Operations and scheduling _ incomplete

8/13/2019 Operations and scheduling _ incomplete

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BANANA INDUSTRY PROFILE


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World Situation

oThe 2011 statistics show total worldwide banana crop of 145.4 million metric

tonnes.

oBananas and plantains constitute a major staple food crop for millions of people

in developing countries.

oGlobal snack food market is forecast to reach US$380 billion by the year 2017

oEurope is the largest market for snack products amounting to Euros 12.4 billion.


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India Situation

The production of banana during the year 2012-13 is 30.28 million tonnes against

28.46 million tonnes last year (2011-2012).

The 2011 statistics show that India led the world in banana production, producing

around 20% of the worldwide crop.

Less than 0.1% of current Indian banana production is exported. Tamil Nadu is the top banana producing state producing 8016.35 thousand tonnes,

followed by Maharashtra 4100.00 thousand tonnes and Gujarat 4047.77 thousand

tonnes.


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YEAR AREA(000 ha)PRODUCTION

(000MT)

PRODUCTIVITY

(MT/HA)

2005-06 569.5 1887.8 33.2

2006-07 604.0 20998.0 34.82007-08 658.0 23823.0 36.2

2008-09 709.0 26217.0 37.0

2009-10 770.3 26469.5 34.4

2010-11 830.0 29780.0 35.9

It is revealed in the table below that the production of Banana is rapidly increasing

year by year, it has been increased by 1477 percent in 2010-11 from 2005-06.

Showing the area production and productivity of Banana in India.

India Situation


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Indian Market Potential

The Indian snacks market has been growing at a rapid pace on rising

income levels, growing urbanization, and busy lifestyle.

Per capita consumption of salted snacks in the country is still just a fraction

of that developed parts of the world which reflects an immense growth

opportunity. Market research firm Euromonitor expects the Indian snacksmarket to be worth more than $4 billion by 2018.


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About us

Launched in 2013, Tasty Foods aim to become popular name in

household . Now introducing new flavor sweet (honey dip) we are

rigorously expanding our business to caters to demand in India

and abroad.

Our Vision

Tasty Foods envisions to become a leading food corporation.

Our Mission

We strive to be the global leaders and providers of world classauthentic Indian snacks. Tasty Food is committed to provide its

customers tasty and high quality products.


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Product Variety

We have basic 3 product variety :1. Unflavored

2. Salty

3. Sweet (honey dipped)

USP of the Product

Best Quality and Flavor Chips.


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Process Overview

Strategic Business

Plan

Production Plan

Material Requirement

Plan

Production Activity

Control & Purchasing

Planning

Master

Plan

Implementation

Master Production

Schedule


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Value Chain Map of Banana Chip

Product: CHIPS

PRODUCTION

NPUTS

TRADE/CONSOLIDATION

TRADE

SEMI PROCESSING1stFry

PROCESSING

2

nd

Fry

Domestic Market Export Market

HORTICULTURE OPERATORS/

SAPLINGS PROVIDERS

FARMERS

TRADERS/

CONSOLIDATORS FARMERS

COOPS/TRADERS

SEMI PROCESSOR

FARMERS

COOP/

SEMI PROCSR

WHOLESALER/RETAILER EXPORT/TRADERS

PROCESSOR/EXPORTER

CULTIVATION

AGRI

MACHINERY

TRANSPORTATI

ON SERVICES

MACHINERY

(CUT, FRY)

MACHINERY

(FRY,PACK)

INSURANCE

SERVICES

FINANCIALSERVICES

SUPPORT

SERVICES


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Strategic Plan

Financial

Plan

Marketing

Plan

Strategic

Business Plan

HumanResource Plan

Operation

Plan


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SWOT Analysis

Strength Weakness

Opportunity

Raw material available locally.

Labor cheap

Simple Process

Scope of improving packaging

Product recovery more than other

chipsGood market demand

Fluctuating cost of raw fruits

Short Shelf life (2-3 weeks) of Raw

banana

Short Shelf life of Banana Chips

3 months.

Threats

Expanding snack business

Increasing demand

New local market abundant

Export potential Variants in

flavours possible

If big players enter the business,small businesses will be marginalized

Competition from potato chips and

other chips.


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Marketing Strategy

Product

Market

Growth

Objective

sTimeline

By 2017

BananaChips

Domestic Export

30% increase

per year

20% increase

per year

2014-2017

Market Penetration Strategy

Increased Farmers association for local sourcing of banana.

Strengthened Business and Market Arrangements

Institutionalization of Banana Producers & Processors

Market Promotion and innovative advertisements

Considerable margin for retailers and sellers Standards and Quality Compliance


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Pricing Model

We have products in four packaging 1 Kg, 500 g, 200 g,100 g. Our operating profit margin would be 30%.


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Operations Strategy

Factory Location:

Tiruchirappalli in Tamil Nadu

Erode in Tamil Nadu

Kurnool in Andhra Pradesh (Planned in 2016)

Production:

Batch Production

Distribution:

Sales Location:


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Sales and Operations Planning


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RCCP

Per day capacity: 20 MT

Average number of days in a month: 24

Utilization: 65%

Efficiency: 75%Monthly Available Capacity: 20,000kg X 24 X 0.65 X 0.75 = 234000 kg


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Documents

Operations and scheduling _ incomplete