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P RIEMERE P OWER T OOLS The PETROLEUM Extension and more . . . Our “7 Year War” to evolve and market this Product by: Rich Priem [email protected] 281-451-8818 ESRI Dev Hookup 7-Dec-2010

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Page 1: Our “7 Year War” to evolve and market this Productfiles.meetup.com/1734812/Esri Dev Meet up Houston Priemere Power Tools.pdf5 /12 Rich Priem Fueled by Organic Growth PBE 0 25 50

PRIEMERE POWER TOOLSThe PETROLEUM Extension and more . . .

Our “7 Year War” to evolve and market this Product

by: Rich [email protected]

281-451-8818

ESRI Dev Hookup7-Dec-2010

Page 2: Our “7 Year War” to evolve and market this Productfiles.meetup.com/1734812/Esri Dev Meet up Houston Priemere Power Tools.pdf5 /12 Rich Priem Fueled by Organic Growth PBE 0 25 50

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Rich Priem

PBEPlay Based ExplorationDecision Support, Focusing Opportunities, Suitability Analysis

How many $$$$

should we Bid

for each Block?

I Know!!!

Page 3: Our “7 Year War” to evolve and market this Productfiles.meetup.com/1734812/Esri Dev Meet up Houston Priemere Power Tools.pdf5 /12 Rich Priem Fueled by Organic Growth PBE 0 25 50

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Rich Priem

PBEEvaluating Reserves

Which Prospect

is Better?

Sum of Volume Case

Owner Prospect Target Max Mid Min

MC-746 North Peach 5.003 3.651 1.952

Brown 5.450 3.413 1.175

Thunder Peach 5.425 3.184 1.635

Brown 5.027 4.466 1.768

MC-746 Total 20.904 14.715 6.529

MC-747 Thunder Peach 5.520 3.503 1.003

Brown 5.569 3.110 2.024

MC-747 Total 11.089 6.614 3.027

Grand Total 31.993 21.328 9.556

What is our

Equity?

Page 4: Our “7 Year War” to evolve and market this Productfiles.meetup.com/1734812/Esri Dev Meet up Houston Priemere Power Tools.pdf5 /12 Rich Priem Fueled by Organic Growth PBE 0 25 50

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Rich Priem

PBEOur BIBLICAL Journey

2000-04: GENESIS

In the beginning @ Amoco/BP Results from Consulting Projects

Desire to productize services Debate over credit, platforms, etc.

2004-05: EXODUS

Decision on PC/ArcGIS Platform Contract: Proof of Concept

Geo-Processing: not sufficient VBA: tough for distribution

VB6: software development

2006-07: LEVITICUS

The Laws: wrestling for control Price of success is envy & competition

Filibuster on extension of project Speculative development, retroactive $$

Compromise with IT Separate Maintenance/Innovation

2007-08: NUMBERS ($$$)

Innovation: no funding

Wasted year of maintenance

Finally acquired Ownership

Proved Commercial Viability!

2009-10: DEUTERONOMY

Words: marketing splurge Bad timing - global recession

Rebound, oil price stabilized Client list: doubled twice this year

Corporate Licensing Annual rental, unlimited usage

2010-11: PSALMS (Praise)

VB.Net: migration from VB6

Leverage new functionality

ArcGIS v10: add-ins

Distribute timely updates?

Page 5: Our “7 Year War” to evolve and market this Productfiles.meetup.com/1734812/Esri Dev Meet up Houston Priemere Power Tools.pdf5 /12 Rich Priem Fueled by Organic Growth PBE 0 25 50

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Rich Priem

PBEFueled by Organic Growth

0

25

50

75

100

125

150

175

200

225

250

275

300

325

350

375

400

425

450

Jul-07 Jan-08 Jul-08 Jan-09 Jul-09 Jan-10 Jul-10

Cu

mu

lati

ve N

um

be

r o

f U

sers

Growth in Usage of the Priemere Power Tools for ArcGIS

Installed

Recent

Used

35% Frequent Users

Power Usersfor Beta Test

V3 Production Roll-out

50% have used this Year

V 3.3 Patch

V4 Upgrade

V 3.4 Patch

V2 Installation

Page 6: Our “7 Year War” to evolve and market this Productfiles.meetup.com/1734812/Esri Dev Meet up Houston Priemere Power Tools.pdf5 /12 Rich Priem Fueled by Organic Growth PBE 0 25 50

