Orientation for new Lead Partners and Partners

Information & Publicity Requirements

Lead Partner and Partner Seminar12 June 2008 – Voss, Norway

Kirsti Mijnhijmer

European UnionEuropean Regional Development Fund

Overview

Introduction NPP communication strategy Role of projects Information & Publicity requirements

European requirements NPP requirements

Monitoring Next steps

Introduction

European Commission places more emphasis on communication Raise awareness among citizens Attract more potential project applicants Increase transparency

Information & Publicity Requirements for NPP are stipulated in 2 regulations: Council Regulation No 1083/2006, Article 69 Commission Regulation No 1828/2006, Chapter 2, Section 1

Requirements for projects in Articles 8 and 9 (No 1828/2006)

NPP communication strategy

NPP 2007-2013 Communication Plan Approved in February 2008 Covers communication strategy for entire programme period Includes: objectives, principles, target groups, foreseen activities, time plan and

method for monitoring and evaluation. Projects are both target group and actors in the strategy Projects will have to indicate their success in communication

Aim NPP communication strategy:

To raise awareness about the Northern Periphery Programme 2007-2013, its objectives and its impacts as well as the role of the Community by communicating high quality information to (potential) beneficiaries, citizens and relevant stakeholders.

Principles: transparent, innovative and forward-looking, simple, cooperative, interactive, targeted, sustainable, inclusive, accountable

Information ≠ communication

NPP communication strategy – target groups

Target groups: Potential project applicants Projects Programme Bodies General Public Stakeholders

Stakeholders in relevant sectors and authorities policy makers at all levels of administration (local, regional, national, European) in the

participating regions economic and social partners trade and industry NGOs university and research institutes politicians and members of parliament

Widest possible dissemination

NPP communication strategy

Expected outcomes of successful communication strategy: Raised awareness with the general public Attracting higher quality projects Better project implementation and therefore better achievement of programme

objectives Better dissemination by programme bodies and projects Attracting more match funding and outside investments from participating

organisations and other stakeholders More political support and support from citizens to ensure a longer lasting impact

of programme and more future support.

Importance of communication Communication is not just a burden or an expense; It can add value Think about your communication strategy and budget accordingly targeted

approach You do not need to be a communication expert: use your common sense

Role of Projects

Projects have a role to play in the NPP communication strategy Why?

Projects form link between programme and citizens in area Projects produce tangible outcomes that impact citizens

How can projects contribute to the NPP communication strategy? Incorporating NPP principles into project communication strategy Passing on success stories to programme level

Responsibilities: Applicants must provide information on internal and external communication in

the application form Projects must comply with EU information & publicity requirements Projects are required to follow NPP information & publicity requirements:

Set of mandatory communication tools Budget for attendance at NPP information and training events

Projects must report on communication efforts through indicators

Role of Projects

Programme will provide guidance to Lead Partners through: Programme Manual Programme website Information and training events

Publicity Requirements - European

Information & publicity requirements for projects: Articles 8 and 9 of Commission Regulation No 1828/2006

Failure to comply can lead to grant cuts!

Requirements: Lead Partners are responsible for informing the public and partnership about

assistance received from ERDF All information and publicity measures, except small promotional objects, must

include: The European flag (emblem) and a reference to the European Union A reference to the fund concerned: “European Regional Development Fund” Programme statement “Innovatively investing in Europe’s Northern Periphery

for a sustainable and prosperous future” Specific requirements for investments in infrastructure and construction

operations or the purchase of a physical object exceeding €500,000

Publicity Requirements - European

European Flag Official colours: Pantone Reflex Blue and Pantone

Yellow 2C Do not place it upside down! Reproduction:

Preferably in colour On a colour background: white rectangular

border White and blue: Reflex blue and stars in white Black and white: black stars on white

background

More information and downloads on: http://europa.eu/abc/symbols/emblem/index_en.htm

Publicity Requirements – NPP 2007-2013

Programme logo To be included on all publications together

with EU flag Visual Guidelines

Mandatory communication tools: Project website Project logo Promotional material for conferences, seminars, exhibitions, etc. Project presentation in PowerPoint format outlining the project’s objectives Completion of a brief project case study based on an NPP template Submission of small collection of photos relevant to the project

Publicity Requirements – NPP 2007-2013

Optional communication tools depending needs individual project: Project poster Project newsletter Project DVD Plaque Other dissemination materials or tools

Some of this information should also be submitted on the programme website

Expected attendance at joint activities such as: Lead Partner and partner seminars One thematic seminar One additional training seminar

Monitoring

Progress on communication activities is monitored through communication indicators (activity + final report)

Why? To monitor progress on mandatory and optional communication tools and

internal communication Compiled project communication indicators feed into programme

communication indicators Defined in Communication Plan To be reported on in Annual Report

Communication Indicators: Accumulative To measure:

General (e.g. communication strategy) Internal communication (e.g. partnership meetings) Mandatory and optional communication tools and related indicators Attendance at events

Communication Indicators

N° of Communication Strategies produced N° of websites developed N° of visitors on website N° of project logos developed N° of promotional materials published N° of items of promotional materials

distributed N° of promotional materials downloaded

from the website (not required) N° of PowerPoint presentations developed N° of project case studies developed N° of project picture libraries developed N° of project posters produced N° of project newsletters issued

N° of newsletters subscribers N° of project DVDs produced N° of plaques produced N° of other (project specific) tools developed N° of press releases issued N° of press coverage achievements N° of partnership meetings held N° of attendees at partnership meetings N° of information events held N° of attendees at information events N° of project presentations given to third

parties N° of Northern Periphery Programme

events attended

Next Steps

Programme Manual Part 2 “How to Manage a Project” Information and publicity requirements Guidance and good practice examples

Training event on information and publicity

Programme Website Interactive section for Lead Partners Full launch expected late June

Contact Details:

Kirsti MijnhijmerProgramme Manager for Information & Communication

Tel.: +45 3283 3784E-mail: kirsti.mijnhijmer@northernperiphery.eu

Thank you for listening!