2 OBTAINER

OBTAINER 3

4 OBTAINER

EDITOR´S NOTE

Good Morning!Hey, one or other reader will think – what kind of greeting is that? I you think that, then one thing is

certain. You are not a networker for DXN, the company that managed to get on our front page this time.

Within the “empire” that this Malaysian company has built up under the over the last 15 years under the

leadership of founder Dato’ Dr. Lim Siow Jin, the greeting “Good Morning” is sort of the standard greet-

ing which is not just used in e-mail correspondence but also as a personal greeting. In view of the impres-

sive list of altogether 123 countries where partners of DXN are active meanwhile every colleague can in

fact assume that somewhere in the huge DXN empire it actually is early morning... but perhaps there is a

completely different reason for this in-company greeting?

To be honest, I do not know. But I do know that the German proverb “Different countries, different cus-

toms (more or less “When in Rome do as the Romans do”) illuminates that aspect of our magazine which

makes OBTAINER WORLDWIDE so fascinating – for us as journalists and editors as well as for you as

readers. In the course of the few months since OBTAINER ONLINE, which primarily observed the Euro-

pean market, became a multilingual publication depicting the global relations, I personally have learned a

great deal – and all my colleagues in the editorial team confirm this experience. The international expan-

sion of MLM has suddenly become a face, or more precisely, many faces! And for all of that we have to

thank our founder Michael Sander.

That the opportunity to build up an “international business” is among the tempting prospects that the

large MLM companies can offer is surely undisputed. But for the majority of networkers in the past this

opportunity remained more a pipe dream than a reality because often concrete images and examples were

lacking. “Whatever the human spirit can imagine it can also bring into being” as a well-known maxim in

success literature – and this statement is certainly absolutely right: In the last few weeks I personally have

been able to experience that pictures of MLM presentations in which several hundred Arabs took part –

all of them wearing the keffiyeh, the classical Arab headdress – gave me for the first time the feeling that

network marketing in these countries is “real” and not just a fairy tale from “A Thousand and One Nights”!

OBTAINER 5

EDITOR´S NOTE

Also pictures from the Philippines, where the distributors from the subject of our cover story filled a whole

football stadium for the anniversary convention really impressed me. I have already participated in a

whole series of large MLM events, but for the first time these pictures and the many personal travelogues

from our publisher have made clear to me what potential our industry really has to offer.

I am quite certain that is such pictures that also allow the idea of and “international organization” to take

concrete form in the heads of our readers for the first time – and so drive them to make them into a real-

ity! Because the idea that today an “international business” can be built with the aid of the Internet from

your own home and conducted without any personal contact – that should probably only succeed very

seldom and belongs more in the realm of the imagination. This fits in with the experience of our columnist

Daniela Szasz, who in the past has several times built up international distribution structures. From her

wealth of experience you can also profit by taking the tips of this top-class networker to heart – she has

compiled them for you under the title “MLM goes international.”

If therefore you are filled with the “burning desire” to build up an international distribution organization

yourself the OBTAINER WORLDWIDE is indispensable adviser at your side. In the coming issues we will

illuminate the various aspects of such a task, such as, for example, the various rules of etiquette and man-

ners in the various countries of the globe.

In addition, we will, of course, present a great range of companies, explain their products and marketing

plans and portray their distributors. So, for example, you will find in this issue an interesting report on

why ethereal oils promote a happy life, you can learn why it is also important to take unpopular decisions

and to leave the beaten path – and much more. We report how innovations can help to find the way out

of the economic crisis and in the fight against climate change, we have an interview with Fred Stege, the

boss of Vemma in Europe and Africa, we reveal an insider tip for a “vacation of a different kind” and we

introduce the companies “Jus International” and “Watergroup International.”

All in all this is therefore again an issue that unites international flair with facts from the business world

and promises you a few hours of enjoyable reading on the highest journalistic level. For me it is therefore

a great joy and an even greater honor to be able to greet up to 200,000,000 new readers at this point –

even if, to be absolutely correct, I should probably write “potential readers.” Because this issue is the first

that will not only be translated into English but also into “Bahasa Indonesia,” the language that is spoken

in the Malay and Indonesian region. According to Wikipedia, “almost 100% of Indonesia‘s 240 million

inhabitants speak the language and it is one of most widely spoken languages in the world.” Therefore at

this point I greet all our new readers with a hearty “Salaam!”

Yet another reason why OBTAINER is the ideal medium to accompany and support your international

expansion. Because in times of economic crisis and swine flu the motto of our magazine is all the more

important:

Stay strong!

Tetap Kuat!

Yours,

Tomas Klünner,

Editor-in-chief

OBTAINER 7

8 OBTAINER8 OBTAINER

OBTAINER 9

INSIGHT

10 OBTAINER

INSIGHT

OBTAINER 11

It was in 1983 that Dr. Lim Siow Jin, the founder and

CEO of DXN, started to take an interest in the Gano-

derma mushroom and it’s effects on human health. His

studies lasted more than 10 years and led to astonish-

ing results which scientifically confirmed what people in Asia

have already known for centuries: the red mushroom is good

for our health. But Dr. Lim Siow Jin, who earned his doctor-

ate at the renowned Indian Institute of Technology, was able

to make this general knowledge in some respects more spe-

cific. He discovered that from the Ganoderma family, which

includes over 300 different mushroom species, six in all have

a particular therapeutic value. On the basis of his studies he

developed “Ganotherapy,” a holistic approach from comple-

mentary medicine that explains why and how the Ganoderma

mushroom supports the body and helps the immune system

to overcome health problems relying on its own resources.

For among the over 300 active elements contained in these

mushrooms there are five that are very active therapeu-

tically and working together synergistically they can

correct cell imbalances, detoxify the body and

strengthen the immune system. These five

substances exist together in nature only in

the red mushrooms. This makes it highly

probably that precisely here can be

found the reason for the numerous

“wonders” that have been reported

again and again during the his-

tory of the mushroom for the last

2,000 years. For this reason the

Chinese gave the mushroom,

which they call “lingzhi,” the highest significance in their tra-

dition medicine, since the name “ling zhi” translated means

“divine herb that energizes the chi or life force.” And in Japan,

where the red mushroom is called “reishi,” the name stands

for “ancient goddess of health, life and eternal youth.”

In the course of his studies Dr. Lim Siow Jin found out that

the Ganoderma mushroom has adaptogenetic properties

which act directly on the cells of the human organism. These

strengthen the cell membranes and so absorption of environ-

mental toxins. In addition during its growth the Ganoderma

mushroom absorbs oxygen and gives off carbon dioxide. This

leads to the fact that

through the con-

sumption of

INSIGHT

12 OBTAINER

Ganoderma a large amount of additional oxygen ends up in

the human body. A further reason why the mushroom is also

described as “health manna” and “the greatest gift of nature.”

But a gift nature is not normally very extravagant with. There-

fore the Ganoderma mushroom was formerly very precious

since it was only very rarely to be found in the forests. The

reason for this is that the overwhelming share of the spores it

produces are what are called “dormant reproductive cells” and

without the aid of modern technology only minuscule propor-

tion lead to new mushrooms. Only through research was it

possible successfully to activate these spores so that today

OBTAINER 13

every single Ganoderma mushroom can produce millions of

offspring. Through this process the demand of any number of

people throughout the world can in the meantime be covered.

For this DXN uses the tissue culture method, which allows an

exact reproduction of the mother plants.

This happens at the DXN Lingzhi Farm in Malaysia, where

the mushrooms are cultivated on over 70 hectares under the

strictest quality controls. Here it is a matter of 100% organic

farming with absolutely no use of artificial fertilizers, insecti-

cides hormones of similar substances. The whole process is

strictly certified in accordance with ISO standards and so cor-

responds to the highest international quality requirements.

Also the subsequent processing of the mushrooms is carried

out gently so that the precious contents are preserved.. First

the water is removed from the mushrooms through dehydra-

tion, through which 5 kilograms of fresh mushrooms become

one kilogram of dried mushrooms. Subsequently these dried

mushrooms are freed of fibers that are of little therapeutic

value using a special process developed by DXN.

This reduces 4 kilograms of dried mushrooms again to 1 ki-

logram, which corresponds to a total concentration of 20:1.

These are now activated with ultra-violet light – to increase

INSIGHT

14 OBTAINER

the therapeutic effect again – and in the last step of the process they are ground into a fine micro-powder. This is how the

main products of DXN – Reishi Gano and Ganocelium – are produced. Reishi Gano consists of 90-day-old “fully grown”

mushrooms, while Ganocelium consists of 18-day-old mycelium, as the mesh of threads is called from which the mush-

rooms later develop. Both are powerful anti-oxidants which curb the damaging effect of “free radicals” and both regulate

the glucose content of the blood. In addition they energize the body by providing vitamins and minerals and counter hy-

peracidity. All in all Ganoderma promises nothing less than “longevity with lasting youthful vitality” – which is why its

triumphal march through the Asian and Arab worlds has long been unstoppable. But also in Australia, America, Africa

and Europe this promise will inspire people – that much can can be foreseen already.

The more so as DXN satisfied the wish of many people and has mixed the red mushroom into several drinks, which as

a result are not only healthier but also taste excellent. So there is now Lingzhi Coffee, Spica Tea and Cocozhi Drink-

ing Chocolate, which all contain the “magic mushroom.” But also body care products from soap through shampoo

and massage oil to toothpaste are finding very great favor with consumers thanks to the addition of Ganoderma. In

addition a contributory factor in many countries is also the fact that almost all DXN products carry a halal certificate.

This means that the products do not contain any substances forbidden by the Koran (pork, alcohol, etc.) and can

therefore also be used by religious Muslims. But it would burst the bounds of this article to describe

the whole range of products (from functional drinks such as Noni and Kiwi through jam, candy,

vinegar and spirulina algae to water and air filter systems) in detail; the more so a almost all

the products have unique selling points, which makes them particularly suitable for multi-

level marketing.

The decision to adopt this form of distribution, which Dato’ Dr. Lim Siow Jin

made in 1993, has proved to be a stroke of luck. The main reason that led

him to choose this method was the consideration that in this

way poor people can also use the product and through it they

are placed in a position where they can

achieve success in life. A clever

idea for which meanwhile

INSIGHT

OBTAINER 15

INSIGHT

16 OBTAINER

INSIGHT

Photo on the left: At the Direct Selling Festival the

“Direct Selling Awards of the Middle East” were

presented for the first time and the most important

prize for „Outstanding Management“ went to DXN

and was accepted by Mr. Jijith NK (on the right)

.

several million people are thanking him daily with their dili-

gence and commitment.

“From health to wealth” is the credo that DXN justifiably rep-

resents. And the “About Us” page of the DXN Internet pres-

ence carries – not without reason – the headline “From Zero

to Hero.” In this transformation the DXN remuneration plan

plays a decisive role. This marketing plan distinguishes itself

through its simplicity and also through the fact that in it there

is no downgrading from a status already achieved. For a small

registration fee you receive lifelong membership and the op-

portunity to participate in the “One World One Market” con-

cept. This means that you can be active with the same mem-

bership number all over the world and that you will receive

payment of the commissions from these in your registered

home country. The fact that payment of these bonuses has al-

ways been made punctually for the last 15 years is certainly

one reason for the high loyalty of DXN networkers to “their”

company.

“We know numerous stories of gardeners, fishermen and taxi

drivers who have become millionaires with DXN,” explains

Mr. Jijith NK, Regional Manager for South Asia, Middle East

& Africa in an interview with OBTAINER WW: “The key to

success is the knowledge on the products and in the system.

In addition, the ability to meet more and more people and to

speak to them. Most important, however, the belief that with

DXN you can succeed, because the products themselves are

through their uniqueness the best marketer.” To provide dis-

tributors with these necessary skills, DXN organizes seminars

and training sessions every month in all the countries where

the company is officially represented. As a rule these can be

attended by members and interested people free of charge.

In addition DXN also offers its members specific support and

motivation programs, including the annual “International

Travel Seminar Incentive” (ITSI), which is particular popular

as it combines learning with travel.

That this training bears fruit is shown by the success stories

achieved with the help of the DXN marketing plan. The first

stage of this plan is the “Star Agent.” 4,500 points are neces-

sary to achieve this first target. Whoever can show that they

have 6 Star Agents in various downlines becomes a “Star Dia-

mond.” In order to achieve the highest status, “Crown Ambas-

sador,” you require 20 Star Diamonds in various downlines.

Today DXN has thousands of Star Diamonds worldwide and

fewer than 10 Crown Ambassadors.

This status is still also the goal of Mohammad Fatemi Ghani,

who rose to the status “Executive Senior Crown Diamond” in

November 2008. He is one of the most successful DXN net-

workers in the Arab Emirates and a sought-after speaker,

trainer and motivator who has meanwhile conducted more

than a thousand seminars, training sessions and workshops on

the subjects wellness, business and personality development.

During the Direct Selling Festival in Dubai (see the report in

this issue) OBTAINER had the opportunity to speak with the

qualified aerospace technician, who now trains people every

day to manage their own companies in network marketing.

For a whole year Ghani attended the certification course at

OBTAINER 17

18 OBTAINER

the MLM University in the USA and among other things ac-

quired his advanced knowledge through contact with great

figures in MLM such as Tom Schreiter, Dr. Charles King, Tim

Sales, Michael Oliver et al. In discussion with OBTAINER he

explained frankly and openly: “The lifestyle I enjoy is some-

thing I have to thank DXN for. I can take trips to the wonders

of this world, I can make friends around the globe and, most

important, I can help people everywhere to achieve health and

prosperity.”

Ghani, who smilingly reports that “for 28 years he was an em-

ployee at JOB (Just Obey the Boss)” only achieved real suc-

cess and personal freedom through DXN – the father of fours

(two of whom are now active for DXN) admits candidly: “I

thank Allah for my success with all my heart,” reports Mo-

hammad Fatemi Ghani: “And, of course, Dr. Lim Siow Jin,

who made this beneficial product combined with a powerful

marketing plan available.” For Ghani the “secret of success”

lies in learning, the development of new resources and loyalty

to the company: “And, of course, in the to help others.”

In this respect DXN is exemplary not only as far as products

are concerned, but also terms of social responsibility in gen-

eral. For example, the Board of Directors of DXN has given it-

self strict rules with regard to the environment, communities

Photos: DXN also offers its members specific support and

motivation programs, including the annual “International Travel

Seminar Incentive” (ITSI), which is particular popular as it

combines learning with travel.

OBTAINER 19

Mohammad Fatemi Ghani -

success and personal freedom through

DXN

INSIGHT

20 OBTAINER

INSIGHT

OBTAINER 21

and jobs. For this reason, not only are the ecological regula-

tions abided by in all DXN factories, but are also far exceeded,

e.g. as regards the purification of liquid waste. In addition, the

communities where DXN has production plants receive sup-

port of many kinds – through donations, charity programs,

support for sporting activities, family days and much more.

The employees of the company regularly receive the oppor-

tunity for further education and training and great efforts are

undertaken to make all jobs as secure as possible. All this has

led to the fact that DXN has received numerous prizes in the

course of the years, among others the awards: “Top Innovative

Marketing Company of the Year” (2004), “Super Excellence

Master Award of Direct Sales” (2005), “Asia Pacific Interna-

tional Honesty Enterprise Award” (2006), to name just a few.

And also this year DXN achieved yet another award: At the Di-

rect Selling Festival the “Direct Selling Awards of the Middle

East” were presented for the first time and the most important

prize for „Outstanding Management“ went to DXN and was

accepted by Mr. Jijith NK. OBTAINER Founder and CEO Mi-

chael Sander was very pleased to be able to congratulate Mr.

Jijith personally for this success and used the opportunity to

ask some questions about the future of MLM in general and

DXN specifically. The answer will echo the feelings of not only

DXN networkers:

“The future of multi level marketing is rosy – in particular in

view of job losses and financial decline! DXN is completely

equipped to expand to new countries and to offer still more

people the chance to have a good life. The network market-

ing industry is based on a movement of consumers, but these

must exercise caution in recognizing the right company. The

reputation of the industry was spoiled by a number of greedy

companies – and it is our responsibility to rectify the image of

the industry again by giving people useful advice about how to

recognize and avoid such companies.”

INSIGHT

on 16th May 2009 for Germany

®

24 OBTAINER

NEWS

OBTAINER 25

26 OBTAINER

DXN is one of the largest Asian companies

with more than one million sales partners

in all parts of the world. The company was

founded by Dato’ Dr. Lim Siow Jin.

Among many products of nature, the glob-

al multi-billion dollar company is mainly

focused on a special mushroom from Chi-

na, the Lingzhi, also known as Reishi. The

names Reishi or Ling Zhi (Ganoderma

lucidum) mean „divine mushroom of im-

mortality“.

This fungus has been used for healing

methods in China and Japan for over

4000 years.

Among other things, it has a blood pres-

sure lowering, cholesterol-lowering and

antithrombotic effect, which has repeat-

edly been confirmed scientifically.

DXN is exemplary in all countries, and

maintains to be the only company in the

Middle East, or in any country of the

OBTAINER 27

Emirates, to have a separate office and a

shop in which members of the DXN net-

work can pick up products at any time.

Therefore, it was a special honor for Ob-

tainer President and Founder, Michael

Sander, to be invited along to the “Cele-

bration Award” with other distinguished

guests from India and Saudi Arabia,

all of whom cut the Award-cake. More

about DXN, the Direct Selling Awards

and also on the successful Direct Selling

Festival in Dubai can be seen in this is-

sue No. 04/09.

OBTAINER - unique, global and always

there on the spot for you!

OBTAINER 29

NEWS

Megan Joy, the 23 year-

old Utah native turned

American Idol sensa-

tion, is already proving

herself to be an on-stage favorite this

season. But for many, it’s her recent off-

stage performance that is truly winning

over America´s heart.

Known initially for her powerful, Amy

Winehouse-like jazzy vocals, it was

when Megan´s strong single-mother

status began to gain media attention

that she found a creative way to help

others in her situation - she turned her

incoming fan-mail into non-profit, cash

donations for struggling single-parents

like herself.

Megan recently began receiving hun-

dreds of support cards from members

of Utah based SendOutCards.com, a

company she and her family have been

closely involved with for years. Touched

by such an overwhelming response, Me-

gan shortly found herself on the phone

with the group helping to spearhead

a fund-raising effort for single parent

American Idol´s Megan Joy Creates Program So Fan-Mail Can Fund Single Parents

programs like the national non-profit,

Parents Without Partners Inc.

Taking the company mantra literally,

„Changing Lives One Card at a Time,“

SendOutCards has rallied their network

of more than 60,000 card senders to

participate in the fund-raising activ-

ity. Set up under the non-profit „SOC

Gives“ division of the company, senders

are now able to donate on a one-time or

weekly basis for as long as they choose.

30 OBTAINER

The international com-pany DubLi.com invit-ed us to their first ever E-Commerce confer-

ence in Scottsdale, Arizona (USA) which took place on the 3rd and 4th April 2009. The number of guests invited to attend the Hyatt Regency were strictly limited to a maximum of 1000. Within the first few hours of registration on the firms website, half of the tick-ets were sold.

Therefore it was no surprise to anyone

that many people arrived to the event

without a ticket. Everyone wanted to

learn more as, not only had DubLi

launched the brand in the USA, it is also

here that they announced fundamental

changes to their compensation plan. The

clear focus of the company is the attrac-

tion of new customers, primarily though

their new compensation plan.

In December 2008, DubLi along with

Jordin Sparks, held the first charity auc-

tion. Jordin Sparks won ‚American Idol‘

when she was just 17. The show ‚IDOLS‘,

founded by Simon Fuller (ex-spice girls

manager) is a massive hit across the

globe; for example in countries such as

in India, France, Malaysia, Singapore,

Poland, America, Brazil, New Zea-

land, Australia, South Africa, Canada

etc.! With 87 seasons in 35 countries,

‚IDOLS‘ is the most successful television

program in the world. A total of over 55

million people tuned in to watch the en-

tire season of the show in India. 15,4 mil-

lion people watched the final in March

2005. In Norway the Idols show received

the highest rating in the entire history of

the TV channel TV2, with a third of the

population tuning in for the final.

The Pan-Arabic Idols were cast from 5

countries (Lebanon, Egypt, Syria, Emir-

ates, Saudi Arabia and Kuweit) and the

show was broadcast to 22 Arab coun-

tries. The Unique-bid-Auction with Jor-

Photo (from the left) Dan Gibbons, Dean Mannheimer (Mitte) - Distributor No. 1 at DubLi - and John Daly

OBTAINER 31

NEWS

din Sparks ran from the 1st to the 26st

of December. The company is still in its

pre-launch phase in the USA, neverthe-

less 2000 customers took part in the

charity auction. DubLi donated 100% of

the credits and proceeds (a total of 5000

US Dollars) to the Sparks charities. In

January 2009 Michael Hansen, founder

of the company, presented Jordin Sparks

with the cheque in Phoenix, Arizona. The

fan pack award, made up of a signed

American Idol t-shirt, CD‘s and a tour

book, is what Janette Moleff from

Spanish Fork in Utah won, for just

10,25 US Dollars. The proceeds of this

will be used to re-stock the shelves of

a relief agency in Phoenix, Arizona.

It will also be used to help families in

need i.e families in which certain fam-

ily members are unemployed, families

Photo (on the right): Prof. Charles W. King from the University of Illionois at ChicagoPhoto down: American Idol winner Jordin Sparks with Michael Hansen, CEO und Founder DubLi.com

that have been effected by illness or fam-

ilies which are struggling to make ends

meat in these times of difficulty. During

the event, Jordin Sparks also took the

opportunity to preform her new hit song,

which has reached the top 50 in many

countries across the globe.

It was also the first public appearance

for Rik McCoy. The friendly Ameri-

can who has lived and worked in Asia

for many years has strengthened the

Executive Team of the company since

December 2008 and, is above all, re-

sponsible for the global expansion of the

company. Dean Mannheimer then once

again introduced the DubLi Charity

Contribution 2009. The company also

introduced, among other things, two

10,000 US$ debit cards, which will be

auctioned off on the ‚Unique-Bid-Auc-

tion‘. This year the proceeds will go to

‚Blessing In a Backpack‘ (http://www.

blessinginabackpack.com) – which is a

organization in the USA that looks af-

ter young children who haven‘t enough

food to survive.

