These are some of the words associated with world-class brands. World-class brands create compelling and engaging relationships through powerful stories that not only resonate with their fans, but also keep them at the edge of their seats.All the world’s a stage and brands need to be ready to put on a show. A show that has a powerful script, a well-orchestrated performance that connects to audiences, and a memorable branded experience.The Brand Theatre helps you put on a world-class performance. We create BRANDED EXPERIENCES on your stage.

Passion. Loyalty. Advocacy. Experiences.

Introducing

We create powerful brands that deliver world-class performances.

Through our proprietary tools and methodology, we will strengthen your

brand externally through a strategic brand consulting framework and internally through a propriety internal brand

engagement process.   

IS YOUR BRAND NEXT?

000INFLUENCING

PEOPLE1, ,000

OVER

YEARSEXPERIENCE

ENGAGEMENTS IN

23COUNTRIES

35IMPACTING

1,000BRANDS

What We Do:A Snapshot of Our ServicesOP

ENIN

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TBT: CULTURECreating Branded Cultures

INTERNAL BRANDINGGlobal pioneers in internal branding

consulting, creating brand champions, branded leaders and engaged employees

through a propriety branded culture development framework.

BRANDED CUSTOMER EXPERIENCEEnd-to-end branded customer experience

management consultation to impact service excellence and create raving fans.

BUSINESS LICENCEBusiness licenses in the area of internal branding, brand mastery, and branded

customer experience to help you create your own team of experts using our propriety

methodology.

TBT: Culture is the branded culture development arm of The Brand Theatre Worldwide Group. One of the global pioneers in staging employee engagement and powerful customer experiences, we offer end-to-end consulting services in customer experience and internal brand management which aligns cultures to a singular purpose.

TBT: CONSULTCreating Branded Experiences

RESEARCHProprietary research tools to unlock

your brand potential.

STRATEGYPowerful strategy frameworks to

differentiate you from the competition.

IDENTITYStunning branded visuals across your

brand touchpoints to make your brand shine.

ENGAGE 360Strategic end-to-end brand

communications to shape brand perception & message.

TBT: Consult is the consulting arm of The Brand Theatre Worldwide Group. Using our proven 4-step methodology, we have built powerful brands, created loyal fan bases and impacted high market growth.

Creating Branded People

INTERNAL BRAND MASTERYEngage and inspire employees from within.

CUSTOMER EXPERIENCE MASTERYIncrease loyalty and engagement through branded

customer experience.

SALES & MARKETING MASTERYGrow markets & increase sales through performance.

BRAND STRATEGY MASTERY Grow and create world-class brands.

Global Brand Academy is the training arm of The Brand Theatre Worldwide Group. We focus on developing world-class brand performance through training. Through our training framework, we support organisations in driving a branded culture, improving customer experience and increasing revenue growth.

RESEARCH

DiagnosticTools

∙ Brand Performeter™: Brand Audit Tool ∙ Brand Love Experience Tracker™: Consumer

Research Tool ∙ Brand Inside™: Employee and Organisational

Research Tool ∙ Voice of Customer: Consumer Needs Research

Tool ∙ Brand Scorecard

STRATEGY

StrategicTools

∙ Brand Essence ∙ Vision, Mission and Values ∙ Brand Positioning ∙ Brand Personality ∙ Brand Naming ∙ Brand Touchpoint Mapping ∙ Brand Architecture

IDENTITYVerbal & Visual

IdentityTools

∙ Verbal Identity ∙ Core Visual Identity ∙ Stationery Packaging∙ Internal & External Communications ∙ Brand Guidelines

ENGAGE 360 Brand

Communications Tools

∙ Social Media Campaigns ∙ Experiential Marketing Campaigns ∙ Buzz Campaigns ∙ Interactive Multimedia ∙ End-to-End Marketing Campaigns ∙ Engage 360°™ Retainer Programme

ACT

1 TBT: CONSULTCreating Branded Experiences

TBT:Consult is the consulting arm of The Brand Theatre Worldwide Group. Using our proven 4-step methodology, we have built powerful brands, created loyal fan bases and impacted high market growth.

