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Overview of the Electricity Marketplace
Paul GromerSEBANE/Peregrine Energy Group
Renewable Energy Leadership SummitJune 7, 2005
Customer Choice All customers can choose a competitive
supplier as of March 1, 1998 2nd state in nation
Breaks industry into 2 pieces, only 1 is competitive Supply -- competitive Delivery -- monopoly
Old model Dairy with milkman
New model L.L. Bean + Federal Express
Customers don’t have to choose
Customers do not have to choose a competitive supplier
For customers that do not choose, the utility provides generation service
Switching to date -- after 7 years 103,000 customers 4%
Customer switching
Comp.Utility
Load switching
Comp.Utility
Switching by customer class
0%
10%
20%
30%
40%
50%
60%
Res. Small Bus. Med. Bus. Lrg. Bus.
Cust.Load
Utility Generation Service I Originally, 2 forms of utility generation
service Standard Offer
For existing customers as of March 1, 1998 “Stable” prices
Default Service For new customers Market-based prices
Utility Generation Service II Standard Offer expired Feb. 28, 2005 Basic Service
New name for Default Service Procurement and pricing
Utilities procure power from wholesalers Prices to customers = prices charged by
wholesalers For medium and large businesses,
procurements and price changes every 3 months
Trend: Greater price volatility
WMECo Default Service Prices
3
4
5
6
7
8
9
Jan-01 Jul-01 Jan-02 Jul-02 Jan-03 Jul-03 Jan-04 Jul-04 Jan-05
cents/kWh
Why switch? Lower prices More stable prices Green power Customized product
Basic Service = 1 size fits all
Opportunities for renewables Massachusetts Renewable Energy
Trust Renewable Portfolio Standard Green delivered products Green certificate-based products
Mass. Renewable Energy Trust Surcharge on electric rates
0.05 ¢/kWh Produces c. $25 million/year On-site renewables
PV, small wind, fuel cells, etc. Grid-scale renewables
Large wind, biomass, etc.
Renewable Portfolio Standard Baseline requirement All suppliers must include a
designated fraction of new renewables in their supply mix.
Green delivered products Competitive retail suppliers offer
green products Customer switches from Basic
Service to competitive supplier How does it work?
Not a straw A bathtub
Certificate-based products Customer stays on Basic Service Purchases renewable energy
certificates
Conclusions