All in all, it was a very successful event

and the success in the USA and in Scan-

OBTAINER 33

NEWS

dinavia shows how the DubLi concept can be

successfully implemented. Although the com-

pany encountered a few setbacks with their re-

structuring in the German speaking countries

within Europe, they have managed, in the last 10

months alone, to strike up 6,000 new business

partners for DubLi. Some of the new business

partners have already made a high six and seven

digit monthly income a reality. Spurred on by

this success, Michael Hansen, founder and CEO

of the firm, revealed to us in a personal inter-

view that the global expansion of the firm will

continue this year. Along with the Polish and

Russian markets, in the second half of the 2009,

the Asian market will be on the company‘s main

agenda. There is only one direction for DubLi;

and thats up into the future.

Photo above: Tom Ashlock and Dan GibbonsPhoto doen: CEO and Founder Michael Hansen

34 OBTAINER

NEWS

The brand name Florange be-

longs to the Italian DeAgos-

tini group of companies, one

of the largest corporations

in Europe, which was founded in 1901

– in other words, more than a century

ago. In the world of ladies‘ lingerie the

firm is the company with the strongest

growth worldwide. The Florange brand

is part of the ATLAS Group, which has

its company headquarters in fashion

metropolis Paris. With various brands

of quality lingerie the operates from

Lausanne – in 15 markets and in 12

languages.

The German Florange GmbH has its

head office Ismaning near Munich and

Florange has also been in Germany

since February 2009. By means of a

home party demonstration system the

woman of today can choose seductive

underwear in a comfortable and con-

genial atmosphere with comprehensive

advice without shopping stress at at-

tractive prices.

Florange party guests can try on the

samples in a completely relaxed man-

ner and compare notes. “Our trained

Florange consultants reveal to the cus-

tomers the secrets of beautiful under-

wear. A Florange lingerie consultation

is always something very special and

guarantees the highest competence and

quality. WE back it with our good repu-

tation!”, said the German CEO Michael

Meurer to OBTAINER.

Florange Finally Launched in Germany With Exclusive Lingerie

In a campaign all over Germany the

company is introducing itself in numer-

ous German cities and invites inter-

ested ladies to an information session,

amongst others on the 27 April 2009

in Cologne and on 29 April 2009 in

Karlsruhe. If you want to find out more

about the company, then you should no

miss Issue No. 05/2009 of OBTAINER

WORLDWIDE Eat the end of May/be-

ginning of June.

Photo (from the left): Mrs. and Mr. Meurer Managing Director Florange GmbH), leaders Roth and Aydin

FuCoyDon® powerfully supports your body’s ability to regenerate younger, more vibrant physical health.FuCoyDon is specifically formulated to regenerate health and vitality. Loaded with U, F, and G fucoidan from Tongan limu moui, and intensified by our patent-pending sulfanization process, this power-packed solution:

• Increases incredible energy levels• Boosts the immune system powerfully and quickly

• Builds tremendous stamina and endurance• Promotes energetic longevity and youthfulness• Relieves stress quickly

SISEL® is a ground-floor opportunity like no other. • Proven leadership of industry icon, Tom Mower Sr.• Powerful, patent-pending products• Highest-paying compensation plan• Debt-free, with over $100 million invested• 37,000 m2 state-of-the-art manufacturing plant• Extraordinary research team of scientists,

physicians, and PhD’s

The greatest health discovery in over 2,000 years!

We’re hiring staff for our office in Switzerland!We are seeking qualified applicants for General Manager, Finance and Legal departments, Call Center Agents, Graphic Designer, Copywriter, and more! Call Tyler at 001-801-423-5099 or email tanderson@siselinternational.com.

Darick Tom Mower Sr. Tom Jr.

©2009 SISEL International LLC. All rights reserved.

OBTAINER 37

NEWS

The Herbalife Family

Foundation (HFF)

announced the establishment

of its 2nd Casa Herbalife

program in Korea at Child Fund. The

HFF grant will enable Child Fund to

provide healthier meals to orphans and

children being cared for by grandparents

living in poverty.

Child Fund is a Korean non-profit social

welfare organization founded in 1948

that runs 19 community welfare centers.

This is the 41st Casa Herbalife program

established worldwide. After this initial

grant, local Herbalife Independent

Distributors will continue to support

the program through volunteering and

fund-raising. In 2007, HFF established

a Casa Herbalife program at Sang Rok

Won in Seoul. The organization cares

for children, ages two to 18, who are

homeless or cannot live with their

families.

Herbalife Foundation Establishes Second Program in Korea

38 OBTAINER

J Ü R G E N F L I E G E :TV-Discoverer of legendary Aloe Vera has now discovered Mangostan. „It now reads: „Attention, Mangostan! The whole world is talking about...“ from Fliege-TV 2008

w w w . M a n g o s t a n G o l d . c o m

The Number 1 pure European company for functional drinks which contain Mangostan and Goji

1 Million EuroBonus program for Top-Networkers

Secure your chance!

Two Years of KPM: The Success Story Continues

NEWS

At nearly two years old, the

textile KPM network is still

in excellent condition. “An-

niversary actions” are be-

ing vigorously advertised to the public.

For two months long, there are kits and

anniversary activities in a concentrated

form.

In April, KPM started with an anni-

versary starting package for a fabulous

€22.22 net. There is a complete KPM-

Start Training package included within

this price. KPM offers all networkers

the opportunity to launch into one of

the largest textile growth markets: Indi-

vidual personal fashion. In the past 10

years this area has regularly produced

double-digit growth!

The anniversary package of May puts

many of the KPM quality products at the

center. Fabrics, cuts and designer shirts

at genuine jubilee prices are guaranteed

by the KPM consultants for the growing

income. After two years of growth tar-

geting the body‘s own production facil-

ity in Turkey, in 2009 KPM will see a

doubling of sales figures and, of course,

the incomes of KPM partners.

At the end of May, KPM will bring into

fashion a revolutionary distribution sys-

tem for KPM consultants in the market.

Dieter Kuhl, CEO of the company, cur-

rently withholds further information

about this. But he says proudly that the

planning for the logistics center of KPM

has fixed forms: product development,

materials testing and cutting through

to part production and the huge KPM-

bearing material, together with the KPM

Academy of the KPM-engine business.

The birthday child is celebrating his sec-

ond birthday, so the best of health in a

period of healthy growth.

The OBTAINER sends it congratula-

tions!

Photo: Sales Director Patrick Klein (left) and Managing Director Dieter Kuhl

J Ü R G E N F L I E G E :TV-Discoverer of legendary Aloe Vera has now discovered Mangostan. „It now reads: „Attention, Mangostan! The whole world is talking about...“ from Fliege-TV 2008

w w w . M a n g o s t a n G o l d . c o m

The Number 1 pure European company for functional drinks which contain Mangostan and Goji

1 Million EuroBonus program for Top-Networkers

Secure your chance!

Desig

n by O

BTAI

NER M

EDIA

40 OBTAINER

While many other Ger-

man companies find

themselves develop-

ing into ‚problem chil-

dren‘, the opposite is actually the case

with PM-International. The German

company from Speyer has to be de-

scribed as THE model German compa-

ny within the direct marketing industry.

This impression was further strength-

ened with a visit to PM‘s World-Man-

agement-Congress which took place on

the 18.04.2009. Over 2,500 qualified

business partners from the company

were in attendance at the sell out event

which occurred in a hall in the Black

Forest in Karlsruhe.

PM international is made up of solid

values, a conservative financial policy

but above all it is based on consistency

and perseverance. However the com-

pany still offers and maintains these

‚all‘ German virtues. PM-International

was boring, was stable but not really

‚sexy‘ – that was to be heard again and

again. The open criticism was made as

the company introduced a whole host

of new products and it is possible to say

with certainty that this was the start of a

new era for PM-International.

Although the invitation, sent by mail,

only reached the OBTAINER head-office

in Dubai a few days prior to the event,

Michael Sander thought nothing of it,

immediately hopped on the first plane

to Germany in order to be at the event.

A decision that paid off. In the morning

before the official opening ceremony a

symbolic ceremony took place for PM‘s

next big construction project, which is

the building of PM-International head-

quarters in Switzerland. That validated

what many participants had already

suspected: a real new beginning.

This time, Rolf Sorg, founder and CEO

of the company really intended on sur-

prising everyone. Even the top-leaders

of the company were like little children

waiting for Santa; while they waited in

anticipation to see what would be pre-

sented. As rumor had it, was going to

be a change in the company‘s branding,

and it turns out that this rumor was ac-

tually true. The absolute highlight of the

World-Management-Congress and at

the same time a historic milestone in the

history of the PM-International AG was

the presentation of the new branding.

All the business partners of the com-

pany, who had traveled across the world

to be present at the event, experienced

the ‚birth‘ of the family business from

Speyer for the second time, in the truest

World Management Congress 2009

OBTAINER 41

NEWS

sense of the words – with the presenta-

tion of the new branding of PM-Interna-

tional and the brand FitLine. Not only

will all the FitLine product packaging

be changed to a new premium design,

the FitLine logo itself will be optimized,

without loosing the integrity of the logo

which is quite popular on the market

and makes a good visual impact. The

characters within the FitLine logo will

now be presented in the colors red and

silver with the center slogan being “Re-

sultate erleben” (Eng. ‚Experience the

results‘).

The PM Company logo now supports

the clear statement “Simple. Successful”

(German: “Einfach. Erfolgreich”.) Also

their website will also sport the new cor-

porate design. In short, the entire exter-

nal appearance of PM-International has

been redesigned. Thus, the world fa-

mous premium quality FitLine products

can now hit the market with a bang.

A further highlight of the presentation

was the extended Weight Management

FitLine XXS-concept, which since its

launch onto the market at the start of

2009 has been met with exceptions of

great selling success. In addition to a

sophisticated online support program,

the ‘XXS-Coach‘, a DVD is now avail-

able to those who want to loose weight.

It includes exercising instructions with

an accompanying book. Thus complying

with the holistic requirements of the Fit-

Line product.

The real surprise was the presentation

by Dr. Schmitt on the theme: “Water

is life – life is water.” In addition to the

premium FitLine products – so to speak

the personal spring for your home – an

exclusive FitLine drinking water puri-

fication system was introduced in four

steps. This appliance will guarantee Fit-

Line users, energetically clean, healthy

and chemically pure ‚spring water‘

through a high quality reverse osmosis

system with an activated carbon filter

function. PM-International is reacting

to the continuous problem of polluted

water in countries such as Germany,

Austria and also in others industrialized

countries and concern themselves with

the theme of making already highly spe-

cialized companies in direct marketing

aware: Water is life!

Finally, PM charity ambassador, Beate

Schmitt informed the consultants about

42 OBTAINER

NEWS

Photo: Daniela Szasz (lon the left) with her Team

OBTAINER 43

how the family company from Speyer

have been actively helping with various

charitable aid organizations. The chil-

dren in the Third World lie particularly

at the heart of the company, this is why

they have been working so closely with

the child relief agency World Vision.

A slogan was specifically created for this:

“PM Charity – a world for everyone”.

PM charity ambassador Beate Schmitt

also had the opportunity at the World-

Management-Congress to announce to

the numerous business partners the to-

tal budget for the “PM charity – a world

for everyone”:

In conjunction with World Vision PM

will provide € 50,000 for the building of

a well in Ghana in the Assin region and

will sponsor 70 more children in Peru

(Region Yauli). In total the company for

Speyer supports more than 400 chil-

NEWS

dren worldwide. In 2009 the budget for

charitable projects lies at 250,000 Euro.

In addition the revenue made on the PM

charity poster will go towards a cam-

paign of the first aiders in Speyer, with

the motto “Help is strength” and will

fund the first aid book. Thus children in

the 3rd and 4th class of primary school

will learn what precautions to take at

the scene of an accident.

The awards to the worlds most success-

ful partners followed in the late evening.

Among others, Jarkko Kramsu from

Finland and Anthony Khung from Sin-

gapore (cf. OBTAINER WW, edition

02.2009) were honored. However the

emotional highlight of the event was

clearly the speech of the freshly hon-

ored silver president Daniela Claudia

Szasz. The friendly super woman, who

also regularly writes a column in the

OBTAINER, reached the global top 20

of the company and did it quicker than

any other woman before her, therefore

setting a new record. She held a speech

in honor of four team partners, all who

reached the status of president and there-

fore earn an annual salary of 1.200.00

Euro (1,2 Million) – this amount hadn‘t

been reached by a consultant with PM-

International before – and certainly not

within only 15 months.

In summary, the World-Management-

Congress 2009, will remain a unfor-

gettable day full of emotion, vision

and surprises for all the team partners

of the PM International AG who trav-

eled across the world to be there. Even

the subsequent Pfälzer wine party was

a huge success and many PM-partners

danced the night away, into a new and

even better future.

OBTAINER 45

As the only natural prod-

ucts company with a sole

focus on the ocean, Ocean-

Grown™ International

(OGI) is launching a fresh look and feel

with a new Web site – www.ogilife.com.

The distinctive, easy-to-navigate site

allows the young company to cement

its lifestyle brand combining an active

lifestyle with healthy, marine-based

supplements.

“The timing of the new site is ideal,”

stated company CEO Kerry Brown. “We

are embarking on several aggressive

strategies for 2009 – 2010. From inter-

national market expansion to innovative

product offerings, the OGI opportunity

is burgeoning through its grass roots

distribution model.

The direct sales company continues to

educate consumers on powerful marine

bioactives such as Astaxanthin, Fucox-

anthin, Krill Oil and Bladderwrack. The

new site offers eye-catching, active im-

agery to connect a healthy lifestyle with

ocean-based natural products.

As the popular carotenoid antioxidant

Astaxanthin gains mainstream media

attention, consumers can turn to www.

ogilife.com for the latest research in the

company’s news section.

OGI is using the launch of its new Web

site as an introduction to several key ini-

tiatives over the next few months. From

several new product launches, skincare

formula advancement and market open-

ings, OGI is offering an extensive home-

based business opportunity for those

looking for an additional source of in-

come in the current economy.

OceanGrown Launches New Web Site

NEWS

46 OBTAINER

NEWS

From March 20th to 22nd the

annual “Fit for life” fitness

and health fair took place in

Freiburg. “Fit for life” is one

of the largest specialist fairs in Germany

and is visited by several thousand people

every year. Traditionally you can find

everything to do with sport and health

at this fair – practitioners of alterna-

tive medicine, sauna manufacturers,

sport studios and numerous suppliers

of dietary supplements offer prospec-

tive customers lots of information about

healthier and fitter living.

At this fair things really took off at the

Xango stand. The Xanget Team around

Beat Ambord joined forces and orga-

nized a stand at this years fair where

the curious visitor could try Xango Juice

and were competently advised in the

process by the highly motivated Xango

consultants.

That the stand would become one of the

highlights of the fair was very soon obvi-

ous. Not only had the Xango assembly

team around Ernst Bauer and his son

organized one of the most attractive and

creative stands at the fair, the crew of

consultants also stood out clearly from

the other stand operators.

In good humor and with lots of laugh-

ter the 13 consultants clad in white de-

scended on the fair. Chatting together

and highly motivated they took up their

positions at the Xango stand. As is well-

known so much good humor makes peo-

ple very curious. Within a few minutes

the first visitors as well as other stand

operators were beginning to show their

curiosity. What was there? Why were

they all in such a good mood?

After only a few hours the stand was

crowded. The Xango consultants had

their hands full explaining to interested

people the merits of the mangosteen

fruit, which was still to a large extent

unknown, and dishing out samples and

order forms. Particularly for the new,

inexperienced and still uncertain con-

sultants in the team this experience

Massive Success for Xanget Team at Freiburg Fair

46 OBTAINER

OBTAINER 47

NEWS

was path-breaking and ideal training.

The feared cold contact with strangers

became so ingeniously simple, the inhi-

bitions that have to be overcome in dis-

cussion with others simply did not exist.

There was only good humor, interesting

discussions and a very interested public

at the fair. After the successful Xango

lecture at noon on Saturday the team

was overwhelmed to the very end by ea-

ger prospective customers.

In the evening “Xanget‘s 13” were ad-

mittedly totally exhausted, but happy

and enthusiastic about their own per-

formance. Hardly any of the 13 had

imagined that the fair would attract so

many interested people. And the Sun-

day, the last day of the fair, was still to

come. What would the action at the fair

be like if there was good weather like

on the previous days? To put it briefly,

what the Xanget team experienced on

the last day of the fair beggars descrip-

tion. In an interview with OBTAINER

WW one Xango consultant described it

as follows: “You cannot really imagine

HOW MANY interested people stormed

our stand! The aisles were absolutely

packed with people, baby buggies and

dogs, a real slalom run if you wanted to

get through.”

The absolute highlight for the team was

the visit by their great role model, Beat

Ambord. He came to the stand person-

ally in order to see how the team was

working and what success the fair would

bring. Unfortunately Beat could hardly

talk with his people, the stand was per-

manently so full of interested people

that the consultants had hardly a free

minute.

To the very last minute of the fair the

Xango consultants were kept busy, busi-

ness was really humming. Many curious

people were provided with information,

leaflets and samples, the order forms

piled up in the in-tray and all the con-

sultants were absolutely thrilled by the

atmosphere at the fair. And also within

the fair team the mood was perfect. In

the evening while eating pizza or in the

youth hostel people talked a lot about

the day at the fair and despite the stress

none of the consultants lost their good

humor. Everybody took these important

experiences with them and will use them

in his daily business. The fair team is in

total agreement that the Freiburg Fair

was “the most brilliant thing” that the

Xanget team has accomplished in the

recent past. Their performance at the

fair can only be topped if the team ap-

pears at the next fair with an even bigger

stand and even more consultants. And

this is exactly what the team has firmly

decided to do.

OBTAINER 47

48 OBTAINER

NEWS

The Xanget team’s new re-

cruiting web site and the 20k

academy are definitely worth

a look. The Xanget team‘s ex-

pansion is unrelenting. True, this hasn‘t

just happened by chance, it has been

the result of hard work and the perfect

implementation of modern network

strategies. The Xanget team with Beat

Ambord have launched a new recruiting

web site on

http://ambord.ch

New Recruiting Web Site ofXanget Team and the 20k Academy Worth A Look

which provides all the necessary infor-

mation and advantages of working in-

dependently in network marketing with

XanGo. You learn everything about self

employment, the time network market-

ing demands and the possible earnings

that come with it. Visitors to the site

can not only discover the flexibility of

a home run company, but also the tax

advantages of working independently

and also how you can, with thanks to

the possibilities of network marketing,

make a profit out of its social network.

The web site doesn‘t just

offer information for curi-

ous and interested parties,

according to an interview

with Beat Ambord, a visit

would also be of benefit

to experienced networks;

supplying them with good

arguments to help with

their own sponsoring. The

well known Xanget groups

20k academy beat all the

expectations that Beat and

Anita had when they set it

up. Therefore the interest

and participation of many

networkers didn‘t really

surprise anyone because

the quality of the training

was at a very high level:

The senior management of

Xanget share their knowl-

edge with the academy

graduates within a period

of four months in five com-

pact ‚module days‘. They

also guide the graduates with practical

exercises, relevant literature, telephone

conferences and work in small groups;

helping them implement what they have

learned. The 20k academy provides par-

ticipants with the tools and know-how

to become successful in this industry.

With personal training from Beat and

Anita Ambord, as well as from other

top executives, you can experience first

hand everything that is essential for suc-

cess in the network marketing industry.

Whoever would like to know more can

find the web site at

http://get20k.com

OBTAINER 49

NEWS

Wussten Sie, dass Sie am erfolgreichsten sind in Ihrem persönlichen Talentbereich?

Haben Sie keine Lust mehr, auf fremden und ausgetretenen Pfaden nach

Erfolg zu jagen?

Richten Sie den Kompass Ihres stärksten Schiffs auf Norden aus!

XanGet fördert Ihre Stärken und verhilft Ihnen damit zum Erfolg!

Bereichern Sie unser Team

mit Ihren Talenten!

Informationen unter www.xrevolution.info

Die XanGet Talentshow 2009 hat begonnen!Teamgeist - Engagement - Kompetenz - dafür

stehen wir!

Die Informationen für Ihre Zukunft erhalten Sie hier:The information for your future here:

Did you know that success comes, when you are working in your talent zone?

Dont you feel anymore like hunting for success in worn-out shows

of somebody else?

Adjust the compass of your first-class boat northbound!

XanGet advances your strenghts andleverages your success!

Enrich our team with your talents!

For more Informationen go to www.xrevolution.info

The XanGet Talentshow 2009 has begun!

teamspirit - commitment - competence- thats what we stand for!

XanGet Talentshow 2009

50 OBTAINER

Roex: New Marketing Director 4Life OpensPeru

NEWS

Roex Inc, a leading nutritional supplement company, has appointed Stephanie Hamilton as Director of Marketing

Stephanie Hamilton has over

a decade of marketing and

public relations experience.

She has worked for several

national media/ communication com-

panies like NBC, Primedia Publishing

and Freedom Communications. For

the last five years her focus has been in

online/ interactive marketing. Some

of her past accounts include, Unocal,

Platinum Performance, Tenet Hospi-

tals and Capital Records.

“Stephanie’s wide range of experience

coupled with her extensive knowledge

of search engine marketing will help

position the Roex® brand both on-

line and offline. We’re happy to have

Rod Burreson, Roex Inc.Founder and CEO

4Life Research, the global leader of

transfer factor science, announced

the launch of the company’s newest

market: Peru.

“As our southernmost marketplace to

launch in South America, Peru repre-

sents an important market for 4Life,”

says 4Life President, International

Darrell Ieremia. “We’re very grate-

ful to the loyal distributors who have

supported us throughout our pre-

market phase. Now, on their behalf,

we announce that 4Life Peru is offi-

cially open for business!” 4Life Peru

distributors may purchase one of two

products at LP Centers in Lima and

around the country. These include

4Life Transfer Factor® and 4Life

Transfer Factor Plus® Tri-Factor®

Formulas. The official 4Life Peru

launch on Saturday, April 18, was

held at Delfines Hotel and Casino in

the Lima suburb of San Isidro, the

city’s exclusive financial district.