A BRANDED EXPERIENCE.OUR FRAMEWORK TO CREATE WORDCLASS BRANDS

JBS previously known as Shanker Iyer & Co, was in need of a new direction that would take their business to the next level. A new brand identity and a strategic direction was created to give them a more human brand persona. All brand touchpoints were realigned with this new direction, projecting an accounting brand that was truly distinct in the marketplace.

A powerful brand innovation project, we helped Le Fraiche create a brand story and brand identity that is differentiated yet relevant to customers in the beauty market. Our expertise has resulted in Le Fraiche being one of the fastest growing brands in Asia and is today looking to expand to global markets.

Professional Services

FMCG - Beauty Care

With more than 30 years in the business, EOP21 is no stranger to the printing industry. Over the years, the market had become extremely saturated and EOP21 needed to keep themselves ahead of the game. We provided a holistic branding solution that gave them a fresh new brand direction to surge ahead in the industry and stand out. They were awarded the Singapore Prestige Brand in 2015 as a result of our work.

Manufacturing

OUR BRAND STORIES:

Catholic Junior College (CJC) sought to reposition itself to remain relevant with a changing audience. Using our branding framework, we provided CJC with a holistic branding solution, which included a new brand identity, new brand messaging platform, that balanced tradition & contemporary dynamism.

Educational

One of our bolder projects, we transformed NTU’s Institute for Sports Research (ISR) to differentiate it from its global competitors. Creating a strong brand identity driven by an emotive brand positioning, ISR is now looking to break new frontiers in the sports consulting and innovation industry.

Professional Services

Pacific Lab is a Singapore founded laboratory providing comprehensive laboratory testing services regionally. They were in need of re-branding to re-position themselves in the market and remain relevant to their target market. Following the branding exercise, the company reported an increase in growth & revenue and a stronger position as a leader in their market place.

ACT

1

Nutrilatt is a Singapore brand debuting on the world stage. To compete with other infant formula brands, we developed a brand strategy that allowed the brand to compete in its key markets. Our work included research, strategy, identity and communications. As of 2015, Nutrilatt ranks in top 5 infant formula brands in Southeast Asia.

FMCG - Baby Product

Pharmaceutical

Tourism

In the very competitive field that is Information Technology, Adventus is a brand that is making great strides in Singapore and beyond. We developed a brand strategy that allowed the brand to be more competitive. Our work included research, strategy, identity and communications. Through our work, they are now better equipped to stand out and compete strategically in the market .

Information Technology

We were tasked by the Singapore goverment to work on creating the Indian Heritage Centre Branding. The Indian Heritage Centre was a major project, where we used our brand framework to research, strategise, and develop a brand inspired by the rich culture & heritage of the Indian community in Singapore.

The Singapore Eye Research Institute (SERI) sought to strengthen its brand. We developed a brand DNA, new identity system and strategic communications materials to do precisely that, and built up SERI’s brand equity and reputation. It is now recognised as one of the leading research institutes in the world.

Healthcare

TBT: CULTURECreating Branded Cultures

TBT:Culture is the branded culture development arm of The Brand Theatre Worldwide Group. One of the global pioneers in staging employee engagement and powerful customer experiences, we offer end-to-end consulting services in customer experience and internal brand management which aligns cultures to a singular purpose.

ACT

2

INTERNAL BRANDING

RESEARCH

Unlock Your Brand’s

Potential Our Powerful Diagnostic Tools

∙ Brand Inside™: Employee & Organisational Research Tool

∙ Communications Audit ∙ Ethnographic Research ∙ Employee Diaries ∙ Employee Brand Scorecard

STRATEGY

CraftingYour Story Our Time-Tested

Strategic Tools

∙ Employee Value Proposition ∙ Employee Promise & Values Development ∙ Employee Behaviour Map ∙ Branded Culture Mapping∙ Employee Brand Touchpoint Development ∙ Employer Brand Communication Plan

