Pakistan

4 Cricket

5 Bangladesh

6 Dance

7 WWE

8 Hollywood Trailers

9 Perod Abdurrahman Saqafi

10 Kim Kardashian

November 2012

1 Lindsay Lohan

2 Muammar Gaddafi

3 Britney Spears

4 Kim Kardashian

5 Ashley Tisdale

6 Jwoww

7 Steve Jobs

8 Marco Simoncelli

9 Dance

10 Hihd Hamad

November 2011

This October was the season of Hajj, which means “pilgrimage.” Muslims of the world turned their hearts towards Mecca, Saudi Arabia. It is one of the largest pilgrimages in the world, and one that every able-bodied Muslim must carry out at least once. With Hajj as a demonstration of the solidarity of the Muslim people, it’s no surprise that our top search this month was “rites of passage” and that many of our ten videos were about this massive pilgrimage.

Spotlight on UAE Our most-watched video in the UAE this month was about Sheikh Zayed leading a poetry-themed seminar, including a discussion with a group of poets and renowned intellectuals.

Top UAE Searches

Top 10 UAE Videos Another of the most watched videos this month was about Hajj and Eid-ul-Adha. This clip illustrated the experience of “the smallest person on earth” arriving in Saudi Arabia from Pakistan with his family to begin his pilgrimage in Mecca. The video depicts the local people greeting him with warmth and curiosity.

Also in the top ten for this month, this interesting

clip shows an experiment conducted to show how much

sugar is in one can of soda. This clip garnered a lot of views on

social networks throughout the Middle East.

1 Sheikh Zayed and Poetry

2 Tomorrow is a School Day

3 Shortest Man on Earth Going to Hajj

4 Going to Hajj

5 Saudi Kids Singing

6 Sugar in Coke

7 20 Most Beautiful Pictures

8 Car with Strongest Brakes

9 Cake Hard to Eat

10 Mr. Beanbastic















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1 The Hobbit - An Unexpected Journey

2 Ungu

3 NOAH

4 Naruto

5 Ibrahimovic

6 Radio Galau FM The Movie

7 Tiger JK

8 Alicia Keys

9 Super Junior

10 Kristen Stewart

November 2012

1 Ayu Ting Ting

2 Luna Maya

3 Naruto

4 Julia Perez

5 CherryBelle

6 Marco Simoncelli

7 Suster Keramas

8 Sarah Azhari

9 Bunga Citra Lestari

10 7 Ikans

November 2011

From Ayu Ting Ting to Luna Maya to Bunga Citra, female actresses and singers top our most popular searches in Indonesia. The appearance of Gangnam Style in the number two slot demonstrates the staying power of this viral tune. And fictional polar bear Bernard Bear earns a special honor for securing two of the top ten most-viewed mobile video spots on our list.

Spotlight on Indonesia Indonesian dangdut singer Ayu Ting Ting tops our list of searches this month. This former child model and wedding singer rose to fame over the last year for her song “Alamat Palsu” (“Fake Address”).

Top Indonesia Searches

Top 10 Indonesia Videos Bernard stars in a series of animated shorts centered on a fictional polar bear. This bumbling bear brings slapstick humor to mobile devices in Indonesia and beyond.

Soccer remains a huge favorite with mobile video audiences globally. The

past few years have been fraught with change for Ronaldinho, but the

Brazilian soccer playmaker continues to draw the eyes and excite the

hearts of viewers everywhere with his marvelous play.

1 Ghost Stories

2 PSY - Gangnam Style

3 Man Have A Tail?

4 Bernard Bear Nanak

5 Super Backkom - Bernard Bear

6 Ronaldinho Ronaldo Ibrahimovic

7 Shaun The Sheep?

8 AFV: Sporting Issues

9 Gooooal

10 Top 10 For Laughs














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Mobile video again demonstrates how powerful a

medium it can be when it comes to branding. This clip shows a party at the Playboy Mansion

for the XJL Jaguar and includes commentary from rapper and

producer Wyclef Jean.

Spotlight on the U.S.A. This popular Colombian singer-songwriter, dancer, record producer, choreographer and model can add “top searched for celebrity on mobile video” to her list of accomplishments. Shakira will be one to watch as she kicks off her new gig as a judge on the U.S. singing competition, The Voice.

A fun montage of Top Ten Dance Movies captivated audiences by featuring classic flicks from Singing in the Rain to Saturday Night Fever and Flashdance.

Good news! Justin Bieber is back after taking a month off from our list of top searches in September. We were concerned that his celebrity was waning but he remains on the list with Shakira, Beyonce and Kim Kardashian.

Top 10 U.S. Videos

1 Jersey Shore Gals Give Advice

2 Pink Biography

3 Kim Kardashian Practices Her Spanish

4 Top 10 Dance Movies

5 Carly Rae Jepsen Bio

6 Gangnam Dance Takes Over Seoul Streets

7 Resident Evil 6: Everything You Should Know

8 XLJ Ultimate At Jaguar Playboy Party

9 Get The Katy Perry Look: Makeup Tutorial

10 Batman Vs. Spider-Man

1 Hollywood

2 Selena Gomez

3 Shakira

4 Beyonce

5 Megan Fox

6 Kim Kardashian

7 Nicki Minaj American Idol

8 Lionel Messi 2012

9 Hulk Hogan

10 Justin Bieber

November 2012

1 Hollywood

2 WWE

3 Lindsay Lohan

4 Britney Spears

5 Beyonce

6 Justin Bieber

7 Kim Kardashian

8 Steve Jobs

9 Rihanna

10 Muammar Gaddafi

November 2011

Top U.S.A. Searches


















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November 2012 Global Video Insights