4Life Senior Vice President, Interna-

tional Jeff Kalinin, commented: “Our

message of science, success, and ser-

vice really resonates throughout Peru

and the Andean region at large. We’re

honored to partner with so many

great distributors and look forward

to our future here.”

4Life Research™ also announced the

successful ribbon-cutting ceremony

her as part of the Roex team and look

forward to her integrated approach to

marketing and proven track record in

building brands.” said Chris Bolduc,

Vice President of Retail Sales and

Marketing. Roex Inc. was founded in

1994 and is one of the fastest growing

companies in the nutritional supple-

ments industry. Roex is committed to

helping people learn about nutrition

and the role supplements play in sup-

porting the structure and function of

the human body. Rod Burreson, the

company‘s founder and President, is a

former athlete and body builder who

has experienced a myriad of ailments

and injuries resulting from these ac-

tivities.

OBTAINER 51

BIETEden nächsten 5 ernsthaftenneuen Partnern durch persönliches Coaching, volle Unterstützung bis an die Spitze.

…Spezielles Ausbildungsprogramm…Internationale Teamunterstützung…Europaweiter Teamaufbau…Kostenloses, professionelles Teamportal…24 Stunden Support

ERFOLG ersetzt alle Argumente!In nur 15 Monaten über 8000 Partner Bundes- und europaweit aufgebaut.Höchste Bonusstufe Team-President, 10 Team-Direktoren, 30 Team-Manager in Rekordzeit!

Immer mehr Profis kommen zu uns ins FASHION-DREAM-TEAM. Erobern auch SIE mit uns Europa. Rufen Sie JETZT an!

www.jeansqueen.deinfo@jeansqueen.deTel.: 0202-976 5 976

Mob.: 0174-930 32 09

Katarina Hantzidou

FE.N - TeamPresident

unabhängiger FE.N - Partner

event for the new addi-

tion at La Casa Rosada

orphanage in Santo

Domingo, Dominican

Republic. Founda-

tion 4Life, the service

branch of the compa-

ny, contributed funds

to help construct an

ambitious addition to

the existing structure

of the orphanage. 4Life

Founders David and

Bianca Lisonbee, as well as President Steve Tew, traveled to the Dominican

Republic for the ribbon-cutting ceremony. Approximately 200 4Life distrib-

utors were in attendance, as well as several sisters from the Sisters of Charity

group, eight individual press entities, and Dalcio L. Andujar, the nephew of

the president of the Dominican Republic.

“It truly was a dream come true to witness the completion of the addition

at La Casa Rosada,” commented Bianca Lisonbee. “Every time we visit the

orphanage, we truly feel like we’ve come home. And it’s wonderful to know

that because of generous Foundation 4Life donations, we’ve helped provide

a better home for these precious children.”

“The ribbon-cutting event symbolized the fruition of the hard work and tire-

less fundraising efforts of thousands of people associated with Foundation

4Life,” said David Lisonbee. “My sincere thanks go out to each and every

person who helped make this day possible.”

“I’m so grateful that I was able to attend the ribbon-cutting event at La Casa

Rosada,” remarked Tew. “The Sisters and children were so excited to begin

using the new rooms in the addition. It’s fantastic that 4Life gets to play a

small role in shaping the lives of these children.”

“I’ve been waiting for this day for over four years,” remarked Gold Inter-

national Diamond Esdras Cabrera Alberto. “When I first went to La Casa

Rosada, the Sisters struggled to provide proper nutrition for the kids and the

orphanage lacked space for the kids to grow. Now with 4Life involved, these

concerns have been met. The children are healthy and the addition will give

them the space they need to grow, study their school work, and get proper

rest.”

4Life, category creator of Transferceutical™ Science and world leader in the

development, production, and distribution of Transfer Factor support prod-

ucts, continues to post growth around the world. Over the last 11 years, 4Life

has established 15 international offices to support activity in more than 40

markets around the world.

52 OBTAINER

USANA Health Sciences,

Inc. was named on April

15 to Outside magazine’s

second annual “Best Plac-

es to Work” list. USANA was ranked

number 17 out of 30 companies around

the United States.

Along similar lines, USANA was named

on April 7 a “Start! Fit-Friendly Compa-

ny” by the American Heart Association.

USANA was recognized by Utah Gover-

NEWS

USANA Recognized as „Best Place to Work“

nor John Huntsman and University of

Utah football coach Kyle Whittingham

at an awards breakfast at the Salt Lake

City Marriot. USANA CEO Dave Wentz

accepted the award on behalf of the

company.

In other USANA news, the company an-

nounced on April 8 that Bill Duncan,

executive vice president of Australia for

USANA Health Sciences, Inc. recently

was inducted into the Direct Selling As-

sociation of Australia (DSAA) Hall of

Fame. The induction took place at the

DSAA Annual Conference on March 22

to 24. On April 1, USANA announced

that its USANA Essentials™ Chelated

Mineral and Mega Antioxidant have

been evaluated and approved by Con-

sumerLab.com, LLC, a leading provider

of independent product test results and

information.

Desig

n by O

BTAI

NER M

EDIA

54 OBTAINER

NEWS

OBTAINER 55

NEWS

For those responsible at Xan-

Go it was already clear in ad-

vance that it would be some-

thing special, as Mexico with

its over 60,000 resellers is just after

the USA the second largest market for

XanGo. During a recent visit to com-

pany headquarters in Utah Aaron Gar-

rity also invited OBTAINER: “Michael,

this is something you just have to have

experienced...”

Unfortunately, our founder could not

travel to Mexico City this time due to

many obligations all over the world.

Perhaps you could even describe it as

a piece of good luck. For the Banamex

Convention Center in Mexico City was

packed to the rafters. Approximately

2,000 visitors were expected and the

hall was appropriately set up for this

number. However, over 3,000 consul-

tants and other interested people turned

up and so the hall was filled to over-

flowing. People sat in the aisles and

stood wherever there was space – every

single centimeter was used.

However, in addition to many consul-

tants from XanGo many colleagues

from the international media were also

present. Such a mega-event is some-

thing special, even for a city with a

population of 20 million. Therefore

56 OBTAINER

NEWS

56 OBTAINER

OBTAINER 57

NEWS

representatives from the biggest daily

newspapers in Ciudad de Mexico – as

the Mexicans call Mexico City – also

came. The two newspapers El Universal

and Excelsior carried reports about the

event, but also magazines such as Ma-

rie Claire, Harper‘s Bazaar, In Style, In

Mode, Vogue, Elle, Glamour and many

others were interested above all in

GLIMPSE, which will now be launched

next in June at “Europe Regional.”

At XanGo it is a tradition that all con-

sultants who have achieved a new stage

in their careers should be honored on

the stage. But since this time virtu-

ally all of those present would have

received such an honor, only the 20Ks

and just over 50 new consultants who

had achieve the Premier Level were

honored on stage. Also honored were

Lilia del Rayo and Alfredo Lopez. You

can find out more about the TOP Lead-

ers in the march issue of OBTAINER

WORLDWIDE. Lilia del Rayo and Al-

fredo Lopez were the fourth in Mex-

ico to achieve the status of a Premier

200K, an incredible success. When you

consider the world crisis, it is a sign of

functioning products and a brilliant

commission system that XanGo can

register a growth of turnover in double

figures every month in a country like

Mexico. It is no wonder that the very

first reseller outside the USA who has

ever achieved the Premier 500 K level

also comes from Mexico. Estela Sali-

nas, XanGo Premier 500K, is one of

the most successful XanGo consultants

and she is building her organization

primarily in Mexico.

In conclusion Aaron Garrity and Joe

Morton, two of the six founders of Xan-

Go, inspired the over three thousand

participants particularly. CEO Robert

Conlee was also welcomed to Mexico

with thunderous applause. He had also

brought wonderful news: The company

introduced a new global recruiting sys-

tem. XanGo has engaged several abso-

lute professionals in this area who will

personally take care of training in ev-

erything concerned with “sponsoring”

and will install this system worldwide

and train local executives of the compa-

ny. In Mexico, Taiwan, Europe and the

USA – really all round the world – these

concepts are ensuring that halls are

filled. While some German networkers

believed that the company was hardly

active in Europe anymore, countries

such as France, Norway, Denmark and

Belgium, but also the UK, Switzerland

and the first Eastern European coun-

tries such as Latvia are experiencing a

real wave of momentum. For our Ger-

man readers in particular: you should

take a closer look here man once again!

It is an exciting time for XanGo consul-

tants and the really good things are still

happening, as Joe and Gordon Morton

also made clear on their tour through

Europe. Just now the most successful

XanGo consultant in the world, Sher-

man Unkefer, is on the road in Swit-

zerland and Latvia. “All these meetings

serve a great purpose: the preparation

of the launch of GLIMPSE in Europe

in a couple of months,” explains Aaron

Garrity in a telephone conversation

with OBTAINER President Michael

Sander and he continues: “When we

open our branch office in Brussels in

June and officially launch GLIMPSE

in Europe, that will mean a new era for

XanGo in Europe.”

58 OBTAINER

NEWS

BioNovix Scrambling toRecognize as a Direct Marketing Company

Enlyten Signs Shaquille O’Neal as Official Spokesperson

Enlyten is pleased to an-

nounce the signing of

four-time world cham-

pion and 15-time NBA All

Star Shaquille O’Neal as the official

Enlyten spokesperson. Enlyten cur-

rently offers four quick-dissolving,

nutraceutical strip products: Electro-

lytes Plus, Energy, Antioxidants, and

Melatonin. Enlyten Electrolyte Plus

strips have been particularly popular

with athletes. The Electrolyte Plus

strips are designed to provide the

body with much needed electrolytes

prior to and during athletic exertion

to help prevent cramping and delay

fatigue. The Energy strips are formu-

lated with B vitamins, caffeine and

herbs to meet the most demanding

energy needs.

“Shaquille is a tremendous repre-

sentative of the Enlyten brand. He

is indisputably one of the most ex-

traordinary athletes in the world. His

dominant play on the court coupled

with his bigger-than-life personal-

ity brings a competitive edge to ev-

erything he does. And a ‘competitive

edge’ is exactly what our products

are designed to provide, so Shaquille

and Enlyten are a natural fit. We are

thrilled to have him on the Enlyten

team,” said Enlyten CEO and Found-

er Lynn Mitchell. Shaquille is equally

enthusiastic about the partnership

BioNovix held a conference

call for all former distribu-

tors on Thursday evening

April 2nd to explain chang-

es the company is undergoing and the

termination of its multi-level marketing

model.

BioNovix’s current managing team ex-

plained on this conference call that they

had been locked down and locked out of

the system for three weeks and that the

technical side of the company was cor-

rupted and has to be rebuilt. However,

BioNovix continues to manufacture

and distribute product and encouraged

those on autoship to either confirm

their order or cancel if they wish to do

so. BioNovix will

be updating pric-

ing and offering

specials and hope

to have this within

a couple of weeks.

Some distribu-

tors have taken

product in lieu of

commission.It was

stated that it ap-

pears that there

is approximately

$100,000 in com-

missions owed to

distributors. The

managing team

felt that the new

business model

will make good

on these commis-

sions in the future

as funds become

available.

There will be a new board, a new sales

and marketing team and there will be

separate calls for investors. There is

alleged embezzlement from the for-

mer management. There were warning

signs last fall and the financial system

became very convoluted both in staff

payments and via the Xegio system.

It was stated that the new manag-

ing team took over with no funds and

little product and that this team wants

to be transparent but due to the enor-

mity of the financial situation they are

not taking telephone calls but can be

contacted at customercare@BioNovix.

com. They are grateful for the number

of people who have stepped up to help

in this stressful situation.

OBTAINER 59

NEWS

with Enlyten. “A professional athlete

needs their body to respond quickly and

Enlyten’s dual-layered strip technology

allows me to get the supplements I need

as quickly as possible. I use the electro-

lyte strip before, during and after games

and the energy strips on my days off to

give me the boost I need. The strips taste

great and dissolve quickly. Enlyten is a

company with a very bright future”, said

Shaquille O’Neal. Enlyten Antioxidant

strips are a blend of antioxidants that

have been shown to neutralize free radi-

cals and to aid in the healthy function-

ing of skeletal and organ systems. The

Enlyten Melatonin strips are designed

with the perfect blend of melatonin

and theanine, both of which have been

shown to reduce mental and physical

stress and to aid in sleep.

60 OBTAINER

NEWS

OBTAINER 61

NEWS

62 OBTAINER

NEWS

62 OBTAINER

The event took place at the Dubai Festival City in

the Intercontinental Hotel for two successful days.

This time Direct Selling exhibition provided a per-

fect platform for more that 40 Direct Selling com-

panies from around the world and attracted around 4,000

visitors. Of course, OBTAINER WORLDWIDE, the world‘s

leading direct sales and multi-level marketing magazine, was

invited to this event. OBTAINER was the official media part-

ner and our publisher, Michael Sander, was invited to various

meetings in the UAE, Saudi Arabia and Oman befor, during

and after the official event. But back to the Direct selling Fes-

tival.

This year the ‘Leaders Forum’ educational conference was

held with certain specific objectives in mind. As the multi-

billion dollar Direct Selling industry makes inroads in MENA

region it is becoming important for practitioners and distribu-

tors to have access to information on various aspects of the

business.

The ‘Leaders Forum’ offers a great opportunity to all Direct

Sellers Professionals where they were able to:

interact with industry experts from around the world•

learn best practices and accelerate their organization’s •

growth

replace conventional sales techniques •

make rejections and objections a thing of the past •

attract the expected results faster and more efficiently •

understand how to think, act and talk differently with •

people

The welcoming speech by Poorya Montaseri, CEO & Chairman

of DSEI, highlighted the endeavour of the conference to edu-

cate participants about how to succeed in the industry, how to

conduct business while keeping up with the Best Practices and

functioning within the legal framework of the country.

The educational conference included worldwide speakers who

participate for the second time in the ‘Leaders Forum’: Ben-

jamin Tan (Founding Mamber of DSA Singapore) covered the

topic “Direct Selling, the potential power to empower people’s

lives”, Bijay Shah (Regional Director of BNI) with “How to net-

work effectively” and Brian Klemmer (Author of 4 books) with

his famous topics “Be extraordinary in an ordinary world” and

“Compassionate Samurai!”.

NEWS

OBTAINER 63

For the first time, Michael Oliver (Founder of Natural Selling)

attended the conference, where he spoke about “How to have

fearless conversations!” and how to “Build your business fast-

er – without rejections or objections”. He said, “I can see that

many people in the Middle East are showing interest in the

Direct Selling industry and I’m more than happy to help them

to know more about it. Know how to be energetic, passion-

ate, ethical but not too aggressive. Nobody

is born to be a good Direct Seller, but

you can learn. If you want to serve

people, if you want to help people,

you need to educate yourself, then

you will succeed. My message to all

Direct Sellers in the Middle East is

to think about your business. Think

how your products or services can

help people. Ask them questions to

find out, to discover their needs,

instead of pressuring them to buy your products. Be ethical.”

On the last day of the exhibition and conference, for the first

time in the MENA region the Direct Selling Festival launched

the Direct Selling Award 2009. These awards were created to

provide recognition of achievements and professionalism in

the Direct Selling industry in this region.

H. E. Mohammed Ahmed Bin Abdul Aziz Al Shehi (Director General of the UAE, Ministry of Economy) officially

opened this ceremony with his warm speech about how the

Direct Selling Festival in Dubai is important in UAE economy

– “...The Direct Selling industry has a different shape than

any other industry, offering people an alterna-

tive way to earn extra income. It is very

important now due to economic

situation worldwide. ... At the

moment work to establish the

Direct Selling Association of

Foto (von links): H. E. Mohammed Ahmed Bin Abdul Aziz Al Shehi (Generaldirektor der Vereinigten Arabischen Emirate und Wirtschafts-

minister), Poorya Montaseri und Niousha Ehsan (Mitbegründer von DSEI)

64 OBTAINER

NEWS

UAE as the first in the Middle East region is on and it will

be a great step towards bringing the Direct Selling industry

under one roof. ...Thanks to all of you for the proactive atti-

tude, confident outlook and organization of the Direct Selling

Festival...”

All professionals from the Direct Selling industry attended

this ceremony to recognise the winners of the 5 categories:

Excellence Award, Outstanding Management Award, Inno-

vation in Education Award, Supplier Award and Best Direct

Seller Award.

First, the Excellence Award 2009 was given with respect to

H. E. Ali Ibrahim (Deputy Director General for Executive

Affairs, Department of Economic Development of Dubai) for

his personal effort and support to the Direct Selling industry

in UAE.

Second, the Outstanding Management Award 2009 was re-

ceived by Mr. Jijith N. K. (DXN) for his leadership strategy

for managing and motivating his teams. Mr. Jijith was chosen

from 4 nominees: SeaNet International, Sisel International,

DXN and Forever Living Products.

Third, the Innovation in Education Award 2009 was given to

Mr. Alex Atashkar (EMCOM Management) for his in-

vestment in sales force education and training programs. Mr.

Alex was chosen from all Direct Selling professionals in UAE.

Fourth, the Supplier Award 2009 was received by Mr. Tambi Fernando (Tambi Studios) for his outstanding products

and services, which have had a memorable impact on the

growth and development of the industry. Mr. Tambi was chose

from 8 nominees: Links, The Box, Dragon Fruit, Contrast Pro-

fessionals, Tambi Studios, Dreams Day, Turning Heads and

Vista GT. You will find more about Tambi Studios and Mr.

Tambi Fernando in this issue on page 86.

Fifth, the Best Direct Seller Award 2009 was given to only

lady, Mrs. Gloria Rosete (Forever Living Products),

for her achievements and outstanding success in personal

and group Direct Sales. She was chosen from all Direct Selling

nominees and received her award from Beauty Queen of the

Philippines, actress and singer Daisy Reyes.

After the announcement of all the Direct Selling

winners, Poorya Montaseri and Niousha Ehsan (Co-Founder of DSEI)

OBTAINER 65

66 OBTAINER

OBTAINER 67

presented a Certificate of Appreciation to

Moustafa Kassim and Certificates of Member-

ship to two new members of the Direct Selling

Educational Institute – RMP Infotec General

Trading and Better Globe. “The Direct Selling

industry is global and growing and it is important

to have the Direct Selling Festival in MENA region. I

would like to thank those who have, once again, supported

the Direct Selling Festival, especially the Department of

Economic Development in Dubai. On behalf of our team I

wish you a profitable and rewarding time at this year’s event

and I look forward to welcoming you back in 2010,” said

Poorya Montaseri at the end of the ceremony.

Mark Tanyag (Forever Living Products): “We are exhibi-

tors at the Direct Selling Festival for the second time and it

is important for us to be here because this is very good op-

portunity for networking. Our company is the world’s larg-

est grower, manufacturer & distributor of Aloe Vera health

and beauty products as well as nutritional bee products with

activities in 125 countries. At the festival we have chance to

meet all the people who are interested in our products and

would like to earn additional income”.

Iarryboy Maglangit, 36, Filipino: “I have visited many

exhibitions in Dubai, but this is the first time I have at-

tended the Direct Selling Festival.

Now I can actually see how

many Direct Sellers are in-

volved in this kind of busi-

ness here. This exhibition

is interesting and very well

organized”.

Ma’amoun Al Otabi (Luxe Generation):

“Last year, I visited the Di-

rect Selling Festival and at-

tended the educational con-

ference. This great experience

influenced me to participate in the

festival as the exhibitor. This year I

can see that the Direct Selling Festival

is better organised and is offering more

networking opportunities. It is a very good

sign for the Direct Selling industry in the UAE

that there are more international exhibitors. Also

I saw a stand for the direct selling magazine Net-

worker, the first in this region which is bringing more

awareness to people about Direct Selling. I’m happy to

68 OBTAINER

be here because our company motto is ‘Networking, beyond

lifestyle’, which exactly displays the idea of this festival. Luxe

Generation is a new level and unique concept of multi-level

marketing that brings luxury products like Jewellery, Fashion

& Apparel, Skin Care and Furniture to our customers through

online shopping. I would like to wish all Direct Sellers good

luck, all the best and keep working in a professional way”.

S h a n i l a Ashraff, 23, India: “I heard about Di-

rect Selling because a few of my relatives are

involved in this business. It is very interesting for

me to know more about it, this why I’m here.”

Ali Memon (Gano Excel): “Our company is ex-

hibiting for the second time here at the Direct Sell-

ing Festival and we are one of the rapidly growing

direct selling companies in the Gulf. Gano Excel is

based in Malaysia, KSA and Dubai. Our mission is

to provide unique high quality natural food supple-

ments and beauty products to maintain good health

and change people’s lives. For instance our coffee is dif-

ferent than other coffees available in the market, because

it contains healthy Gaderma Mushroom and we explain to all

visitors how they can benefit from this product. The Direct Sell-

ing Festival is the only way for Direct Selling companies to pro-

mote their products and services because it is the only network-

ing platform in the Middle East. Through this festival we can

extend our business and make it grow. Our company is looking

Photo: Niousha Ehsan (co-founder DSEI) presented a Certificate of Appreciation to Moustafa Kassim

above: Better Globe

NEWS

OBTAINER 69

forward to participating in this event next year – it is part of

our business. Until the Direct Selling Festival gets here – we

will be here.”

Anna Popova, 33, Russian: “In our country Direct Selling is a

very popular business. We have a well-known cosmetic brand,

Oriflame, which is available only through Direct Selling. I’m

here to see what kind of opportunities Direct Selling offers us in

Dubai, especially in the current economic situation”.

Benjamin Tan (SeaNet International): “The Direct Selling

Festival is an ideal platform for all Direct Sellers in the Middle

East to make their businesses grow and to make people aware

of the Direct Selling industry in this region. This festival is im-

portant for us and we are exhibiting here for the second time.

SeaNet International is key ME branch of the multinational

Empire Group Alliance (EGA), specializing in sectors such

as Building Marketing Channels, Innovative Educa-

tion, E-commerce, Telecommunications,

Wireless Internet Developments, Online

Shopping and Real Estate. This year has

starte very productively for

us. On

the 23rd of March in Dubai we received an award – the Direct

Selling Distributor Channel of the Year in the Middle East.