TRAINING

Because Training Makes Perfect

Our Acclaimed Workshops

∙ Live the Brand Workshop ∙ Brand Champions Mindset Workshop ∙ Sell the Brand Workshop ∙ Manage On-Brand Workshop ∙ Personal Branding Workshop ∙ Brand Leadership Workshop

ENGAGE

Engage Your

Employees Our Impactful

Engagement Tools

∙ Internal Communications Campaigns ∙ Employee Guidelines ∙ Newsletters∙ Employee Brand Book∙ Employee Orientation Kits ∙ Strategic HR Integration ∙ Branded Employee Reward, Recognition and

Loyalty Programme

BRAND DRIVES CULTURES,CULTURES DRIVE CUSTOMER EXPERIENCES

BRANDED CUSTOMER EXPERIENCE MANAGEMENT

RESEARCH

What’s your Customers’ Brand Love

Rating?Our Powerful

Diagnostic Tools

∙ Brand Love Experience Tracker – Customer Experience Research Tool

∙ Employee Engagement Research∙ Key Touchpoint Drivers and Gap Analysis∙ Internal and External Communications Audit∙ Site Visits∙ Touchpoint Identification and Mapping∙ Mystery Shopper Programme∙ Ethnographic Research

STRATEGY

Cooking Your Brand Love

Potion? Our Time-Tested Strategic Tools

∙ Customer Experience Statement∙ Service DNA∙ Best Practices Documentation∙ Touchpoint Experience Design and Mapping∙ Customer Expectations Mapping∙ Customer Journey Map∙ Persona Development

TRAINING

Because Training Makes

Perfect!Our Acclaimed

Workshops

∙ Branded Customer Experience Workshop∙ Customer Trends Workshop∙ Touchpoint Mapping Workshop∙ Customer Loyalty Workshop∙ Service Vision/Values Strategy Workshop

ENGAGE

Time To Wow Your

Customers!Our Impactful

Engagement Tools

∙ Training Reinforcement Tools and Modules∙ Ongoing Customer Experience Coaching∙ Ongoing Employee Engagement Research∙ Customer Experience Tracking Research∙ Customer Engagement Tools

ACT

2 OUR BRAND STORIES:

SENAAT, the industrial arm of the Abu Dhabi government, sought us to engage their employees to the brand promise and to deliver a consistent experience to its global stakeholders. We carried out a series of Internal Branding engagement activities and workshops to build a powerful brand champion mindset and establish SENAAT as a key player in the gulf region.

With an extensive portfolio of brands which included Tiger and Heineken, Asia Pacific Breweries needed employees who understood and championed the corporate and product brands. Through Internal Branding, we aligned employees along its corporate brand values and created brand champions for product brands who are able to inspire their colleagues to deliver the brand promises.

A new global brand offering by BASF, Master Builders Solutions engaged us to create their brand culture across 30 countries. Through our research and strategy framework, we helped develop a branded culture that was rolled out globally. Through a series of brand engagements and Brand Coach/Live The Brand workshops, we have helped create a world-class branded culture for a world-class brand.

Construction

FMCG

Goverment

To solve the problem of aligning staff to live the Changi Airport brand, Civil Aviation Authority of Singapore (CAAS) commissioned us to ensure that their brand values were translated into employee behaviour. Our solution: a four-month campaign that created brand champions and inspired employees to deliver Changi Airport’s brand promise to customers.

With more than 110,000 employees, BASF saw a critical need to align its employees in Asia to its brand promise and value proposition. We set up a BASF Brand University, created 12 Brand Training Modules, conducted senior management workshops to craft BASF’s internal brand strategy, and ran Live The Brand workshops to engage key stakeholders to the BASF Brand Champion mindset.

SingPost wanted to develop a branded service culture among all employees of all levels that truly engaged its customers. We developed a strong Service Champion team via our customer experience framework. At phase two, we also impacted frontline staff through a series of branded customer experience engagements to create a customer-centric culture.