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Rich Priem

PBESomething for Everyone

GeoScience Analysis

Risking & Ranking

Regional or Local

Structural Analysis

Traps, Basins, Fetch

Volumetric$

Data Access

Many G&G applications

Subsurface Mapping

Gridding & Contouring

Thickness, Reconstruction

Trends, Residuals

Cross-Section Viewer

Technical Support

Data Loading, Publish

PowerPoint Slides

IT Administration

Metadata + Ancestry

Inventory (scan)

Report & Repair

Management

Batch Processing

Fast!

Page 7: Our “7 Year War” to evolve and market this Productfiles.meetup.com/1734812/Esri Dev Meet up Houston Priemere Power Tools.pdf5 /12 Rich Priem Fueled by Organic Growth PBE 0 25 50

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Rich Priem

PBEExample: Topo & Traps

Contours: fine & bold Perimeter outline (edge) Quantile classification Custom map surrounds Traps w. attributes

Page 8: Our “7 Year War” to evolve and market this Productfiles.meetup.com/1734812/Esri Dev Meet up Houston Priemere Power Tools.pdf5 /12 Rich Priem Fueled by Organic Growth PBE 0 25 50

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Rich Priem

PBEPutting in the Power!

Floating Toolbar Custom extension (add-in) Menu of Tools

Value added to basic GIS G&G processes & work flow Familiar Terminology Priemere Algorithms

Batch Processing Operate on Groups of Data Intelligent Defaults

Minimize key strokes for parameter selection

Attention to Details Symbology, Metadata, etc.

Page 9: Our “7 Year War” to evolve and market this Productfiles.meetup.com/1734812/Esri Dev Meet up Houston Priemere Power Tools.pdf5 /12 Rich Priem Fueled by Organic Growth PBE 0 25 50

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Rich Priem

PBEPower Data PortalTransfer between popular GeoScience Applications

GeoScience Data

Grids, Polygons

Wells, deviated survey

Seismic Navigation

Horizon interpretation

Attribute extractions

Priemere Features

Batch processing

Half-links, neutral files

Multi-select, drag/drop

Efficient: very fast & clean

Auto-detect: 50+ formats

Export: 40+ formats

Evolving: add your favorites

Halliburton/Landmark

Seisworks, OpenWorks

StratWorks, PetroWorks

Geographix, Zmap+

Schlumberger/GeoQuest

GeoFrame, Petrel, PetroMod

Paradigm

SeisEarth, GoCad

SMT Kingdom Suite

Trinity, EarthVision

IHS Petra

R&A: monte carlo models

Ascii: delimited columns

Page 10: Our “7 Year War” to evolve and market this Productfiles.meetup.com/1734812/Esri Dev Meet up Houston Priemere Power Tools.pdf5 /12 Rich Priem Fueled by Organic Growth PBE 0 25 50

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Rich Priem

PBEPower Cross-section ViewerWhen a Map is not enough, but 3D is just too much!

Multiple Group Panels

Raster (Grid) layers

Depth, Time, Thickness

Risk, Amplitude, etc.

Feature Layers

Distance from points

Crossing of lines

Polygon intersections

Dynamic

Scroll or move map transect

Interact with Xsect Profile

Page 11: Our “7 Year War” to evolve and market this Productfiles.meetup.com/1734812/Esri Dev Meet up Houston Priemere Power Tools.pdf5 /12 Rich Priem Fueled by Organic Growth PBE 0 25 50

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Rich Priem

PBEPower MetaData Lineage

Automatic capture, complete Ancestry!

Page 12: Our “7 Year War” to evolve and market this Productfiles.meetup.com/1734812/Esri Dev Meet up Houston Priemere Power Tools.pdf5 /12 Rich Priem Fueled by Organic Growth PBE 0 25 50

PRIEMERE POWER TOOLS

Rich Priem: 281-451-8818

[email protected]

www.Priemere.com/GIS

Done, for now!