This award is very important not only for us, it is important for

all Direct Selling professionals because it shows that the Direct

Selling industry is recognised in this region. Our company is

proud to be part of the Direct Selling Festival and proud that

even world economic crises haven’t affected our industry. It

has made our industry stronger and given us an opportunity to

offer people a chance to earn additional income. I believe that

through awareness about the Direct Selling industry, through

proper education, more people will see that

this industry is big, strong and mul-

tinational. This is why, the

‘Lead- ers Forum’

educational

conference

is a very

im-

portant component

of the Direct Selling Festival, where

all successful Direct selling leaders can

share their experiences and techniques with

all Direct Sellers”.

NEWS

70 OBTAINER

In the Struggle Against Aids, Poverty and AlcoholNetworkers for Humanity supports ‚steps for children‘ in Namibia

Photos: Steps for Children e.V.

Would you like some more?

Or a lot more ?

You decide exactly how much!Unicity – We Make Life Better.

www.unicityeu.net

“We learned of Unicity from a friend and studied the business for some months before we made our decision. We were particularly fascinated by the trend product Bios Life Slm™ and are convinced that the product works and that it is our key to success! We are presently conducting our Unicity Franchise part-time, but are so enthusiastic about the business opportunity that we want to dedicate all our time to our Unicity Franchise in the future.” Rosmarie & Armin Hubli, Sun Studio Owner & Electrical Master

“We recognized the opportunity and knew that this was the business we wanted to start. My wife was sponsored in July and I was sponsored in October 2008 and we are very happy with our decision, especially since the new Bonus Pools were implemented in January 2009. These Bonus Pools offer additional income to the already lucrative Unicity Compensation Plan.”Ingrid and Ludwig Haas

“I will never forget the date January 19th 2009. That was the day I made one of the best decisions of my life – I registered as a Unicity Franchise Partner. I never had anything to do with Network Marketing before! With Unicity you can become successful within a very short time frame; especially with the new Bonus Pools. In my second month with Unicity, I already earned high additional amounts through the Fast Start and Group Volume Bonuses.”Pascale Blunier-Laube

“The new Unicity Bonus Pools provide every new Franchise Partner with the opportunity to earn an income in the second month from which a whole family can live well. This is absolutely unique and I am very thankful that I am able to grasp and realize this chance together with my team.” Dr. med. Stefan Schaefer, Switzerland

72 OBTAINER

As part of a series on the different projects, that

through the support of the ‚Networkers for Hu-

manity‘ contribute to fighting misery and poverty

in various parts of the world, this edition of the

OBTAINER will report on the project ‚steps for children‘. Last

year the project was distinguished during a nationwide com-

petition, ‚startsocial‘, in Germany.

Rauna doesn‘t need money... this is what is stated on the front

page of the info booklet from the initiative ‚steps for children‘.

A sentence, which raises many questions in the minds of those

who read it. However, turn over the page and you will be hit

with the eye opener: … Rauna needs a future!

Who or what is Rauna? Rauna is one of many Aids orphans in

Africa and therefore – together with thousands of other trau-

matized children – is the focus of the project. The project, in

Okakarara (a borough in the north of Namibia) gives children

and young people information and a future in the fight against

aids, poverty and alcohol. This is achieved as the project of-

NEWS

fers children and young people an education, apprenticeships

and food.

The vision of the project, which was initiated by Dr. Michael

Hoppe, a doctor and chiropractor in Hamburg, is the perma-

nent self-sufficiency of children without the need for outside

funding. In order to turn this vision into reality and to create

the self sufficiency of the project, at the end of 2005, he found-

ed the foundation ‚steps for children‘. (www.stepsforchildren.

de). Michael Hoppe travels to Nambia 5 or 6 times per year to

exercise his role as General Manager.

The project is to establish and offer products and services, all

to be done by people on site. The revenue created by the proj-

ects will be used to finance the aid program by getting it on its

feet and making the project self-sufficient, without the need

for donations. This form of helping to create self sufficiency

and sustainability is what makes ‚steps for children‘ different

from almost every other social project in Africa.

Meanwhile, the project in Okakarara has set up a soup kitch-

en, in which 60 children receive two meals a day, through the

‚social steps‘ project. Social steps also set up a nursery for 60

children, a tutoring program for the current 10 youths who are

repeating their final examinations and an afternoon mentor-

ing session with tutoring, sport and games for a further 60

children. In addition to this, this year the project will pay the

school fees and buy the school uniforms for 12 students – pre-

dominantly so called OVC‘c – i.e. orphans and other vulnera-

ble children. An AIDS clinic, a Bridge school and other further

steps are in the pipeline. In particular, AIDS counseling in a

region where the HIV infections rates lies at 35 pro cent is of

extreme importance.

The ‚Networker for Humanity‘, now in its third year of support,

supports above all the operation of the preschool with his gen-

erous donations. Thanks to the support of the networkers the

project management could, after its second year in operation,

increase the number of children from 30 to 60 and employ an-

other teacher as well as an additional assistant from the start

of 2009. A part of the money raised by the networkers also

goes to the local administration. The association also hopes

for further support from the NfH to, this year, to go about

tackling the new school buildings with 4 classrooms. This new

building would then have the capacity to cater for a further

20 to 30 children. To date, the children are being thought in

2 tin huts and in a room in the main building, therefore the

acceptance of further children is currently hampered by the

lack of space.

As a further income generating step, the association ‚steps for

children‘ is currently setting up a sewing center for the pro-

duction of bags, aprons and sets as well as a computer school

with an Internet café and guest beds. The new project under-

taken in March 2009 was an olive grove with 1,664 olive trees

(there will also be a further place for growing vegetables) and

also a container with used bicycles was also shipped to Okaka-

rara. The 300 bicycles will be repaired in the attached garage

and will then be sold. The ‚theatrical performance for tourists‘

is also nearing completion.

74 OBTAINER74 OBTAINER

Through these income generating steps, especially the grow-

ing of olives as well as the cultivation of vegetable patches,

the project should become self sufficient, free from donations,

in the foreseeable future. Through permanent education and

‚training on the job‘ entrepreneurial ways and means will be

conveyed, which represents the essential basics of helping to

help people become self sufficient.

By involving a huge number of youths and adults as educa-

tors, mentors and support staff the project will contribute to

the creation of jobs and future perspectives for the Okakarara

region. Local administration is done by Pastor Assaph Kand-

jeo (local coordinator) and Sonja Klose (local management).

For the 38 year old family man Kandjeo, who also often runs

the local gospel center, it is a realistic dream to be ‚the first

social project that – from a longterm point of view – is not

dependent upon donations.‘ Other members on the board of

the project are Festus Tjikuua (Chairman and responsible for

PR), Dr. Michael Hoppe (General Manager and responsible

for staff and financing), as well as Jürgen Schmotz, education

and assistant project leader. The project in Okakarara is a pi-

lot project and further projects are to follow in Namibia and

other African countries.

Therefore, it is important to the initiators that new steps al-

ways follow when previous steps have been successful. In or-

OBTAINER 75OBTAINER 75

der to reach the goals as quick as possible, the founders of the

project as well as all the helpers from Germany go without

pay. In this way the projects administration costs can be ex-

pressed as lower than 10% of the money gained by donations.

This is certainly a reason why the the project ‚steps for chil-

dren‘ was distinguished during the nationwide competition

“startsocial 2008”.

“Help for helpers” - Since 2001 startsocial has promoted the

transfer of knowledge between commercial enterprises and

social enterprises. Under the patronage of the German Chan-

cellor, excellent social initiatives will be supported by indi-

vidual mentoring and a network between them and business

will be created. During a ceremony Angela Merkel personally

handed the award over to the projects initiator Dr. Michael

Hoppe. In doing this the Chancellor made clear once again:

“I like the approach of focusing on professional consultation.”

This is the exact approach ‚steps for children‘ is taking and Dr.

Michael Hoppe will never tire of stating: “By helping people

become self sufficient we are supporting people locally and lit-

erally taking their destiny and future into our own hands.

The OBTAINER is pleased about the dedication of the ‚Net-

worker for Humanity” and in the next edition will be present-

ing a further project.

76 OBTAINER

CLOSE UP

76 OBTAINER

Dennis Nowak – Watergroup International

OBTAINER 77

CLOSE UP

What is he prepared to do to get it. Always

as a minimum what he demands of others.

“Do everything you can, become profes-

sional, leave nothing to chance, do every-

thing yourself, always go the extra mile, work like a horse

– and if that isn‘t enough, then work like two horses!” With

this attitude the native-born “Hamburg Boy” has succeed-

ed in getting to the very top more than once. The first time

was in 1994. At that time he came in contact with network

marketing after breaking off two apprenticeships, as a ship‘s

engineer and as a sail maker. And his motives for getting in-

volved with this form of distribution? “I had no job, no mon-

ey and no clue how to go forward as I‘d just gone bankrupt”,

remembers the man who is now a marketing expert – and his

gaze gets lost for a moment in the distant memory: “On July

7th, 1994, I read the newspaper advertisement that would

change my life forever. I came into contact with the company

called Quorum – and there I became a Shooting Star within

a short time.”

But negative experiences like those many networkers have

experienced with the industry also did not leave Dennis

Nowak untouched. “I had to start five times from the begin-

ning,” he reported in an interview with OBTAINER: “Either

the companies suddenly didn‘t exist anymore, or the mar-

keting plans were completely changed or there were other

reasons that from my perspective made a change inevitable.”

From these experiences he has drawn his conclusions, which

he summarizes as follows: “Always keep moving, then you

will move something! Don‘t listen to others because mostly

they are bankrupt. Trust no network company is you haven‘t

checked it out yourself. And: Don‘t accept everybody into

your organization.” Whoever follows this advice and works

hard will get, according to Dennis, “a lot of compensation

– also passively.” That sounds unusual – and so it is too. Be-

cause for Dennis “MLM is another form of life that for start-

ers you have to understand.”

But whoever understands it has the opportunity to enjoy

an amazing life. Perhaps with homes in Switzerland and on

Mallorca, as in Dennis‘s case? “Why not?”, asks the business-

man, who is a Leo: “I live with my dream woman, who is

unique; I have a 10-year-old daughter, who I love more than

anything. My family lives on Mallorca, but we are frequent

fliers and to amazing things together – the crazier the bet-

ter! I go to the gym, I jog, I go boating, I go diving, I party

– I‘m always in action:” And he has to be, because otherwise

we would ask ourselves: Where does he find the time to also

build up huge distribution organizations on the side? “I‘m

always just quicker and work harder than all the others,” and

so Dennis demonstrates that for him in case of doubt hon-

esty come before even modesty: And we invest a lot of money

into recruiting techniques.”

This combination will again also take him right to the top in

his current company, the Swiss-registered company “Water-

group International,” – that can already be foreseen now. Of-

ficially Dennis‘s function in the expansion of the Watergroup

is only as an “consultant,” it is true, but for him something

very different is at the bottom of it: “The opportunity to con-

quer a market.” In the long run his partner company from

Ipsheim in Germany has as a result of long experience the

best qualifications to become the European market leader.

That in the foreseeable future the water market could tend

to become more and more lucrative – that has already been

reported in numerous places. But for this reason the market

for water filtration systems will become more and more lu-

crative in view of increasing shortages and simultaneously

rising prices. In this market “Watergroup International” of-

fers, according to company statements, “The first computer-

controlled water treatment technology in Europe.” This is

the so-called “cartridge filter technology”, which is manufac-

tured by 3M. This regulates water consumption using elec-

tronic membrane flushing. The equipment, which will be in-

stalled professionally customer services and independently

indicates when a filter change is necessary has an aqua stop

system, an anti-bacterial after-filter, is NSF certified and

energizes the filtered water. “And in addition it has a super

design,” Dennis radiates the absolute certainty of a winner:

“That will be the perfect wave!”

Although this water filter is a high-priced product, Dennis has

no worries about the economic crisis. “Here we are earning

OBTAINER 77

78 OBTAINER

CLOSE UP

78 OBTAINER

much more money than in cheap networks and need far fewer

people in the organization in order to earn a lot of money.

Most people can‘t imagine building up 1,000 people,” ex-

plains Nowak in the interview: “But you need that many with

many companies if you want to get an income of 5,000 euros a

month. There we have a different value added in the product.

With us you can make 10 sales a month and you have earned

5,000 euros – for that you don‘t need any colleagues! In my

last MLM I had over 20,000 partners in my organization – to-

day I advise just 200 and much more money is being earned!

That says just about everything, doesn‘t it?”

Dennis Nowak stands out because he really knows recruiting

mechanisms – and he uses them! From the direct approach

through hotel meetings and seminars, online presentations,

telephone conferences and the use of multimedia CDs and

DVDs – Dennis uses all channels to spread his message: “You

want success? A more exciting life? The place your bets on a

trend that is starting – and not on market saturation.”

As far as the development of MLM goes, the top-class profes-

sional predicts: “Only the strong survive!” All the same he states

his conclusion more precisely: “There are simply more and

more companies, but not to the same decree more distributors.

Among us MLM is still just a ‘fringe group.‘ To a large extent

that is because of the mentality. For far too long the idea that

‘hopefully I‘ll find somebody who‘ll do something‘ has been du-

plicated – and something like that simply gets its pay-off.

OBTAINER 79

CLOSE UP

OBTAINER 79

Whoever would like to work more closely with Dennis should

therefore bring along their fair share of ambition. “Look after

yourself, do sport, always keep yourself clean, always smell

good, swear expensive gear and shoes, buy yourself an expen-

sive watch, always have 1,000 euros in cash in your pocket,

buy yourself a nice car, telephone like crazy, program yourself

for success, train your brain, read best sellers, go to seminars,

split from negative people, don‘t look at the news, don‘t let

any rubbish into your head, be honest with yourself and with

others, don‘t tell lies ... and join me when you‘ve sorted those

things out.” And he begins to roar with laughter when your

look at him in amazement: “Well, we train our distributors

to sell – that makes them stronger and more independent.”

When we ask our standard question about what a person

would have to do to earn just 500 euros with the Watergroup,

he can therefore only smile: “That‘s simply impossible with

us because that would be just one sale.” Consequently Dennis

also finds an interesting answer to our question about what he

would wish for if he had just one wish. Dennis thinks for just a

second: “100 more wishes!”

If you have now realized that for you only the sky is the limit

then contact Dennis Nowak and let him coach you on your

way to success. The r

eward will be something to look at!

Dennis NowakE-mail: dn@stb.aeWeb Site: www.reichmitwasser.deTel.: +49 (0)172 – 3428448

80 OBTAINER

SHORT CUT

OBTAINER 81

SHORT CUT

82 OBTAINER

SHORT CUT

16 years ago

Tambi started out with a very creative and technically apt team.

They began to support direct selling companies, who wanted

to gain a foothold in the expanding market of the gulf states,

with turn-key concepts which allowed the firm to portray the

message of their clients load and clear. Over many years the

company learned how the message of their clientèle could be

spread around in a very direct and effective way, therefore

ensuring that customers would profit from outstanding and

above all measurable results. The ability to portray the ben-

efits of direct selling in the form of a short story was surely the

reason why this year Tambi studios had success at the Direct

Selling Festival in Dubai.

Mr. Fernando Tambi who founded the company in 1993 and

now leads it as CEO explains the recipe for success in an inter-

view with the OBTAINER: “A project reaches us as an idea, it

is then developed using our many creative steps, then enters

the production phase, is produced, then reproduced and fi-

nally labeled and packaged as a DVD or CD – We handle your

project from start to finish. Whether it be a company‘s mar-

keting video, a presentation of a new product, or a selling or

training video – we ensure that the message of our customers

is unforgettable.”

With an expert team and the latest of technology Tambi Stu-

dios jumps into every project with enthusiasm and profes-

sionalism – now not only in Dubai, also in London, Cairo and

Mumbai (Bombay). Originally limited to the B2B industry,

Tambi has now discovered the network marketing industry

as this market, which is still a niche market within the Arab

countries, has gained huge popularity and it now highly at-

tractive due to the Direct Selling Festival and the region now

exhibits huge rates of growth.

As this trend is still quite new, Fernando Tambi plans, in the

future, to position his attention on this industry and offer

network marketing customers the well-known Tambi quality

at the best price. “We are the pioneers of direct selling tools

within our region in this industry”, he stated explaining his

strategy: “We have an In-House-Team of highly experienced

producers, talented writers and high end equipment, regard-

ing both the cameras and the lighting used. Apart from this

we now know this niche market very well and therefore can ef-

fectively advertise the products of our customers. In addition

we can produce quality videos on an international level and

at competitive prices.” Networkers and network firms who in

the future would like to use the medium of film to attract new

customers or employees, should take a look at the contracting

terms of Tambi Studios – It might just be worth it!

82 OBTAINER

SHORT CUT

84 OBTAINER

OBTAINER 85

Before we go into detail on this subject, you ought to

ask yourself, are YOU somebody who could have

fun with an international business and everything

that is related to it. It makes little sense to dream

of this, if you haven‘t got a little bit of nomadic blood in you

and if you can‘t imagine literally living out of a suitcase for

various periods of time.

Of course there is always those who hit the jackpot. In this

case, you manage to nab someone in your team, someone who

has dreamed of heading off, and does everything themselves

– then you can retreat to your ‘one-horse town‘ with an inter-

national organization behind you, with doing little or no work.

In my opinion this may sometimes occur, however, quite rare-

ly – but to lie back and wait in hope of this is something I

would strongly not recommend. A further possibility could be

that one of your Upliners is a world traveler, who takes the

workload off you – but in this case you should have a pretty

close relationship with them. ;-)

Over 90% of all Networkers that I know, who have a stable

international business in various countries are people who are

prepared to forget about their home for a period of time. Put

another way: They have decided to make themselves feel at

home wherever it is they wake up. It doesn‘t matter which way

you look at it, you can‘t get away from the fact that you will

have to make a decision about this yourself. I believe that this

is the most important decision. All other decisions will arise

out of this decision.

COLUMN

OBTAINER 85

In any case I personally know many such people. You get to

know them when you yourself are ‚on tour‘. I hit a phase in

my life, one which lasted many years in which each and every

week without fail I would be packing a bag, each time jetting

off to a different location or each year I would move, usually to

a different country altogether. Therefore it made a lot of sense

for me to live close to a big airport. Today, for around a year

and a half, I have been living in one spot, a place with a lot of

work, however without the need to fly here and there. I actu-

ally find that a bit boring because everything is concentrated

within a radius of 1000km. Therefore I am looking forward to

doing a little flying around once again...

...however back to you: When you have made the first deci-

sion, it is then time to decide when you want to tackle this.

This depends upon your personal situation in life. In plain

English this means: If you can financially afford it and if you

feel that a another country has a good basis for your compa-

ny, in terms of development and further establishment of the

company, then get on a plane and go. However if you are a

little uncertain, its probably best to wait a while.

If possible avoid going to a country where no part of your

company is established, somewhere where you would be alone

at the beginning, without any other leaders in the area that

you know and where you have no basis. I‘m not saying that it

would then be impossible for you – however the probability is

that it would be very difficult. You would have to be a survivor

Today I would like to begin by once again thanking each and everyone of my readers. Also a big thank you to my ‚old readers‘, who continue to give me great feedback and suggestions for new texts. To those who predominately come from outside German speaking countries, such as the USA, Asia etc., I look forward to receiving your feedback and views

on my column.

Today’s theme was suggested to me by readers who wanted to know if I would write something about my experience in MLM. I will gladly follow

this request and write about my many long years of observations & experiences on the theme:

86 OBTAINER

and quite tough in order to stick it out until you reach success

and good earnings.

Be vigilant as to the direction of your business... and follow

it!

It might be the case that you, for example, have always dreamed

of working in Asia, however you might have developed so

much on your own doorstep – wherever that may be – that

you wont be able to get away from the work load. Then follow

the energy wherever it is going well and set up there. You will

get the opportunity to get away later. Or if you dream of Asia

however certain contacts in a country, one that is closer to you

or somewhere else altogether, are constantly arising. Then you

should follow them and go there. Don‘t be so stubborn when

deciding on a country. A nomads life is one of flexibility. It is

important to be in the right place at the right time!!!

Try not to set up in too many countries at the same time, as

nothing will probably come of this. Especially when you are

inexperienced in international business. Do one after another.

It takes nothing to dream of having firms in 10 countries and

to hope that it will somehow work out while you sit in your

‚one-horse town‘ and don‘t leave and try to somehow recruit

team partners and hope that things will work out – forget it!

This is what is meant by ‚to leave scorched earth‘. Systemati-

cally build up one up after the other. When a company is es-

tablished in a country, move to the next. That means: Remain

on site in a country for at least as long as it takes to find one

executive manager. When this happens you can leave them to

it. They can deal with things now. You move to another coun-

try, visit your executive manager regularly, while your energy

is being primarily focused elsewhere. This is what is called ef-

fective team building. Its not about quickly recruiting a team

partner (TP) and then relying on good luck. Above all it is a

question of acting responsibly, in the search for country, cul-

ture and mentality. If you don‘t like the mentality of a certain

country then don‘t try and set up a business there – more than

likely you would fail!

Suppose I, for example, would like to have a MLM business

in China. But I don‘t like the Chinese, the food is horrible and

their mentality doesn‘t suit me, the smell sets me mad, the

sultry weather gets to me etc. However I would like to have

a business in China, BECAUSE, purely from a logistical point

of view, China is a massive country with a billion inhabitants.

The result will be: Success = Zero. Either you change your at-

titude or the country – or you let someone else go there, some-

one who likes it there. I think you understand what I am trying

to get across.

When you have decided upon a country, get to know that

country‘s culture. Not from magazines! Go and live there for

a period of time while you are setting up the business (for at

least 6 months, a year would be better). Live and work as best

you can while you are living there, like the locals do. Try to

understand and get to know their mentality. For example it

is impossible to go to Spain with a ‘German thinking‘ cap on

trying to function according to your own attitudes. You will

fail! You have to learn how to function using their customs –

or you can pack your bags (the countries used here are inter-

changeable and are only an example).

You have to accept things there! At 17, when I came to Ger-

many, it was very difficult for me. I knew nobody in Germany.

However I wanted to live, work and create a future for myself

there. Therefore I had to – whether I liked it or not – learn

how to live and be like a German to the best of my ability.

