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The IFA Insider e-newsletter is produced
weekly, delivered every Tuesday to subscriber’s
email inboxes, and offers a key opportunity to
reach the top levels of IFA membership.
WE ARE...FRANCHISINGThe mission of the International Franchise Association is to protect,
enhance and promote franchising. As part of that mission, the IFA Insider
is one of the electronic communications vehicle reaching thousands of
C-level franchise executives within the industry.
Editorial focus and content is generated 100% in-house by the IFA Media
& Communications Department, and the IFA Insider provides more timely
information on the IFA’s strategic priorities—government relations, public
relations, education and professional development.
Advertising your company’s message in the IFA Insider offers the
possibility of achieving dual goals: visible demonstration of your
commitment to the franchise industry and maximum exposure to
franchising leaders and decision makers. With a limited number of
banners available in each issue, we guarantee your marketing message
gets marquee positioning, and linking directly to your website.
Reach decision makers in the $2.1
trillion franchise industry by partnering
with the International Franchise
Association, the premier advocacy and
education organization representing
franchised businesses in the U.S.
Overview
2015 IFA Media Kit
IFA’S MISSION: Protect, Enhance, & Promote Franchising www.franchise.org
IFA is the largest organization repre-senting both franchisors and single and multi-unit franchisees. The IFA Insider is distributed to this diverse audience on a weekly basis.
Total Digital Circulation:
14,500Benefits of Advertising in the IFA Insider:
+ You get more precise targeting than almost any other advertising option.
+ IFA Insider ads are an inexpensive way to reach your niche market.
+ IFA Insider gets your message past SPAM filters.
+Reach your target audience anytime and anywhere.
+ Provide a lead generation channel with trackable results.
+ IFA Insider ads generate quality leads.
The Franchising Community Represents More Than:
825,000franchise establishments
From: Doreen Sellmon [email protected]: IFA Insider: IFA on NLRB 'Ambush' Election Rule; IFA Supports Tax "Extenders" Bill; Register for #IFA2015
Date: December 16, 2014 at 6:07 PMTo: Sara Williamson [email protected]
IFA Events and ProgramsCFE RecertificationDid you graduate as a CFE in2012? Did you last recertify as aCFE in 2012 - then it's time torecertify by Feb. 1, 2015. Clickhere to download the applicationand also the Easy As1,2,3 information. You can alsocontact the CFE ProgramDirector, Rose DuPont. Don't letyour certification lapse!
Online Registration for the2015 ICFE Special Sessions inNow Open!The Institute of CertifiedFranchise Executives (ICFE) willpresent eight sessions over atwo-day period (Feb. 14-15).Whether you are a new CFEcandidate or a current CFEseeking credits for recertification,there is a session for you!Sessions are concurrent so youcan register for one session eachday. IFA Member Registration:$550 per session. Click here toregister.
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IFA Insider Vol. 20, Issue No. 51, Tuesday, December 16, 2014
IFA News
IFA Speaks Out Against NLRB 'Ambush' Election RuleIn a press statement issued last week, IFA responded to the National LaborRelations Board (NLRB) announcement of final rules that unfairly fast-track unionelections. IFA President & CEO Steve Caldeira, CFE, commented on the rulingstating, "the National Labor Relations Board continues to push the agenda of laborunions by mandating that union elections be shortened to limit the free flow ofinformation. Employers and workers deserve a democratic process that allowsthem to freely communicate their concerns before casting ballots. 'Ambush'elections allow labor unions to silence opponents and take advantage of thoseunfamiliar with the union election process."
IFA Supports Tax "Extenders" BillLast week, the Senate reviewed the "Tax Increase Prevention Act of 2014," whichcleared the House of Representatives earlier this month. The bill will retroactivelyextend several recently-expired tax provisions to the end of this year, includingmany items that would be of particular benefit to franchise small business owners.IFA, a strong supporter of this temporary tax relief in the absence of comprehensivetax reform, sent letters to both the House and the Senate in support of the"extenders."
Register Today for #IFA2015
Register today to reserve your spot at this year's Annual Convention, which will beheld at the MGM Grand hotel in Las Vegas, Nev. on Feb. 15-18. The event offerscutting-edge education and best practice sessions and our headline speakersinclude: Mike Duke, retired CEO of Walmart; Paul Brown, CEO of Arby'sRestaurant Group; and Salim Ismail, former vice president of Yahoo! IFA has alsoannounced Alexis Glick, former anchor on Fox Business News, as the GeneralSession host. Don't miss out on insight from these incredible professionals andopportunities to build your brand. Register now. #IFA2015
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Make Your Brand a Part of the Recipe
Taste of Franchising is a unique, easyway to take part in a fun-filled,networking event for conventionattendees, while marketing yourcompany to potential customers andkey players in the franchisingcommunity. To reserve your booth, e-mail Catherine Murphy, IFAConferences Manager, or call (202)662-0786.
Franchising Gives Back Almost Here
The IFA Educational Foundation is set to unveil Franchising Gives Back, a yearlongcelebration of all the ways franchisors, franchisees and suppliers are leaders intheir communities, at the upcoming #IFA2015 in Las Vegas. Want to get involved?Share your story at http://franchisinggivesback.org.
