Objectives

– List use cases for mobile apps.

– Describe the structure of a mobile app.

– Build your own mobile app with TheAppBuilder.

What is a Mobile App?

• Good question!

What Makes a GREAT App?

• User interface

• Relevant

• Sticky

Why Mobile Apps?

• Give me 3 good reasons why I should bother!

1. Extend your reach.

2. Enhance your service.

3. Channel feedback and interaction.

Who uses Apps for Marketing?

• Honda

• Coca-Cola

• McDonald’s

Gaze into the Crystal Ball...

• Everything becoming “connected”:– TV– Blu-Ray

player– Kitchen??

http://www.cepro.com/slideshow/image/3581/

Endless Possibilities

Examples of Great Apps

• IBM Smarter Planet

Examples of Great Apps

• Woodside Photography

What is a Web App?• Native App

Speed Hardwarex Stores

• Web AppDistributio

nDevices? Standards

Build an App

• Where do I get the content?– You will already have it!– Website, promotional material, social media,

photos etc.

• How do I put it together?– Decide the sections– Summarise the content– Collate the imagery and assets

• Go Build!

www.TheAppBuilder.com

Publishing

• Web App– FREE!– No store submission

• Native App– Setup charge– Subject to store approval

Marketing

• Native Apps– All via App

Store– Featured– Top 25

• Web App– Up to you!

WebApp Marketing

1. Shorten that URL! – bitly2. Get social3. App review – HTML5 Safari4. PR – HARO5. Existing outlets6. YouTube / SlideShare7. Collaboration8. Forum

Go Build!

Screen-shots for use if off-line

Go Live

• Preview–Make edits– Check new content

• Go Live– Publish changes– Send out the link