When I understood this, I began to have success here.

In the meanwhile, I now have done this in many countries.

It is easy for me to adapt when I want to. However this is es-

sential for an international MLM business and this is the se-

cret of MLM colleagues who are successful. As I have already

said: I know people in various firms who have mastered this

perfectly. You have to be ready to open yourself to new and

different things and be able to expand your horizons. It isn‘t

always easy.

When do you follow calls to new pastures?

For example you have recruited one or two TP‘s in different

countries, they now are waiting for you to move their to work

with them consistently. Before you do this, give them small

tasks to do. They needn‘t be big or impossible tasks. They are

only starting out. This is only a means of testing how serious

they really are. As you also need to make a decision it makes

sense to chose the one who completed all the tasks. As already

stated: This isn‘t about perfection, but rather to discover how

serious they are about things and to see if they have a desire

for success.

In summary:

Be prepared to lead a ‚nomadic life‘ and to temporarily be •

a globetrotter;

Pay attention to the flow of your business – go wherever it •

naturally develops. Be flexible in your choice of country;

Chose a country in which your company is already estab-•

lished;

Set up in one country after the next, especially when you •

COLUMN

OBTAINER 87

COLUMN

are unexperienced;

Learn and get to grips with the culture and mentality of •

the people there. Try to be as like them as is possible. Live

with and among them for a period of time;

Distribute small tasks among your team partners abroad, •

when you have a choice of many different countries;

Have patience! Rome wasn‘t built in a day. The same goes •

for a new country;

Enjoy it – have fun!•

The last two points are essential. You cant expect to have im-

mediate success in a new country . This happened to me in

Asia. I wanted to go straight away and have the same success

as my colleagues were having. However they had been living

there for 8 months already. I had to learn from them that it

doesn‘t work like that. So I listened to them, started to get to

know the country and the people, to have fun, to develop a

certain about of sensitivity for the people there and to go out

and familiarize myself with the surrounding area. After some

weeks and months my business started to develop.

A final tip: When you have lots of country‘s, which are all run-

ning at the same level, always go were you believe the poten-

tial to be, the potential to bring your team partners to the next

level of success. There is lots more to say about this theme,

these are only a few aspects. Sometimes it will depend on your

company, how well established you are and how the support

is from the company‘s side. All of these are ideas that should

definitely be considered. Nevertheless

I hope you will be able to look beyond your horizons – and

make good decisions.

Yours,

Dany Szasz

I look forward to reading your feedback, ideas

and comments:

www.danielaszasz.com,

Facebook or

Twitter.

88 OBTAINER

Cliff Pamment never intended to become a

full-time network marketer, but when he

stumbled across XanGo he was surprised

to discover an extraordinary opportunity,

which for the past four years has been changing his

life.

By trade, Cliff is a farmer. From share dairy farm-

ing in New Zealand, he migrated with his wife and

children to Victoria, where they purchased a farm,

producing wheat, canola and sheep.

A few years ago, a friend told Cliff about XanGo, but

having been involved in network marketing previ-

ously, Cliff wasn’t interested. He was, however, curious

about the product’s antioxidant properties and health

benefits, so he purchased a couple of bottles.

CLOSE UP

88 OBTAINER

OBTAINER 89

Cliff nowadays says, “All the information people want

on XanGo can be found at the bottom of the second

bottle.”

Within a fortnight of consuming XanGo daily,

Cliff believed he was already feeling healthier.

So hooked was Cliff that he decided he would be-

come a XanGo distributor with the aim of selling

enough bottles to cover the cost of his own con-

sumption. Within a few months he recruited half

a dozen people and reached his goal. Within a

year however, his network had surprisingly grown

to 1000 people.

When Cliff was approached by a buyer in-

terested in his farm it was time to consider his

position. Until that time, XanGo had been earning him

CLOSE UP

OBTAINER 89

Cliff Pamment, his wife Anne (on the left side) with

Aaron Garrity (board chairman and founder of XanGo) with his wife

Tiffany

90 OBTAINER

a part-time income of $6,000 per month. It was enough to

support their lifestyle, so they sold the farm and moved to the

coast. Over the years, Cliff’s XanGo business has tripled in

size.

Cliff says of his now full time career, “It’s not stressful, its very

laid back and I’m always working, meeting people and talking

to people – but its not like work. It’s enjoyable, and very flex-

ible. It’s a great product and the money is a by-product.”

Cliff starts his day with a morning swim or cycle, and then

goes to “the office” – his local coffee shop, armed with his

mobile phone, laptop and a newspaper. Typically he makes

calls for the first hour, and then checks the finance pages, a

personal interest. The remainder of the day might include a

few meetings over coffee or travel to see other distributors. He

also aims to meet one or two new people each day.

Cliff says that being a XanGo distributor has helped his fam-

ily reach some of their biggest goals. “We have freedom and

flexibility. My wife goes to beach boot camp and I now have

time to enjoy swimming and cycling. As a premier distribu-

tor I travel to the US a couple of times a year. Last time I was

able to take my wife and youngest child and meet up with my

daughter who is always traveling. It’s a passive income wheth-

er I’m in Australia or overseas. Being a XanGo distributor has

also helped my own self development which is invaluable.”

And Cliff’s formula for success? “Believe in what you do, be-

lieve in the product, be patient with people, and have a pas-

sion for what you do.”

Having built an incredibly strong business in the Land Down

Under with just one product, XanGo Juice, Cliff eagerly awaits

the launch of Glimpse™ Intuitive Skin Care in Australia and

CLOSE UP

“Being a XanGo distributor is the best business decision I’ve ever made”,

says Cliff. The product has changed my life and health, and the business has

allowed me the financial freedom and flexibility to experience life the way I

think it should be.”

OBTAINER 91

New Zealand next month. With Glimpse skin care, XanGo is

once again creating a category with the mangosteen, this time

with a premium, high-performing and toxin-free skin care

line. Having already been featured by leading lifestyle media

in the U.S., Canada and Mexico, where it is currently avail-

able for purchase, Glimpse skin care will reach Europe this

summer.

Glimpse skin care is not short of accolades and certifica-

tions. XanGo has formulated this unique product using lead-

ing green technology that meets EU directive 1776 that bans

harmful chemicals from use in cosmetics. Glimpse skin care

has also received the Natural Products Association certifica-

tion and seal in the U.S. and been listed on Thinkbeforey-

oupink.org, which advocates for products that are free of in-

gredients known to cause breast cancer. To cement its pledge

to clean, toxin-free skin care, XanGo has signed the Compact

for Safe Cosmetics.

“Being a XanGo distributor is the best business decision I’ve

ever made”, says Cliff. The product has changed my life and

health, and the business has allowed me the financial freedom

and flexibility to experience life the way I think it should be.”

CLOSE UP

92 OBTAINER

Dear readers,

in the last issue we concerned our-selves with the search for the white stone and you received a number of questions that were intended to help you make more of your life and to conduct yourself better. For only people who can conduct themselves properly are also in a position to lead others.

Again and again I am asked by top managers at lectures, in workshops or during coaching how to find the right employee and what you need to

do, particularly in network market-ing, to make employees successful. But what does the management of employees boil down to?

Phases & erroneous beliefsEmployees go through phases in their

development. In each phase they re-

quire a different form of cooperation

and management by their manager.

And precisely here lies the stumbling

block for successful management of

employees. Many managers attempt

to treat their employees as they are

treated by their superiors. Or they do

not take enough time to manage their

employees properly and use a combi-

nation of carrot and stick. Or they try

to treat all employees the same.

The only thing that is right in the last

method mentioned is that in some

form or other there must be a system

that allows the to manage the employ-

ees systematically. But nothing else. It

is important not to succumb to the er-

roneous belief that all employees must

be treated the same. On the contrary.

COLUMN

by Nuno F. Assis

Although it is important to make man-

agement systematic, it should be done

with so much individuality that each

employee can pass through all the 5 plus

1 phases of development and so develop

the greatest potential possible.

There are many myths and erroneous

opinions about the topic management

of employees and most are based on the

fact that employees that have sold well

and have built up a solid product busi-

ness can be made into leaders through

the career plan of their company – or

that this is often their only chance to

generate more income and to get more

recognition in the company. But pre-

cisely in this step lies the challenge for

the employee and for the company. Be-

cause not everybody who can sell well is

also able to be a good manager.

Responsibility of the company Since Network Marketing consists to a

very large extent of managing, training

and building up employees and teams,

every company in this industry has a

great responsibility. Many companies

try to measure up to this responsibility

by transferring to their most successful

s the responsibility of training and in-

structing the new s in their own struc-

tures and in the whole company in the

framework of workshops, training ses-

sions and or appearances.

In and of itself a well-intentioned system

which nevertheless shows weaknesses in

the same places as previously the devel-

opment of sales personnel to s did. Be-

cause what has functioned successfully

with one employee will not necessarily

also function with another.

In the course of my daily work I expe-

rience again and again that employees

who have the potential to become good

s get messed up because attempts are

made to provide them with methods

that have functions elsewhere in the

company but which the new is incapable

of putting into practice. Because just as

one employee passes through different

phases of development so also an passes

through various phases of development.

For this reason it is an important task of

each company to create a management

system that allows people who are not

so talented to achieve above-average

performance and supports them in their

development.

The beginning But I do not want to bore you with

COLUMN

considerations that are all too strategic,

rather I want in the framework of this

article to provide you with practical aids

and show you which management tasks

you have to fulfill in order to be success-

ful and to communicate some important

principle to you that will help you in your

day-to-day work.

Or let me express t as follows: What do

you think 7 different painters would an-

swer if you asked them what their daily

mission consisted of? What do you think

7 different lawyers would answer to the

same question? And what do you think 7

dentists would answer if you asked them

this question?

Very probably most of those questioned

would list similar tasks, similar resources

and similar principles that they use on a

daily basis. And now a provocative ques-

tion:

What do you think 7 s from your com-

pany or your team would answer to the

question what their daily management

tasks are, what resources they use and

what principles lay the basis for the func-

tioning of everything?

Do you think you would get similar results

as in the case of the painters, the lawyers

and the dentists?

Now I do not know what it is like in your

company or team but I do know the an-

swer I get when I advise a company and

train and coach their s. Regardless of

whether I ask this question at the level

of top management, or at board level or

in one of the lower management levels,

completely different answers come to

the surface and seldom is there an over-

lap. What can you learn from that for you

company or your team?

If you succeed in installing a management

system in which each manager (indepen-

dently of the hierarchy) knows exactly

what their management tasks are, knows

which tools are available and which man-

agement principles they should follow,

then you have a system in which you em-

ployees can develop themselves optimally

and achieve above-average performance.

As a result you have a clear competitive

advantage over your competitors.

Let us now begin therefore with the first

step in the successful management of em-

ployees: recruiting staff.

RecruitingThe first contact you have as a manager

with a potential new employee is the re-

cruitment of the employee. Many manag-

ers spend a large part of their time and

their work on recruiting new staff. This

is a decisive moment in which many im-

portant aspects of the course are set for

the further development of the new em-

ployee. And is precisely precisely here

that many managers have particular dif-

ficulties.

At this point I do not want to give you

a lecture on where you can recruit new

staff, because you company does a lot

of good work here so that you can now

concentrate on the recruitment process

itself.

When you have a new employee in front

of you, you should ask yourself some im-

portant questions in advance, during the

preparation and then in the follow-up to

the job interview.

Your considerations should center on the

following questions:

1.Can the new employee fulfill the job?

2. Does the new employee want to fulfill

the job?

3. Does the new employee fit in with you

and with your team?

Let us look at the questions again more

closely.

Ability Again and again managers have difficul-

ties with this first point. Because con-

trary to accepted opinion here it is not a

question of the successes of the past, of

the wonderful references from previous

workplaces – or the lack of these.

In practice managers place too much

value on the application documents and/

or the alleged successes of the past so let

themselves be misled about what the

presence of the person sitting opposite

them looks like. As a forward-looking

manager the references and application

documents are not of much use because

they merely give you a picture of what

this person was once like. In addition,

most application documents contain

no concrete results from the past in any

case, but merely paraphrases in coded

language that in the final analysis say

nothing about the person.

For you, however, it is important to rec-

ognize and understand what this person

is like today. You do not need or want

somebody in your team who was once

good but today is no longer prepared to

provide the performance you need. In

your team there is simply no place for

“has-beens” – people who were once

good. What you need are people who

have the right attitude to you, to your

company, to your system and to what

you want to achieve. Therefore it is im-

portant that you recognize and under-

stand the attitude of the person sitting

in front of you and that you do not allow

yourself to be taken in by flowery lan-

guage or nice application documents.

What they wantAnd so we come to the second question.

Here is is not a question of how far they

will carry out the job in the next few

weeks or months but of whether they

are prepared to carry out the job still in

3 to 5 years time. And in order to be in

a position to answer this question you

COLUMN

94 OBTAINER

96 OBTAINER

should ask yourself the following ques-

tions:

1. Can the job help the applicant to

achieve their personal goals?

2. Does the job support the nature of the

applicant?

As a manager you ought to understand

that an employee who does a job that

does not help them to achieve their

goals in the long run and that also does

not support them in their nature, such

an employee will resign sooner or later.

Here it is not a question of supporting

every every characteristic of their dispo-

sition through work, but rather that the

work on a lasting basis boosts their dis-

position and they can as a result build

up their self-confidence. As you will see

in the next issue, this is one of the im-

portant elements in developing success-

ful employees.

Employees change their jobs for three

reasons: Either because they will get

more money somewhere else, or because

COLUMN

they think they will be able to have more

fun elsewhere, or because they can be

part of a vision somewhere else. Which

do you think is the strongest factor?

It is your job as a manager to ensure

that your employees have the feeling

to be working on a great vision. But for

that you ought to understand what the

attitude of your new applicants is today.

Because only in this way will you be able

in future to manage and develop your

employees so that they will believe in

your vision.

Fitting into the teamIn the case of the third question we are

among other things dealing with values.

And now as a manager you are in the fir-

ing liner. Can you define your own val-

ues clearly and do you know what values

your employees should have? Are you

unable to collaborate with employees

whose values are different from yours?

Are you aware that sometimes people

whose values are different than yours

are precisely the people you need in or-

der to build up and develop a successful

team?

In practice managers often seek out em-

ployees who are either like themselves

or who they can keep under control eas-

ily. But if you want to create a team that

will enable you to have above-average

success, then you will need people with

values who complement each other. It

is not a question of finding people who

are like yourself, but of finding people

whose values can complement your val-

ues, so that you as a team can achieve

more than each of you can on your own.

And how do you now find out in the

course of the job interview how much

the applicant fits in with you?

Filling the gapThe art of a successful job interview does

not consist of “sucking” the new appli-

cant into company or the team, but of

filling the gap that exists between your

point of view and reality. A famous and

very successful American airline well-

OBTAINER 97

COLUMN

known for its customer service, South-

west Airlines, has an interesting slogan:

Hired by attitude and trained by skills

Precisely this is the question in your

job interview. You want to find out the

current attitude of the applicant and

you want to be able to assess their abili-

ties in order to encourage and make

demands on them in your management

system. For this there are a number of

questions about attitude which I have

found out during my research and have

tested and further developed myself so

far in over 8,000 job interviews. Ques-

tions that are atypical and help you to

find out more about the person sitting

opposite you.

Some of these questions are:

1. When are you happy?

2. What can you do really well?

3. What kind of people do you like?

4. How would you combat our compa-

ny/our team if you were one of our com-

petitors?

5. Who are you?

In total 26 questions that can give you

further help in your job interview and

support you in getting answers to the

three questions mentioned above. If you

would like to have all 26 questions, you

have as a reader o OBTAINER magazine

the exclusive opportunity to download

these questions free of charge from our

Internet site.

In German you will find the questions

at

http://www.assis.de/obtainer-de/

and in English you can download the

questions at

http://www.assis.de/obtainer-en/

Use these questions and familiarize

yourself with them. They are one of the

most effective tools you can apply at the

beginning of a collaboration. Do I al-

ways use all the questions? No, I don‘t.

That is why I have divided the questions

into questions I can ask any employee

and questions I only ask future manag-

ers. It is a selection that you can use in-

dividually as needed.

In the next issue we will examine the

first phase of employee development

more precisely and what opportunities

are available to you to support and chal-

lenge you employees properly in this

phase.

Remember: Leadership is action and

not position. It is your actions that will

allow you to appear to be a good man-

ager to your employees – or then again

not!

Best regards,

Your coach,

Nuno F. Assis

98 OBTAINER

CLOSE UP

OBTAINER 99

CLOSE UP

Normally we in the editorial team of OBTAINER

write the portraits of networkers you can read

about in our magazine ourselves. But when an

extraordinary person who works for an extraor-

dinary company writes us an extraordinary letter – then it is

time to leave well-worn paths. We are therefore publishing the

success story of Reji Samuel just as it reached us – as a letter:

I am extremely happy to be able to share my success story with

you all. Actually it is not correct when I describe my story as

a success story because you might think that in my life I have

achieved success upon success with multi-level marketing.

But if you read further, you will see that my so-called success

story is more a “story of errors.”

Nine years ago I gained a foothold in the multi-level market-

ing industry. Since then it has been a long journey through a

dark tunnel, but I have always kept this bright blazing ray of

success of success in view at the end of the tunnel. Like many

of us at the beginning I also joined a dubious company and in-

vested a very large sum of money. I made many of my friends

and relatives members of this company. Because they trusted

me they also invested a lot of money. This company had mo-

tivated me to excel myself, but when I had reached the high

point of my motivation, the company simply disappeared –

and left me behind alone in the dark tunnel!

The company disappeared suddenly and unexpectedly and I

was accountable to my members as they had trusted my word

and invested a lot of money. In order to keep my word I sold

my house for 1,200,00 Indian rupees (about US$30,000) and

gave my members back the money they had invested. When

the situation had settled down again, I stood there and two

paths lay before me: Either retreat from the tunnel or to take

my courage in my hands and to continue through the tunnel

in order at its end to enjoy the fruits of radiant success. De-

spite the persistent doubt of my friends and relatives I decided

to continue and joined a second MLM company: again highly

motivated people, unique and special products, successful

leaders, colorful dreams. But again I reached the wrong deci-

sion as far as the company was concerned!

The system was not perfect and the company collapsed. There

is a well-known proverb: “It is normal to make one mistake,

but to make it a second time is a sin.” If that is true, then I

have committed four sins. After I had made the mistake in six

companies in multi-level marketing (or experienced as a mem-

ber of these six companies at the time when they collapsed), I

was depressed. I felt dejected and a strong desire for revenge

against such dubious companies arose in my thoughts. In or-

der to teach them a lesson how you manage an honest compa-

ny in multi-level marketing that does not suddenly disappear

and leave its members behind in the dark tunnel, I decided

to build up my own company in the network-marketing area

together with my friends.

It was a company based on insurance and it offered vehicles

as commission. For the first time in my life with MLM I felt

satisfaction when I was able to give my members the promised

commission. But it was not so simple. Lack of advertising, mo-

tivation and enthusiasm killed the business. When I reached

the state of being designated owner of a dubious company I

end of the tunnel still haunted my mind

even after I had gone to a foreign coun-

try. I was like a firecracker waiting to go

off. And it cam when somebody told me

about a Malaysian company in network

marketing that had settled in Dubai and

was called DXN. The person who told

me about it had already been a member

of the company for five years.

paid off my liabilities to my members

and closed down the company. And

again a mountain of debt piled up in

front of me. My career curve was point-

ing steeply downwards and my friends

and relatives were getting worried about

me. All of them started to give me advice

and in the end, after I had agreed, the

got me a visa so I could travel to Dubai

and look for a job there.

So I came to Dubai and started to look

for a job. Finally I also found one with

moderate pay. But my salary was by no

means enough to pay off the debts I had

accumulated. And the bright light at the

CLOSE UP

100 OBTAINER

Admittedly I was very excited when

I heard that but I remained skeptical

about jumping into this company as a

result of my bad experiences in the past.

I went to the first meeting and felt deep

in my heart that this bright ray of light

was coming nearer and nearer. When

the meeting came to an end, I once more

had two options to choose from. Either

CLOSE UP

Contact:E-mail: dxnreji@gmail.comCell: 00 97 150 7563009 (UAE)00 919 744 790868 (India)

I could turn a blind eye to multi-level

marketing as my relatives and friends

advised or I could join DXN and try my

luck for one last I went through all the

details of the company, had long discus-

sions with existing members, analyzed

the pros and cons – and somehow I felt

that this company would be the long-

awaited real change in my life. With

regained self-confidence I decided to

resign from my job and to become a full-

time member of DXN.

This decision resulted in many difficul-

ties – after all I was in a foreign country

with a very high cost of living and many

visa formalities. With God‘s help I was

able to deal with the formalities form

my visa and to my surprise DXN helped

me to master these difficulties. At the

beginning my income through DXN

was very low. But even when the income

was still low, my self-confidence grew

more and more. Because the company

was punctual about paying its members

the money at the end of the month. My

trust in DXN became unshakable wen

through DXN I got the opportunity to

visit Malaysia and participate there in

the celebrations on the occasion of the

15th anniversary of the founding of the

company.

Slowly but surely my group grew. My

income rocketed upwards and above all

through the company I got the oppor-

tunity to visit other countries. I began

to enjoy the real benefits of multi-level

marketing... yes, the long-nourished

dream of achieving the light at the end

of the tunnel finally came true!

My dear friends, I still lack the words to

describe the health benefits, the pros-

perity, the journeys and the associated

freedoms I have achieved through DXN

– and the real magic is that I was able

to achieve this within the space of just

one year! My life should be a lesson for

all the MLM enthusiasts who plan to

join a company and pursue the business

of multi-level marketing. As I already

said, I was trapped in the dark tunnel

of disaster and had to go through many

bitter experiences in order to reach the

end of the tunnel and enjoy the fruits

of success. But for you there is a short-

cut to enjoying the splendor of success

through multi-level marketing with-

out blundering into the dark tunnel of

fraudulent companies! The shortcut

is nothing other than: “Join the right

MLM company!”

May the Almighty help you to realize

your dreams in this successful industry.

