PARTNER

INFORMATION

GUIDE

LEAD DOCTORS

The Lead Doctors is a powerful system that combines the power of

marketing software with a tailored strategy designed specifically for our

clients. Our system increases revenue and maximizes efficiency for

companies with multi-touch sales cycles. The platform features website

visitor tracking, email marketing, lead nurturing, lead scoring, CRM

integration and ROI reporting to help marketing and sales teams work

together to generate and qualify sales leads, shorten sales cycles, and

demonstrate marketing accountability. The Lead Doctors system offers

affordable pricing for the SMB market.

Our Partner Programs are ideal for:

EVENT

COMPANIES

BUSINESS

DEVELOPMENT

& MARKETING

ACENCIES

CONSULTANTS

ABOUT THIS GUIDE

This guide outlines some possible benefits for implementing the Lead Doctors

system internally for your company – these are general suggestions, however we

would like the opportunity to conduct a more thorough analysis of your requirements,

so that we may provide more specific assessment.

As a successful event company, we feel you are an ideal fit for partnership. We

understand how busy you are, and as such we have designed our programs to be as

easy as possible to get started with. You will have complete control over how much

time and effort you spend on Lead Doctors.

After reviewing our partner options, we would like to set up an initial call and demo to

show you how the system works and which program is best suited to your needs.

THE PARTNER PROGRAMS

Our two standard Partner Programs – The Referral Program and The Reseller

Program are outlined in this guide. However, we are always willing to discuss

customizing a program for your specific requirements. So please let us know if there

is something you want to change, add, or remove.

NEXT STEPS

Click here to schedule a Demo at a convenient time for you.

Or contact me directly here:

Email: kathryn@lead-doctors.com

Phone: +1.705-615-1500 ext. 506

WHAT CAN LEAD

DOCTORS DO FOR YOUR

COMPANY?

1. INCREASE ROI FOR SPONSORS

Help sponsors generate more leads with improved pre-event and post-event

nurturing campaigns that will identify and convert more leads.

2. INCREASE EVENT ATTENDANCE

Set up nurturing campaigns and use enhance data to identify more prospects for

your event.

3. INCREASE SPEND PER SPONSOR

You could consider adding Lead Nurturing to Premium Sponsor packages. For

example:

Platinum: Visitor Data plus lead nurturing will full marketing support

Gold: Visitor Data plus limited lead nurturing capabilities

Silver: Company Profile Page Visitor Data

Or you could create an add-on option to packages. There are a number of ways this

could be packaged into your sponsorship levels.

3. GET MORE RETURING SPONSORS

Demonstrate a greater ROI by ensuring your sponsors are generating more leads as

a result of their sponsorship

FOR YOUR SPONSORS

In addition to the networking and in-person benefits at the event, you can maximize

results by giving your sponsors access to a superior level of data and implement lead

nurturing to help them capture more business leads.

1. MAXIMIZE PERFORMANCE OF SPONSOR

COMPANY PROFILE PAGES

ASSUMPTION OF CURRENT CAPABILITIES:

• Can provide page views.

• Can track links to sponsor company website from your company website.

WITH LEAD DOCTORS YOU WILL BE ABLE TO PROVIDE:

Company profile information for everyone who visits the company profile page:

• Company name

• Decision Makers

• Contact information

• Visit data (time spent, pages visited, number of visits etc.)

WEBSITE RECOMMENDATIONS:

Instead of linking to a sponsor's website homepage, link to custom landing page with:

• A call-to-action (relevant company download or contact form etc.)

• A request a meeting link/button for the event

BY PROVIDING BETTER DATA, SPONSORS WILL SEE AN

INCREASE IN LEADS GENERATED FROM ONLINE

PROMOTIONS

IMPMLEMENTING

LEAD DOCTORS

FOR YOUR SPONSORS

2. SET UP NURTURE CAMPAIGNS TO

GENERATE MORE LEADS:

Help your sponsors capture more leads by implementing automated lead nurturing

campaigns that will identify and nurture new leads – getting them more meetings,

business leads and greater ROI for their sponsorship dollars.

WITH LEAD DOCTORS YOU WILL BE ABLE TO PROVIDE:

• Automated email communication based on prospect behaviours

• Customized, event and campaign specific landing pages to capture information

and determine prospect intent

• Lead scoring to identify prospects intent to make a purchase

• Timed nurture sequences to guide prospects through the buying cycle, and

providing leads that have expressed interest and intent to buy

• Integration with top CRM systems to help sales and marketing communicate better

• Social media tracking that makes managing social channels easier and less time

consuming

BY SETTING UP LEAD NURTURING CAMPAIGNS FOR

YOUR SPONSORS, THEY WILL GENERATE MORE LEADS AS

A RESULT OF THEIR SPONSORSHIP

IMPMLEMENTING

LEAD DOCTORS

FOR YOUR SPONSORS

3. IMPLEMENT POST SHOW CAMPAIGN TO

NURTURE NEW EVENT LEADS

• Set up lead nurturing campaigns for the stack of business cards collected at your

event – initialize contact, follow up on conversations, secure new business leads.

