Pearson Horizon Editions Reaching New Horizonsdove-image.com/download/2014 PEARSON HORIZONS Editions.pdfPearson Horizon Editions Reaching New Horizons ... Pearson Horizon Editions

Pearson Horizon EditionsReaching New Horizons

New_Horizon Edition brochure 2013.indd 1 25/10/2013 12:00

More titles coming in 2013!


Pearson Horizon Editions help educators

and students reach new learning horizons

with its high-quality content and exceptional

pedagogy. Developed specifically to cater to

the unique needs of educators and students

in developing countries, Pearson Horizon

Editions offer:

Pearson Horizon Editions feature content by world-renowned authors such as Philip Kotler, Stephen Robbins and William Stallings, allowing educators and students to teach and learn from the best. Each book is carefully designed with pedagogical aids to promote student understanding.

Pearson Horizon Editions are accompanied by instructor resources to facilitate teaching, providing educators with additional resources to encourage student learning. Resources include instructor’s manuals, PowerPoint slides and test banks.

Pearson Horizon Editions contain cases from developing countries, where appropriate, to make the material more relevant for students in these countries. Students can better relate to the examples given, leading to improved understanding.

Pearson Horizon Editions offer high-quality content at prices that students can afford, ensuring that everyone has equal access to knowledge.

Expert Content and Pedagogy

Superior Resources

Local Cases

Value

Pearson is the world’s leading learning company. We partner with faculty and

institutions to create innovative solutions to improve student achievement and

institutional effectiveness. We create and connect content, technology, assessment

and services to create unique learning solutions. We also deliver services that can

help schools and academic institutions achieve their goals.


More titles coming in 2013!


Pearson Horizon Editions help educators

and students reach new learning horizons

with its high-quality content and exceptional

pedagogy. Developed specifically to cater to

the unique needs of educators and students

in developing countries, Pearson Horizon

Editions offer:

Pearson Horizon Editions feature content by world-renowned authors such as Philip Kotler, Stephen Robbins and William Stallings, allowing educators and students to teach and learn from the best. Each book is carefully designed with pedagogical aids to promote student understanding.

Pearson Horizon Editions are accompanied by instructor resources to facilitate teaching, providing educators with additional resources to encourage student learning. Resources include instructor’s manuals, PowerPoint slides and test banks.

Pearson Horizon Editions contain cases from developing countries, where appropriate, to make the material more relevant for students in these countries. Students can better relate to the examples given, leading to improved understanding.

Pearson Horizon Editions offer high-quality content at prices that students can afford, ensuring that everyone has equal access to knowledge.

Expert Content and Pedagogy

Superior Resources

Local Cases

Value

Pearson is the world’s leading learning company. We partner with faculty and

institutions to create innovative solutions to improve student achievement and

institutional effectiveness. We create and connect content, technology, assessment

and services to create unique learning solutions. We also deliver services that can

help schools and academic institutions achieve their goals.


Business and Economics

2

Pearson Horizon Editions Available NowBusiness and Economics

Entrepreneurship: Successfully Launching New Ventures, 4/EBarringer/Ireland • © 2013 • ISBN 9780273779926

DescriptionThere has never been a more exciting and opportunistic time to study entrepreneurship. Around the world, the current economic crisis is not just negatively affecting business, this crisis is also generating business opportunities for the creative and daring. Show your class how to take advantage with Entrepreneurship: Successfully Launching New Ventures—the text that introduces students to the process of entrepreneurial success and shows them how to be effective every step of the way.

Business Communication Today, 11/EBovée/Thill • © 2013 • ISBN 9780273779902

DescriptionThe field’s leading text for more than two decades, Business Communication Today continues to provide the cutting-edge coverage that students can count on to prepare them for real business practice. Other textbooks release new editions that don’t reflect their copyright year, training students in practices from last decade—Bovée/Thill provides real-world training for the business world of today and tomorrow.

Fundamentals of Corporate Finance, 2/EBerk/DeMarzo/Harford • © 2013 • ISBN 9780273779919

DescriptionFundamentals of Corporate Finance’s applied perspective cements students’ understanding of the modern-day core principles by equipping students with a problem-solving methodology and profiling real-life financial management practices—all within a clear valuation framework.

Principles of Economics, 10/ECase/Fair/Oster • © 2013 • ISBN 9780273779889

DescriptionReviewers tell us that Case/Fair/Oster is one of the all-time bestselling POE texts because they trust it to be clear, thorough and complete. Case/Fair/Oster readers also come away with a basic understanding of how market economies function, an appreciation for the things they do well, and a sense of things they do poorly. Readers begin to learn the art and science of economic thinking and begin to look at some policy and even personal decisions in a different way.