OBTAINER 103

JOURNEY TO ANOTHER WORLD AND TIME

Kerala in southern India is an insider tip for „vacations of a different kind“

LIFESTYLE

104 OBTAINER

OBTAINER 105

LIFESTYLE

106 OBTAINER

LIFESTYLE

OBTAINER 107

Von Alexander Plath

Erfolg: Ist Attraktivität wichtiger alsKönnen, Humor und Charakter?

108 OBTAINER

OBTAINER 109

COLUMN

Studies show that attractive employ-

ees earn up to 15% more salary than

unattractive colleagues and that 47%

of all Germans believe that you only

have opportunities in life if you look

good. On the other hand a Forsa poll

(GEO 10/2008) says that humor is a

factor that makes people attractive

while physical attractiveness is only

important for 38% of those surveyed.

So what is really the case?

In its last issue the magazine Fitfor-

Fun has an interview with Prof. Karl

Grammer (the most renowned re-

searcher into attractiveness in the

German-speaking world) with the

title: “A Sobering Thought: Character

Plays No Role!” Even if Prof. Gram-

mer is unable to present any univer-

sal formula for attractiveness, he does

name nine “general pillars of attrac-

tiveness”, in other words nine fac-

tors that are equally considered when

evaluating attractiveness all over the

world, such as youthfulness, condi-

tion of hair and skin, movement,

smell, voice and so on.

Humor, character or even income do not feature among them!

To the question why character is not

among these nine pillars Prof. Gram-

mer answered: “It is missing because it

does not play a role in the first place. It

sounds sobering, but it is scientifically

proven. Each of us scans his or her op-

posite number within a few seconds.

This scanning program is conditioned

by evolution and is designed to ensure

reproduction and the maintenance of

the species. Quite simply, we want the

best possible genes for our offspring.

(...) This apparently quite primitive

selection is anchored deeply within us

and has nothing to do with whether we

are really planning to spend the night

with our opposite number.” So we scan

our opposite number within a few sec-

onds and this first impression leads us

to decide whether we find the person at-

tractive or unattractive, friendly or un-

friendly. Revising this initial decision

often takes a long time – in contrast to

the few seconds at the beginning.

How important are eduction and money?

According to Prof. Grammer both of

these play no role in the initial scan and

thus play no role in the initial decision.

However, with education, money and

similar factors it is possible to compen-

sate for one disadvantage or other dur-

ing the initial check out, since a good

income and good brains signal to our

biological program that they will ensure

the survival of the possible offspring.

This first impression, this evaluation of

your opposite number is therefore also

(even if it is happening unconsciously)

an evaluation in line with the pattern:

110 OBTAINER

OBTAINER 111

COLUMN

“What can the other person do for me?

How does the other person fit with me

(professionally and privately)?”

Our evaluation is therefore carried out

from our personal point of view, the

evaluation undertaken by our opposite

number on the other hand is done from

their personal point of view. This is the

reason why when I speak about the first

impression I always say that it must be

convincing from the point of view of

the customer (and not from our point

of view). Thus it is important that we

prepare the first impression we leave

appropriately.

So if we know who we are going to meet

today (for example, at an appointment

with a customer), it is only prudent that

we should consider what our opposite

number is expecting as a first impres-

sion, both in terms of appearance and

our behavior. You will no doubt behave

differently with a bank manager than

with a farmer – examples I use with-

out making any value judgment what-

soever!

In addition it is important that you

distinguish yourself from your “com-

petitors”, but not so strongly that your

opposite number will no longer be able

to identify with you. So the renowned

motto “Different than the others”

means “be exciting” (by standing out),

without scaring off or repelling your

opposite number. We deal with this

point, for example, in the framework of

the topic “Elevator Pitch” in our semi-

nars.

So if we know how important attrac-

tiveness is for success in life, we should

show our customers how they can in-

crease and maintain this attractiveness

with the aid of our products. This ap-

plies to almost all products that are dis-

tributed through direct marketing.

Before every discussion with a custom-

er you should therefore consider how

you can help your customer to appear

more attractive with your products.

With cosmetics, food supplements and

diet products this is quite obvious, but

also all other products that improve the

standard of living and the quality of life

help to make people more attractive

and to appear more appealing..

From that it follows in turn: Solve your

customers‘ “problems” – and you will

be attractive”! And that is true both in

business and in private life!

As early as April 2005 – shortly after the local

VEMMA™ launch – solid plans were forged to

unerringly reach the European continent. But

as a result of curious circumstances the leap

across the Atlantic did not land in Germany as would per-

haps have been expected by every business expert. It was a

former top class professional sportsman who with a lot of

charm but above all strength and vision brought the first

VEMMA™ packs to Europe. To Graz. In Austria.

THE LEAP ACROSS THE ATLANTIC

Harald Maier, the former professional cyclist (among other

things fifth in the professional world championship), who

at this time was very successful as a mental trainer, was on

the spot live as the birth of VEMMA™ was being celebrated.

CLOSE UP

Europe‘s Team No. 1His business sense and gut feeling confirmed for him that

this thing was hot. His eyes twinkled, great visions ran past

his inner eye and immediately he became active and ap-

proached the boss of the company, VEMMA™ founder BK

Boreyko. But when he asked when the first VEMMA™ packs

could be expected in Europe, the eager pioneer from Aus-

tria received what he felt was an extremely unsatisfactory

answer: “Europe will not start before 2008/2009!” Will-

ing and just as able to start on his own bat Maier ordered

the first multivitamin container to the Alpine country in the

heart of Europe and installed a team full of ardent pioneers

who knew exactly what a unique opportunity was involved

here. In this way they were really were counted among the

very first who were allowed to obtain VEMMA™ in Europe

– even if initially it was just in “Little Austria.” Business

went well. Up to 10,000 packs a month were dispatched.

Vemma Europe

Photo (from the left): Rudi Neidhardt, Harald Meier, Hannes Sommer

112 OBTAINER

OBTAINER 113

And for 2 years a “test run” could take place in the beautiful

mountain and lake regions of Austria. In order to find out

what the latest expensive studies and product comparisons

only found out and confirmed just recently: “VEMMA™ is

unique!”

ABOVE THE RADAR LINE

While this was happening, people were working zealously

and with dedication to lay the basis for the whole European

market. A highly professional support and expansion team

was to be created – from out of the heart of Europe – in

order to form the healthy basis for the coming period of

high-energy building. Conscious of the fact that in the case

of VEMMA™ a high-class lead product, a top-class parent

company and a strongly growing and highly competitive

market were coming face to face, the selection of the Eu-

ropean management was an extremely important decision,

which BK Boreyko and his elite team approached with very

high specifications. So the choice made by BK Boreyko fell

on the “Dynamic Duo,” Fred Stege & Simon Grabowski:

“Fred is the emotional power leader, a full-blooded seller

and a distribution professional, and Simon is the sober

strategist, the ingenious ideas man. Together the two are

unbeatable!”

EUROPE’S NUMBER 1 TEAM

To the “wild” pioneering start carried by an former profes-

sional sportsman and many eager business partners came

the stable power of a European franchisee: “Now we can

really build massively and sustainably!” In the meantime

around Harald Maier and Fred Stege have gathered other

top executives who will develop the European market side

by side. So among others Ambassador Leader Hannes Som-

mer, developer of the well-known VEMMA™ success for-

mula, is one of the pillars of this power team, which today

represents Europe‘s strongest VEMMA™ organization. It is

also worth remarking that this European team around the

pioneer Harald Maier is regarded as the most stable VEM-

MA™ organization worldwide. “Our way forward goes sole-

ly through a strong and in my eyes also unrivaled product!”

is how Maier explains his success. “Only if the customer

finds a clear benefit, do we have a stable business which

will grow well!”

VEMMA GERMANY

With the American know-how of a stable parent company,

top-class European franchisees and an elite management

team Rudi Neidhardt wants as the German Master distribu-

tor to give his best and to beat all sales records in Germany.

If somebody drops out for a while after 30 years of suc-

cessful network marketing in the nutriment sector and then

starts again anew from the beginning, then a man is going

to the starting-block who is predestined to succeed. “I know

what I‘m talking about,” says the dynamic Grand Old Man

of MLM. With an astute eye he has recognized the prob-

lem of how newcomers in the industry have been taken in

by promises, have not persevered and have finally drifted

away without success during their surfing through the mas-

sive area of not always reliable MLM companies. “I like to

compare networkers with settlers who come into a strange

land with their covered wagons and plant their flags in the

ground intending to stay. Whoever says: ‚Now let‘s take a

look...‘ hasn‘t got a chance here. The right motto is: “Now

let‘s get down to it – and keep at it!‘”

A BETTER LIFE

The VEMMA worldwide™ expansion program has always

been accompanied by the clear statement from company

founder BK Boreyko: “ We are aware that the European

market offers us even greater potential than the American:”

Whoever believes in visions of a better life, wants to earn

money and brings enough fire with them will find in Eu-

rope‘s No. 1 Team at the side of Fred Stege, Harald Maier,

Hannes Sommer and Rudi Neidhardt the best conditions

for entering this race as a potential winner. “Welcome to

the World of WINNING!”

CLOSE UP

Interview With Fred Stege, Managing Director of VEMMA Europe

As part of the preparation of an OB-

TAINER special on the European VEM-

MA Royale convention, which will take

place on the 16th May 2009 in Frank-

furt am Main, we have interviewed Fred

Stege, the VEMMA CEO for Europe and

Africa. As the complete interview will be

published in a special magazine edition,

it is only published in part here. Those

who wish to read the complete interview

can do so from mid May in ‚OBTAINER

special‘.

OBTAINER: Mr. Stege, in 2005 VEM-MA was founded as an affiliate compa-ny of New Vision. When did you make the move to VEMMA?

In 2006, I was approached by Peter

Francis and Tom Alkazin, however at

that time I wasn‘t interested as I had

decided to take it easy and get over a se-

rious illness and during this time divest

myself of my business‘s managers. At

this time, Simon Grabowski and I were

developing a team for nutritional prod-

ucts and I changed my mind only when

they sent me their products, which were

unbelievable. I knew the reputation that

New Vision and it‘s liquid products had,

however I was completely convinced af-

ter I actually used the products. [...]

OBTAINER 115

CLOSE UP

OBTAINER: What occupation did you have before you became a partner of New Vision?

For 17 years I worked as a distributor

and was quite successful. However, in-

stead of the Ferrari‘s, which usually go

along with it, I was interested in the de-

velopment of the company and invest-

ing in it. […] I wanted to take over the

responsibility to change things for the

better; I wanted to take over the owner-

ship.

OBTAINER: What convinced you to be the licensee at New Vision?

At first it was the product, the only liquid

concentrate in the industry (VEMMA is

not a juice, it is an extract) and also the

management of the company. BK Bo-

reyko has the same mentality towards

the industry as I do. We were both suc-

cessful distributors and still have the

mindset of a distributor, however we are

also quite matured on the entrepreneur-

ial side of things. VEMMA is a company

where ‚distributors stand in the fore-

ground‘, and although the headquarters

of the company are in Arizona, USA, BK

understands that Europe has a differ-

ent culture with different standards and

rules. […]

OBTAINER: You are now managing director for Asia and Europe. Can you describe how VEMMA is developing in both these continents?

I am the Director of VEMMA‘s division

in Europe, Russia, Israel, Turkey and

Africa (not Asia) and 2009 has been

scheduled as the date of our monitor-

ing and expansion. […] This is currently

taking place in the EU, Turkey; we are

growing fast but also controlled and we

are putting a long-term dynamically co-

ordinated growth model in place. Even

on this side of the pond VEMMA has

developed enough to be a multi-billion

dollar company. VEMMA is more than

just a company with a ‚direct shipping‘

product; these sort of companies are to

be seen everywhere these days. […]

OBTAINER: n May VEMMA will de-velop into the German market. What meaning does this have for your global business?

Germany is Europe‘s number one coun-

try, Period! When I was a distributor I

have always had respect for this coun-

try, as it is not only the largest country

in the EU, in my opinion it is also the

most professional. It takes time to get

Photo (from the left): BK Boreyko, CEO and Founder Vemma, Fred Stege, Director Vemma Europe on the Vemma Royale 2009 in Las Vegas

established in Germany as Germans

want stability and confidence, and we

have taken the time to ensure this. This

year we will show that we are rock solid

and ready to take on all the customers

and distributors that come to us. We will

also offer them excellent support. […]

OBTAINER: In which European coun-tries is VEMMA currently represented and which countries will follow in the near future?

In essence, we deliver everywhere, how-

ever we are still working on the fine-tun-

ing. […] This Spring, we will be tapping

into Turkey. Our sub licensee has done

immense work and it appears that there

will be a huge market out there, interest-

ing for Germany also as there are mil-

lions of Turks there. Turkey is special as

we maintain a healthy relationship with

Dr. Mehmet Oz, Oprah Winfrey‘s cardi-

ologist and doctor. He is a celebrity in

both the USA as well as in Turkey. Oz

takes part in our conventions and sup-

ports VEMMA.

OBTAINER: What is the advantage of VEMMA‘s compensation plan when compared to others?

VEMMA has a plan that contains no

cracks, which means all commission will

be paid out, period. This is a significant

advantage and when compared to many

other companies you realize that our

distributors receive an income which is

above average compared to other com-

panies. […] The advantage of the VEM-

MA plan is that it is easy to understand

and the ENGINE of the company (the

middle ranks) is also paid well. It is bal-

anced and duplicable.

OBTAINER: What should a distributor do when he would like to earn €500 or more per month?

There are several ways to make €500

with our plan, however a stable €500

that is based on a residual income is,

in my opinion, more important, there-

fore: Take two people, duplicate this a

116 OBTAINER

OBTAINER 117

few times and that will be enough. This

is our strength, we duplicate far bet-

ter than all of the others which I have

come in contact with in the past (in the

past Fred Stege has built up over 2000

representatives). […] We have many

people who, within a timespan of three

to four years, earn a monthly income of

€100,000; with their residual income

included, monthly they earn almost

€200,000! I have never seen something

as fast and as solid! […]

OBTAINER: How does your company sup-port its partners in achieving their goals?

This is one of our most important tasks.

Firstly we set up a training course for

the partner, and introduce the best and

most sensible duplication model that

was ever launched – how can I put this?

- because it has been tried and tested by

me and by distributors from many coun-

tries. […] Apart for this, I am personally

here to assist and help share the vision

and mission of our company. […]

OBTAINER: In your opinion, what meaning will the network marketing industry in the future have for Germa-ny, Europe and the world?

Good question! I can understand how

conceit it is for me to answer this ques-

tion without a crystal ball. […] Network

marketing is maturing and will be more

professional, more accepted. Take a look

at the data of the DSA, which shows an

increase. We will definitely grow faster

during the recession than ever before.

It is our task and the task of our other

companies to guarantee professional-

ism and to bring this industry and its

message to the next level. […]

OBTAINER: Mr Stege, thank you very much for this interview!

On December 12th 2008 Jus International held a

pre-launch event for Jus Europe in Rotterdam.

Hundreds of interested people turned up for the

occasion, including Remy Bonjasky, the kick

boxing champion. The crowd had been mobilized by the team

around John Lucardie gathered for this kickoff meeting in

preparation for the March launch of Jus Europe.

But who are Jus International and what are their plans?

OBTAINER WORLDWIDE investigates.

Jus International is a limited liability company founded

in September 2008 with head office in Boise, Idaho. The

company‘s founder and president is Jeffery Boyle, chairman

is Richard Durham and CEO is Jason Reading. In addition

to the head office the company also has offices in Salt Lake

City, Taipei and Tokyo and will shortly be opening offices in

the Netherlands. In addition to the US market and the future

European market expanding from its existing Dutch base

as soon as the Dutch warehouse is ready, the company is

also active in Taiwan and Japan. Preparatory work is also

underway to develop the Russian market.

The company‘s main product is the Jus

Superfood drink, a combination of 23

berries, fruits and herbs obtained from

all over the world. The product is

SHORT CUT

118 OBTAINER

Japan Team

bottled in the US and is suitable for all ages and health types.

Turnover in 2008 was just over $3,000,000 and the planned

turnover by July 2009 is at least $1,000,000 a month.

Founder Jeffery Boyle describes himself as having been an

entrepreneur from an early age. “When I was eight years old

I used to ride my bike across town to a commercial candy

company and sell it retail to the local neighborhood kids. As

strange as it may seem, that candy store was an incredible

learning opportunity and set my path as an entrepreneur.”

He first became involved in network marketing in 1994

while still a student when he started with

Amway. At first he did not have any great

success but after his first disappointing

experiences things picked up and he was

able to build up a considerable busi-

ness over the next few years, but he now

says “I built it in a way that bordered on

fanaticism.” Eventually he burned out

– “not because I worked too hard, but

because my experience left me to believe

that it was too hard for normal people

to succeed in network marketing.” So

he decided to move on to other areas.

With his brothers he raised millions

during the dot com boom and after

they sold their interest, he moved

on to corporate America: “I be-

came a Vice President of Sales for

a fortune 1000 company. I had

reached executive level within

four months

and when I

got there, I

realized I

didn‘t like

it. I quit my job, started a business magazine with my brother

and attempted to run it while I went to law school.”

During his second year at law school a good friend from high

school invited him to help with his new network marketing

company. At first Jeffery was hard to convince, but his friend

was persistent and when he finished law school he joined

the company as Vice President of Sales and Marketing. As

part his job he started to research other network market-

ing companies and found that they had become much more

sophisticated than in the 1990s. “The marketing was first

rate, and the compensation plans were much better.” He also

saw scope for improvement: “I saw with some tweaks to their

plans the new person could make $250-$500 very early in

the business.”

He rediscovered his passion for network marketing: “What

really made me passionate about network marketing again

was the people at the meetings I attended... What I loved was

seeing a bunch of people with dreams. I loved the look in

their eyes. I loved seeing hope. I loved seeing excitement. I

loved being in a room that was alive. I loved network market-

ing again.”

Eventually he left his friend‘s company to move on to his own

projects, but as he says himself: “I couldn‘t get the network-

marketing bug out of my mind. I had to figure out a way

to stay in network marketing but also implement some of

the important lessons from my years as a distributor and

corporate employee.”

Having decided to concentrate on health and nutrition

products, Jeffery started to contact nutrition laborato-

ries throughout the United States looking for a suitable

product. Eventually he found a lab on the East Coast

with the necessary know-how and the ability to source

ingredi- ents globally. After experimenting with

vari- ous recipes they eventually settled on

one that did not rely heavily on powder-

based ingredients as do most other

products in this field. All ingredi-

ents work

together

syner-

gisti-

SHORT CUT

SHORT CUT

cally and it is an all-natural product. Field tests were a great

success and they were eventually able to acquire the financial

backing necessary to launch Jus International last year.

According to Jeffery Boyle the company‘s philosophy is:

Jus is a company built out of four equal parts•

The right products: Products that would sell outside of •

the opportunity if they had to.

The right team •

The field of IBOs who are the partners of Jus Corporate •

The Jus Corporate team •

The right funding – see Ariescp.com •

The right compensation plan – it truly rewards those •

who tell the story

He says: “We are moving from Start up to Momentum phase.

We are growing very fast right now ... When a company gets

past the first months of growth and moves into momentum

is when people should jump on board. Now is that time for

Jus International.”

“People can join Jus for $35 or $500 Our leaders who

succeed follow a system. We have a defined system that

works when people put their own personality into an

already proven system.”

Details of the compensation system can be found at

http://jefferyboyle.com/the-jus-opportunity/.

The company provides training by means of weekly

training calls, regional events and worldwide

events. They also hold special training calls.

The next major events are the Jus Mexico

Award Trip to The Riu Palace, Cabo San Lucas,

Mexico, May 4-8, 2009 for all those who have

earned 40 points or more through March

29, 2009; and Shine ‚09 Convention –

World Convention, September 24-26, 2009

120 OBTAINER

at the Sheraton Hotel in Salt Lake City. The latter “event will

be full of business training, exciting giveaways, special an-

nouncements, and more.”

Asked about the future of MLM worldwide Boyle

responded: “Network marketing is coming of age...

However, we must ensure that we understand that the

future of network marketing is well guarded. We must

treat people with respect and truly dedicate ourselves

to helping others improve. When we are as concerned

about the industry as much as our own company, the

industry will be unstoppable.”

And Jus International‘s role in all this? “Jus will be a

front-runner in leading the industry. Jus Superfood can

be sold in stores, but we believe in people and the self-

improvement culture espoused by network marketing. We

want the world to know that network marketing is an honor-

able way to make money and help others.”

And his advice to OBTAINER readers? “Network market-

ing works, if you are dedicated to your business.

Treat it like a hobby and it will cost you money.

Treat it with respect and if you give your-

self the time to succeed,

you can.”

“We are moving from Start up to Momentum phase. We are growing very fast right now ... When a company gets past the first months of growth and moves into momentum is when people should jump on board. Now is that time for Jus International.”

OBTAINER 121

SHORT CUT

More about Jus International at

http://jefferyboyle.com and

Jus Europe at www.juseuro.eu.

Dr. Manfred Conradt, specialist in internal medi-

cine and nutrition specialist, has had a practice

for internal medicine in a small town in northern

German for 28 years. Like all other doctors he

learned during his studies and advanced training to recognize

and treat illnesses. For a long time his orientation was strongly

organic and in addition to physical examination he used medi-

cal technology, laboratory technology and drugs. In brief: he

was always concerned with healing, relieving and sometimes

simply giving comfort... until in 1998 his life took a decisive

turn as a result of the nutritional supplement Juice Plus.

“Through dealing with this ingenious product my attention

was more and more directed towards avoiding illness, toward

prevention,” he says himself and because nutrition plays such

a great role it was logical for Dr. Conradt to do an additional

course to become a nutrition specialist. On a part-time basis

with the “Personal Franchise” of NSA he has built up a net-

work of contract partners predominantly made up of people

from the health, wellness and fitness sector and in five years

he achieved the highest position, the National marketing di-

rector. “Because our health is our most precious possession,

as the saying goes, for those around me and for myself the

122 OBTAINER

CLOSE UP

highest priority is to promote and maintain it. The vast ma-

jority illnesses could be prevented by a change of lifestyle.

