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Partneringwith NEXTGen Detroit
We love a good partnership.
We live for those magical moments when our powers combine with another organization, agency or congregation to create a meaningful, Jewish experience for our participants that we just could not have achieved as a solo act.
Putting the NEXTGen Detroit stamp on something isn’t a matter we take lightly, and we know you feel the same way about your brand. Our hope is that this document, which outlines our core values, serves to help determine if a program is the right fit, at the right time, for the right audience for both of our organizations. We also hope this document works to ensure that any program we partner on furthers our mission and goals as well as your mission and goals.
So, what makes a program right?
The ideal partnering program is when:
• It aligns with both NEXTGen’s and the partnering organization’s values and mission
• There is added value for our audience
• The cost is feasible
• Staff and/or volunteers are available
• We can get attendees to show up
• The timing makes sense in relation to other community events
The not-so-ideal program is when:
• It doesn’t meet our core values or align with our mission
• There’s a lack of resources (humans, dollars, etc.)
• We know we can’t get our audience through the door
• The calendar is overloaded and the timing is off
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Because “You Should” Isn’t A Reason
Good Isn’t Good Enough
Core ValuesNEXTGen Detroit’s
NEXTGen Detroit is on a mission to be
the hub of a vibrant Jewish community.
By serving as a connector for all things
young and Jewish, we help native
Detroiters navigate the Jewish community
and newcomers find meaning and build
relationships in all facets of life, from
professional and religious to cultural and
communal. Every program and event we
produce or collaborate on must contribute
to our mission (and yours). To ensure we
are constantly working towards our shared
goals, we hold tight to a core set of values
that serve to remind us of the standards
that our constituents expect. As we develop
programming, we use these values to guide
us, and now, we’re sharing them with you.
We understand that much of our core demographic sees Judaism as a choice, not an expectation.
Therefore, we never tell people that they have to do anything. It’s our job to be
aware of what is important and of value to our audiences, and it is our challenge to create experiences around those issues and ideas. We design events that people
want to attend, not events that they “should” attend. As we develop programs,
we focus on how we can make living Jewishly attractive with the hope that it will ultimately lead our attendees to
genuinely care, give and value community.
Our competition is not other nonprofits. Our
competition is literally anything else our audience
could be doing, and that includes watching Netflix.
That’s why our programs are not good if they are just “good.” We’re obsessed with the details. We always want to offer something that our
attendees can’t get anywhere else and that goes above and beyond their expectations of
Jewish communal life. With every program we present, we know
that we have one shot to knock it out of the park. It’s go big or go home — every time.
Behold, our core values:➲
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It’s not what you do...
It’s how you do it.
FridgeWorthy
Marketing
Marketing is a first impression. Those initial messages and artwork set
the tone and the expectations for an event. Fridge-worthy
collateral gets people talking and sharing. We get it, and
we have fun with it. We create marketing that is as memorable
as our events, speaks to our audience, bypasses the recycling bin and makes a
b-line for the front of the fridge.
No one rejects our mission. You can’t say “no” to building a vibrant Jewish community.
Try. See? Impossible. Our methodology, however, is
sometimes up for debate. A small glitch in registration, one too many email blasts — any annoyance can
make people forget what we’re here to do and ultimately shy away. From streamlining processes and taking to-dos off of our partners’ plates to learning from mistakes
and soliciting feedback, we continually work to present perfect
experiences that let our mission take center stage.
By Peers for Peers
Where’s the Wow?
Age, lifecycle events, location, profession, background — tons of factors create sub-demographics and micro-communities within our 21 to 45-year-old age pool, which is why we micro-target for certain programs and events. We make ourselves the experts on generational trends.
To ensure that our offerings are applicable and on-point for the audiences that make up the
NEXTGen community, we enlist the insight of our staff, Board, lay leaders and
participants, who are the constituents themselves and
in relevant stages of life.
Metro Detroit has no shortage of educational, social and spiritual experiences for Jews. So we have a challenge — how do we attract thousands of young adults? By striving to give attendees something that they want, something that they can’t get without us — be it a special rate, entry into an exclusive location or the ultimate “Facebookable” moment.
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openness
togetherness
identityrelationships
inclusivity
It’s Not About the Booze
Create Measureable Goals
In the immortal words of Taylor Swift, “the haters gonna hate, hate, hate, hate, hate.” We have our critics who think that we draw our large crowds simply with the promise of alcohol. Let’s be real, a beer costs five dollars. No one comes to an event for a beer. Do we have alcohol at some of our events? Yes. Most adult events do. But booze is not a draw, and it certainly won’t bring people back. It is never about drinking, and it never will be. Put out a great event, and people will come. Then, if appropriate, have a drink.
Sure, we’ve got some things on lock down, but NEXTGen Detroit is really a research and development department. Our programs must have quantifiable goals, and methods for measuring those goals. All partnering programs complete a goal-setting tool that clearly outlines the measurable outcomes and how we plan to achieve them, making it easy to assess if an event was successful.