Principles of Managerial Finance, 13/EGitman/Zutter • © 2013 • ISBN 9780273779865

DescriptionGitman’s proven learning goal system—a hallmark feature of Principles of Managerial Finance—weaves pedagogy into concepts and practice, providing students with a roadmap to guide them through the text and supplementary tools.


3

Cost Accounting: A Managerial Emphasis, 14/EHorngren/Datar/Rajan • © 2013 • ISBN 9780273779858

DescriptionHorngren’s Cost Accounting defined the cost accounting market and continues to innovate today by consistently integrating the most current practice and theory into the text. This acclaimed, market-leading text emphasizes the basic theme of “different costs for different purposes,” and reaches beyond cost accounting procedures to consider concepts, analyses, and management.

Economics, 4/EHubbard/O’Brien • © 2013 • ISBN 9780273779841

DescriptionThe number-one question students of economics ask themselves is, “Why am I here, and will I ever use this?” Hubbard/O’Brien answers this question by demonstrating that real businesses use economics to make real decisions everyday. This is something all students can connect to, whether they are business majors or not, because students encounter businesses in their daily lives. And regardless of their future career path—opening an art studio, doing social work, trading on Wall Street, working for the government, or bartending at the local pub—students will benefit from understanding the economic forces behind their work.

Principles of Marketing, 14/EKotler/Armstrong • © 2013 • ISBN 9780273779827

DescriptionToday’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.

Marketing Management, 14/EKotler/Keller • © 2013 • ISBN 9780273779834

DescriptionThe world of marketing is changing everyday—and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.

International Economics: Theory and Policy, 9/EKrugman/Obstfeld/Melitz • © 2013 • ISBN 9780273779810

DescriptionInternational Economics: Theory and Policy is a proven approach in which each half of the book leads with an intuitive introduction to theory and follows with self-contained chapters to cover key policy applications.



2

Pearson Horizon Editions Available NowBusiness and Economics

Entrepreneurship: Successfully Launching New Ventures, 4/EBarringer/Ireland • © 2013 • ISBN 9780273779926

DescriptionThere has never been a more exciting and opportunistic time to study entrepreneurship. Around the world, the current economic crisis is not just negatively affecting business, this crisis is also generating business opportunities for the creative and daring. Show your class how to take advantage with Entrepreneurship: Successfully Launching New Ventures—the text that introduces students to the process of entrepreneurial success and shows them how to be effective every step of the way.

Business Communication Today, 11/EBovée/Thill • © 2013 • ISBN 9780273779902

DescriptionThe field’s leading text for more than two decades, Business Communication Today continues to provide the cutting-edge coverage that students can count on to prepare them for real business practice. Other textbooks release new editions that don’t reflect their copyright year, training students in practices from last decade—Bovée/Thill provides real-world training for the business world of today and tomorrow.

Fundamentals of Corporate Finance, 2/EBerk/DeMarzo/Harford • © 2013 • ISBN 9780273779919

DescriptionFundamentals of Corporate Finance’s applied perspective cements students’ understanding of the modern-day core principles by equipping students with a problem-solving methodology and profiling real-life financial management practices—all within a clear valuation framework.

Principles of Economics, 10/ECase/Fair/Oster • © 2013 • ISBN 9780273779889

DescriptionReviewers tell us that Case/Fair/Oster is one of the all-time bestselling POE texts because they trust it to be clear, thorough and complete. Case/Fair/Oster readers also come away with a basic understanding of how market economies function, an appreciation for the things they do well, and a sense of things they do poorly. Readers begin to learn the art and science of economic thinking and begin to look at some policy and even personal decisions in a different way.

Principles of Managerial Finance, 13/EGitman/Zutter • © 2013 • ISBN 9780273779865

DescriptionGitman’s proven learning goal system—a hallmark feature of Principles of Managerial Finance—weaves pedagogy into concepts and practice, providing students with a roadmap to guide them through the text and supplementary tools.


3

Cost Accounting: A Managerial Emphasis, 14/EHorngren/Datar/Rajan • © 2013 • ISBN 9780273779858

DescriptionHorngren’s Cost Accounting defined the cost accounting market and continues to innovate today by consistently integrating the most current practice and theory into the text. This acclaimed, market-leading text emphasizes the basic theme of “different costs for different purposes,” and reaches beyond cost accounting procedures to consider concepts, analyses, and management.