At least, “Das Deutsche Ärzteblatt” (German Medical Jour-

nal) speaks of 70% to 90%s This would not only save a lot of

money, it would save a lot of suffering. The dentists started

long ago with prevention, they call it prophylaxis, with regard

to caries and periodontosis and they can communicate to us

how important it is to take care cleaning our teeth. Also in

the movement sector a lot has come into motion in the truest

sense of the word. Supplementary movement has become has

become a matter of course for many with our current primar-

ily sedentary way of life. However, the necessity of intelligent,

natural optimization of our nutrition is, unfortunately, not

common knowledge yet”, continues Dr. Conradt.

The facts speak volumes: more and more overweight people,

more and more cardiovascular disease, more and more dia-

betics etc. Society is no longer living in a manner appropriate

to our species – too little movement, too much industrially

processed, calorie-rich but nutrient-poor food. Most people

know meanwhile that they should eat sufficient fruit, vegeta-

bles, herbs and spices, but cannot or do not want to integrate

this into their lives. The many vitamins, minerals, enzymes

and many more secondary plant materials (e.g. the flavors,

colors and odors of the plants) are important natural aids in

order to neutralize surplus oxygen radicals, that arise in any

oxidation (combustion), to strengthen our immune systems

and to make us less sensitive to the diseases of civilization and

also to cancer.

Various attempts at enlightenment and campaigns such as,

for example, “5 a day” have not resulted in any noticeable im-

provement in nutrition. Eating 600 to 1,000 grams of fruit,

vegetables and berries a day has remained a pious wish. The

latest “National Consumption Study II” from 2008 has proved

again very impressively that in particular the consumption of

vegetables is catastrophically low. And with men the situa-

tion is even worse than with women. Another problem is the

obvious declining quality as a result of selection of varieties,

exhausted soil, premature harvesting and on occasions long

storage, without even taking contamination by herbicides and

pesticides into account. For the reasons mentioned above it

is unavoidably necessary to act, namely to optimize our in-

sufficient supply of vital substances with a simple and cost-

effective nutrition supplement that is close to nature. The

„Gesellschaft für Ernährungsmedizin und Diätetik e.V.“ (So-

ciety for Nutritional Medicine and Dietetics) in Bad Aachen

therefore recommends “”preparations with the concentrated

strength of vegetables and fruit, insofar as they are scientifi-

cally corroborated,” “... precisely this condition is fulfilled by

Juice Plus from NSA,” says Dr. Conradt happily and naturally

the independent studies are particularly important and inter-

esting for him as a doctor.

A nutrition supplement can and should never replace healthy

food, but it can certainly be a wonderful basic supply and

therefore a reasonable and practical answer to the deficits of

out modern habits. “The distribution concept of the ‚Personal

Franchise‘ of NSA, a combination of the advantages of inde-

pendence, direct distribution, franchise (only €100 a year)

and MLM, has also fascinated from the start. In addition to

the quality product having a healthy company with long years

of experience behind you, one that takes care of storage, mar-

keting, logistics, transport, customer deliveries, billing and

servicing contract partners, is something I found very exciting

from the beginning,” and for him as the proprietor of a busy

practice it way not only very helpful but also indispensable.

Since 200 he has been running the “NSA business” with his

wife Sabine Seidel, a qualified nurse., health consultant and

trained child minder. For the married couple from caring pro-

fessions the support and cooperation of the team particularly

important. Being able to be successful by helping others to re-

alize their own ideas and dreams is for the two natives of Art-

land so valuable as human beings and simply brilliant. They

can be active worldwide in many countries, have no limitations

on thee area where they can work and can pass on licenses to

the people they would like to work with. Work marketing.

“Normally the NSA concept is carried out part-time at the be-

ginning. The targets of the individuals can be very different,

nobody is put under pressure by us, there are no obligations

to purchase, positions achieved remain. Everything is pos-

sible from small incidental earnings up to a sizable regular

income... and the more they earn the more people have been

helped by the married couple to live more healthily and also

to earn more (as a partner), in other words a classical win-win

situation.”

Whoever would like to get to know Dr. Conradt and Sabine

Seidel personally can send an e-mail to:

chiffre0795@obtainer-media.com.

CLOSE UP

OBTAINER 123

124 OBTAINER

CLOSE UP

OBTAINER 125

CLOSE UP

Maria Schasteen lived for 18 years in the USA,

the motherland of network marketing. There

she also got to know the industry. The first

company she worked for sold water filters

and could be described with very good arguments a “not ex-

actly serious.” This is also what Maria says: “With this com-

pany there were very many distributors who had their garage

filled with unsalable products.” But that is now in the far past

– and although Maria is a very health-conscious person and

considers clean drinking water to be very important, she is

convinced that in those days the time was not yet ripe for wa-

ter filters. “Then people seriously asked you what they needed

water filters for when their water was already so good with the

addition of chlorine,” remembers Maria with a smile.

That today the Vienna-born business woman works very suc-

cessfully for Young Living is no accident. Until the birth of her

three children she worked as a teacher. As a full-time mother

and housewife she always interested herself in alternative

healing methods, something that in Maria‘s opinion ever “Dr.

Mom” should do. Her commitment went so far that she was

even a cofounder of the “Institute for Conscious Living” and

then transferred this to America. Always on the lookout for

the secrets of nature this native of Vienna discovered the com-

pany “Young Living Essential Oils” in 1996 and was enthusi-

astic from the very start. Shortly afterwards she joined as a

distributor and since 1999 she has been doing business full-

time. “I cannot imagine a nicer task in life than – as the motto

of Young Living says – helping people to help themselves be

full of life and happy,” declares the nature-loving top-class

networker full of enthusiasm.

These are not empty words, because the company offers top-

class products with a worldwide unique selling point. The

founder and president, Dr. Gary Young, is a pioneer and vi-

sionary in his field. He is not satisfied with traditional farming

methods, but plants his fields only on land that has never been

farmed before. In this way he ensures that there are no un-

wanted chemicals in the soil and therefore in his products. But

that also means that he has to wrest every centimeter of fertile

land from the mountain sides and natural soils. The fields are

irrigated with crystal-clear water that is carefully channeled

from the mountains into the fields. No water is taken from

the urban water supply than could perhaps contain unwanted

chemicals such as chlorine. And true to his principle of only

farming untreated land Dr. Gary Young has established the

largest herb farm in the world in Ecuador where nature is un-

touched by civilization and the jungle is revealing a multitude

of new plants – and oils – to the researcher.

The processing and distillation of the plants carried out by

the entrepreneur himself. In this way everything from sow-

ing to the end product is in kept under control. This guaran-

tees products that are unequaled. Full of enthusiasm Maria

explains: “If I were to imagine my dream business, I could not

imagine a better company. I love nature and flowers and life.

Every one of my distributors is a lover of life and they distin-

guish themselves thorough their appreciation and responsi-

bility towards life. Young living takes the best from the realm

of nature and in a natural and gentle manner makes available

highly effective essential oils that represent a link between

people and modern science.”

Passion for the subject is one thing, But money also has to

be earned to ensure that people can earn a living and secure

retirement benefits. Here the second great plus point of Young

Living reveals itself. The company has an extremely generous

commission plan which rewards its distributors for teamwork.

CLOSE UP

126 OBTAINER

CLOSE UP

Young Living pays an extra bonus of 25% for every initial order

and 15% for every follow-up order. In addition Young Living

pays an extra bonus for every “Start Living Set” purchased by

a new distributor. In the knowledge that it requires extra ef-

fort to explain to a new distributor the advantages of the “Start

Living Set” (which has been specially developed in order to be

able to start off successfully and contains all necessary infor-

mation and products), Young Living rewards its distributors

with an additional “Start Living Bonus.” Young Living rewards

teamwork with team performance bonuses ranging from $100

to $2,000. Later the automobile bonus is added, where Young

living pays the installments for a dream automobile – or also

for a house! And all these are extra payments, paid out in ad-

dition to the commission.

Because of the extraordinarily good products there are very

many end customers. Maria Schasteen even has regular cus-

tomers who have been buying from her regularly since she

started with Young ten years ago. Here all the time-consum-

ing work is carried out by the company. Young Living takes

the orders, worries about payment and dispatches the goods.

The distributors can thus concentrate on building their teams

and on acquiring new customers. Today the Viennese business

woman is again living in Austria and primarily looks after her

team, which is perfectly organized. “In the meantime I have a

team of marketing experts, graphic designers and advertising

specialists in my organization and they supply the team with

all the necessary means without which contemporary network

marketing today is unthinkable.”

Such a team is for every newcomer to the Young Living busi-

ness of immeasurable value. Being able to draw on the wealth

of knowledge of the experts saves a new Young Living dis-

tributor years of building up his business through trial and

error and in the process spending a lot of money to acquire the

necessary specialist knowledge. “Whoever joins our team has

all the technical and organizational means available to build

up his business efficiently,” says Maria explaining the advan-

tages. She even has an in-house team system for being present

online and offline – with areas for information and training

and including a team newspaper that appears monthly. New-

comers must therefore have no fear to being left on their own

to build up their distribution and acquire new customers.

As already mentioned, Young Living pays out 25% as an extra

commission for initial orders. So the newcomers in Maria‘s

team only have to invite interested people and book a presen-

tation with her team. At the end the newcomer can take the

orders. The experience is that after a presentation by the team

50% of those present buy products. In this way each new dis-

tributor is able to experience the opportunities of the business

in hard cash and at the beginning they only have to find in-

terested people who want to get to know a couple of products

that promote health and contribute to well-being.

The right training and introduction to the business is very im-

portant for Maria. After all, Young Living has over 300 prod-

ucts in its range. “This here is a network that manages without

a “chakka” mentality or false promises and it also does not

market useless products, but rather wins people over with

fairness and e genuine professional opportunity which leads

to satisfied customers and successful distributors,” empha-

sizes Maria Schasteen, who is always glad to share her experi-

ence and know-how with motivated newcomers.

Contact:Maria Schasteen • Member since 1997+43 (0)7717-7565mariaschasteen@yahoo.comwww.younglivingeuropateam.com

OBTAINER 127

By the bestseling author Roman Anlanger, Course Director at the University of Applied Sciences bfi Vienna

Oranges and Coffee Mugs on a Trojan Mission

Imagine you are shopping in a supermarket. It is deepest

winter and outside it is quite cold. That is one reason

for keeping an eye on your body‘s Vitamin C “budget.”

Therefore you buy two kilos of oranges. You notice that

some of the fruit are wrapped in thin paper, but as far as it

goes that is nothing unusual. At home you open the bag and

take out one of the wrapped oranges. You remove the paper,

peel the fruit, divide it into bite-sized pieces and put these on a

small plate. Then you sit down at the kitchen table to enjoy the

pieces of orange in peace. As you eat your eyes fall on the pa-

per the orange had been wrapped in. What do you see there?

You read: “These oranges come from the sunny south, to be

more precise from the Turkish Riviera. There it is now pleas-

antly warm. How would you like to take a holiday there? You

will find out more at www.orangenland.de.” Original, isn‘t it?

Oranges as a Trojan Horse. The Internet site cited does not

exist (yet)?; the example is fictitious – but it is not absurd, is

it? (Incidentally we owe the idea for this story to Iris Krempig,

who cites a similar example in her diploma thesis.)

In another example it is a question of coffee. Imagine you are

walking through the city and you see a taxi standing at the side

128 OBTAINER

OBTAINER 129

Roman Anlanger is Course Director of the course “Technical Sales Management” at the University of Applied Sci-ences bfi Vienna and is responsi-ble for the teaching and research staff. Anlanger successfully com-pleted two degrees, is a CRM manager and business trainer and also lectures at various sci-entific institutions. Anlanger is the inventor of Trojan marketing and a successful author (his best-seller is “Trojanisches Market-ing”). In addition he is in great demand as a speaker.

of the road with a coffee mug on the roof. Has somebody put

it down there and then forgotten it? Immediately you speak to

the taxi driver and point it out to him. It would be just too silly

if he drove off in the next few minutes and the mug, whether

full or empty, fell onto the road. The taxi driver listens to you

attentively, then he smiles and much to your surprise he hands

you a voucher – for a coffee of your choice in a Starbucks cof-

fee shop in your city. He explains to you that the coffee cup has

been placed there deliberately in order to attract the attention

of passers-by like you and to get them to talk to him.

Starbucks has already carried out this idea in several cities.

And it has often happened that attentive passers-by have no-

ticed the mug that has apparently been forgotten on the car

roof and have spoken to the taxi driver about it. A successful

Trojan action!

The weather as a Trojan Horse

Even the weather can be used as a Trojan Horse as the following

example shows. This time the protagonist is a company active

as a letter shop and address dealer. The marketing manager had

the idea to remind his business clients of his existence with an

promotion. After long consideration he decided to sell umbrel-

las overprinted with the slogan “We don‘t leave our customers

out in the rain!” On its own that was not particularly original.

So he thought a bit more and studied the weather forecasts for

the coming days. When he saw that a longer rainy period was

due in the next few days, he had the umbrellas made ready for

dispatch and sent them off so that they would definitely arrive at

his clients on a rainy day. In the accompanying letter he pointed

out that this was a suitable moment to get an umbrella as a pres-

ent. The clients noted the promotion well and brought it up with

employees of the company long after.

A similar promotion – but with the opposite weather omens –

was carried out on behalf of a dealer in promotional items in Vi-

enna. This time it was a hot summer day and the temperatures

had been over 30 degrees in the shade for several days. The

businessman engaged the courier service that he normally uses

to take his articles and samples to clients to undertake an un-

usual assignment. He sent the drives off with the assignment to

deliver personally to the clients a fresh cool ice cream that they

had to buy beforehand in an Italian ice-cream parlor. Logisti-

cally it was not at all simple to transport fresh ice cream at such

temperatures without any great loss. The dealer in promotional

items was, however, able on this day to bring delight to about 100

clients. Not simple and not exactly cheap, but very effective! The

clients were very happy and had received not only the ice cream,

but also implicitly, in other words indirectly, the message that

they were being looked after personally by this company and that

it was above all in the position to carry out logistic tours de force,

something which is an important trump card in this industry.

Original is not quite the same thing as good

Promotions like this or similar ones can also be car-

ried out by you! But be careful – something

like this can also go wrong, as the follow-

ing example shows. This

time it concerns the

marketing of a

pharma-

ceutical company. The management of the marketing depart-

ment faced the task of recommending a new drug to doctors in

private practice. One of the characteristics of this medicine was

that it did not disturb the intestinal flora of the patients very

much. The word “flora” gave the marketing people the idea of let-

ting flowers do the talking. By chance the cousin of the marketing

manager was the owner of a market garden. So it was decided

to put exotic plants in flower tubs which they wanted to present

to the doctors. With this target group it was not possible to be

stingy, so the flower boxes were turned out to be correspondingly

bulky and heavy. Of course, the employees in the scientific sales

team were supposed to bring the presents to the doctors.

What followed could have led to a wave of resignations; particu-

larly the female employees went onto the barricades. The reason

is easy to understand if you imagine how a petite young employ-

ee in a fine business suit was supposed to haul a heavy flower tub

in addition to a briefcase and samples from a distant car park

to the doctor‘s practice – totally unacceptable!! Indeed the

promotion soon had to be abandoned in the form originally

planned because the pharmaceutical sales representatives

refused to be misemployed as “bearers of flower troughs.”

The company had to make alternative arrangements for

transport and delivery at great cost. Allegedly the market-

ing manager who had the idea has since developed a plant

allergy...

You should therefore consider whether an idea that at first

sight seems original is also feasible in reality, or whether the

whole thing might backfire. After all, you know that the opposite

of “well-done” is “well-intentioned.”

Dogs can be Trojan Horses too

Another original example comes from Switzerland. Imagine you

go shopping in a supermarket and you take your dog with you

and you tie him to the hooks provided for that purpose outside

the door. Your buying expedition does not take long and after a

few minutes you come back out and go to your dog in order to

OBTAINER 131

untie him. Who can describe your disgust when you see that your

dog has a piece of cloth in his mouth. It looks as if he has tried to

bite somebody and ripped a piece of material from his trousers.

You look around carefully in order to see how the land lies. But

there is nobody around who looks as if he has just been bitten by

your dog. Now you open the dogs mouth and pull out the piece

of material in order to look at it more closely. On the material

is printed a text and you read: “Luckily your dog has bitten no-

body today. But can you rule out that he would do something like

that? If you want your dog to be always well-behaved, send him

to our dog obedience school!” This was followed by the telephone

number and the address of the website. Now you are impressed.

They can apparently really deal with dogs, otherwise they would

never have managed to stick something in your dog‘s mouth. Ad-

mittedly he is a peaceable animal but he does not put up with

everything, particularly not from strangers. Respect! Even if you

will not consider sending your own dog to an obedience school

– he is already too old for that – you will certainly tell all your

friends and acquaintances who also have dogs about what hap-

pened. You see that there are not only Trojan Horses but also

“Trojan Dogs”...

Books from the gas station

The successful Brazilian author Paolo Coelho writes a column

every Saturday in the “Leisure” supplement of the Austrian

daily newspaper “Kurier.” Once he reported under then head-

line “For a dream it is never too late” about his Portuguese

publisher Mário Moura, who after an eventful life in various

countries and in various professions in 1990 set up the Edi-

tora Pergaminho publishing company, which also distributes

Coelho‘s books in Portugal, “on the side” (his main job at this

time was running a travel bureau together with a partner). But

it was not very successful, not even 3,000 books a year were

sold. In 1994 he gave up the travel bureau after a dispute with

his partner and could now at the age of 76 devote himself to-

tally to the book business. “At this moment an angel appears

in Mário‘s life: Ione França, a Brazilian who had decided to

live in Lisbon,” writes Coelho verbatim. He remembers three

or four employees that the

publisher had at that time

and that business in Portugal left a lot to be desired. Ione

asked the decisive (Trojan!) question whether in addition to

the traditional methods there might be another way to sell

books. Mário answered in the negative. But bit by bit Ione

succeeded in establishing book selling in places where it had

previously been unthinkable and had never happened.

She began at the post office. When Moura remarked “The

post office does not sell books,” she asked him if he had ever

tried and he, of course, had to say no. So she went there

and she did indeed convince the post office to provide space

for his books. Now Mário gave he a free hand. Next she ap-

proached the gas stations where, of course, no books were on

sale either. She invested some money and acquired vehicles

and shelves in order to carry out the distribution of books to

gas stations herself. Let us now allow Paolo Coelho to have

his say: “The idea was simple and complex at the same time:

Since people rarely go into bookshops, why not try to go to

the places where they are?” (A small aside: There it is again,

the “Davos Strategy”!)

And gradually the books of the Pergaminho publishing

house began to appear in many places where there had been

no books before: in perfumeries and restaurants, at the side

of the road, in sports studios and video clubs. The result is

something to look at. Today the sales volume is around 1.2

million copies a year, with an above average rising trend.

Paolo Coelho‘s summary: “And what is so extraordinary

about this story? When I met Mário Moura for the first

time, he was 72 years old. He realized his life dream at an

age where many of his colleagues had become pensioners

or were in a phase where they had no more expectations of

life. He took over ‚crazy‘ ideas and invested in them at a time

when many publishers complained that nobody was reading

anymore. He does not believe in God, but in people and that

is the significance of his story. In the example that he gives

us all by showing that it is never to late to live your dream.”

COLUMN

CLOSE UP

132 OBTAINER

Ten years ago, in March

1999 to be exact, Wolfram

Schmied came into contact

with the network marketing

industry for the first time. Time for him

to take stock and remember the good

as well as the not so good experiences.

His first engagement was with Amway

and he found out about the company

when he discovered a leaflet on his car.

“Cold canvassing of the old school,” is

what most networkers would say today

Ten Years NetworkingAnd No Thought of Giving Up

in the age of the World Wide Web. And

Wolfram‘s then sponsors were definitely

also of the “old school.” “My sponsors

do not do anything at all in the network

anymore,” he tells us. “That is not some-

thing they have not needed to do for a

long time!”

A baker by trade who finished his busi-

ness studies degree half a year earlier

than usual, he works today as the sales

manager of a medium-sized firm. The

MLM business is purely a passion for

him: The opportunity for financial in-

dependence and above all proof that

your own ambition can drive you to the

highest possible performance. In the

final analysis nothing tastes as good as

the sweetness of the success you have

achieved yourself. In his ten years in

MLM the positive experiences out weigh

every thing else for him. The negative as-

pect consists mainly of people who have

disappointed him: “And ultimately they

OBTAINER 133

CLOSE UP

For Wolfram Schmied the world cannot be

big enough for his expansion plans with Mangostan Gold

are themselves to blame for their lack of

success.” Because network marketing is,

of this Wolfram is absolutely convinced,

“basically the best and fairest distribu-

tion system in the world.”

After all, he was loyal to Amway for nine

years and there he showed extraordi-

nary dedication and commitment. Then

when he wanted to change it was re-

vealed that MLM can also be hard. Wol-

fram remembers: “My disappointment

was massive when after I committed

myself to another MLM company I was

banned from attending training sessions

and I was excluded from all events. I was

not even asked why I wanted to change

or what reasons resulted in my decision

to change. Although I promised not to

call anybody in my downline, I was

treated like a traitor and excluded. That

no trust was placed in my word hit me

hard after nine years of membership.”

The reason for his change was that in

his opinion Amway no longer has a mar-

ket in Germany and the marketing plan

is no longer up-to-date, as the passion-

ate sportsman explained in an interview

with OBTAINER.

But as in every other industry there are

also quite different kinds of people you

get involved with. Just as much as his

negative experiences, his positive ex-

periences are also can be attributed to

people. In particular to those that he

CLOSE UP

got to know ate Mangostan Gold. The

discussions with successful network-

ers like Diamond Siegfried Barth or

Platinum Sigrid Meier have shown him

what is possible in network market-

ing. “Such people are an enrichment of

my life,” explains Wolfram. One of his

nicest experiences was listening to the

three-time Formula One world Cham-

pion Niki Lauda at the kickoff meeting

in Munich where Lauda spoke as the

keynote speaker. People like Michael

Schuhmacher and Niki Lauda are exam-

ples for the motor sport fan: “The secret

of their success is their absolute ambi-

tion and belief in the goals they want to

achieve. They do not let themselves be

slowed down by failures and work hard

and continually on their goals until they

have achieved them. This can be adapt-

ed very well to MLM,” explains Wolfram

and adds: “Just these characteristics are

necessary in order to be really successful

– particularly in our business!”