Join IFA's Franchise Action Network (FAN) today sign up to receive FAN Mail! TheFAN gives you the opportunity to have a direct, positive impact on the future of thefranchise industry. The FAN seeks to mobilize the industry and present a strongand consistent message about the power of the franchise business model in everycommunity nationwide.Make your voice heard and join the movement. Sign up forthe FAN today!_________________________________________________________________
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VetFran
7-Eleven's Franchise Giveawayfor VeteransLast month, on Veterans Day, 7-Eleven launched their firstfranchise giveaway competition forveterans as part of "Operation:Take Command." Competitionparticipants must meet 7-Eleven'sfranchising requirements. The top10 preliminary finalists willparticipate in a Facebook videocontest. The final three individualswill be interviewed by 7-ElevenPresident & CEO and former Amyofficer, Joe DePinto. Thecompetition winner will beannounced on April 23. Veteransof all branches of service canapply online through Jan. 25.
Marketing
Have you determined yourmarketing strategy for thisupcoming year?2015 is right around the corner. Have you determined yourmarketing strategy for this upcomingyear? Let the IFA AdvertisingDepartment assist you in developingan advertising strategy that is tailoredto meet your growth goals. Weunderstand that you are very busy,and all we are asking for is just 15minutes of your time, and we'll puttogether an advertising package thatsuccessfully conveys your uniqueselling proposition and deliversresults. With our suite of provenAdvertising solutions, our newofferings for 2014, and our captivatedtarget audiences for both Franchisorsand Supplier members - now is thetime to contact us to learn what wecan do. Kelley Class [email protected] - AK, CA, CT,DC, DE, HI, IL, IN, KY, ME, MD, MA,NC, NH, NV, NJ, NY, OH, PA, RI, UT,VA, VT, WV, & International Carly [email protected] - AL, AZ,AR, CO, FL, GA, LA, MS, NM, OK,SC, TN, TX Greg Cook [email protected] - IA, ID, KS,MI, MN, MO, MT, NE, ND, OR, SD,WA, WI, WY
Franchising World
November Franchising Worlddigital edition now available The November issue of FranchisingWorld magazine focuses onharnessing the power of technologyand how it relates to franchising.This issue offers many valuableinsights on adapting your franchisebusiness to an increasinglytechnologically-driven world. Clickhere for the digital edition ofFranchising World Magazine.
Member Focus (pressrelease)
Little Caesars Pizza DoublesCorporate Headquarters Buildingin DetroitTwenty-five years after moving itsheadquarters from the suburbs toDetroit's Fox Office Center, LittleCaesars is building a 205,000-square-foot Global Resource Center,expanding its world headquarterscampus in Detroit to more than twiceits current size. The new center isDetroit's first newly constructedcorporate headquarters building inmore than a decade and only theseventh since 1950.
Franchising News You CanUse NLRB Passes Rule Allowing forQuicker Union ElectionsFox Business/The AssociatedPress Quickservice Brands Tell Tales ofChangeQSR Magazine What You Should Know Aboutthe Employer MandateThe Exponent Telegram
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2015 IFA Media Kit
2015 Advertising Options
IFA Insider
2015 Ad Specifications
DIGITAL SPECIFICATIONS
Electronic TransmissionAll artwork must be emailed to your Ad Representa-
tive and to Advertising Manager Sarah Williamson
Files NeededBanners:
• 120w x 600h pixels .gif or .jpg
• 468w x 60h pixels .gif or .jpg
• URL address for landing page on your company website
IFA SmartBrief Rates IFA MemberBanner Size Rate
120w x 600h pixels $375
468w x 60h pixels $300
Exclusive Roadblock $800
• Must be an IFA Member to advertise in the IFA Insider.
1
2
Ad Rates
Verticle Banner 120w x 600h pixels
Horiztonal Banner 468w x 60h pixels
Three ad spaces available for
each banner size.
2015 IFA Media Kit
Regional Advertising Managers
IFA Insider
NEVADA
CALIFORNIA
UTAH
WASHINGTON
OREGON
IDAHO
MONTANA
WYOMING
KANSASMISSOURI
NORTH DAKO
SOUTH DAKOTA
MINNESO
WISCONSI
IOWA
NEBRASK
MICHIGAN
TA
N
A
ILLINOIS INDIANA
OHIO
WESTVIRGINIA
PENNSYLVANIA
NEW YORK
VIRGINIA
DC
KENTUCKY
VTNH
MAINE
RI
MASS
CONN
NEWJERSEY
DELAWARE
MARYLAND
NORTH CAROLINACOLORADO
ARIZONA
NEW MEXICO
OKLAHOMA
ARKANSAS
TEXAS
LOUISIANA
MISSISSIPPI
TENNESSEE
ALABAM GEORGI
SOUTHCAROLINA
FLORIDA
A A
ALASKA
0 600 Miles
Contact Greg CookSenior Director, Advertising
and Media Solutions
202.662.0791
Contact Carly WooleyRegional Advertising Manager
202.662.0788
Contact Kelley ClassRegional Advertising Manager
202.662.0795
International Members
Locate your state below to find your advertising manager who can secure
future success for your company through IFA Insider opportunities.
TA
HAWAII
0 200 Miles
International Members