Economics, 4/EHubbard/O’Brien • © 2013 • ISBN 9780273779841

DescriptionThe number-one question students of economics ask themselves is, “Why am I here, and will I ever use this?” Hubbard/O’Brien answers this question by demonstrating that real businesses use economics to make real decisions everyday. This is something all students can connect to, whether they are business majors or not, because students encounter businesses in their daily lives. And regardless of their future career path—opening an art studio, doing social work, trading on Wall Street, working for the government, or bartending at the local pub—students will benefit from understanding the economic forces behind their work.

Principles of Marketing, 14/EKotler/Armstrong • © 2013 • ISBN 9780273779827

DescriptionToday’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.

Marketing Management, 14/EKotler/Keller • © 2013 • ISBN 9780273779834

DescriptionThe world of marketing is changing everyday—and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.

International Economics: Theory and Policy, 9/EKrugman/Obstfeld/Melitz • © 2013 • ISBN 9780273779810

DescriptionInternational Economics: Theory and Policy is a proven approach in which each half of the book leads with an intuitive introduction to theory and follows with self-contained chapters to cover key policy applications.



4

Management Information Systems: Managing the Digital Firm, 12/ELaudon/Laudon • © 2013 • ISBN 9780273779803

DescriptionManagement Information Systems: Managing the Digital Firm provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision making in an exciting and interactive manner.

Statistics for Managers: Using Microsoft Excel, 6/ELevine/Stephan/Krehbiel/Berenson • © 2013 • ISBN 9780273779797

DescriptionReducing the emphasis on doing computations, this practical text thoroughly integrates Microsoft® Excel as a tool for analysis and presents statistical concepts in the context of the functional areas of business.

Microeconomics, 6/EPerloff • © 2013 • ISBN 9780273779780

DescriptionStudents need to learn two skills in this course: they need to master the requisite micro theory, and at the same time develop their problem-solving skills. Microeconomics has become a market leader because Perloff presents theory in the context of real, data-driven examples, and then develops intuition through his hallmark Solved Problems. Students gain a practical perspective, seeing how models connect to real-world decisions being made in today’s firms and policy debates.

Management, 11/ERobbins/Coulter • © 2013 • ISBN 9780273779773

DescriptionThis bestselling principles text vividly illustrates management theories by incorporating the perspectives of real-life managers. Throughout this text, students will see and experience management in action, helping them understand how the concepts they’re reading about work in today’s business world.

Essentials of Organizational Behavior, 11/ERobbins/Judge • © 2013 • ISBN 9780273779766

DescriptionThis bestselling, brief alternative for the OB course covers all the key concepts needed to understand, predict, and respond to the behavior of people in real-world organizations. This text also includes cutting-edge topics and streamlined pedagogy to allow maximum flexibility in designing and shaping your course.

Business and Economics / Computer Science

5

Essentials of Entrepreneurship and Small Business Management, 6/EScarborough • © 2013 • ISBN 9780273779735

DescriptionThe tools to launch a new venture and the knowledge for entrepreneurial success.

With a practical, “hands on” approach to entrepreneurship, this text aims to provide students with the knowledge and tools they need to launch a business so that it has the greatest chance for success.

International Business: The Challenges of Globalization, 6/EWild/Wild • © 2013 • ISBN 9780273779759

DescriptionInternational Business: The Challenges of Globalization presents international business in a comprehensive yet concise framework with unrivaled clarity. Real-world examples and engaging features help to bring the concepts to life and make international business accessible for all students.

Computer Science

Computer Science: An Overview, 11/EBrookshear • © 2013 • ISBN 9780273779896

DescriptionComputer Science: An Overview uses broad coverage and clear exposition to present a complete picture of the dynamic computer science field. Accessible to students from all backgrounds, Glenn Brookshear uses a language-independent context to encourage the development of a practical, realistic understanding of the field. An overview of each of the important areas of Computer Science (e.g. Networking, OS, Computer Architecture, Algorithms) provides students with a general level of proficiency for future courses.

C++ How to Program, 8/EDeitel/Deitel • © 2013 • ISBN 9780273779872

DescriptionThis best-selling comprehensive text is aimed at readers with little or no programming experience. It teaches programming by presenting the concepts in the context of full working programs and takes an early-objects approach. The authors emphasize achieving program clarity through structured and object-oriented programming, software reuse and component-oriented software construction.