While we are here to serve the young Jewish adult population of Metro Detroit, we are not here to determine who is Jewish. Our programs are open to those who are “halachically” Jewish, identify as Jewish, are curious about Judaism, are in a relationship with someone who is Jewish or are not Jewish at all. We do not discriminate, and we will not partner on programming that does.
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And those are our core values. Now we can take a closer look at what it means to partner on a program. ➲
Our sole purpose is to build our Jewish community by providing meaningful experiences, creating connections and making people happy. We are proud to be a force within the Jewish Federation of Metropolitan Detroit and an avenue for bringing the next generation of Jewish Detroiters into Federation’s meaningful work.
Inclusivity for All
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The bottom line is: we are here for good.
Catering
What we can bring to the party...
or performance,lecture, meeting, etc?
Catering
What we can bring to the party...
or performance,lecture, meeting, etc?
Space
Our building is huge and full of rooms, so that’s an option. But when an extra special place is needed, we scout and source the best venues in town.
Money
It sure doesn’t grow on trees. So, when necessary and appropriate, we can help with capital and subsiding costs.
Below is a breakdown of what’s on NEXTGen’s Super Jew utility belt. Not every program warrants our entire arsenal, but here is a list of potential items we can offer:
Program Development
We design and develop programming all day, and we can no doubt create something that is beneficial for all partnering parties.
Marketing
From the branding and design of collateral to the strategy and execution of promotion and outreach, our marketing team is a creative machine.
Technology
Online registration, payment processing, data collection and sharing — it can be overwhelming. Fear not. We have geeks.
People
We’ve built up an impressive roster of professionals, lay leaders, volunteers and security that never let us down.
Vendors
We’re great. You’re great. But we can’t do everything ourselves, which is why we’re connected to the best caterers, valets, entertainment and more.
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What you canbring to the party...
or volunteer opportunity, trip, class, etc?
What you canbring to the party...
or volunteer opportunity, trip, class, etc?
Money
Are you willing and able to contribute some capital?
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Unique Idea
Have an innovative idea for a program or event and just need some help making it a reality?
Promotion
Can you help get the word out with your Facebook page, your email list and your mailers?
Space
Do you have a building with many rooms too? Or perhaps a hook up for the perfect location?
People
Are your staff members and/or volunteers on board to make this happen?
Answer “yes” to three or more of the following, and we’ve got the start of a great conversation:
Entertainment/Speaker/Educator
Do you have someone for the spotlight?
Exclusive Access/Resources
Do you have something extra special that only you can add?
Inclusion
Can you help us reach a new population that we haven’t worked with before?
Let’s discuss amongst ourselves.
Let’s discuss amongst ourselves.
Timing & Flow
What is a date and time that makes the most sense for this event?
What is the timeline for promoting the event? What is the schedule of
the actual event?
Then What?
Follow up is equally as important as the event. All participating
organizations need to establish next steps that include connecting with attendees, agreeing on how
attendee information will be shared and used, balancing payments,
debriefing and assessing our success.
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Core Values
Does this program or event align with NEXTGen Detroit’s
core values and your core values? If not,
how can we fix this?
Here are a few things we need to chat about before we both give this thing the green light:
Goals
What are the goals of all participating organizations?
What methods are we using to measure our goals? What’s the plan if it becomes obvious that our goals are not being met?
What will make this successful, and how will we define success?
Resources
Do we have the people, the money, the hours, the skills and the materials to make
this a success?
Recruitment
How many attendees do we want to recruit? What does each organization’s
recruitment plan and timeline look like?
Who Does What
How are we dividing roles and
responsibilities? What people from each
organization are the final decision makers?
Now that we’ve laid it all out on the table, let’s start to talk business… ➲
So what’s theNEXT step?
6735 Telegraph Road • P.O. Box 2030 • Bloomfield Hills, MI 48301248.642.4260 • Email: [email protected] • jewishdetroit.org/nextgen
Give Julie Zuckerman Tepperman a call or shoot her an email to start discussing what we can do together to grow a vibrant, young Jewish Detroit.
Julie Zuckerman TeppermanInterim DirectorNEXTGen [email protected]
Know exactly who you are looking for?
Jessica GoodwinAssociate DirectorNEXTGen [email protected]
Sarah SniderCommunity Outreach AssociateNEXTGen [email protected]
Brittany KarsonAssociateNEXTGen [email protected]
Becky HurvitzOnline Content StrategistJewish Federation of Metropolitan [email protected]
Amy BrodyAssociate DirectorNEXTGen [email protected]
Sara AronovitzAssociateNEXTGen [email protected]
Shosh Cohen-SilbersteinIsrael Experience Associate NEXTGen [email protected]
Rachel Taubman-GlickfeldAssociate Director, EventsJewish Federation of Metropolitan [email protected]