• Using nurturing campaigns to support lead generation and follow up to make the

event a success for your sponsors.

• Implement a lead capture system integrated with your website and your sponsors

websites to help build their list of prospects before and after the event.

• See measurable results that demonstrate a return on investment your sponsors

will be impressed with.

ENSURE SPONSORS ARE MAKING THE MOST OF LEADS

GENERATED FROM YOUR EVENT BY IMPLEMENTING A

POST-EVENT LEAD NURTURING CAMPAIGN

IMPMLEMENTING

LEAD DOCTORS

EVENT ATTENDANCE

1. IMPLEMENT LEAD NURTURING TO

INCREASE NUMBER OF ATTENDEE’S

ASSUMPTION OF CURRENT CAPABILITIES:

Able to track page view on the booking information page

WITH LEAD DOCTORS YOU WILL BE ABLE TO PROVIDE:

Company profile information for everyone who visits the booking page, including:

• Company name

• Decision Makers

• Contact information

• Visit data (time spent, pages visited, number of visits etc.)

See what company are interested in attending the event but may not have taken the

next step to contact your sales team by phone.

RECOMMENDATIONS:

Set up automated nurture campaign for visitor that don’t convert immediately

• Highlight benefits

• Specific speakers etc.

• Special offers etc.

In addition to contact information and phone numbers, you may want to consider

adding a form as an additional method of contacting you for booking information.

IMPMLEMENTING

LEAD DOCTORS

PARTNER

PROGRAMS

ABOUT THE PROGRAMS

Our partnership program is designed so that you have the option to either resell our product, or package it within your own services – you decide what works best for your company. And we are committed to making every partnership successful by giving you the resources and support you need every step if the way.

BUILD A SCALABLE, PROFITABLE

SOURCE OF REVENUE AS A LEAD

DOCTOR PARTNER.

FEATURES

Additional service offering for your clientsWe measure our success by the growth of our clients and partners. That’s why we’ve built a multi-phase program that goes beyond just a software solution. We help you master lead nurturing, expand your service offering and build a repeatable process that achieves great results.

New revenue channelOur partnerships are structured to provide an additional revenue stream for your company based on the level of involvement you choose. Those details are outlined in this guide, however we believe that one size fits all solutions don’t always work for everyone and are always willing to discuss customizing our programs.

Deliver + retainWe are here to support our Partners. You will have a dedicated account manager who will provide the support you need to achieve success. Partners receive training and coaching along with access to sales documents and marketing resources. We make sure that we deliver so that both you and your clients are happy.

REFERRAL

PROGRAM

REFERRAL PROGRAM

WHO ITS FOR

1. Small to mid-size consultancy, business development and marketing companies.

2. Companies who are interested in an additional revenue stream that is easy, and

requires minimal internal input and internal resources.

3. Companies who offer complementary services and could add Lead Doctors to

their existing services.

4. Companies who don’t have the internal resources to manage Lead Doctors

services for their clients, but still want to offer the system.

HOW IT WORKS

1. You will be assigned an Account Manager who will handle the contracts for your

partner account.

2. Your account manager will work with you to close all subscription deals by

providing sales support including product demonstrations, sales resources, trial

software set up, and technical support.

3. Once a subscription deal has been closed, your Account Manager will work with

the client to get them set up and start implementing the specific requirements for

the package they purchased.

4. That’s it. We do all the implementation work, account management, technical

support and training.

5. You collect commission on the monthly subscriptions you bring in, which is paid

out quarterly. The commission rate you receive will depend on how many clients

you bring in, (see next page).

6. Sell on your terms, there is never any obligation or expectations placed on you.

The amount of commission is entirely dependant on you and how much or how

little time you want to dedicate.

REFERRAL PROGRAM

PERKS

FREE INTERNAL ACCOUNTOnce you bring in a certain number of monthly subscriptions, we will give you a free

internal account. Because we offer 3 packages with different price points, any

combination of package subscriptions will count toward your free account.

Active Monthly Subscription Value Commission Rate

Up to $15k 10%

$16k to $25k 15%

$26k and up 20%

Active Monthly Subscription Value Subscription Level

$10k Free Essentials Subscription

$25k Free Standard Subscription

COMMISSION STRUCTUREYou will never be obligated to close a certain number of subscription deals. The

commission structure is based on the number of subscriptions you bring in, the more

subscriptions the higher the reward.

