Over My Shoulder TrainingSession 4

Over My Shoulder Training• Week 3 – Fulfillment – Search Engines and

Citations • Setting client expectations– More than just being on page 1– Importance of citations

• Optimize search engines• Where to find citations• Process documents

Who Does What - Pricing• Search Engine Listings– You or a trusted local employee– Citations – outsource

• Pricing - $395 - $595

Setting Client Expectations• We do not control Google– Don’t make promises

• What keeps Google happy?– Providing quality, fresh content on a regular basis– Implementing an effective and ethical link building

strategy– Using all content formats available from text and

images to slideshows, videos and everything in between

– Building your brand awareness, credibility, authenticity and transparency through social media

Signals that Affect Rankings

• Proximity, categories and the use of a keyword in the business title

• NAP consistency, number of citations• Domain Authority, keywords in titles• Review diversity, velocity and quantity• Likes on Facebook, Twitter followers and

Google+ Authority

Negative Ranking Factors • Incorrect category for business• NAP mismatch or tracking phone numbers or

addresses• Keyword stuffing anywhere in page descriptions or

in title tag of My Business page• Duplicate My Business listings• Incorrect map marker location• Listing an 800 phone number as your only contact

number• Hiding your My Business Page address• Private or mismatched WHOIS information• On site malware

Webmaster Tools

• Create on gmail account• Upload sitemap • Check once/month– List as part of your services

• Separate video inside membership

Google My Business• Determining if they have a Google+ Page• Create Notepad doc• Prepare Images• Claim old listing– Create gmail account just for citations– Google.com/business– Create Page– Goal – 100% complete

Google Listing

• Main source for NAP – all others must match– Display address

• Hours of operation• Description with keywords• 10 Photos – optimized• Categories – no limit

Bing• Create MSN Account – Use gmail account– Verify

• Bing Business Portal• Search for listing– Claim– Add – Same info as Google• Limited to 5 categories

Yahoo• free yahoo listing for business• Bottom of page – – Try Local Basic Listing for free

• Same info as Google– 1 category

YouTube• Sign-in with Gmail account• Create a Channel– Use business name

Requires Phone Verification

Log back in after verified

YouTube

• Complete About– Description– Web Links– Channel Art

• Create Animoto video using citation images– Upload to Channel and optimize– Use for Citations

YouTube Optimized

• Optimize– Keyword in title– Description of what the video is about– NAP– Tags = keywords– Geo tag the video for local

Citations – Where To Find • Competitors– Search keyword– Select top competitor– Look where they are listed – is your client on this

site?– Is it claimed?– Does the information match Google?

• Bright Local– Run Report– Active – check if claimed– Potential – add

Citation Notes

• If a price page comes up – – Don’t assume you have to pay– Look for a free listing option– Information must match Google– If information is wrong and client cannot provide a

login – create a new listing– Add images if allowed – Add video if allowed

Questions?

sue@businesstrainingteam.comSue White