310 Semester-Long Project Part 6 OverviewFinal Poster Showcase

Points: 100 pts (team task)

Due date: All teams will present posters and talking points to their instructor in 1:1 meet-ups pre-scheduled for the week of Apr 27

Resources: Google Slides and access of campaign materials, screenshots, and artwork

Summary: The goal of Part 6 is to summarize, showcase, and celebrate all you have accomplished in 310 this semester

OverviewPart 6 is the design of a final showcase and reflection of your semester-long project. Your presentation will tell the story of your semester-long project experience through live narration, visual display of materials created, experiences, results, and reflections on all that was learned (challenges and successes). Your presentation will be designed using a Google Slides shared template you will customize for your mock company brand platform including fonts and color scheme, branding elements and style.

The final step in your semester-long project is to develop a poster and talking points script that summarizes what your team has accomplished in the course.

Components for final posters and presentations:

1. One 36” x 24” (3’x2’) poster template per team, designed in Google Slides (you will present your digital file)2. Talking points for each team using the outline provided. 3. Live poster presentations will take place in 1:1 virtual Zoom sessions with your instructor during the week of Apr 27

– May 1. Unless they have an approved university absence, all team members must be present to receive credit for the final poster. No-shows are at risk of receiving a “0” zero for lack of active participation.

Tasks

(1) Poster Design1. Access your team’s shared Google Folder > Part 6 Final Showcase

2. Within that folder are three files: 1) Poster template, 2) Poster example; 3) Talking Points outline

3. Follow template guidelines to populate the poster with your mock company’s info and campaign materials and results. You can switch up the layout as needed. Be sure to incorporate your company’s brand with use of color and fonts. View the Sang To-Go sample as a model.

4. Upload your own images, logos, and other artwork as needed. You will need to upload screenshots or images used in your status report slides as jpegs or png files. Use screenshot tips if necessary.

5. Check your work thoroughly before turning it in. Make sure there are no spelling errors and your graphics are readable and clear.

6. When ready to submit > select “Share” at the top right or download your poster as a pdf

7. Go to Blackboard > Assignment Dropboxes > Team Project > Part 6 to copy/paste your share link or upload your pdf

Google Slides Template

Poster size: 3’ x 2’ (36” x 24”)

Sample: Sang To-Go

Template

(2) Talking Points

For talking points, teams should create a script using the outline below and be prepared to present to your instructor via Zoom the week of Apr 27. Teams should expect to meet with their instructor for up to 30 minutes.

A. Introduction – introduction of team members

B. Company Summary - who you are, what you do, where you're based, your audience, what problem you are solving, what makes you unique, and your products and services

C. Online Presence - Highlight your online channels articulating the main purpose, function, and vision behind your website, blog, and social channels.

D. Digital Strategy – Summarize your overall digital strategy for web, social, paid ads, and email marketing – what was your overall vision, purpose, goals, and desired outcomes?

E. Campaigns

Summarize the main vision and purpose for each of your campaigns including goals, theme, key messages, and calls to action.

Summarize and showcase campaign metrics findings and outcomes (e.g. Google Analytics, social media insights or analytics, HTML email metrics).

Highlight changes you made between campaign #1 and #2 and what you learned most in the process of running campaigns and monitoring metrics

Articulate what you enjoyed most about the class or campaign and your greatest challenges. Share what you learned from creating digital properties and executing a campaign. Share what you would do differently given the opportunity.

Grading Criteria

With your final poster presentation, students will be evaluated using the following criterion:

Mechanics: Presentation is easy to read and all elements are very clearly written, labelled. Presentation has no misspellings or grammatical errors.

Content: Meets all the criteria of the assignment. All content is in the students’ own words and is accurate. Demonstrates full knowledge by answering all reviewer questions with explanations and elaboration. Provides clear purpose and subject; pertinent examples, facts, and/or statistics; supports conclusions/ideas with evidence.

Creativity: Students have used media in creative and innovative ways that exploit the particular strengths of the presentation format. The final product is unique, powerful, effective, and compels audience attention.

Delivery: Speaks with fluctuation in volume and inflection to maintain audience interest and emphasize key points.

Enthusiasm and Audience Awareness: Demonstrates strong enthusiasm about topic throughout presentation. Significantly increases audience understanding and knowledge of topic; convinces an audience to recognize the validity and importance of the subject