Organisation Chart – Current Structure

Admin. & Personnel

Camp ‘n’ DalesMng. director

Cruises Dept

WebflyAsia-ToursMng. directors

Mr. Cormickan

Sites Dept

Administration

Personnel

Sales Dept

Holiday Tours Dept

Production DeptSales Dept

Financial Dept

What’s Missing?

• Marketing department• IT department• Standardized reporting systems• CRM system

SWOT Analysis

Strength Weakness Opportunities Threats

• Camping sites

• Cruises (stabilised & 15% margin)

• Asia-Tours

• Package tours

• Lack of new technology

• Lack of marketing

• Lack of communication between depts.

• Duplicity functions

• Asia-Tours

• New camping sites

• Webfly technology

• Competitors

• Complexity & instability of the tourism sector

• Webfly staff

• Resistance to org’l changes

Restructure

• Production department: Combine Asia-Tours’ existing production dept., and Camp ‘n’ Dales’ holiday tours & cruises depts.

• Marketing departments – develop marketing departments for both Camp sites (Camp ‘n’ Dales) and package tours (Asia-Tours), with help from Webfly.

• IT department – system development and maintenance using Webfly staff’s expertise & skills, located in Cambridge

• Administration & Financial – an integrated back office located in Liverpool

Locations

• Liverpool: Camp ‘n’ Dales – Sites department & back office. Focused Camp ‘n’ Dales on camping sites to keep its uniqueness; Back office – centralised administration.

• London: Asia-Tours – Production department with package tours. Take the advantage of experienced travel agents and travel agency that Asia-Tours has.

• Cambridge: IT department – system development, website development, and marketing help with Webfly’s technology

Managing System

• Managing director(s) of each location• Committees – inter-departmental regular meetings

to have a better information flow between departments and different locations

• An Executive Board?

How?

• Phase 1 – Standardise budgeting, accounting, and reporting systems

• Phase 2 – Create an IT department in Cambridge; create marketing departments with help of Webfly staff; initiate the development of CRM system

• Phase 3 – Integrate back office; relocate administration and financial staff to Liverpool

• Phase 4 – Integrate production department; relocate cruises and holiday tours department staff to London

• Phase 5 – Create committees and/or B.O.D.

Organisation Chart - Restructured

Mr. Cormickan

Asia-ToursCamp ‘n’ Dales

Administration & Personnel Dept.

IT Dept. Financial Dept.

Marketing

Sales Dept.Marketing

Sites Dept.Sales Dept.

Production

Committees/BOD