Operating Systems: Internals and Design Principles, 7/EStallings • © 2013 • ISBN 9780273779742

DescriptionOperating Systems: Internals and Design Principles provides a comprehensive and unified introduction to operating systems topics. Stallings emphasizes both design issues and fundamental principles in contemporary systems and gives readers a solid understanding of the key structures and mechanisms of operating systems. He discusses design trade-offs and the practical decisions affecting design, performance and security. The book illustrates and reinforces design concepts and ties them to real-world design choices through the use of case studies in UNIX and Windows.

Operating Systems: Internals and Design Principles, 6e received the 2009 Textbook Excellence Award from the Text and Academic Authors Association (TAA)!



4

Management Information Systems: Managing the Digital Firm, 12/ELaudon/Laudon • © 2013 • ISBN 9780273779803

DescriptionManagement Information Systems: Managing the Digital Firm provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision making in an exciting and interactive manner.

Statistics for Managers: Using Microsoft Excel, 6/ELevine/Stephan/Krehbiel/Berenson • © 2013 • ISBN 9780273779797

DescriptionReducing the emphasis on doing computations, this practical text thoroughly integrates Microsoft® Excel as a tool for analysis and presents statistical concepts in the context of the functional areas of business.

Microeconomics, 6/EPerloff • © 2013 • ISBN 9780273779780

DescriptionStudents need to learn two skills in this course: they need to master the requisite micro theory, and at the same time develop their problem-solving skills. Microeconomics has become a market leader because Perloff presents theory in the context of real, data-driven examples, and then develops intuition through his hallmark Solved Problems. Students gain a practical perspective, seeing how models connect to real-world decisions being made in today’s firms and policy debates.

Management, 11/ERobbins/Coulter • © 2013 • ISBN 9780273779773

DescriptionThis bestselling principles text vividly illustrates management theories by incorporating the perspectives of real-life managers. Throughout this text, students will see and experience management in action, helping them understand how the concepts they’re reading about work in today’s business world.

Essentials of Organizational Behavior, 11/ERobbins/Judge • © 2013 • ISBN 9780273779766

DescriptionThis bestselling, brief alternative for the OB course covers all the key concepts needed to understand, predict, and respond to the behavior of people in real-world organizations. This text also includes cutting-edge topics and streamlined pedagogy to allow maximum flexibility in designing and shaping your course.

Business and Economics / Computer Science

5

Essentials of Entrepreneurship and Small Business Management, 6/EScarborough • © 2013 • ISBN 9780273779735

DescriptionThe tools to launch a new venture and the knowledge for entrepreneurial success.

With a practical, “hands on” approach to entrepreneurship, this text aims to provide students with the knowledge and tools they need to launch a business so that it has the greatest chance for success.

International Business: The Challenges of Globalization, 6/EWild/Wild • © 2013 • ISBN 9780273779759

DescriptionInternational Business: The Challenges of Globalization presents international business in a comprehensive yet concise framework with unrivaled clarity. Real-world examples and engaging features help to bring the concepts to life and make international business accessible for all students.

Computer Science

Computer Science: An Overview, 11/EBrookshear • © 2013 • ISBN 9780273779896

DescriptionComputer Science: An Overview uses broad coverage and clear exposition to present a complete picture of the dynamic computer science field. Accessible to students from all backgrounds, Glenn Brookshear uses a language-independent context to encourage the development of a practical, realistic understanding of the field. An overview of each of the important areas of Computer Science (e.g. Networking, OS, Computer Architecture, Algorithms) provides students with a general level of proficiency for future courses.

C++ How to Program, 8/EDeitel/Deitel • © 2013 • ISBN 9780273779872

DescriptionThis best-selling comprehensive text is aimed at readers with little or no programming experience. It teaches programming by presenting the concepts in the context of full working programs and takes an early-objects approach. The authors emphasize achieving program clarity through structured and object-oriented programming, software reuse and component-oriented software construction.

Operating Systems: Internals and Design Principles, 7/EStallings • © 2013 • ISBN 9780273779742

DescriptionOperating Systems: Internals and Design Principles provides a comprehensive and unified introduction to operating systems topics. Stallings emphasizes both design issues and fundamental principles in contemporary systems and gives readers a solid understanding of the key structures and mechanisms of operating systems. He discusses design trade-offs and the practical decisions affecting design, performance and security. The book illustrates and reinforces design concepts and ties them to real-world design choices through the use of case studies in UNIX and Windows.

Operating Systems: Internals and Design Principles, 6e received the 2009 Textbook Excellence Award from the Text and Academic Authors Association (TAA)!


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Pearson Horizon Editions Reaching New Horizonsdove-image.com/download/2014 PEARSON HORIZONS Editions.pdfPearson Horizon Editions Reaching New Horizons ... Pearson Horizon Editions