OMNI-CHANNELIncreased competitiveness through

supply chain innovation

PRIME CARGO A/S

• Part of Mitsui-SokoInternational

• Established in 1998• 500 employees• 2 offices in Denmark• 7 offices in China• 1 office in Poland• Represented in Norway,

Vietnam and Egypt

ABOUT PRIME CARGO

• SKU: 10,000,000 (picks)• Orders: 1,700,000• Packages: 2,200,000

OUR WAREHOUSE VOLUMEN

PRIME CARGO WAREHOUSE OPPORTUNITIES

EU 200,000 m2• Denmark• Norway• Poland

EU 200,000 m2• Denmark• Norway• Poland

ASIA 900,000 m2• Thailand• Malaysia• China• Japan• India• Sri Lanka

ASIA 900,000 m2• Thailand• Malaysia• China• Japan• India• Sri Lanka

USA 200,000 m2USA 200,000 m2

48% B2C 52% B2B

B2B AND B2C

Based on orders

10% Omni-channel

WHAT IS OMNI-CHANNEL IN OUR WORLD?

To give the consumer the opportunity to choose:

How they want to buyWhen they want to buyWhat they want to buy

24 / 7 / 365

HOW TO WORK WITH OMNI-CHANNEL

Transaction ChannelTransaction ChannelMarketingMarketing

ITIT

SalesSales

ProductionProduction

Supply ChainSupply Chain

“Corporate project”

ORCHESTRATING OMNI-CHANNEL

Allow the customer to interact via every channel

• Leave choice of channel with consumer• Harmonized brand experience • Endless aisle experience & data availability• Seamless cross-channel shopping & purchasing

Fulfill orders from every inventory-bearing location

• Use your full supply chain as inventory• Avoid sell-outs / overstock• Increase stock efficiency• Optimize delivery experience• Reduce freight costs and transit times

Transaction Channel

Interaction

Customers

Fulfillment Channel

Warehouse ProductionStore

Delivery

SUPPLY CHAIN – STRENGTHEN YOUR COMPETITIVENESS

Our world20

USA

EU

4,000 m2

1015

1215

10

5

17

3,000 m2

Japan

China

100,000 m2

150,000 m2

100

100

200

100% transparencyand accessibility

SUPPLY CHAIN – STRENGTHEN YOUR COMPETITIVENESS

Our tomorrowIN ONE WEEK

• 110 orders deliveredwithin an hour

• 190 orders deliveredwith one day

• Search on a specific product willpop up with the message: ”Entitled to same day deliveryfor only USD 10”

• The customer buys the goodswith the same WAS as online.

• Before checking out, the customer will be offered ”Delivery within 1 hours for an additional USD 10”

• The warehouse or store closestto the customer, where the product is available will receivethe order.

HOW DOES IT WORK?

KEY AREAS FOR SUCCESSFUL OMNI-CHANNEL (LOGISTICS)

• Run open inventory• Connect your stock to your consumers

(on all platforms)• Decentralize warehouses (close to

markets)• Use your supply chain as storage facilities

Questions?