Index

1. Dates and Locations

2. Participants

3. Number of Visitors

4. Marketing and Budgets

5. Feedback

6. Comments from Participants

7. Appendix

7.1 Related Events

7.2 Pictures

Overall Report for 2020 Spring OEE

Organizer

Oh! Study Education Center

Supporting Organizations

American Institute in Taiwan

Study in the USA Publishers

1. Dates and Locations

March 7th -8th, Saturday & Sunday Taipei World Trade Center, No. 5, Sec. 5, Xinyi Rd., Xinyi Dist., Taipei City, 11:30 ~ 18:00 March 9th, Monday M3F, Howard Plaza Hotel Kaohsiung, 15:00 ~ 20:00

March 10th, Tuesday B2F, Taichung Evergreen Laurel Hotel, 15:00 ~ 20:00

March 11th, Wednesday 5F, Hsinchu Fleurlis Hotel 16:00 ~ 20:00

2. Participants

USA

American University

Amerigo Education

Bellevue College

California State Polytechnic University, Pomona

Cascadia College

CATS Colleges

EC ENGLISH HOLDINGS LTD.

ELS Language Centers

Full Sail University

Highline College

INTO University Partnerships & UAB

Kaplan International Languages

Kaplan International Pathways

Kings Education - English Language Programs/University Pathways (USA & UK)

Lake Washington Institute of Technology

Navitas North America

Northeastern University

Oklahoma City University

Olympic College

Portland English Language Academy (PELA)

SHORELIGHT EDUCATION

Shoreline Community College

Study Group

TALK English Schools

The Seattle Colleges: Central, North, South

The University of Tampa

UC Berkeley Extension International Programs

University of California, Irvine

University of Illinois at Chicago

University of South Florida

VIRGINIA TECH UNIVERSITY

Washington State University

Canada

Camosun College

Canadian College

Heartland International English School

Humber College Institute of Technology & Advanced Learning

ILAC - International Language Academy of Canada

ILSC & Greystone College (Canada)

International House Pacific (Canada, USA)

iTTTi Vancouver

Niagara College Canada

Saskatchewan Polytechnic

SENECA COLLEGE

Southern Alberta Institute of Technology (SAIT)

Sprott Shaw Language College (Vancouver-Toronto-Victoria)

University of Calgary, English Language Program

University of Victoria English Language Centre

Upper Madison College (UMC)

Vancouver Film School

VanWest College

Europe

Cambridge Education Group

IHTTI, School of Hotel Management

International House London

Malvern International plc

Northumbria University

St. Giles

Australia

International College of Management Sydney (ICMS)

New Zealand

University of Otago

Asia

Columbia International School in Japan

Singapore Institute of Management

James Cook University (Singapore)

Kyoto University of Advanced Science

3. Number of Visitors

Venue Numbers of Visitors

3/7 & 3/8 Taipei 2,829

3/9 Kaohsiung 368

3/10 Taichung 242

3/11 Hsinchu 146

Total 3,585

4. Marketing & Budgets

Media

Internet Ads. (Yahoo, Google, Instagram, Facebook & Facebook

campaign, Social Media Marketing, etc.) $1,000,000

Outdoor media (Bus station ads, MRT panel, Flags, etc.) $600,000

Printed materials (catalogues, flyers, posters, tissues pack, etc.) $400,000

Total $2,000,000

Public Relations

Local school outreach $100,000

Translator and student helper on-campus promotions $700,000

Call, mail-out and text message to Oh! Study database students $500,000

Total $1,300,000

Grand Total: NTD 3,300,000

5. Feedback

5.1 Plan to Attend to OEE again

YES 99%

Depends (budgets, turnout) 1%

5.2 Evaluations (on a scale of 1 – 5)

Items Average

Overall Impression 4.4

Timing of the Expo 4.2

Promotional Activities 4.2

Location: Taipei 4.7

Location: Taichung 4.2

Location: Kaohsiung 4.4

Location: Hsinchu 4.1

Hotels: Taipei (4 options) 3.8

Hotels: Taichung Evergreen Laurel 4.4

Hotels: Howard Plaza Hotel Kaohsiung 4.2

Pre-Expo Arrangement 4.5

Staff Responsiveness to needs 4.8

Communication with Oh study staff 4.8

Info. provided by Oh study 4.7

Translation Service 4.6

Food Service 4.6

Fair Attendance 3.9

Quality of Students 4.1

Students Interest in your programs 4.0

6. Comments from Participants - It was a great fair – all things considered, it turned out much better than I thought.

- Steps taken to ensure the healthy and safety of the delegates and students was excellent. The

briefing for delegates was very informative and let us rest assured things were well planned and

would work out well.

- I like the QR code concept.

- The masks, hand sanitizer and temperature taking was appreciated!

- I made some excellent school contacts at the networking event.

- Good event organization and good crowd.

- Taipei Fair is better than what we expected.

- The phone didn’t scan the QR codes properly all the time.

- The fair attendance was better than I expected.

- It is a good opportunity to meet potential students.

- Overall is good for me. Thanks for arranging this wonderful event.

- It is a great way to meet prospective students and have open discussion.

- We are impressed by the number of candidates turned up for the event despite the current

situation with coronavirus.

- Due to the outbreak of coronavirus, I was worried there wouldn’t be too many students. But is

turned out fine. The whole team was dedicated to preventing infection which is very

impressive.

7. Appendix

7.1 Related Activities

International School Networking Event

On March 6th, 2020, OH! Study hosted a "speed dating" type of event where overseas schools met

Taiwanese high schools, colleges and universities to establish academic partnerships and twinning

agreements. Despite cancelations due to the COVID-19 outbreak, approximately 40 overseas and

Taiwanese schools participated in the event.

Event Details Date and Schedule: March 6th, 2020 from 8:00am to 2:00 pm

⚫ 8:00am: registration, informal networking and last-minute appointments, morning snacks and

drinks.

⚫ 8:45am: welcoming remarks and preparation for start of event

⚫ 9:00am – 12:20pm: 20-minute school meetings

⚫ 12:30pm – 2:00pm: VIP luncheon with guest speakers

Location: Regent Hotel Taipei

- Seminars

In order to provide a range of useful information to the public, the Oh Study counselors conducted seminars with the unique topics and invited some speakers for the seminars

during the Taipei fair. The presentation topics ranged from how to apply f or American student visas, to tips on living, studying, and working overseas.

Taipei (Day 1)

14：10 – 15: 00 Applying for U.S. Student Visa

Keynote Speaker: American Institute in Taiwan Consular Officer

Taipei (Day 2)

14：10－15:00

The overview of American community College and introduction of the

approach to transfer to top schools.

Keynote Speaker: Shao-Wei Wang

7.2 Pictures - Taipei Fair

- Kaohsiung / Taichung / Hsinchu Fairs