Our Semiotics

7/28/2019 Our Semiotics

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The whole visible universe is but a storehouseOf images and signs to which the imagination

will give a relative place and value; it is a sort

of pasture which the imagination must digest

and transform.Charles Baudelaire 1821-


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Umberto eco: semiotic is considered everything that

can be takes as a sign

Ferdinand Saussure: semiology is a science which

studies the roles of signs as part of social life

Charles pierce: semiotics is the formal doctrine of

signs, everything is a sign!


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Not usually the signs but what they stand for

signs

words

images

sounds

Gestures

objects


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Visual semiotics not only the components of a text or

media but also the relation between them


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Sign, Signifier, Signified

The semiotic relationship between the signifier and signified, or

signification,

Signifier Signification: relationship between thesignifier and signified

Symbol Arbitrary relationship between signifier and

signified

Icon The signifier resembles the signified in some

ways

Index The signifier points towards the existence of

the another sign.


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Symbol is a sign different from icon

and index


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semiotics


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Welcome to the world of visual

semiotics


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Semiotician


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make

Signs system of every day life

up

culture

society


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Semiotics in movies


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Semiotics in advertisement


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Semiotics in cartoon


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Semiotics in newspapers


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Denotation

Two levels of representation

Connotation


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Red with anger


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I am in red


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A red communist


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Sign; something observed, perceived, felt,

thought

A sign; something we inferred from


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Aqua fresh jelly


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Coca Cola light Pepsi


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Softlan


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Milkshake


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Role papers


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Normal Tissues


29/41Semiotics in cartoon


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Shrek: the Ogre as hero

Signifier :the Ogre

Signified:

Green

Ugly Unhygienic

Ferocious

Violent

Terrorizing

Selfish

Signifier: the hero

Signified:

Peaceful

Calm Noble

Diplomatic

Non-violent

Compassionate

Attention averse


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Fiona: the princess

Signifier: princess

Signified:

Damsel in

distress

Waiting for herprince

charming

Hopelessly

romantic

Beautiful

Sophisticated

Signifier: ogre princess

Signified:

Spunky

Fiery

Brave

Witty

Martial arts

expert

Outspoken


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Donkey: the Sidekick

Signifier: donkey (animal)

Signified:

Friendly

Beast of burden

Dumb

Dependant

Docile

Signifier: donkey (the sidekick)

Signified:

Witty

Comical

Talkative

Persistent

Irritating


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Cigarettes


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High heels


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Make up


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Francis Ford Coppola


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Marlon Brando


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Al Pacino


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Documents

Our Semiotics