At Mangostan he particularly values the

modern and for newcomers sensation-

ally good marketing plan and the single

but nevertheless “uniquely ingenious”

product as well as the team that consists

of people from all age groups and pro-

fessional backgrounds. Mangostan Gold

Juice is not only a nutrition supplement

that promotes health, but also a tasty,

really energizing elixir of life. “I drink

Mangostan daily myself and since in

addition to my passion for reading and

history I spend my leisure time primar-

ily doing sports such as volleyball and

football, I notice through the effects on

my own body how good our product is,”

says the father of two, adding: “I also see

it from my family.”

Just as MLM has developed further in

the last ten years, so too has Wolfram de-

veloped his method of work for sponsor-

ing. Seminars or meetings in hotels are

not only too expensive and so uninter-

esting from an economic point of view,

they also belong for the sales manager to

an era when MLM was still tainted by a

considerably more negative image. The

future of the industry is something he

sees positively because more and more

serious companies are coming onto the

market and the black sheep are los-

ing their market shares. “If everybody

works fairly, network marketing, will

grow massively because people want to

be advised,” says Wolfram.

In sponsoring and in building up busi-

ness he works absolutely professionally.

He works according to the HelfRecht

Management System (setting goals,

planning, time management) and uses

a modern CRM system to administer

contacts. The cold and the warm mar-

kets are taken account of similarly and

he uses all opportunities for distribution

and team building the Internet, news-

papers and, of course he like to use per-

sonal contact best. As a business studies

graduate and sports fan he also knows

the effect of marketing and sponsors a

sports club. His most prominent char-

acteristic in addition to his ambition is

the humaneness with which he conducts

his business. On this he says: “Work on

your business every day, continuously

and seriously. Give all partners the op-

portunity to develop themselves further

and offer them every support imagin-

able. If people do not want to do so, let

them go. Partners must come of their

own free will. Clinging is not good – for

either side.”

For Wolfram Schmied it is clear that

in principle anybody can achieve suc-

cess in MLM with three simple tenets:

“Identify with your product. Do not be

afraid of a refusal. And: Whatever you

cannot do today, you can start to learn

today.” Of course, you have to work for

success. But that is always the case if

success is supposed to materialize – in

any profession. But only MLM offers the

opportunity to career changers, even

those without great prior knowledge or

with very limited capital, to achieve ev-

erything. With a team partner like Wol-

fram Schmied you are therefore in safe

hands if you are looking for competent

and humane management on the road

to success.

Contact:

Wolfram SchmiedBüro: +49 (0)6327 961 328Fax: +49 (0)6327 961 337www.Schmied.MangostanGold.eu

At Mangostan he particularly values the modern and for for newcomers sensationally

good marketing plan and the single but nevertheless “uniquely ingenious” product as well

as the team that consists of people from all age groups and professional backgrounds.

134 OBTAINER

OBTAINER 135

CLOSE UP

Torsten Sedlmeier loves net-

work marketing. In his opin-

ion there is no other industry

that offers as much. This isn‘t

just meant financially, it also takes expe-

riences, knowledge, human nature, free-

dom, opportunities, personal fulfillment

and much more into consideration. It is

clear to Torsten that he has found his

calling. However this wasn‘t all that un-

predictable, as already from a tender age

of just 12 he was improving his pocket

money after school and at the weekends

by working at the cosmetic factory of

his friends father. It is here that he also

served his apprenticeship and worked

exclusively within the company‘s sales

Forget Old Pastures — Time for a New Way

force. Cosmetic company, sales repre-

sentative – the best qualifications to

have in the 90‘s in order to sooner or

later hit upon network marketing. And

this is what happened. In 1992 a fam-

ily member who worked with Herbalife

wanted to ‚recruit‘ him. “At first I was

very skeptical and critical. Nevertheless

from the very beginning I was fascinat-

ed by the network marketing business

model and actually jotted down the ex-

planation of it on a beermat. I believed:

If it really works like that, you MUST be

able to earn a fortune! The dream of his

own independence was born”, remem-

bers Torsten, who describes himself as

a family man.

After only 9 months, what started out as

a part-time job became his full time job

due to his great success. This convinced

him of the immense advantages of MLM

over other types of self employment. In

his previous jobs he felt he was highly

underpaid for the amount of work he did

and for the amount of responsibility he

had. He also had to come to terms with

decisions that were downright ‚insane‘

or even bad for business just as they had

been decided upon by people on a ‚high-

er level‘ to him. Torsten adds: “I kept

quite, because actually some time after

I left the company it went bankrupt.

When I understood that network mar-

keting wasn‘t an illegal snowball system,

CLOSE UP

136 OBTAINER

CLOSE UP

OBTAINER 137

but a lawful and merit based system that

promotes working under your own ini-

tiative without a boss, it was obviously

a very attractive alternative. It was also

very attractive with its pension safe-

guard for your old age and the fact that

the business was inheritable to your off-

spring also.”

For Torsten Sedlmeier not only is MLM

a profession, it is the best practical

training and education that is available

within the business industry. You learn

the A to Z of working as an entrepre-

neur, without any risks: Starting with

the annoying (but necessary) tax and

accounting work, moving on to personal

development, leadership, advertising,

promotion and rhetoric about seminar

and event leadership and much more.

Torsten gladly shares his numerous ex-

periences and explains that witchcraft

does not play a role when it comes to be-

ing successful in network marketing.

He believes that it is the interpersonal

contact and personal development in

network marketing that separates top

networkers from others. He himself

works according to the motto: “Work

harder on yourself than on your job.

When you are better in yourself, every-

thing else will get better!” Obviously to

achieve this lots of patience, humble-

ness, perseverance, attention, commit-

ment and genuine interest paired with a

healthy dose of humor and self-mockery

is needed. He believes it is important to

‚remain a person‘, to convey understand-

ing and compassion, as well as intuition.

A positive attitude also helps him tackle

day to day tasks and challenges. He has

completely removed the word ‚problem‘

from his vocabulary.

Torsten believes: “Longterm thinking

is important in order to have long-term

success.” However the economy is like a

witty diva and therefore Torsten had to

learn that sometimes things happen that

aren‘t planned. After 16 years he had to

assess why his income was declining

despite the fact that he had a high posi-

tion in the marketing plan and had built

up a substantial downline. He began to

analyze the reasons for this happening

and was very hard on himself. By doing

this he realized with great pain the rea-

son for the backwards turn was due to

the fact that everything was just hushed

up, true to the motto. “The show must

go on – at any price”. Torsten came to

the conclusion that some important

138 OBTAINER

OBTAINER 139

‚door-opening‘ products had been taken

out of the program and the quality of

some other products were changed so

that regular customers, who used the

products for years, no longer wanted to

order them.

“I also noticed that the qualifications

to secure monthly income were far too

high and out of date in comparison with

other networking companies. I also no-

ticed that some of the methods the com-

pany worked with were old fashioned

and no longer up-to-date. I realized

that I no longer stood behind many of

the company‘s policies and that I had

already given up inside. As I am a very

logical person, I also decided to literally

resign – regardless of my position with-

in the marketing plan or the number of

positive people I was leaving behind”,

stated Torsten in an interview with the

OBTAINER, explaining his decision to

leave old pastures behind, and find new

ones.

Executives are characterized by deter-

mination and having the courage to

be decisive – even if it means leaving

their comfort zone. After spending a

short time with another MLM compa-

ny, he realized that it simply isn‘t good

enough for just ‚some things‘ to be suit-

able within the firm. Therefore Torsten

Sedlmeier went on the hunt to find a

real alternative – a firm, with which he

could stay with for the next 10 years, i.e.

for the rest of his working life. A firm in

which ‚everything‘ is suitable. Now he

has found this company: SISEL

Torsten‘s curiosity was aroused after

he learned that Christian Rombach left

his former MLM company after 14 years

to move to SISEL; despite the fact that

he was no. 1 in Europe. After thorough

research into SISEL the only thing he

could come up with was to get on board

(read the cover story on the OBTAINER

online No. 33/2008). Today Torsten

works closely with his sponsor Chris-

tian Rombach and the Tremesco team.

SISEL is a MLM company that combines

all the assets of their successful found-

er‘s networking past with the modern

business characteristics of a successful

company. In addition, they also have

an extremely good marketing plan and

products, all of which are based on the

latest scientific knowledge. During an

interview with the OBTAINER Torsten

Sedlmeier explained the basic princi-

pals of the three levels he works with:

“The personal level is the first.” Where

at all possible the company, the prod-

ucts, the compensation plan and the

company‘s philosophy will be explained

in a one-to-one interview. Sponsoring

will also take place on this level. There-

fore interested parties will get gut feel-

ings along with their first impression

of SISEL as sponsors, as an upline and

also of the products. This method is def-

initely more time consuming than other

methods, however out of it an emotion-

al relationship and trust can be formed,

which is a huge advantage where fur-

ther work with a business partner is

concerned.

On the second level, which is exclusive-

ly for business partners, regional train-

ing on the basics of the business and

network marketing takes place once a

month. The training strengthens the

team and brings the team in that par-

ticular region together.

The third level is made up of national

or international events, that take place

once or twice a year directly from

SISEL, in order to show the ‚big picture‘,

to give out awards and to get know the

international work experience.”

CLOSE UP

Torsten believes that MLM is a ‚person

to person‘ business and that the Inter-

net is just a limited resource that helps

in finding new partners and customers.

“We obviously also make use of all the

modern possibilities”, he stated with a

smile, “but without a personal connec-

tion, no MLM business could remain

permanently stable.” Therefore it was

very important for him to share a few

personal words with the readers of the

OBTAINER:

SISEL has just been a complete triumph

in Europe and is now on its way to ob-

taining great success around the world

– I am sure of this. The question is not,

will it happen, the question is who will

profit from it and who will get what slice

of the cake. You will ever only get one

or two chances in life to join a company

like this at this specific point in time.

The timing for SISEL is absolutely per-

fect, all you need to do is follow your in-

stincts. Be open and don‘t shut off any

possible routes – that is the recipe for

success! If you are not happy with the

prospects of your current firm, if you

company is stagnant, if you are looking

for new challenges or quite simply want

to be in the front, I look forward to your

call.

Contact:

Torsten Sedlmeier

Tel.: +49 (0) 62 33 – 45 90 840Mobile: +49 (0) 163 – 33 77 531E-mail: torsten@erfolg-wie-nie.deInternet: www.erfolg-wie-nie.de

Registration as a customer or abusiness partner:www.mysisel.com/online

BRAINBOX

OBTAINER 141

The most prominent characteristic of human beings is their boundless curiosity. This curiosity has helped the hu-

man race to make incredible discoveries and inventions. Some innovations have altered life fundamentally all over

the world. The light bulb, the telephone, the gas and diesel motors and the computer are only some of innovations

without which nothing would work today. Many of the innovations have even accompanied humanity for centuries

– until they have been replaced by new innovations. the very first invention made by the human race was probably the the hand

ax, which prehistoric humans used to split and cut a wide variety of materials.

With every new scientific discovery new possibilities, mostly innumerable, arise for using this discovery in our daily lives. Just

now many governments are aware that we need innovations in order to get out of the economic crisis and at least to slow down

climate change even if we cannot stop it. Therefore today more and more money is being invested in science and research. We

urgently need solutions in order to free us from our dependence on oil, to feed and clothe the rapidly growing world population,

to prevent environmental pollution and to revive the economy with innovative technologies. Here we want to present three in-

novations which have what ti takes to get us on the right road.

Electricity from rice waste

Getting energy from renewable raw materials is a approach as a start. Unfortunately, how-

ever, the surface of the earth is limited and therefore there were, for example, rapid in-

creases in the prices of basic foodstuffs in the Third world as a result of the increased

cultivation of plants for biofuel because less foodstuffs were planted. In Asia rice

is the Number One basic foodstuff. Regrettably, every single grain produces or-

ganic waste. Twenty-five percent of a grain of rice consists of husks that must

be separated from the rice. Now researchers at Hanoi University of Technol-

ogy want to burn these husks in a pilot plant to produce

electricity. In this way it is intended in future to

supply Vietnam with with electricity using

organic waste from rice cultivation. Sci-

entists from the Fraunhofer Institute

for Factory Operation and Automa-

tion are supporting the Vietnam-

ese and have designed a new flu-

idized bed combustion

plant in order to

test whether

rice husks

can really

be used

to pro-

d u c e

energy.

BRAINBOX

142 OBTAINER

BRAINBOX

In Germany fluidized bed combustion plants have long been

standard but they are almost only used to burn coal. “Put sim-

ply, such plants consist of a vertical tube with a nozzle bed,”

explains Eyck Schotte, head of the design team for the Viet-

namese fluidized bed combustion plant. The difficulty is

obtaining the greatest possible energy production while

making sure that that when the biomass is burned as

little pollution as possible is produced. In addition,

not all forms of biomass are the same. Rice husks

burn differently than coal or, for example, straw or

wood. Therefore the German scientists have real-

ized the fluidized bed combustion principle in such

a way for their Vietnamese colleagues that the lat-

ter can investigate the combustion behavior of the

various materials. “For example, we can replace the

the works that feed new fuel into the combustion

chamber so that it is possible to feed both coarse

rice husks and fine coal dust continuously into the

combustion chamber,” reports Eyck Schotte. Measur-

ing instruments such as volume galvanometers, ther-

mocouples, and pressure sensors record data that can

later be evaluated by the scientists. A mixture of coal and

rice husks is also being investigated by the scientists. Alto-

gether the approach is very interesting because the cultiva-

tion of other foodstuffs also produces biomass which is often

not optimally used.

Textiles from chicken feathers

At first this sounds like the idea of an eccentric fashion de-

signer, but it is a deadly serious proposal from some mate-

rials researchers. At present chicken feathers are still pre-

dominantly thrown away because, other than using them as a

filling for cushions, pillows and down jackets there are are few

other possible uses. About five million tons annually are pre-

dominantly taken to the garbage dump. Since the world

OBTAINER 143

BRAINBOX

is facing a shortage of resources scientists are increasingly at-

tempting to use natural raw materials for fibers. “This idea in-

variably comes up when when resources get scarce,” says Pro-

fessor Crisan Popescu from the Institute for Wool Research at

the University of Aachen and relates how in the Middle Ages

fibers for clothing were made from nettle plants. Later this

knowledge was almost forgotten until during World War I

resources became scarce and this possibility for produc-

ing textiles made a comeback.

Statistically every person requires about nine kilos

of fibers a year. The most widely used fiber in the

world, cotton, requires a lot of fertilizer, water and

pesticides and the areas of cultivation cannot be ex-

tended at will. The compete with the production of

foodstuffs and now also the cultivation of plants for

biofuel. Prof. Popescu wants to combine the proteins

in the feathers to produce new fibers. To achieve this

he cooks the feathers under high pressure and ob-

serves how during cooling needle-like structures are

formed. During the cooking process the proteins a split

into smaller components called oligopeptides the consist

of amino acids. They form crystals and are an environmen-

tally friendly base material for new polymers. Feather protein

mixed with artificial fibers create new materials which exhibit

the consistency of wool. The researchers are not only thinking

of clothing but, above all, of technical fibers for industry, such

as insulating materials and filters, or for the massive market

in the automobile industry.

The short life of the low-energy light bulb

The trend towards the low-energy light bulb could be over

quicker than we thought. Just as it has asserted itself against

the traditional light bulb its end is already in sight because a

new invention makes it seem old-fashioned: The new hight-

tech bulb is environmentally friendlier because it does not

require mercury, burns for 50,000 hours and uses up to 55%

less energy. Many people are still mourning the old light bulb

with the tungsten filament and do not like the light produced

by a low-energy light-bulb. A few weeks ago the EU resolved

the end of the traditional light bulb by 2012. From that time

there will be no more filament light bulbs on the market. Now

a British firm is bringing a completely new light technology

onto the market that is more economical and stronger than

the most modern low-energy light bulb.

The new lights are supposed to be compatible with all bulb

and tube models. The British manufacturer Ceravision from

Bletchley operates with microwaves to produce light. The light

is produced by a glass ampule containing a noble gas under

pressure and small amounts of metallic salts. The ampule is

irradiated with microwaves with a frequency of 2.4 gigahertz,

which produces an ionized gas, also called a plasma. The plas-

ma vaporizes the metallic salts and the glass ampules glow.

Since it has no electrodes that wear out, the light does not

become much weaker in the course of time. According to the

manufacturer the illumination is stronger than the filament

light. Initially the bulbs are only being produced for industry.

But soon it is planned to make them available for the normal

household. Even the economical LED bulbs will have to fear

this competition. In a test on the motor racing track at Silver-

stone the new bulb was convincing in a BMW. “Under the test

conditions the the headlights used significantly less energy

than traditional or even LED bulbs,” said company boss Tim

Reynolds. Therefore not only is the low-energy bulb facing its

demise, the economical LED bulbs could also fall victim to the

new high-tech bulb.

OBTAINER 143

One of the reasons why Distributors drag their

feet, have high levels of anxiety and put in a lot of

hard work when it comes to talking with people

about their Business Opportunity or Products…

is because of their Attachment to their Need to have an Out-

come. For example, ask yourself if you focus on any of these

outcomes:

Getting the sale•

Hoping the other person has a problem, such as hating •

their job

Placing your product into, or onto someone•

Getting a check into the hands of a new Distributor •

Making sure you get your story told or your message •

across

Qualifying a person within 15 seconds•

If you do, have you ever considered that your attachment to

need to have an outcome is what causes the resistance from

others and prevents you from receiving the results you desire?

Whether you are aware of it or not, people feel the energy of

“Detach from the Outcome, and Your Income Will Increase”

The Key to Successful Selling by Michael Oliver

the thoughts of your needs, consciously and subconsciously,

through the words you use. Words give your thoughts and real

agenda away, because everything starts with a thought and

you cannot escape it. This can happen even if you think you‘re

coming from a place of compassion. It‘s not a matter of being

tough, working hard and learning how to overcome rejection.

It‘s a matter of creating an environment where resistance is

no longer an issue.

So how can you create the environment? How can you be suc-

cessful more rapidly, do it with less effort and eliminate the

rejection? Simply change what you think, which in turn will

change what you say and how you act.

Selling is Solving, not Telling, Persuading or Convincing Selling is merely a Problem-Solving-Exercise, not a telling ex-

ercise. Understanding this, and being detached from the end

result is the key to successful selling. You can successfully sell

using the “Magic and Power of Dialogue”. Dialogue is a Pro-

cess of communicating that creates the energy of two people

Michael Oliver is the founder of Natural Selling, the only sales training program designed to really eliminate rejection and objections. He is also the author of the international best selling book “How To Sell Network Marketing Without Fear, Anxiety Or Losing Your Friends!”

To learn more about how to get higher conversion ratios from helping more people achieve their vision, contact him at info@NaturalSelling.com or go to his website, www.NaturalSelling.com for his free E-course “7 Steps to Natural Selling”.

COLUMN

146 OBTAINER

OBTAINER 147

talking as one with each other, instead of two against each

other. Heart to heart instead of head to head.

This is nothing new… Dialogue has been around for thousands

of years…it‘s just that in this age of telling and persuading, we

have forgotten the art and science of it.

The Process is comprised of 2 parts:

1. Discovering: Using the Mechanics of Dialogue Focus on other peoples needs by;

a) Asking non-manipulative Questions and letting your own

agenda guide your Dialogue toward Discovering:

What the problem is, or what are they looking for (if •

anything)?

Why they want what they want? •

Why they are not getting what they want?•

Are they prepared to change?•

b) Listening with the intent to understand

c) Giving Feedback to make sure, that you have understood

The mechanics however, are only part of it. To experience the

real magic and power it‘s essential to be in the present mo-

ment by:

2. Detaching From Your NeedsAs Deepak Chopra put it, “Attachment comes from poverty

consciousness, because attachment is always to symbols.“ (By

symbols he means things like cars, houses, things, our own

needs) „Detachment is synonymous with wealth conscious-

ness, because with detachment there is freedom to create.”

And that‘s the key; the „freedom to create“. Detaching allows

you to be internally still and quiet. It eliminates the turbulence

and anxiety associated with being attached. You become cre-

ative as a problem solver by being able to clearly see others

needs without your own getting in the way. It‘s only then you‘ll

be able to talk about your solutions in a way that makes perfect

sense to them.

Some ways to obtain this creative stillness.:

• To Make a SaleThis raises your tension because you are focusing on your

needs. Instead focusing on their needs eliminates your ten-

sion. You‘ll make more sales because you‘re not forcing them

to happen

• To Tell Your Story or Solution As Soon As PossibleTelling raises your tension. Instead, use your knowledge to

ask questions. Learn to ask the questions people would ask

themselves if they knew what to ask. Allow them to tell you

their story and what they already know in order to help them

with what they don‘t.

• To be RightThis raises tension in yourself and others. An example is Ob-

jection Handling. Handling an Objection is only your point of

view against someone else‘s.

Instead, enlist their help by using Dialogue to find out why

they think they are right or where they are coming from. If

you listen you will have an opportunity to understand, and

from your desire to understand them will come their desire to

understand you.

• To JudgeJudging only raises tension and do not change things. They

only demonstrate your need to judge.

Instead, eliminate your judgments by simply observing your

feelings and tension when you judge. Ask yourself if your

judgments serve you, and more importantly, do they allow

you to serve others.

• To Re-Interpret What Others are SayingIt‘s guaranteed that most of the time what you hear people say

is not what they mean, because you tend to re-interpret their

words based on your own life‘s experiences.

Instead, ask them what they mean and feedback and ask

questions around what you think they mean until you have

it right.

What You Give is What You GetThe end result of each conversation is a result of the Process

you use. If you use the process of telling and persuading, peo-

ple will respond by telling and persuading you they are not

interested.

If you use the Process of Discovery by Dialogue and listen with

the intent to understand, people will listen to you when you

talk. It‘s the Law of Cause and Effect.

You decide for yourself what takes less effort and will give you

greater results. Telling your story or listening to theirs.

COLUMN

148 OBTAINER

OBTAINER 149

© 2009 All rights reserved worldwide.