Essentials Standard Complete

Monthly subscription pricing*for 12 month contract

**No contract add 5%$999 $2495 $3995

PROGRAM SUPPORT

Benchmark & Diagnose

Strategy Development

Marketing Support

Program Design &

Implementation

Content Analysis

MARKETING AUTOMATION

Lead Scoring

Email Marketing (up to 30k)

Landing Pages (up to 75)

CRM Integration

Anonymous Visitor Tracking

Social Media Integration

Webinar Integration

REPORTS & ANALYTICS

Marketing Dashboard

Customized Reporting

Search Engine Optimization

Website Tracking & Analytics

Analysis & Optimization

SALES SUPPORT

Qualify leads into SAL

Schedule sales calls

PACKAGE PRICING

REQUIREMENTS

1. We will ask you to sign an agreement which outlines the terms of the

partnership ex. Commission structure etc.

2. We ask that you provide a company logo so that we can add your company to

our list of partners.

CANCELLATION

1. You can cancel your Partner Agreement at any time, we just ask that if you are

no longer interested in being a Lead Doctors Partner that you get in touch with

us.

2. We reserve the right to terminate our agreement with any Partner that does not

comply with the terms and conditions set out. Such as misrepresenting Lead

Doctors, misconduct etc.

REFERRAL PROGRAM

RESELLER

PROGRAM

RESELLER PROGRAM

WHO ITS FOR

1. Small to mid-size consultancy, business development and marketing companies.

2. Companies who are interested in an additional revenue stream that can integrate

easily with current service offerings.

3. Companies who offer complementary services and could add Lead Doctors to

their existing services.

4. Companies who want to integrate our system as part of their services and have

the internal resources to manage and implement the system for their clients.

HOW IT WORKS

1. You will be assigned an Account Manager who will handle the contracts for your

partner account.

2. Your Account Manager will provide the training, resources and materials to get

your team trained on the platform and ready to implement for your clients.

3. Your account manager will work with you to provide support, answer questions

and fix any technical issues that may arise.

4. The software can be white labelled using your company logo and information.

5. All program templates and resources can also be white labelled using your logo

and company information.

6. Your Account Manager can also act as part of your internal team to provide sales

and client support if required.

7. Monthly subscription costs are discounted to you, and you can choose to resell to

your clients at whatever price you wish. (see next page).

8. Sell on your terms, there is never any obligation or expectations placed on you.

The discount you receive will depend on the volume of clients you bring in.

RESELLER PROGRAM

PERKS

FREE INTERNAL ACCOUNTOnce you bring in a certain number of monthly subscriptions, we will give you a free

internal account. Because we offer 3 packages with different price points, any

combination of package subscriptions will count toward your free account.

Active Monthly Subscription Value Discount Rate

Up to $15k 20%

$16k to $25k 25%

$26k and up 30%

Active Monthly Subscription Value Subscription Level

$10k Free Essentials Subscription

$15k Free Standard Subscription

DISCOUNT STRUCTUREYou will never be obligated to close a certain number of subscription deals. The

discount structure is based on the number of subscriptions you bring in, the more

subscriptions the higher the reward.

Software Only

Program Templates,

Resources &

Training Materials

Monthly pricing for each license *for 12 month contract **No contract add 5% $999 $499

PROGRAM SUPPORT

Benchmark & Diagnose

Strategy Development

Marketing Support

Program Design & Implementation

Content Analysis

MARKETING AUTOMATION

Lead Scoring

Email Marketing (up to 30k)

Landing Pages (up to 75)

CRM Integration

Anonymous Visitor Tracking

Social Media Integration

Webinar Integration

REPORTS & ANALYTICS

Marketing Dashboard

Customized Reporting

Search Engine Optimization

Website Tracking & Analytics

Analysis & Optimization

SALES SUPPORT

Qualify leads into SAL

Schedule sales calls

PACKAGE PRICINGWe sell you the software plus our Lead Doctors. You then resell to your clients based on the

packages, services and pricing you choose.

REQUIREMENTS

1. We will ask you to sign an agreement which outlines the terms of the

partnership ex. Commission structure etc.

2. We ask that you provide a company logo so that we can add your company to

our list of partners.

That’s it! It is easy to get started.

CANCELLATION

1. You can cancel your Partner Agreement at any time, we just ask that if you are

no longer interested in being a Lead Doctors Partner that you get in touch with

us.

2. We reserve the right to terminate our agreement with any Partner that does not

comply with the terms and conditions set out. Such as misrepresenting Lead

Doctors, misconduct etc.

RESELLER PROGRAM

CONTACT US

Website: www.lead-doctors.comEmail: kathryn@lead-doctors.comPhone: +1.705-615-1500Twitter: @leadDr

ABOUT THE LEAD DOCTORS

The Lead Doctors help sales and marketing teams create more qualified leads, increase lead conversion, and maximize overall marketing performance. We do that with powerful marketing automation software, combined with strategy, planning and execution. – Our system is proven – and we help our clients achieve results.

Our team has the experience to make your marketing campaigns successful – we have a team of experts ready to help. Our process is designed to make marketing automation as easy as possible for you to implement.