Packaging and Branding Samples

8/10/2019 Packaging and Branding Samples

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CRYSTAL PALACE STYLE GUIDE 2013


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1.0 Logo



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The logo

EXCLUSION ZONES AND MINIMUM SIZE

Exclusion zoneYou must leave a clear space an exclusion zone around the logo to

help prevent it becoming crowded. The depth of the exclusion zone is the

same as the height and width of the letter C in the logo repeated in 2

rows of 2 and it runs consistently around the logo. Nothing should appear

in this space. This exclusion zone is a minimum; you should leave more

clear space around the logo if possible.

Minimum sizeFor print, you should avoid making the logo smaller than 25mm wide.

25mm

Minimum size


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2.0 Colour



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PMS 7540

CMYK C68 M59 Y53 K33

WEB #4b4e53

RGB R75 G78 B83

PMS 422

CMYK C40 M32 Y32 K0

WEB #9fa1a1

RGB R159 G161 B161

PMS COOL GREY 1

CMYK C68 M59 Y53 K33

WEB #dad8d6

RGB R75 G78 B83

Primary

PMS 485

CMYK C5 M98 Y100 K0

WEB #e2231a

RGB R226 G35 B26

Secondary

PMS 7751

CMYK C22 M24 Y85 K0

WEB #cbb44a

RGB R203 G180 B74

Colour palette

Primary paletteThe Crystal Palace primary colour palette comes from the two

colours in the logo. These colours should be the main colours in any

communications predominantly about The Crystal Palace. You can use

these colours for text and as backgrounds. However, remember that it

is always easier to read black text on a white or pale background. This

is especially true for people with a visual impairment. When specifying

colours for printing, you should always give the Pantone (PMS)

numbers shown. If you are printing using the four-colour process (CMYK),

always use the values shown above. The screen equivalent values (RGB)

shown here should be used for the web.

Secondary paletteA secondary palette (see above) complements the primary colours

and gives you a greater range of options. You may use colours from

either or both palettes, depending on the purpose and tone of your

communication. But remember that the primary colours should

always be the main colours.


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3.0 Fonts



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Fonts

GothamAaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz

1234567890?!&()%

Gothem is the primary font

HelveticaAaBbCcDdEeFfGgHhI iJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz

1234567890?!&()%

Helvetica is the substitute font. Use only if Gotham isnt available.

Primary and secondary fontsThe primary typeface is Gotham, a simple and contemporary type style

that complements the Crystal Palace logo.

The secondary typeface is Helvetica, which is a timeless typeface and

complimentary to Gotham. These typefaces must be used across all

Brand Crystal Palace applications.


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[dz]graphicdesign

PACKAGING SAMPLES

www.dzgraphicdesign.com

T: 1300 753 877 E [email protected] F 8088 6030

Suite 3, Level 5, 2 Hill St, Surry Hills NSW 2010 ABN: 93 931 145 236

AustralianDistributorsof CAMIProducts. All RightsReserved. Unauthorisedduplication prohibited.

System Requirements:

WindowsXP, WindowsVISTA, Windows7

Level 2, 10 HelpStreet,ChatswoodNSW 2067

Australia TutorLine:1300 799 842New Zealand TutorLin e:0800 968 806

[email protected]

For more information

1300 766 144

www.satinera.com.au

ExpressSampleService

call1300766144www.satinera.com.au

ExpressSampleService

call1300766144www.satinera.com.au

BEAUTIFUL

SEAMLESS

DURABLE

NONPOROUS

RENEWABLE

FRIENDLY

BEAUTIFUL

SEAMLESS

DURABLE

NONPOROUS

RENEWABLE

FRIENDLY


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[dz]graphicdesign

PACKAGING SAMPLES





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[dz]graphicdesign

PACKAGING SAMPLES





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Documents

Packaging and Branding Samples