Professional Services

Professional Services

Tourism

ACT

3

∙ Experience Branding: Establish Deep Audience Connection through Emotional and Sensory Branding

∙ Brand Innovation: Developing Your Brand through Innovation∙ Building a Challenger Brand: How To Fight Harder & Smarter in the Branding Jungle∙ Brand Story: Building Brand Connection Through Stories∙ Brand Strategy Discovery: Create Your Strategic Brand Essence∙ Brand Market Leadership: Outpace, Outlast & Outthink your Competition∙ Brand Manager Coaching Programme: Developing Top Level Brand Leadership

Act 3 Scene 1:BRAND STRATEGY MASTERY

∙ Internal Branding Master Class: Building Your Brand from Within∙ Live The Brand Workshop: Growing your brand from within∙ Employer Branding: Strategies to Attract & Retain Top Talents∙ Corporate Values & Team Building: Aligning Your Team to Your Brand ∙ Brand Leadership Mindset: Turning Leaders into Your Brand’s Trailblazer ∙ Personal Branding for Leaders/Executives: Turn Me On Personal Branding Workshop∙ Brand Champion Mindset: Creating Advocates to Live Your Brand∙ Brand Coach Programme: Inspiring Internal Coaches to Drive Your Brand

Act 3 Scene 2:INTERNAL BRAND STRATEGY MASTERY

Creating Branded People

Global Brand Academy is the training arm of The Brand Theatre Worldwide Group. We focus on developing world-class brand performance through training. Through our training framework, we support organisations in driving a branded culture, improving customer experience and increasing revenue growth.

∙ Branded Customer Experience: Staging Extraordinary Branded Customer Experiences∙ Brand Consumer Trends: Winning the Battle for Loyalty∙ Branding 4.0: New Media, New Conversations, New Experiences∙ Persona Development: Developing Personas for Effective Customer Mapping∙ Customer Journey Mapping Strategy: Designing Your Customer Journey Experiences∙ Touchpoint Masterclass: Building In-depth Customer Experiences ∙ Customer Loyalty: Creating and Strengthening Customer Relationships & Loyalty

Act 3 Scene 3:CUSTOMER EXPERIENCE MASTERY

∙ Nuts & Bolts Marketing Strategy: Creating the Right Marketing Mix for Your Brand∙ Experiential Marketing: Create Experience-driven Marketing∙ Guerilla Marketing: Low-Cost, Unconventional Means to Promote Your Brand∙ Consultative Selling: Solution Driven Selling∙ Sell The Brand: Long-term Sales Growth Driven by Brand∙ Strategic Brand Communication: Designing a Communication Plan that Grabs Your Audience∙ Sales Manager Coaching Programme: Enabling Leaders through Hands-on, Customised

Coaching

Act 3 Scene 4:SALES AND MARKETING MASTERY

The Brand Theatre worked with OCBC via our brand strategic planning workshop, to develop an internal strategy for their QPI team. The workshop enabled the team to develop their internal strategy, identify challenges, and develop tactical ideas to strengthen their brand and align their people to a strategic direction.

OUR BRAND STORIES:

DELL is seen as one of the leaders in technology, one of the industry’s great global players. The Brand Theatre provided training in consultative selling and personal branding skills for its sales force in 20 countries, to deliver the Dell vision and increase sales growth.

The Brand Theatre worked with Pfizer on their product brands, Viagra and OAB. Workshops were held with the regional marketing team to facilitate the creation of a new internal marketing plan as well as to ensure that brand strategies were aligned across the region.

OUR BESTSELLING BUSINESS BOOKS

Pharmaceutical Finance Information Technology

Over 20 years of experienceOver 30 countriesOver 1,000 brands

Over 1 million people impacted

GOVERNMENT

B2C

B2B

www.thebrandtheatre.com

TBT: CONSULTCreating Branded Experiences

Strategic Brand Consulting360 Brand Engagement

TBT: CULTURECreating Branded Cultures

Internal BrandingBranded Customer Experience

Creating Branded PeopleBrand & Marketing Training

Employee & Customer Workshops

55 Serangoon North Avenue 4#01-03 S9 Serangoon North

Singapore 555859T +65 6288 7812F +65 6288 3946

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